Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics.
In this book, first published in 1990, the significance of televangelism in America is examined in detail. This well-informed, measured analysis includes discussion of the place of televangelism in the history of American Protestantism; the styles of leading TV preachers and the televangelical star system; the relation of televangelism to conservatism and politics. It also answers the questions of televangelism’s organisation and audience, as well as providing an analysis over the wave of scandals which swept over Pray TV in the 1980s.
This 13th edition has been thoroughly updated to reflect recent business developments, as well as changes in accounting standards and regulatory requirements. This comprehensive textbook addresses the practical financial reporting problems encountered in consolidated financial statements, goodwill, other intangible assets, and derivative securities.
For undergraduate and graduate courses in advanced accounting Advanced Accounting, Twelfth Edition is an in-depth guide to accounting that reflects the most up-to-date business developments. This comprehensive textbook addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standards. This edition aligns with the Financial Accounting Standards Board Accounting Standards Codification. Teaching and Learning Experiences: Use a program that presents a better teaching and learning experience—for you and your students. Provide a text with real-world context: Students learn how to apply key accounting concepts by learning from real-world examples, reports from popular companies and up-to-date coverage of businesses. Tailor the material to your needs: You have the option to add your own material or third-party content. Offer the latest information: The text has been updated to include the latest U.S. and international reporting standards.
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