&n> “This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’” JOE KEELEY, President & CEO, College Nannies & Tutors Development “This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.” RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! · The truth about choosing the right business for you and maintaining a healthy personal life · The truth about planning, funding, hiring, and successful launches · The truth about financial management, marketing, and growth This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Minimizing the cost of launching your business--and then finding the money you do need. Most prospective business owners worry about whether they’ll be able to raise sufficient funds to start a business. It’s a legitimate concern. But the same business might cost one person $10,000 to start and another person $25,000. The amount needed depends on how a person thinks about money, and how frugal and resourceful that person is. Skimpy finances can be a blessing, not a curse....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. A systematic, four-step plan for reducing the risk associated with launching a new business. The proper sequence in planning and launching a business is as follows: 1. Identifying a business idea. 2. Screening and testing the idea to determine its initial feasibility. 3. Writing a business plan. 4. Launching the business. Complete this process to avoid falling into the “everything about my idea is wonderful” trap. All business ideas have strong and weak points....
“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try.” –Tim Berry, Founder and CEO, Palo Alto Software Creators of the World’s Most Popular “Bruce Barringer and Duane Ireland’s new book, What’s Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. ... This book is much-needed and long overdue.... The value of What’s Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What’s Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur’s bookshelf.” Jeffrey G. Covin, Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana “Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What’s Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams.” Jeffrey R. Cornwall, The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee “Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth’s fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What’s Stopping You?” Sarah Schupp, Founder/CEO, University Parent Media, Boulder, Colorado “Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland’s book provides a ‘voice of reason’ and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable–and that you should celebrate your accomplishments every step of the way.” Jan Stephenson Kelly, Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business—Now! •Get past the myths that keep you from making the leap •Gain the practical skills and confidence you need to succeed •Quickly evaluate business ideas and pick a winner •Launch your company and watch it grow and profit Build the business you’ve always dreamed of! Take control of your future and achieve the breakthrough success that’s only possible when you’re working for yourself. You can do it–and this book will show you how. Forget the myths that have been standing in your way. You don’t need to be rich. You don’t need extensive business experience. You don’t need to be a genius. You don’t need a revolutionary product or service. You can handle the risk, the competition, and the challenges. The proof’s on every page of this book: case studies of “ordinary” people building great businesses and practical techniques you can use, too–every step of the way!
&n> “This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’” JOE KEELEY, President & CEO, College Nannies & Tutors Development “This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.” RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! · The truth about choosing the right business for you and maintaining a healthy personal life · The truth about planning, funding, hiring, and successful launches · The truth about financial management, marketing, and growth This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else! Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way! From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce Barringer. Available in print and digital formats. A simple introduction to financial management for every new entrepreneur. Financial management asks questions like: How are we doing? Are we making or losing money? How much cash do we have? Will it meet our short-term obligations? How efficiently are we utilizing assets? How do our growth and net profits compare to peers? Where will capital improvement funds come from? Overall, are we in good shape financially?
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce Barringer. Available in print and digital formats. Choose the best way for you to go into business because you have more options than you may realize. There are four common ways to get into business: starting from scratch, buying a franchise, participating in direct sales, and buying an existing business. When most people think of starting a business, they think of starting from scratch. But there are pluses and minuses to each method of getting into business.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. A systematic, four-step plan for reducing the risk associated with launching a new business. The proper sequence in planning and launching a business is as follows: 1. Identifying a business idea. 2. Screening and testing the idea to determine its initial feasibility. 3. Writing a business plan. 4. Launching the business. Complete this process to avoid falling into the “everything about my idea is wonderful” trap. All business ideas have strong and weak points....
“A wonderfully illustrated biography” of one of history’s greatest warships whose sinking “signaled the end of the surety that Britannia ruled the waves” (War History Online). Unmatched for beauty, unequalled for size, for twenty years the HMS Hood was the glory ship of the Royal Navy, flying the flag across the world in the twilight years of the British Empire. Here, in words, photos and color illustrations, is the story of her life, her work and her people from keel-laying on the Clyde in 1916 to destruction at the hands of the Bismarck in 1941. Among the eyecatching strengths of the book is a unique gallery of photos, including stills from a recently discovered piece of color footage of the ship, plus a spectacular set of computer-generated images of both the exterior and interior by the world’s leading exponent of the art—a man who worked with the film director James Cameron (of Titanic fame). A wealth of new information on Hood’s structure and operation make it essential reading for the enthusiast, modeler and historian alike. Hugely successful from its first publication, this is the third printing of the ultimate book on the ultimate ship of the pre-war era. “The most comprehensive study of a modern warship ever undertaken.”—Warship World
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Minimizing the cost of launching your business--and then finding the money you do need. Most prospective business owners worry about whether they’ll be able to raise sufficient funds to start a business. It’s a legitimate concern. But the same business might cost one person $10,000 to start and another person $25,000. The amount needed depends on how a person thinks about money, and how frugal and resourceful that person is. Skimpy finances can be a blessing, not a curse....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example....
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