The new edition of Principles of Speech Communication, Twelfth Brief Edition is accompanied by The Speech Writer's Workshop, an interactive speech-writing software that will help you prepare your speeches. Available for both IBM and Macintosh systems, this program covers such topics as introductions and conclusions, defining the purpose of your speech, speech apprehension, preparing research and supporting material, and much more. Ask your professor for more details.
Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers the reader the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.
Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics.
The new edition of Principles of Speech Communication, Twelfth Brief Edition is accompanied by The Speech Writer's Workshop, an interactive speech-writing software that will help you prepare your speeches. Available for both IBM and Macintosh systems, this program covers such topics as introductions and conclusions, defining the purpose of your speech, speech apprehension, preparing research and supporting material, and much more. Ask your professor for more details.
Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers the reader the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics.
This Books á la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalize their book by incorporating their own notes and taking only the portion of the book they need to class - all at a fraction of the bound book price. Updated in its 18th edition, Principles of Public Speaking emphasizes responsibility, orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic text uses examples from college, workplace, politics, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring unique and exciting ways to blend communication and new media.
This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.
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