Brooke Erin Duffy's Books

(Not) Getting Paid to Do What You Love

Gender, Social Media, and Aspirational Work

By: Brooke Erin Duffy

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(Not) Getting Paid to Do What You Love

Gender, Social Media, and Aspirational Work

By: Brooke Erin Duffy

An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.

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Page Count

279

Publisher

Yale University Press

Published Date

ISBN 10

0300227663

ISBN 13

9780300227666

Platforms and Cultural Production

By: Thomas Poell,David B. Nieborg,Brooke Erin Duffy

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Platforms and Cultural Production

By: Thomas Poell,David B. Nieborg,Brooke Erin Duffy

The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

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Page Count

260

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509540520

ISBN 13

9781509540525

(Not) Getting Paid to Do what You Love

Gender, Social Media, and Aspirational Work

By: Brooke Erin Duffy

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(Not) Getting Paid to Do what You Love

Gender, Social Media, and Aspirational Work

By: Brooke Erin Duffy

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1. Entrepreneurial Wishes and Career Dreams -- 2. The Aspirational Ethos: Gender, Consumerism, and Labor -- 3. (Not) Just for the Fun of It: The Labor of Social Media Production -- 4. Branding the Authentic Self: The Commercial Appeal of "Being Real"--5. "And Now, a Word from Our Sponsor": Attracting Advertisers, Building Brands, Leveraging (Free) Labor -- 6. The "Instagram Filter": Dispelling the Myths of Entrepreneurial Glamour -- 7. Aspirational Labor's (In) Visibility -- Epilogue: The Aspirational Labor of an Academic -- Appendix: Method and List of Interview Participants -- Notes -- Bibliography -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z

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Page Count

321

Publisher

Yale University Press

Published Date

ISBN 10

0300218176

ISBN 13

9780300218176

Remake, Remodel

Women's Magazines in the Digital Age

By: Brooke Erin Duffy

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Remake, Remodel

Women's Magazines in the Digital Age

By: Brooke Erin Duffy

What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection. Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.

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Page Count

209

Publisher

University of Illinois Press

Published Date

ISBN 10

0252095227

ISBN 13

9780252095221

Remake, Remodel

Women's Magazines in the Digital Age

By: Brooke Erin Duffy

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Remake, Remodel

Women's Magazines in the Digital Age

By: Brooke Erin Duffy

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Page Count

209

Publisher

University of Illinois Press

Published Date

ISBN 10

0252095227

ISBN 13

9780252095221

Platforms and Cultural Production

By: Thomas Poell,David B. Nieborg,Brooke Erin Duffy

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Platforms and Cultural Production

By: Thomas Poell,David B. Nieborg,Brooke Erin Duffy

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Age

Page Count

260

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509540520

ISBN 13

9781509540525

Book's by Brooke Erin Duffy

(Not) Getting Paid to Do What You Love

(Not) Getting Paid to Do What You Love

Platforms and Cultural Production

Platforms and Cultural Production

(Not) Getting Paid to Do what You Love

(Not) Getting Paid to Do what You Love

Remake, Remodel

Remake, Remodel

Remake, Remodel

Remake, Remodel

Platforms and Cultural Production

Platforms and Cultural Production

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