Bruce Mattel's Books

Managing the Global Network Corporation

By: Bruce McKern

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Managing the Global Network Corporation

By: Bruce McKern

As barriers to international trade and investment have fallen worldwide, multinational enterprises have become the leading engines of economic integration and growth, deploying global strategies to expand their reach. To implement such strategies in an increasingly complex environment, corporations are adopting network forms of organization. This b

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Page Count

308

Publisher

Routledge

Published Date

ISBN 10

1134433123

ISBN 13

9781134433124

Catering

A Guide to Managing a Successful Business Operation

By: Bruce Mattel,The Culinary Institute of America (CIA)

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Catering

A Guide to Managing a Successful Business Operation

By: Bruce Mattel,The Culinary Institute of America (CIA)

Catering: A Guide to Managing a Successful Business Operation, Second Edition provides the reader with the tools to fully understand the challenges and benefits of running a successful catering business. Catering was written as an easy-to-follow guide using a simple step-by-step format and provides comprehensive coverage of all types of catering. This is a significant contrast to other texts which are geared to a specific segment of catering such as on-premise, off-premise, or corporate dining. The graduate who decides to enter into catering will be charged with providing the “restaurant” experience to their clients and optimizing profits for their employer. Catering will assist them in achieving these goals.

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Page Count

322

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118137973

ISBN 13

9781118137970

The Truth About Successful Entrepreneurship (Collection)

By: Michael D. Solomon,Donna Heckler,Brian D. Till,Bruce Barringer

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The Truth About Successful Entrepreneurship (Collection)

By: Michael D. Solomon,Donna Heckler,Brian D. Till,Bruce Barringer

150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of powerful, quick, actionable solutions for every entrepreneur! Discover how to choose, plan, launch, and grow a winning business… raise capital, build teams, and get the right advice… find and keep highly profitable customers… profit from new customer behavior trends… develop powerful brand meaning… advertise, price, and segment more effectively… and much more! From world-renowned leaders and experts, including Michael R. Solomon, Brian D. Till, Donna Heckler, and Bruce Barringer

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Page Count

1023

Publisher

Pearson Education

Published Date

ISBN 10

013265525X

ISBN 13

9780132655255

Click Here to Kill Everybody: Security and Survival in a Hyper-connected World

By: Bruce Schneier

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Click Here to Kill Everybody: Security and Survival in a Hyper-connected World

By: Bruce Schneier

Sober, lucid and often wise." —Nature The Internet is powerful, but it is not safe. As "smart" devices proliferate the risks will get worse, unless we act now. From driverless cars to smart thermostats, from autonomous stock-trading systems to drones equipped with their own behavioral algorithms, the Internet now has direct effects on the physical world. Forget data theft: cutting-edge digital attackers can now literally crash your car, pacemaker, and home security system, as well as everyone else’s. In Click Here to Kill Everybody, best-selling author Bruce Schneier explores the risks and security implications of our new, hyper-connected era, and lays out common-sense policies that will allow us to enjoy the benefits of this omnipotent age without falling prey to the consequences of its insecurity.

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289

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393608891

ISBN 13

9780393608892

Marketing Planning Guide

By: Bruce Wrenn,Phylis M Mansfield

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Marketing Planning Guide

By: Bruce Wrenn,Phylis M Mansfield

THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

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384

Publisher

Routledge

Published Date

ISBN 10

1317718275

ISBN 13

9781317718277

What's Stopping You?

Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

By: Bruce R. Barringer,R. Duane Ireland

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What's Stopping You?

Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

By: Bruce R. Barringer,R. Duane Ireland

“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try.” –Tim Berry, Founder and CEO, Palo Alto Software Creators of the World’s Most Popular “Bruce Barringer and Duane Ireland’s new book, What’s Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. ... This book is much-needed and long overdue.... The value of What’s Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What’s Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur’s bookshelf.” Jeffrey G. Covin, Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana “Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What’s Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams.” Jeffrey R. Cornwall, The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee “Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth’s fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What’s Stopping You?” Sarah Schupp, Founder/CEO, University Parent Media, Boulder, Colorado “Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland’s book provides a ‘voice of reason’ and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable–and that you should celebrate your accomplishments every step of the way.” Jan Stephenson Kelly, Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business—Now! •Get past the myths that keep you from making the leap •Gain the practical skills and confidence you need to succeed •Quickly evaluate business ideas and pick a winner •Launch your company and watch it grow and profit Build the business you’ve always dreamed of! Take control of your future and achieve the breakthrough success that’s only possible when you’re working for yourself. You can do it–and this book will show you how. Forget the myths that have been standing in your way. You don’t need to be rich. You don’t need extensive business experience. You don’t need to be a genius. You don’t need a revolutionary product or service. You can handle the risk, the competition, and the challenges. The proof’s on every page of this book: case studies of “ordinary” people building great businesses and practical techniques you can use, too–every step of the way!

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Page Count

225

Publisher

FT Press

Published Date

ISBN 10

0132704188

ISBN 13

9780132704182

Classic Country Toys

An Illustrated History of Americana

By: Bruce Wexler

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Classic Country Toys

An Illustrated History of Americana

By: Bruce Wexler

A fascinating collection of classic country toys. In Classic Country Toys, Bruce Wexler takes us all on a trip down memory lane, and beyond, by providing an illustrated history of playthings with a country theme from 1880 to the present day. Here in clear, detailed color photographs are over 150 important landmark toys of all kinds—from Marx farm trucks, Buddy-L fire trucks, Tonka pickups, Howdy Doody dolls, Cabbage Patch Kids, Red Ryder BB guns, Fanner cap pistols, Tootsietoy cars, and Woodhaven and Ertl farm machinery through to modern classics like Dukes of Hazzard action figures and Woody from Toy Story. Through professional photography, each toy is featured in close-up detail to highlight its most special qualities, including the inventive ways the toys' young owners used them. All toys, from the collection of the World's Largest Toy Museum in Branson, Missouri, are guaranteed to help us recapture a cherished piece of childhood. At once a tribute to America's rural roots and a joyful reminder of how much one doll or toy can matter, this fascinating illustrated history will warm the hearts of toy-lovers young and old.

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Page Count

504

Publisher

Simon and Schuster

Published Date

ISBN 10

1510756957

ISBN 13

9781510756953

Slow Death by Rubber Duck

How the Toxic Chemistry of Everyday Life Affects Our Health

By: Rick Smith,Bruce Lourie

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Slow Death by Rubber Duck

How the Toxic Chemistry of Everyday Life Affects Our Health

By: Rick Smith,Bruce Lourie

Funny, thought-provoking, and incredibly disturbing, Slow Death by Rubber Duck reveals that just the living of daily life creates a chemical soup inside each of us. Pollution is no longer just about belching smokestacks and ugly sewer pipes - now, it's personal. The most dangerous pollution has always come from commonplace items in our homes and workplaces. Smith and Lourie ingested and inhaled a host of things that surround all of us all the time. This book exposes the extent to which we are poisoned every day of our lives. For this book, over the period of a week - the kind of week that would be familiar to most people - the authors use their own bodies as the reference point and tell the story of pollution in our modern world, the miscreant corporate giants who manufacture the toxins, the weak-kneed government officials who let it happen, and the effects on people and families across the globe. Parents and concerned citizens will have to read this book. Key concerns raised in Slow Death by Rubber Duck: * Flame-retardant chemicals from electronics and household dust polluting our blood. * Toxins in our urine caused by leaching from plastics and run-of-the-mill shampoos, toothpastes and deodorant. * Mercury in our blood from eating tuna. * The chemicals that build up in our body when carpets and upholstery off-gas. Ultimately hopeful, the book empowers readers with some simple ideas for protecting themselves and their families, and changing things for the better. From the Hardcover edition.

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352

Publisher

National Geographic Books

Published Date

ISBN 10

0307397130

ISBN 13

9780307397133

The New Thought Police

Inside the Left's Assault on Free Speech and Free Minds

By: Tammy Bruce

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The New Thought Police

Inside the Left's Assault on Free Speech and Free Minds

By: Tammy Bruce

Stop the Left from Policing Your Mind Our freedom to speak our minds is under attack. Like the Thought Police of George Orwell's 1984, powerful special interest groups on the Left are mounting a withering assault on our rights in the name of "social equality." Liberty has been turned on its ear as the rights of the few restrict the freedom of everyone. In The New Thought Police, author Tammy Bruce, a self-described lesbian feminist activist, cuts through the deluge of politically correct speech and thought codes to expose the dangerous rise of Left-wing McCarthyism. Provocative and persuasive, this book is a clarion call to anyone interested in preserving liberty.

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Page Count

337

Publisher

Crown

Published Date

ISBN 10

0307558584

ISBN 13

9780307558589

Encyclopedia of the American Indian Movement

By: Bruce E. Johansen

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Encyclopedia of the American Indian Movement

By: Bruce E. Johansen

A vivid description of the people, events, and issues that forever changed the lives of Native Americans during the 1960s and 1970s—such as the occupation of Alcatraz, fishing-rights conflicts, and individuals such as Clyde Warrior. Rising out of more than a century of poverty and pervasive repression, stoked by the example of the movement against the Vietnam War and the upheaval among black and Chicano civil-rights activists, the American Indian Movement shifted the debate over "the Indian problem" to a new level. Many Native peoples also took a stand for fishing rights, land rights, and formed resistance to coal and uranium mining on tribal land. This work tells the story of that movement, and provides the first encyclopedic treatment of this subject. Providing a vital documentation of a controversial and often surprising period in American Indian history, Bruce E. Johansen, an accomplished scholar and authority on Native American history, provides more than descriptions of historic events and careful analysis; he also frames what occurred in the American Indian Movement personally and anecdotally, drawing from individual stories to illustrate larger trends—and to ensure that the material is appealing to high school students, university-level readers, and general readers alike.

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Page Count

386

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440803188

ISBN 13

9781440803185

The Mass Marketing of Politics

By: Bruce I. Newman

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The Mass Marketing of Politics

By: Bruce I. Newman

Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

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186

Publisher

SAGE

Published Date

ISBN 10

0761909591

ISBN 13

9780761909590

The Met Gala & Tales of Saints and Seekers

Two Novellas

By: Bruce Wagner

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The Met Gala & Tales of Saints and Seekers

Two Novellas

By: Bruce Wagner

The sacred and the profane come together with visceral force in two novellas by Bruce Wagner, The Met Gala & Tales of Saints and Seekers. The Met Gala follows a prominent family of influencers and would-be philanthropic socialites in the Hollywood hills as they spiral ever further away from reality. Candida is a young actress who sleeps with the “unhoused”—the ultimate charitable act—and her brother, Charlie, transitioned into womanhood at the age of eleven. Their mother and father have long been divorced but still come together to torment their children, mutilating and destroying friends and enemies along the way. Tales of Saints and Seekers is the digestivo, a collection of stories about the journey to enlightenment and the wisdom given by gurus. Where The Met Gala pushes past boundaries and steps over the line, Tales of Saints and Seekers knows that there is no line at all, only characters who travel on their own path, sometimes straying and other times going completely off the map. Wagner is able to hold the dichotomy of the sacred and profane in one book, smearing them together, and ripping them apart. The Met Gala & Tales of Saints and Seekers is an illuminated manuscript of Heaven and Hell.

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353

Publisher

Simon and Schuster

Published Date

ISBN 10

1648210422

ISBN 13

9781648210426

Surviving Vietnam

Psychological Consequences of the War for U.S. Veterans

By: Bruce Philip Dohrenwend,Nick Turse,Thomas J. Yager,Melanie M. Wall

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Surviving Vietnam

Psychological Consequences of the War for U.S. Veterans

By: Bruce Philip Dohrenwend,Nick Turse,Thomas J. Yager,Melanie M. Wall

Uniquely using historical material and military records as well as personal interviews and clinical diagnoses, Surviving Vietnam focuses on veterans' war-zone experiences and the development in some of PTSD. It addresses controversies regarding reported rates of PTSD and the importance of exposure to traumatic events compared with pre-war personal vulnerability.

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353

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0190904445

ISBN 13

9780190904449

Dracula FAQ

All That's Left to Know About the Count from Transylvania

By: Bruce Scivally

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Dracula FAQ

All That's Left to Know About the Count from Transylvania

By: Bruce Scivally

Dracula FAQ unearths little-known facts about both the historical and literary Dracula. The 15th-century warlord Vlad III, known as Vlad the Impaler and Dracula (son of the Dragon), became a legendary figure in his native Wallachia. Four hundred years later, Irish author Bram Stoker appropriated Dracula's name for a vampire novel he spent seven years researching and writing. Considered one of the great classics of Gothic literature, Dracula went on to inspire numerous stage plays, musicals, movies, and TV adaptations – with actors as diverse as Bela Lugosi, John Carradine, Christopher Lee, Jack Palance, Frank Langella, Louis Jourdan, Gary Oldman, and Gerard Butler taking on the role of the vampire king. And with Dracula proving the popularity of vampires, other bloodsuckers rose from their graves to terrify book, movie, and TV audiences – from Barnabas Collins of Dark Shadows to The Night Stalker to the vampires of True Blood on the small screen, and Interview with the Vampire and Twilight on the big screen. More recently, Dracula has been resurrected for a TV series starring Jonathan Rhys Meyers and a feature film starring Luke Evans. Dracula FAQ covers all of these and more, including the amazing stories of real-life vampires!

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Page Count

408

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1617136379

ISBN 13

9781617136375

The Definitive Guide to Effective Innovation (Collection)

By: Tony Davila,Marc Epstein,Robert Shelton,Andy Bruce,David M. Birchall,Luke Williams,Jonathan M. Cagan,Craig M. Vogel

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The Definitive Guide to Effective Innovation (Collection)

By: Tony Davila,Marc Epstein,Robert Shelton,Andy Bruce,David M. Birchall,Luke Williams,Jonathan M. Cagan,Craig M. Vogel

A brand new collection of state-of-the-art guides to business innovation and transformation 4 authoritative books help you infuse innovation throughout everything your business does: not just once, but constantly! This extraordinary collection shows how to make breakthrough, high-profit innovation happen – again and again. Start with the recently updated edition of Making Innovation Work: a formal innovation process proven to help ordinary managers drive top and bottom line growth from innovation. This guidebook draws on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. It shows what works, what doesn’t, and how to use management tools and metrics to dramatically increase the payoff of innovation investments. You’ll learn to define the right strategy for effective innovation; structure organizations, management systems, and incentives for innovation, and much more. Next, Innovation: Fast Track to Success helps you get six key things right about innovation: planning, pipeline, process, platform, people, and performance. You’ll learn how to deeply integrate innovation throughout team structure, so you can move from buzzwords to achievement. Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of “disruptive thinking” with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into reality that can catch an entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that redefine (or create entirely new) markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. With even more visual maps and illustrations, it’s even more intuitive, accessible, and valuable! From world-renowned business innovation and transformation experts Tony Davila, Marc Epstein, Robert Shelton, Andy Bruce, David Birchall, Luke Williams, Jonathan Cagan, and Craig Vogel

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1873

Publisher

FT Press

Published Date

ISBN 10

0133448584

ISBN 13

9780133448580

Designing the World's Best Children's Hospitals III

The Future of Healing Environments

By: Bruce King Komiske,The Images Publishing Group

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Designing the World's Best Children's Hospitals III

The Future of Healing Environments

By: Bruce King Komiske,The Images Publishing Group

Showcases new children's hospital facilities Following the success of 'Designing the World's Best Children's Hospitals' 1 and 2, this new publication provides an up-to-date reference guide for healthcare teams, design professionals and community members, who together engage in the exciting process of creating new healing environments for children's hospitals or paediatric units. With chapters focusing on exterior design, lobbies, art and gardens, the role of the community, the role of the parent in inpatient and specialised care areas, and project management, this book recognises the outstanding efforts of teams throughout the world for their contributions to healthcare and design. Featuring more than 300 colour photographs this book brings together the many new facilities that have been completed since the publication of the previous book in this series, and demonstrates the significant progress made in recent years. AUTHOR: Bruce King Komiske, FACHE, is a healthcare executive and expert in planning, building, and engaging communities in creating world-class children's hospitals and healing environments. He has used his expertise to lead many teams that have set new standards for creativity, design excellence and family-centred care, including the award-winning Hasbro Children's Hospital in Providence, Rhode Island and the Maria Fareri Children's Hospital in Valhalla, New York. He is the editor of the two previous books in this series, as well as 'Heroes: The Story of Hasbro Children's Hospital' (ISBN: 9781864703467) and 'Maria's Wish: The Story of the Maria Fareri Children's Hospital' (ISBN: 9781864701463). SELLING POINTS: - Features more than 300 colour photographs of patient rooms, lobbies, exteriors, gardens, and other healing environments from children's hospitals across North America - Showcases more than 35 new facilities designed by world-leading firms including HKS, FKP Architects, KMD Architects, Zimmer Gunsul Frasca Architects, HDR and AnshenAllenStantec - Author Bruce Komiske is a healthcare executive and expert in planning, building and creating world-class children's hospitals and healing environments 300 col.

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226

Publisher

Images Publishing

Published Date

ISBN 10

1864703393

ISBN 13

9781864703399

The Path of Reason

A Philosophy of Nonbelief

By: Bruce A. Smith

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The Path of Reason

A Philosophy of Nonbelief

By: Bruce A. Smith

Path of Reason.

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211

Publisher

Algora Publishing

Published Date

ISBN 10

0875865801

ISBN 13

9780875865805

The Uncanny

Experiments in Cyborg Culture

By: Bruce Grenville

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The Uncanny

Experiments in Cyborg Culture

By: Bruce Grenville

The Uncanny: Experiments in Cyborg Culture documents the image of the cyborg in all its imaginative guises. The title is from a 1919 essay by Sigmund Freud, which describes "the uncanny" as that which is familiar and strange at the same time.

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294

Publisher

arsenal pulp press

Published Date

ISBN 10

1551521164

ISBN 13

9781551521169

Every Root an Anchor

Wisconsin's Famous and Historic Trees

By: R. Bruce Allison

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Every Root an Anchor

Wisconsin's Famous and Historic Trees

By: R. Bruce Allison

In Every Root an Anchor, writer and arborist R. Bruce Allison celebrates Wisconsin's most significant, unusual, and historic trees. More than one hundred tales introduce us to trees across the state, some remarkable for their size or age, others for their intriguing histories. From magnificent elms to beloved pines to Frank Lloyd Wright's oaks, these trees are woven into our history, contributing to our sense of place. They are anchors for time-honored customs, manifestations of our ideals, and reminders of our lives' most significant events. For this updated edition, Allison revisits the trees' histories and tells us which of these unique landmarks are still standing. He sets forth an environmental message as well, reminding us to recognize our connectedness to trees and to manage our tree resources wisely. As early Wisconsin conservationist Increase Lapham said, "Tree histories increase our love of home and improve our hearts. They deserve to be told and remembered.

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128

Publisher

Wisconsin Historical Society

Published Date

ISBN 10

0870205285

ISBN 13

9780870205286

Intermediate Accounting, Volume 2

By: Jerry J. Weygandt,Donald E. Kieso,Irene M. Wiecek,Terry D. Warfield,Bruce J. McConomy

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Intermediate Accounting, Volume 2

By: Jerry J. Weygandt,Donald E. Kieso,Irene M. Wiecek,Terry D. Warfield,Bruce J. McConomy

Intermediate Accounting, 13th Canadian Edition has always been, and continues to be, the gold standard that helps connect students to the what, the why, and the how of accounting information. Through new edition updates, you will be able to spark efficient and effective learning and inspire and prepare students to be the accounting professionals of tomorrow. To help develop a deeper understanding of course concepts and move beyond basic understanding, students work through a high-quality assessment at varying levels, helping them learn more efficiently and create connections between topics and real-world application. This course also presents an emphasis on decision-making through Integrated Cases and Research and Analysis questions that allow students to analyze business transactions, apply both IFRS and ASPE, and explore how different accounting standards impact real companies. Throughout the course, students also work through a variety of hands-on activities including Data Analytics Problems, Analytics in Action features, Excel templates, and a new emphasis on sustainability, all within the chapter context. These applications help students develop an accounting decision-making mindset and improve the professional judgement and communication skills needed to be successful in the evolving accounting world.

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882

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119740444

ISBN 13

9781119740445

China's Next Strategic Advantage

From Imitation to Innovation

By: George S. Yip,Bruce McKern

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China's Next Strategic Advantage

From Imitation to Innovation

By: George S. Yip,Bruce McKern

A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

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303

Publisher

MIT Press

Published Date

ISBN 10

0262534754

ISBN 13

9780262534758

Unions in a Globalized Environment

Changing Borders, Organizational Boundaries and Social Roles

By: Bruce Nissen

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Unions in a Globalized Environment

Changing Borders, Organizational Boundaries and Social Roles

By: Bruce Nissen

How can American unions survive in our increasingly globalized business environment? With the trend toward multinational corporations, free trade pacts, and dismantling import barriers, organized labor has been steadily losing ground in the United States. This book argues that to reverse this trend, U.S. unions must create ties with workers and unions in other countries, and include the ever-increasing number of immigrant workers in their ranks. And it calls for a shift toward "social movement unionism, " which would change unions' orientation from exclusively market-focused and more toward social issues and rights.

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287

Publisher

Routledge

Published Date

ISBN 10

1315290995

ISBN 13

9781315290997

Plagues of the Mind

The New Epidemic of False Knowledge

By: Bruce S. Thornton

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Plagues of the Mind

The New Epidemic of False Knowledge

By: Bruce S. Thornton

A stirring and sobering diagnosis of the challenges that confront anyone laboring to renew America’s tradition of ordered liberty. Classicist Bruce Thornton’s Plagues of the Mind is a forceful vindication of the West’s tradition of rational, critical inquiry—a legacy now largely jettisoned in favor of a host of new deities, environmentalism, feminism, primitivism, New Age, and the cult of the therapeutic among them.

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171

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Open Road Media

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ISBN 10

1497648939

ISBN 13

9781497648937

Hyperwars

11 Strategies For Survival and Profit In the Era of Online Business

By: Kate Kelly,Bruce Judson

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Hyperwars

11 Strategies For Survival and Profit In the Era of Online Business

By: Kate Kelly,Bruce Judson

The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face "survival of the fittest." A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies -- from pool suppliers to major businesses like Cisco and Chrysler -- are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships. Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era.

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312

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Simon and Schuster

Published Date

ISBN 10

0684867710

ISBN 13

9780684867717

Building the Perfect PC

By: Robert Bruce Thompson,Barbara Fritchman Thompson

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Building the Perfect PC

By: Robert Bruce Thompson,Barbara Fritchman Thompson

A guide to building a custom PC provides information on planning the project, choosing the components, and constructing five different systems, including a mainstream PC and a home theater PC

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374

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"O'Reilly Media, Inc."

Published Date

ISBN 10

0596006632

ISBN 13

9780596006631

Intermediate Accounting, Volume 1

By: Donald E. Kieso,Jerry J. Weygandt,Irene M. Wiecek,Terry D. Warfield,Bruce J. McConomy

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Intermediate Accounting, Volume 1

By: Donald E. Kieso,Jerry J. Weygandt,Irene M. Wiecek,Terry D. Warfield,Bruce J. McConomy

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914

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119740460

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9781119740469

Sams Teach Yourself Dreamweaver CS5 in 24 Hours

By: Betsy Bruce,John Ray,Robyn Ness

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Sams Teach Yourself Dreamweaver CS5 in 24 Hours

By: Betsy Bruce,John Ray,Robyn Ness

In just 24 lessons of one hour or less, you will be able to create a fully functional website using Adobe Dreamweaver CS5. Using a straightforward, step-by-step approach, each lesson offers background knowledge along with practical steps to follow, allowing even complete beginners to learn the essentials from the ground up. Full-color figures and clear step-by-step instructions visually show you how to use Dreamweaver. Quizzes and Exercises at the end of each chapter help you test your knowledge. Practical, hands-on examples show you how to apply what you learn. Learn how to... Start using HTML5 in your web pages with Dreamweaver’s new HTML5 support Create forms to collect information from users at your site Manage your site with templates and libraries Design web page layout with CSS Work with WordPress and content management systems Display data efficiently with tables Dress up your site with Flash files and other multimedia Insert scripted functionality by using Behaviors Use Ajax frameworks and libraries Create custom CSS for mobile devices and printing Make web graphics in Fireworks CS5

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758

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Pearson Education

Published Date

ISBN 10

0672332124

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9780672332128

Doo Wop

The Music, the Times, the Era

By: Cousin Bruce Morrow,Rich Maloof

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Doo Wop

The Music, the Times, the Era

By: Cousin Bruce Morrow,Rich Maloof

With abundant background and enticing images, this work covers more than just the gorgeous harmonies of the unforgettable doo wop groups. The landmark volume traces the development of the music, politics, art, architecture, and popular culture of the 1950s.

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364

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Sterling Publishing Company, Inc.

Published Date

ISBN 10

1402742762

ISBN 13

9781402742767

Discursive Design

Critical, Speculative, and Alternative Things

By: Bruce M. Tharp,Stephanie M. Tharp

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Discursive Design

Critical, Speculative, and Alternative Things

By: Bruce M. Tharp,Stephanie M. Tharp

Exploring how design can be used for good—prompting self-reflection, igniting the imagination, and affecting positive social change. Good design provides solutions to problems. It improves our buildings, medical equipment, clothing, and kitchen utensils, among other objects. But what if design could also improve societal problems by prompting positive ideological change? In this book, Bruce and Stephanie Tharp survey recent critical design practices and propose a new, more inclusive field of socially minded practice: discursive design. While many consider good design to be unobtrusive, intuitive, invisible, and undemanding intellectually, discursive design instead targets the intellect, prompting self-reflection and igniting the imagination. Discursive design (derived from “discourse”) expands the boundaries of how we can use design—how objects are, in effect, good(s) for thinking. Discursive Design invites us to see objects in a new light, to understand more than their basic form and utility. Beyond the different foci of critical design, speculative design, design fiction, interrogative design, and adversarial design, Bruce and Stephanie Tharp establish a more comprehensive, unifying vision as well as innovative methods. They not only offer social criticism but also explore how objects can, for example, be used by counselors in therapy sessions, by town councils to facilitate a pre-vote discussions, by activists seeking engagement, and by institutions and industry to better understand the values, beliefs, and attitudes of those whom they serve. Discursive design sparks new ways of thinking, and it is only through new thinking that our sociocultural futures can change.

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641

Publisher

MIT Press

Published Date

ISBN 10

0262546558

ISBN 13

9780262546553

Dead Fish Don't Swim Upstream

Real Life Lessons in Entrepreneurship

By: Jay J. Silverberg,Bruce E. McLean

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Dead Fish Don't Swim Upstream

Real Life Lessons in Entrepreneurship

By: Jay J. Silverberg,Bruce E. McLean

Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That’s us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers’ ability to convey important business lessons in bite-size morsels.

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282

Publisher

Business Expert Press

Published Date

ISBN 10

1637421583

ISBN 13

9781637421581

In Pursuit of the Team's Aha!

By: Bruce Honig

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In Pursuit of the Team's Aha!

By: Bruce Honig

More than 90 Warm-ups, Games & Activities for Encouraging, Exercising and Expanding Your Team's Creativity, and Innovation. Easy to facilitate warm-ups, games and activities. For managers, team leaders and facilitators

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Lulu.com

Published Date

ISBN 10

1257636944

ISBN 13

9781257636945

Marvel Knights Fantastic Four By Aguirre-Sacasa, Mcniven & Muniz

The Complete Collection Vol. 1

By: Roberto Aguirre-Sacasa,Bruce Jones

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Marvel Knights Fantastic Four By Aguirre-Sacasa, Mcniven & Muniz

The Complete Collection Vol. 1

By: Roberto Aguirre-Sacasa,Bruce Jones

Collecting Marvel Knights 4 #1-14 and Hulk/Thing: Hard Knocks #1-4. The far-out Fantastic Four join the hard-hitting Marvel Knights imprint! The FF must regroup to overcome the one threat their incredible powers cannot defeat bankruptcy! And when Reed, Sue and Ben take Franklin on a camping trip to the Pine Barrens, what they find is a strange creature that may well be the Jersey Devil! While New York freezes in the icy grip of winter, an old foe resurfaces with a grudge: Namor! But soon the teams deepest fears and doubts are spreading from their dreams to the waking world. Their old villain Psycho-Man may hold the key, but hes dying?! And blind sculptress Alicia Masters has her sight restored but at what cost? Plus: Witness the ultimate Thing/Hulk battle its a knock-down, drag-out slobberknocker that will rattle your molars!

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441

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302510347

ISBN 13

9781302510343

Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

By: Bruce Philp

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Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

By: Bruce Philp

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Philp knows exactly how this power can be made to work for us. Through this book he will inspire you to make every dollar you spend count. To buy less, maybe, but demand better. To make better choices. And then to speak up when you're happy and when you're not. Pin every one of these acts to a brand, Consumer Republic promises, and corporations will be forced to cooperate in making our way of life sustainable. Abandon brands, and we'll surrender the marketplace to scoundrels. Take control of them, and we can save the world.

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290

Publisher

McClelland & Stewart

Published Date

ISBN 10

0771070063

ISBN 13

9780771070068

A Reference Guide to Television's Bonanza

Episodes, Personnel and Broadcast History

By: Bruce R. Leiby,Linda F. Leiby

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A Reference Guide to Television's Bonanza

Episodes, Personnel and Broadcast History

By: Bruce R. Leiby,Linda F. Leiby

Bonanza aired on NBC from September 12, 1959, to January 16, 1973, playing to 480,000,000 viewers in over 97 countries. It was the second longest running western series, surpassed only by Gunsmoke, and continues to provide wholesome entertainment to old and new fans via syndication. This book provides an in-depth chronicle of the series and its stars. A history of the show from its inception to the current made-for-television movies is provided, and an episode guide includes a synopsis of each show and lists such details as the main characters of each episode and the actors who portrayed them, the dates they stayed with the show, date and time of original broadcast, writer, director, producer, executive producer, and supporting cast. Also provided are character sketches for each of the major recurring characters, career biographies of Lorne Green, Pernell Roberts, Dan Blocker, and Michael Landon, brief biographical sketches of the supporting cast, a discography of recordings of the Bonanza theme and recordings of the four major stars, and information on Bonanza television movies.

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385

Publisher

McFarland

Published Date

ISBN 10

1476600759

ISBN 13

9781476600758

What Every Engineer Should Know about Developing Plastics Products

By: Bruce Wendle

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What Every Engineer Should Know about Developing Plastics Products

By: Bruce Wendle

Covers both established methods of manipulating plastics, and innovations newly or not yet in use, explaining such aspects as the physical properties of many new polymers, methods of purchasing tooling, secondary techniques, and suggestions on how to work with design engineers to produce plastic pro

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212

Publisher

CRC Press

Published Date

ISBN 10

0824784855

ISBN 13

9780824784850

Creation & Evolution 101

By: Bruce Bickel,Stan Jantz

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Creation & Evolution 101

By: Bruce Bickel,Stan Jantz

Simple yet comprehensive, this guide offers a witty discussion of the scientific difficulties with the theory of evolution, evidence pointing to creation and intelligent design, the Christian approach to science, and how Genesis relates to the latest findings, while challenging the reader to think clearly and critically about the facts and opinions of science and their impact on our understanding of the Bible. Original.

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290

Publisher

Harvest House Publishers

Published Date

ISBN 10

0736910603

ISBN 13

9780736910606

Cruise

Identity, Design and Culture

By: Peter Quartermaine,Bruce Peter

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Cruise

Identity, Design and Culture

By: Peter Quartermaine,Bruce Peter

A look at the story of cruising, this book documents a whole range of onboard experiences from the interwar heyday of liner transport right through to the present age of the ship as 'floating city'. With the aid of rare archive material as well as new photography, the authors examine all aspects of international cruising - with its many national variations - both elegant and restrained, kitsch and excessive." "Cruise shows how onboard culture has evolved over the decades to suit the changing needs of the cruise lines and their passengers. It is a study of interior and exterior design, of onboard entertainment, food and changes in the dining experience, of corporate identity, ephemera and graphics. Packed with illustrations, Cruise celebrates over a century of passenger seafaring and will appeal to anyone who has travelled the high seas, or who yearns to do so."--BOOK JACKET.

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160

Publisher

Laurence King Publishing

Published Date

ISBN 10

1856694461

ISBN 13

9781856694469

Persuasion in Society

By: Herbert W. Simons,Joanne Morreale,Bruce E. Gronbeck

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Persuasion in Society

By: Herbert W. Simons,Joanne Morreale,Bruce E. Gronbeck

Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics.

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444

Publisher

SAGE

Published Date

ISBN 10

0761919082

ISBN 13

9780761919087

New Dimensions in Investor Relations

Competing for Capital in the 21st Century

By: Bruce W. Marcus,Sherwood Lee Wallace

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New Dimensions in Investor Relations

Competing for Capital in the 21st Century

By: Bruce W. Marcus,Sherwood Lee Wallace

Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.

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Page Count

438

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471141534

ISBN 13

9780471141532

Book's by Bruce Mattel

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