Brigitte Borja de Mozota's Books

Design Management

Using Design to Build Brand Value and Corporate Innovation

By: Brigitte Borja de Mozota

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Design Management

Using Design to Build Brand Value and Corporate Innovation

By: Brigitte Borja de Mozota

Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

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Page Count

385

Publisher

Skyhorse Publishing Inc.

Published Date

ISBN 10

1581152833

ISBN 13

9781581152838

Design: A Business Case

Thinking, Leading, and Managing by Design

By: Brigitte Borja de Mozota,Steinar Valade-Amland

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Design: A Business Case

Thinking, Leading, and Managing by Design

By: Brigitte Borja de Mozota,Steinar Valade-Amland

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

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Page Count

221

Publisher

Business Expert Press

Published Date

ISBN 10

1952538270

ISBN 13

9781952538278

Design Management

Using Design to Build Brand Value and Corporate Innovation

By: Brigitte Borja de Mozota

Write a review Read reviews Take a Quiz Solve Book Puzzle

Design Management

Using Design to Build Brand Value and Corporate Innovation

By: Brigitte Borja de Mozota

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

385

Publisher

Skyhorse Publishing Inc.

Published Date

ISBN 10

1581152833

ISBN 13

9781581152838

Design management

By: Brigitte Borja de Mozota

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Design management

By: Brigitte Borja de Mozota

Aujourd'hui on ne peut plus innover sans s'intéresser au design. Le design revêt désormais une importance croissante. Il contribue fortement au développement et à la performance de l'entreprise en influençant son image, ses marques et sa capacité à innover. Ce livre de référence présente toutes les bases théoriques et méthodiques pour intégrer le design dans l'entreprise. Illustré de nombreux exemples, il donne les clés pour gérer un projet design de manière très opérationnelle et nous fait découvrir les secrets des plus grands designers d'aujourd'hui. Cet ouvrage de synthèse s'adresse aux professionnels du design, du marketing et de la publicité, aux chefs d'entreprise qui veulent utiliser le design comme levier de compétitivité et d'innovation ainsi qu'aux étudiants et enseignants en marketing et gestion.

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Age

Page Count

337

Publisher

Editions d'Organisation

Published Date

ISBN 10

2708126350

ISBN 13

9782708126350

Book's by Brigitte Borja de Mozota

Design Management

Design Management

Design: A Business Case

Design: A Business Case

Design Management

Design Management

Design management

Design management

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