Bridget Biggs's Books

Preventing and Treating Bullying and Victimization

By: Eric Vernberg,Bridget Biggs

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Preventing and Treating Bullying and Victimization

By: Eric Vernberg,Bridget Biggs

Research evidence on bully-victim problems has accumulated rapidly in recent years. From this, there is little doubt that prolonged involvement in bullying, as a perpetrator, victim, or, not uncommonly, as both a perpetrator and target of bullying, conveys risk for many aspects of development. As in many emerging areas of psychological science, diverse research efforts evolved more or less independently, producing a very large and rich body of knowledge, but making it difficult to gain a comprehensive, integrated view of the overall evidence base. Preventing and Treating Bullying and Victimization looks across the sometimes disparate perspectives from school, clinical, and developmental researchers and professionals with an eye towards describing and integrating current knowledge into a guide for evidence-based practices and further research. The authors offer new directions for understanding this complex problem and for enhancing intervention approaches. This edited book is comprised of three sections: Theoretical Perspectives, Assessment and Intervention, and Recommendations for Policy, Practice, and Research. It is of interest to a number of professions and disciplines including clinical, developmental, counseling, and school psychologists, social workers, school administrators and educators, and public officials involved in setting policies.

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Page Count

424

Publisher

Oxford University Press

Published Date

ISBN 10

0199714665

ISBN 13

9780199714667

Exposure Therapy for Child and Adolescent Anxiety and OCD

By: Stephen P. Whiteside,Thomas H. Ollendick,Bridget K. Biggs

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Exposure Therapy for Child and Adolescent Anxiety and OCD

By: Stephen P. Whiteside,Thomas H. Ollendick,Bridget K. Biggs

Exposure is the most important component of therapy for anxiety disorders and obsessive compulsive disorder (OCD) in children and adolescents. Unfortunately, few clinicians offer this treatment, making it very difficult for youth and their families to seek effective care. Exposure Therapy for Child and Adolescent Anxiety and OCD delivers a succinct yet comprehensive guide to the use of exposure therapy with youth suffering from anxiety and OCD. Within the heart of this book, clinicians will discover a clear, step-by-step model, illustrated with sample dialogue, for engaging their young patients in this most effective treatment. Detailed case examples bring to life the application of all forms of exposure (in vivo, imaginal, and interoceptive) to a wide range of anxiety and OCD presentations. Beyond teaching the mechanics for implementing exposure, the authors present a clinical model for understanding how exposure works, synthesizing the key issues from current competing theories. This model can enhance the ability of clinicians to apply exposure to new and more challenging presentations. The authors review common challenges to implementing exposure in real-world settings and assist clinicians in overcoming frequently encountered barriers. Within this compact book, clinicians will find a comprehensive guide to build their expertise in the delivery of exposure therapy for children and adolescents suffering from anxiety disorders or OCD.

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Page Count

225

Publisher

Oxford University Press

Published Date

ISBN 10

0190863005

ISBN 13

9780190863005

The Dimensions of Elder Abuse

Perspectives for Practitioners

By: Gerry Bennett,Paul Kingston,Bridget Penhale

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The Dimensions of Elder Abuse

Perspectives for Practitioners

By: Gerry Bennett,Paul Kingston,Bridget Penhale

Adopting an interdisciplinary framework in recognition of the range of domestic and institutional settings in which elder abuse can occur, this book both explains the nature of this under-reported and little understood problem and addresses the vital question of how practitioners can best work towards its prevention. Locating elder abuse in a spectrum of family violence, the book gives a balanced account of relevant perspectives on it, drawn from the medical, legal, health and social welfare spheres.

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Page Count

264

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1349136042

ISBN 13

9781349136049

A New Ethic of 'Older'

Subjectivity, surgery, and self-stylization

By: Bridget Garnham

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A New Ethic of 'Older'

Subjectivity, surgery, and self-stylization

By: Bridget Garnham

Through its themes of subjectivity, surgery, and self-stylization this book critically examines the cultural constraints and incitements that shape the practice of cosmetic surgery by older people. The book problematizes anti-ageing discourses to provide a nuanced descriptive, ethical, and political reading of ‘older’ identity politics nested within the contemporary ethico-political terrain of self-care. A New Ethic of ‘Older’ aims to de-territorialize the ‘older’ subject from normative discourses of ageing and theorize becoming ‘older’. Evidence of an active cultural politics of ‘older’ emerges from the critically reflexive engagement of older people with cosmetic surgery. This engagement constitutes a ‘cutting critique’ of ageing discourses enmeshed in an aesthetic mode of subjectivation that underpins ‘a new ethics of old age’. The book will appeal to those in the fields of Cultural Gerontology, Ageing Studies, Critical Psychology, Sociology, and Cultural Geography. The methodological approach will be of interest to academics and students exploring the application of Foucault’s work on care of the self to contemporary contexts and practices.

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Page Count

150

Publisher

Routledge

Published Date

ISBN 10

1317187326

ISBN 13

9781317187325

Where There's a Will

By: Margie Walker,Shirley Hailstock,Bridget Anderson,Shelby Lewis

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Where There's a Will

By: Margie Walker,Shirley Hailstock,Bridget Anderson,Shelby Lewis

Four of today's most exciting writers join forces for this rollicking collection of stories with a common link. Henry Chambers, deceased founder of Georgia's only black PI firm leaves each of his four daughters a case to solve. Shirley Hailstock, Margie Walker, Bridget Anderson and Shelby Lewis take up a pen each for the four cases, combining humour, emotion and a dash of romance as Henry's daughters rush to wrap up their cases. And as the mysteries wind towards their conclusions, each one learns more than they ever imagined about their father - and themselves.

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Page Count

388

Publisher

Dafina Books

Published Date

ISBN 10

075820275X

ISBN 13

9780758202758

Facilitating Seven Ways of Learning

A Resource for More Purposeful, Effective, and Enjoyable College Teaching

By: James R. Davis,Bridget D. Arend

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Facilitating Seven Ways of Learning

A Resource for More Purposeful, Effective, and Enjoyable College Teaching

By: James R. Davis,Bridget D. Arend

For teachers in higher education who haven’t been able to catch up with developments in teaching and learning, James Davis and Bridget Arend offer an introduction that focuses on seven coherent and proven evidence-based strategies. The underlying rationale is to provide a framework to match teaching goals to distinct ways of learning, based on well-established theories of learning. The authors present approaches that readers can readily and safely experiment with to achieve desired learning outcomes, and build confidence in changing their methods of teaching.Research on learning clearly demonstrates that learning is not one thing, but many. The learning associated with developing a skill is different from the learning associated with understanding and remembering information, which in turn is different from thinking critically and creatively, solving problems, making decisions, or change paradigms in the light of evidence. Differing outcomes involve different ways of learning and teaching strategies.The authors provide the reader with a conceptual approach for selecting appropriate teaching strategies for different types of content, and for achieving specific learning objectives. They demonstrate through examples how a focused and purposeful selection of activities improves student performance, and in the process makes for a more effective and satisfying teaching experience.The core of the book presents a chapter on each of the seven ways of learning. Each chapter offers a full description of the process, illustrates its application with examples from different academic fields and types of institutions, clearly describes the teacher’s facilitation role, and covers assessment and online use.The seven ways of learning are: Behavioral Learning; Cognitive Learning; Learning through Inquiry; Learning with Mental Models; Learning through Groups and Teams; Learning through Virtual Realities; and Experiential Learning.Along the way, the authors provide the reader with a basis for evaluating other approaches to teaching and other learning methodologies so that she or he can confidently go beyond the “seven ways” to adapt or adopt further strategies. This is the ideal companion for teachers who are beginning to explore new ways of teaching, and want to do some serious independent thinking about learning. The book can also be used to prepare graduate students for teaching, and will be welcomed by centers for teaching and learning to help continuing faculty re-examine a particular aspect of their teaching.

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Page Count

198

Publisher

Taylor & Francis

Published Date

ISBN 10

1000979571

ISBN 13

9781000979572

Cinderella and the Prince

By: Bridget Cantwell

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Cinderella and the Prince

By: Bridget Cantwell

Childhood friends James and Gabriella reunite to save the kingdom of Essenia from an evil prince. The dangers they face draw them closer together than ever. Gabriella must also prevent her stepmother from stealing her inheritance. The magic that overcomes all obstacles in this exciting adventure comes from Gabriellas courage, loyalty, and love for her friends.

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205

Publisher

AuthorHouse

Published Date

ISBN 10

1546223851

ISBN 13

9781546223856

Reviewing Care Management for Older People

By: Judith E. Phillips,Bridget Penhale

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Reviewing Care Management for Older People

By: Judith E. Phillips,Bridget Penhale

This book discusses the development and implementation of several models of care management. Drawing together research to highlight the successes and the difficulties of translating the principles of care management into practice, it examines this subject with particular reference to: empowerment; needs-led assessment; and multi-disciplinary work.

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162

Publisher

Jessica Kingsley Publishers

Published Date

ISBN 10

1853023175

ISBN 13

9781853023170

Federal Taxes on Gratuitous Transfers

Law and Planning

By: Joseph M. Dodge,Wendy C. Gerzog,Bridget J. Crawford

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Federal Taxes on Gratuitous Transfers

Law and Planning

By: Joseph M. Dodge,Wendy C. Gerzog,Bridget J. Crawford

This book deals with the federal income tax as it bears on gratuitous transfers and with the federal wealth transfer taxes. The federal wealth transfer taxes presently consist of a partially unified estate and gift tax and a generation-skipping tax. The federal transfer tax system is separate and apart from the federal income tax. Features: Emphasis on text, statutes, and regulations, rather than cases (especially cases that involve routine application of law to facts) "Building block" organization (simple to complex estates), rather than segmented organization according to Code sections. Extensive use of questions and problems to aid students High-profile authorship in Joseph M. Dodge (a highly regarded tax specialist), Wendy C. Gerzog, and Bridget J. Crawford (both well-established in the field) The book reconstitutes the Estate and Gift tax course from the ground up in light of modern estates practice. For example, special valuation rules are treated as basic, as opposed to being just "tacked on" as other books treat them. More emphasis on valuation and use of FLPs than in other books. Valuation is introduced early on and integrated with other material Integration of related income tax materials, including income taxation of estates and trusts Relation of tax doctrine to tax planning strategies Focus on doctrine that influences the practice of estate and trust law, rather than doctrine for its own sake Reference to state law (including recent developments) as it bears on transfer tax issues, with full coverage of issues raised by community property systems

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Page Count

679

Publisher

Aspen Publishing

Published Date

ISBN 10

1454860421

ISBN 13

9781454860426

Widowhood Flying

By: Bridget O'Hanlon

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Widowhood Flying

By: Bridget O'Hanlon

A collection of short stories and poems by a writer of originality and force. Bridget O’Hanlon was born in Ireland and after living extensively in England and Australia is now settled in Doneraile, North Cork.

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Page Count

182

Publisher

Paragon Publishing

Published Date

ISBN 10

1782221573

ISBN 13

9781782221579

Poems of Francis Thompson

By: Bridget Boardman

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Poems of Francis Thompson

By: Bridget Boardman

During the research for her biography of Francis Thompson, Between Heaven and Charing Cross it became clear to Brigid Boardman that a new edition of his poetry was essential for a full recognition of the range and variety of his work. He remains best known for his great poem The Hound of Heaven but his work as a whole has never been properly presented. All previous editions include the many alterations and deletions that were made to Thompson's work posthumously by Wilfrid Meynell for the edition of 1913. Meynell's aim was to present the poetry in a strictly orthodox Catholic light in a period when fears about Modernism influenced the Church's understanding of literature. These anxieties have not served the poetry well. Thompson's aim was 'to be the poet of the return to God' and his work expresses the divine presence that he believed permeated all aspects of life. This edition finally restores an important English poet to the readers that he so deserves.

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Page Count

552

Publisher

A&C Black

Published Date

ISBN 10

0567459373

ISBN 13

9780567459374

The Human Rights of Older Persons

A Human Rights-Based Approach to Elder Law

By: Bridget Lewis,Kelly Purser,Kirsty Mackie

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The Human Rights of Older Persons

A Human Rights-Based Approach to Elder Law

By: Bridget Lewis,Kelly Purser,Kirsty Mackie

This book provides a comprehensive human rights analysis of key areas of law affecting older persons, including legal capacity; elder abuse; accommodation and aged care; healthcare; employment; financial security, retirement, and estate planning; and social and cultural participation. The research identifies individual autonomy and participation in decision-making as fundamental to a human rights-based approach to elder law. The book argues that a paradigm shift must occur away from traditional medical and charity-based understandings of ‘old age’ to instead acknowledge older persons as active holders of enforceable rights. The book argues that a Convention on the Rights of Older Persons is an essential tool in achieving this, but that even without a dedicated treaty there is much to be gained from a human rights-based approach. Significantly, because the issues arising in ‘old age’ are often the culmination of experiences occurring throughout the life course, a human rights-based approach to elder law must begin with a commitment to human rights for people of all ages.

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Page Count

338

Publisher

Springer Nature

Published Date

ISBN 10

9811567352

ISBN 13

9789811567353

Working with Vulnerable Adults

By: Bridget Penhale,Jonathan Parker

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Working with Vulnerable Adults

By: Bridget Penhale,Jonathan Parker

Working with Vulnerable Adults provides an understanding of current practice in social and health care, examining abuse of vulnerable adults and the ways in which social policy, welfare services and practitioners may help. It is essential reading for students and practitioners interested in finding out more about this important field.

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202

Publisher

Routledge

Published Date

ISBN 10

1134416547

ISBN 13

9781134416547

Jay-Z (the Library of Hip-Hop Biographies) (Large Print 16pt)

By: Bridget Heos

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Jay-Z (the Library of Hip-Hop Biographies) (Large Print 16pt)

By: Bridget Heos

Jay-Z is more than a successful hip-hop artist. He is a businessman. He's sold over 33 million albums, is part owner of the New Jersey Nets, and is a co-founder of the Roc-A-Fella Records. Growing up in the projects in Brooklyn, Jay-Z overcame family hardship and adversity to become one of the most successful hip-hop artists of all time....

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ReadHowYouWant.com

Published Date

ISBN 10

1459621832

ISBN 13

9781459621831

The Obituary as Collective Memory

By: Bridget Fowler

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The Obituary as Collective Memory

By: Bridget Fowler

The first serious academic study of obituaries, this book focuses on how societies remember. Bridget Fowler makes great use of the theories of Pierre Bordieu, arguing that obituaries are one important component in society's collective memory. This book, the first of its kind, will find a place on every serious sociology scholar's bookshelves.

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308

Publisher

Routledge

Published Date

ISBN 10

1134218028

ISBN 13

9781134218028

Palliative Care Nursing: Principles and Evidence for Practice

By: Catherine Walshe,Nancy Preston,Bridget Johnston

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Palliative Care Nursing: Principles and Evidence for Practice

By: Catherine Walshe,Nancy Preston,Bridget Johnston

What can nurses do to support those receiving palliative care? How do you ensure clear communication and maintain patients’ and families’ preferences? Palliative Care Nursing is essential reading for nursing students, professional nurses and other health and social care professionals providing supportive and palliative care to those with advanced illness or who are towards the end of life. This third edition of the acclaimed textbook has been extensively revised and examines important research studies, key debates around care and strategies to advance palliative care nursing. In four sections, the book covers key elements of nursing practice towards the end of life: • Defining the palliative care patient • Providing palliative nursing care • Caring around the time of death • Challenging issues in palliative care nursing Leading authors address contemporary issues and explore how to provide high quality person-centred palliative care, encouraging application to practice through exercises and case studies. Chapters completely reworked or new for this edition include those on communication, living with uncertainty, bereavement care, the costs of caring, nurses’ decision-making and capacity, and palliative care worldwide. The clarity of evidence presented and coverage of a diverse range of topics make this the foundational textbook for all studying palliative care at pre-registration level, postgraduate level or as part of CPD study. With a foreword by last edition editor, Professor Sheila Payne, Lancaster University, UK. ‘I welcome this third edition of Palliative Care Nursing and congratulations to the new team who have provided us with a dynamic and innovative development of a core text for palliative nursing practice. As the largest workforce in palliative care, and given the changing face of clinical practice for nurses, including increased educational opportunity and expanding roles and responsibilities, this book is timely in its focus on critical issues which frame and scope the reality of palliative care and the nursing contribution to that discipline. The learning exercises, in particular, offer tools for educators and clinicians to reflect on practice and understand new ways of knowing in palliative care. It will be an excellent resource for nursing, both in the UK and Ireland and to the wider international audience, having drawn on the breadth of global nursing expertise to bring this book together’. Philip Larkin, Professor of Clinical Nursing (Palliative Care), University College Dublin and Our Lady’s Hospice and Care Services, Dublin, Ireland; President, European Association for Palliative Care ‘This is a book of substance that captures the current status of palliative nursing, including the values and research evidence that underpin it. The changing nature of palliative nursing as an evidence-based specialism is balanced with practical skills and insights from experts, and also considers the needs of those working with, or concerned about, the dying person’s well-being. It covers a range of challenging issues as well as drawing on the wisdom of those who actually undertake this work on a daily basis. I hope that students and practitioners from all disciplines will find this a useful resource to understand the art and craft of good palliative nursing’. Professor Daniel Kelly, Fellow of the Royal College of Nursing and Royal College of Nursing Chair of Nursing Research, Cardiff University, UK

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Page Count

546

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335261639

ISBN 13

9780335261635

Star Wars Workbook: 4th Grade Reading and Writing

By: Workman Publishing,Bridget Heos

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Star Wars Workbook: 4th Grade Reading and Writing

By: Workman Publishing,Bridget Heos

Reinforces key reading and writing skills, including prepositional phrases, dialogue, recognizing fragments and run-on sentences, reading comprehension, and more.

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Workman Publishing

Published Date

ISBN 10

0761189394

ISBN 13

9780761189398

Rocket Fuel

Some of the Best From Tor.com Non-Fiction

By: Bridget McGovern,Chris Lough

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Rocket Fuel

Some of the Best From Tor.com Non-Fiction

By: Bridget McGovern,Chris Lough

A collection of some of the best feature articles from Tor.com’s 10 year history as an online sci-fi/fantasy literature magazine. Read: - An intimate moment under the covers that bloomed into a lifetime lived through sci-fi/fantasy. - A fierce defense of fan fiction. - The history of Wheel of Time author Robert Jordan, and the story of the reader who had her future rewritten in turn. - A deeply unwise thought experiment that explains how centaurs eat. - The story of one writer’s amazing day, starting out on her last dime and ending with her somehow hugging her idol, Terry Pratchett. - And much more! Rocket Fuel: Some of the Best From Tor.com Non-Fiction features essays from Seanan McGuire, Ursula Vernon, Jo Walton, Nisi Shawl, Kate Elliott, Becky Chambers, Kai Ashante Wilson, Sarah Gailey, Grady Hendrix, Judith Tarr, Lish McBride, Emily Asher-Perrin, Ryan Britt, Leah Schnelbach, Natalie Zutter, Molly Templeton, and more! At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

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Page Count

302

Publisher

Tordotcom

Published Date

ISBN 10

1250216621

ISBN 13

9781250216625

Forgotten People

Positive Approaches to Dementia Care

By: Jonathan Parker,Bridget Penhale

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Forgotten People

Positive Approaches to Dementia Care

By: Jonathan Parker,Bridget Penhale

First puiblished in 1998, this book provides a professional and practical guide detailing social work interventions for people with dementia and their carers. It uses case studies from practice situations to exemplify the usefulness and potential pitfalls of a range of interventive strategies. The book includes interactive learning in the form of activities and reflections that can be undertaken individually or in small groups. Thus, it will serve a directly educative, as well as an informative function.

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Page Count

244

Publisher

Routledge

Published Date

ISBN 10

0429849133

ISBN 13

9780429849138

Bristol

By: Andrew Foyle,Bridget Cherry

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Bristol

By: Andrew Foyle,Bridget Cherry

This comprehensive guide covers the architectural riches of England's historic second port, with lively, up-to-date accounts of every significant building. Bristol's medieval heritage includes a cathedral, many churches, and timber-framed houses large and small. Fine civic buildings and spectacular hilltop suburbs represent its Georgian heyday, and Brunel's Clifton Suspension Bridge and Great Western Railway station head the list of Victorian monuments. Detailed walks explore the outer areas and excursions to nearby attractions, and a scholarly narrative introduction. Colour photographs and extensive maps and plans make the book easy to use, both for reference and as a visitor's companion"--Jacket.

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Page Count

342

Publisher

Yale University Press

Published Date

ISBN 10

0300104421

ISBN 13

9780300104424

The Crow

The Life, Death, and Rebirth of a Classic Film

By: Bridget Baiss

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The Crow

The Life, Death, and Rebirth of a Classic Film

By: Bridget Baiss

Long-anticipated remake of The Crow to hit theaters Fall, 2024 from director Rupert Sanders starring Bill Skarsgård "You won't find a more comprehensive, step-by-step account... a cult classic that continues to fascinate... A fitting and emotional tribute to the movie, and its late star, Brandon Lee."—Sean O'Connell, author of Release the Snyder Cut This "behind-the-scenes retrospective proves a haunting read, as Baiss skillfully escorts the reader through tragedy, despair, hope, and modern Hollywood resurrection.”—John Kenneth Muir, author of Horror Films FAQ, creator of Enter the House Between In the thirty years since its release, The Crow has become the ultimate cult movie, with a dedicated worldwide following, three sequels, and a persistent fascination owing to the tragedy that came to define its legacy, in which star Brandon Lee was killed in a strange on-set accident during the last days of filming. In this fully revised and updated edition, author Bridget Baiss tells the full story of The Crow, from the initial adaptation of James O’Barr’s graphic novel, through its production and Lee’s death, to its triumphant release, enduring appeal, and impact on on-set firearms safety. Drawing on unprecedented access to the film’s cast and crew, including new interviews and research conducted since the release of the original edition, this is a fascinating and revealing look at the troubled making of a modern classic.

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361

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1493074121

ISBN 13

9781493074129

The Crow: The Story Behind the Film

By: Bridget Baiss

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The Crow: The Story Behind the Film

By: Bridget Baiss

The Crow is the ultimate cult movie, with a dedicated worldwide following, and two sequels, plus a fourth currently in production. Now, ten years after the original film’s release, the full story of this seemingly cursed production can finally be told... In The Crow’s last days of filming, its star Brandon Lee (son of Bruce Lee) was killed in a strange on-set accident, while filming his character’s death scene. Bridget Baiss describes the chain of events which led from O’Barr’s creation of the graphic novel, up to this fateful day, and beyond, to the film’s final, triumphant release. The definitive account of The Crow’s production and the phenomenon it became, packed with scores of interviews with the film’s cast and crew.

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Page Count

411

Publisher

Titan Books (US, CA)

Published Date

ISBN 10

1781161844

ISBN 13

9781781161845

Jay-Z

By: Bridget Heos

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Jay-Z

By: Bridget Heos

Jay-Z is more than a successful hip-hop artist. He is a businessman. He's sold over 33 million albums, is part owner of the New Jersey Nets, and is a co-founder of Roc-A-Fella Records. Growing up in the projects in Brooklyn, Jay-Z overcame family hardship and adversity to become one of the most successful hip-hop artists of all time.

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The Rosen Publishing Group, Inc

Published Date

ISBN 10

1435857097

ISBN 13

9781435857094

Digital Codicology

Medieval Books and Modern Labor

By: Bridget Whearty

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Digital Codicology

Medieval Books and Modern Labor

By: Bridget Whearty

Medieval manuscripts are our shared inheritance, and today they are more accessible than ever—thanks to digital copies online. Yet for all that widespread digitization has fundamentally transformed how we connect with the medieval past, we understand very little about what these digital objects really are. We rarely consider how they are made or who makes them. This case study-rich book demystifies digitization, revealing what it's like to remake medieval books online and connecting modern digital manuscripts to their much longer media history, from print, to photography, to the rise of the internet. Examining classic late-1990s projects like Digital Scriptorium 1.0 alongside late-2010s initiatives like Bibliotheca Philadelphiensis, and world-famous projects created by the British Library, Corpus Christi College Cambridge, Stanford University, and the Walters Art Museum against in-house digitizations performed in lesser-studied libraries, Whearty tells never-before-published narratives about globally important digital manuscript archives. Drawing together medieval literature, manuscript studies, digital humanities, and imaging sciences, Whearty shines a spotlight on the hidden expert labor responsible for today's revolutionary digital access to medieval culture. Ultimately, this book argues that centering the modern labor and laborers at the heart of digital cultural heritage fosters a more just and more rigorous future for medieval, manuscript, and media studies.

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360

Publisher

Stanford University Press

Published Date

ISBN 10

1503634191

ISBN 13

9781503634190

Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

By: Bridget Brennan

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Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

By: Bridget Brennan

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

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Page Count

322

Publisher

Crown Currency

Published Date

ISBN 10

0307450392

ISBN 13

9780307450395

Housing Transformations

Shaping the Space of Twenty-First Century Living

By: Bridget Franklin

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Housing Transformations

Shaping the Space of Twenty-First Century Living

By: Bridget Franklin

Drawing together a wide range of literature, this original book combines social theory with elements from the built environment disciplines to provide insight into how and why we build places and dwell in spaces that are at once contradictory, confining, liberating and illuminating. This groundbreaking book deals with topical issues, which are helpfully divided into two parts. The first presents a conceptual framework examining how the built environment derives from a variety of influences: structural, institutional, textual, and action-orientated. Using illustrated case study examples, the second part covers new build schemes, including urban villages, gated communities, foyers, retirement homes and televillages, as well as refurbishment projects, such as mental hospitals and tower blocks. Multidisciplinary in its focus, Housing Transformations will appeal to academics, students and professionals in the fields of housing, planning, architecture and urban design, as well as to social scientists with an interest in housing.

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Page Count

566

Publisher

Routledge

Published Date

ISBN 10

1134306636

ISBN 13

9781134306633

An Atlas of Irish History

By: Ruth Dudley Edwards,Bridget Hourican

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An Atlas of Irish History

By: Ruth Dudley Edwards,Bridget Hourican

Combining over 100 beautifully crafted maps, charts and graphs with a narrative packed with facts and information, An Atlas of Irish History provides coverage of the main political, military, economic, religious and social changes that have occurred in Ireland and among the Irish abroad over the past two millennia. Ruth Dudley Edwards and Bridget Hourican use the combination of thematic narrative and visual aids to examine and illustrate issues such as: the Viking invasions of Ireland the Irish in Britain pre- and post-famine agriculture population change twentieth-century political affiliations. This third edition has been comprehensively revised and updated to include coverage of the many changes that have occurred in Ireland and among its people overseas. Taking into consideration the main issues that have developed since 1981, and adding a number of new maps and graphs, this new edition also includes an informative and detailed section on the troubles that have been a feature of Irish life since 1969. An Atlas of Irish History is an invaluable resource for students of Irish history and politics and the general reader alike.

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320

Publisher

Routledge

Published Date

ISBN 10

1134469667

ISBN 13

9781134469666

Weekends with Legends

By: Bridget Hilton-Barber

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Weekends with Legends

By: Bridget Hilton-Barber

This guidebook details short trips out of Gauteng, including discovering the ruins of ancient African kingdoms or staying in historic homes. For each attraction there are details of costs, address, phone, directions on how to get there and facilities.

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