Brian Signorelli's Books

Inbound Selling

How to Change the Way You Sell to Match How People Buy

By: Brian Signorelli

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Inbound Selling

How to Change the Way You Sell to Match How People Buy

By: Brian Signorelli

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

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295

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119473411

ISBN 13

9781119473411

Reading Riddles

Rhetorics of Obscurity from Romanticism to Freud

By: Brian Tucker

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Reading Riddles

Rhetorics of Obscurity from Romanticism to Freud

By: Brian Tucker

Reading Riddles: Rhetorics of Obscurity from Romanticism to Freud explores how the riddle becomes a figure for reading and writing in early German Romanticism and how this model then enables Sigmund Freud's approach to the psyche. It traces a migration of ideas from literature to psychoanalysis and argues that the relationship between them must be situated at the methodological level. Through readings of texts by August Wilhelm, Friedrich Schlegel, G.W.F. Hegel, and Ludwig Tieck Reading Riddles documents how the Romantics expand the field of poetic signification to include obscure, distorted signs and how they applied this rhetoric of obscurity to the self. The book argues that this model of self and signification plays a central role in the formulation of Freud's psychoanalytic theory. If the self is a riddle, as many in the nineteenth century claim, Freud takes the figure seriously and interprets the mind according to all the structures and techniques of that textual genre.

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Page Count

199

Publisher

Bucknell University Press

Published Date

ISBN 10

1611480299

ISBN 13

9781611480290

Picasso: A Biography

By: Patrick O'Brian

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Picasso: A Biography

By: Patrick O'Brian

The best biography of Picasso."--Kenneth Clark

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Page Count

512

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393311074

ISBN 13

9780393311075

Audiences

A Sociological Theory of Performance and Imagination

By: Nicholas Abercrombie,Brian J Longhurst

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Audiences

A Sociological Theory of Performance and Imagination

By: Nicholas Abercrombie,Brian J Longhurst

`This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"′ - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience′. Audience experience can no longer be simply classified as `simple′ or `mass′, for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.

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Page Count

210

Publisher

SAGE

Published Date

ISBN 10

1446264556

ISBN 13

9781446264553

Directing for Television

Conversations with American TV Directors

By: Brian Geoffrey Rose

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Directing for Television

Conversations with American TV Directors

By: Brian Geoffrey Rose

TV directors face tremendous creative challenges in their work. Putting on a new episode of situation comedy every four days or directing a live news event requires great skill and discipline. Directing for Television looks at the work of more than two dozen TV directors and examines their role in the complex process of TV production.

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Page Count

254

Publisher

Scarecrow Press

Published Date

ISBN 10

0810835916

ISBN 13

9780810835917

The Penguin Jazz Guide

The History of the Music in the 1000 Best Albums

By: Brian Morton,Richard Cook

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The Penguin Jazz Guide

The History of the Music in the 1000 Best Albums

By: Brian Morton,Richard Cook

The Penguin Guide to Jazz Recordings is firmly established as the world's leading guide to recorded jazz, a mine of fascinating information and a source of insightful - often wittily trenchant - criticism. This is something rather different: Brian Morton (who taught American history at UEA) has picked out the 1000 best recordings that all jazz fans should have and shows how they tell the history of the music and with it the history of the twentieth century. He has completely revised his and Richard Cook's entries and reassessed each artist's entry for this book. The result is an endlessly browsable companion that will prove required reading for aficionados and jazz novices alike. 'It's the kind of book that you'll yank off the shelf to look up a quick fact and still be reading two hours later' Fortune 'Part jazz history, part jazz Karma Sutra with Cook and Morton as the knowledgeable, urbane, wise and witty guides ... This is one of the great books of recorded jazz; the other guides don't come close' Irish Times

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1113

Publisher

Penguin UK

Published Date

ISBN 10

0141959002

ISBN 13

9780141959009

Meme Wars

The Untold Story of the Online Battles Upending Democracy in America

By: Joan Donovan,Emily Dreyfuss,Brian Friedberg

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Meme Wars

The Untold Story of the Online Battles Upending Democracy in America

By: Joan Donovan,Emily Dreyfuss,Brian Friedberg

A groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech. Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Memes are bedrock to the strategy of conspiracists such as Alex Jones, provocateurs like Milo Yiannopoulos, white nationalists like Nick Fuentes, and tacticians like Roger Stone. While the media and most politicians struggle to harness the organizing power of the internet, the “redpill right” weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets--and the steps of the US Capitol. Meme Wars is the first major account of how “Stop the Steal” went from online to real life, from the wires to the weeds. Leading media expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and cultural ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of antiesablishmentarians bond over hatred of liberal government and media. Together as a motley reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires. A political thriller with the substance of a rigorous history, Meme Wars is the astonishing story of how extremists are yanking our culture and politics to the right. And it's a warning that if we fail to recognize these powerful undercurrents, the great meme war for the soul of America will soon be won.

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Page Count

433

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1635578647

ISBN 13

9781635578645

A Shock to Thought

Expression after Deleuze and Guattari

By: Brian Massumi

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A Shock to Thought

Expression after Deleuze and Guattari

By: Brian Massumi

A Shock to Thought brings together essays that explore Deleuze and Guattari's philosophy of expression in a number of contemporary contexts. It will be of interest to all those in philosophy, cultural studies and art theory. The volume also contains an interview with Guattari which clearly restates the 'aesthetic paradigm' that organizes both his and Deleuze's work.

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Page Count

300

Publisher

Routledge

Published Date

ISBN 10

1134557515

ISBN 13

9781134557516

The Emperor Domitian

By: Brian Jones

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The Emperor Domitian

By: Brian Jones

Domitian, Emperor of Rome AD 81-96, has traditionally been portrayed as a tyrant, and his later years on the throne as a `reign of terror'. Brian Jones' biography of the emperor, the first ever in English, offers a more balanced interpretation of the life of Domitian, arguing that his foreign policy was realistic, his economic programme rigorously efficient and his supposed persecution of the early Christians non-existent. Central to an understanding of the emperor's policies, Brian Jones proposes, is his relationship with his court, rather than with the senate. Roamn historians will have to take account of this new biography which in part represents a rehabilitation of Domitian.

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305

Publisher

Routledge

Published Date

ISBN 10

1134853130

ISBN 13

9781134853137

Media Theories and Approaches

A Global Perspective

By: Mark Balnaves,Stephanie Hemelryk Donald,Brian Shoesmith

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Media Theories and Approaches

A Global Perspective

By: Mark Balnaves,Stephanie Hemelryk Donald,Brian Shoesmith

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.

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Page Count

400

Publisher

Springer Nature

Published Date

ISBN 10

1137094923

ISBN 13

9781137094926

Crisis Cultures

The Rise of Finance in Mexico and Brazil

By: Brian S. Whitener

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Crisis Cultures

The Rise of Finance in Mexico and Brazil

By: Brian S. Whitener

Drawing on a mix of political, economic, literary, and filmic texts, Crisis Cultures challenges current cultural histories of the neoliberal period by arguing that financialization, and not just neoliberalism, has been at the center of the dramatic transformations in Latin American societies in the last thirty years. Starting from political economic figures such as crisis, hyperinflation, credit, and circulation and exemplary cultural texts, Whitener traces the interactions between culture, finance, surplus populations, and racialized state violence after 1982 in Mexico and Brazil. Crisis Cultures makes sense of the emergence of new forms of exploitation and terrifying police and militarized violence by tracking the cultural and discursive forms, including real abstraction and the favela and immaterial cadavers and voided collectivities, that have emerged in the complicated aftermath of the long downturn and global turn to finance.

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309

Publisher

University of Pittsburgh Press

Published Date

ISBN 10

082298685X

ISBN 13

9780822986850

Exercises and Solutions in Statistical Theory

By: Lawrence L. Kupper,Brian. H Neelon,Sean M. O'Brien

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Exercises and Solutions in Statistical Theory

By: Lawrence L. Kupper,Brian. H Neelon,Sean M. O'Brien

Exercises and Solutions in Statistical Theory helps students and scientists obtain an in-depth understanding of statistical theory by working on and reviewing solutions to interesting and challenging exercises of practical importance. Unlike similar books, this text incorporates many exercises that apply to real-world settings and provides much more thorough solutions. The exercises and selected detailed solutions cover from basic probability theory through to the theory of statistical inference. Many of the exercises deal with important, real-life scenarios in areas such as medicine, epidemiology, actuarial science, social science, engineering, physics, chemistry, biology, environmental health, and sports. Several exercises illustrate the utility of study design strategies, sampling from finite populations, maximum likelihood, asymptotic theory, latent class analysis, conditional inference, regression analysis, generalized linear models, Bayesian analysis, and other statistical topics. The book also contains references to published books and articles that offer more information about the statistical concepts. Designed as a supplement for advanced undergraduate and graduate courses, this text is a valuable source of classroom examples, homework problems, and examination questions. It is also useful for scientists interested in enhancing or refreshing their theoretical statistical skills. The book improves readers’ comprehension of the principles of statistical theory and helps them see how the principles can be used in practice. By mastering the theoretical statistical strategies necessary to solve the exercises, readers will be prepared to successfully study even higher-level statistical theory.

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2318

Publisher

CRC Press

Published Date

ISBN 10

0415661951

ISBN 13

9780415661959

Rewriting Moses

The Narrative Eclipse of the Text

By: Brian Britt

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Rewriting Moses

The Narrative Eclipse of the Text

By: Brian Britt

Exalted for centuries as a hero and author of the Bible, Moses is inseparable from biblical tradition itself. Moses is also an inherently ambiguous figure and a perennial focus of controversy, from ancient disputes of priestly rivalry to modern issues of class, gender and race. In Rewriting Moses, Brian Britt analyses elements of polemic and ideology in the Moses of the Bible, of film, novel, visual art and scholarship. He argues that the biblical Moses lives within writing, while the post-biblical Moses lives more often in biography. Yet later rewritings of Moses refract biblical traditions of writing in surprising ways. Rewriting Moses provides an original account of the Freudian insight that traditions preserve what they repress. This is volume 14 in the Gender, Cutlure, Theory series and is volume 402 in the Journal for the Study of the Old Testament Supplements series.

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221

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0567381161

ISBN 13

9780567381163

Ovartaci

The Signature of Madness

By: Brian B. Hansen

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Ovartaci

The Signature of Madness

By: Brian B. Hansen

Hospitalized following a mental health crisis in 1929, Louis Marcussen (1894—1985) begins a spectacular journey. He fills his room at the psychiatric institution with artworks, with tall and eloquent cut-out female figures, and he seems to invest himself deeply in his work and visions. He dissolves into a swirl of male, female, animal and divine identities. He discards the name ‘Louis’ and takes the name ‘Ovartaci’. The present book reads Ovartaci’s work through psychoanalytical notions of madness and psychosis. It is the first major monograph on an artist that through highly original artistic practices invented a new way of living. Brian Benjamin Hansen is a postdoctoral researcher at Aarhus University and senior associate professor at VIA University College. Ovartaci is increasingly recognized as one of the most enthralling Danish artists of the 20th century. At the 2022 Venice Biennale, the art of Ovartaci is part of the main exhibition and displayed in the Central Pavilion.

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235

Publisher

Aarhus Universitetsforlag

Published Date

ISBN 10

8772197129

ISBN 13

9788772197128

From Stonehenge to Samarkand

An Anthology of Archaeological Travel Writing

By: Brian Fagan

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From Stonehenge to Samarkand

An Anthology of Archaeological Travel Writing

By: Brian Fagan

Ever since Roman tourists scratched graffiti on the pyramids and temples of Egypt over two thousand years ago, people have traveled far and wide seeking the great wonders of antiquity. In From Stonehenge to Samarkand, noted archaeologist and popular writer Brian Fagan offers an engaging historical account of our enduring love of ancient architecture--the irresistible impulse to visit strange lands in search of lost cities and forgotten monuments.Here is a marvelous history of archaeological tourism, with generous excerpts from the writings of the tourists themselves. Readers will find Herodotus describing the construction of Babylon; Edward Gibbon receiving inspiration for his seminal work while wandering through the ruins of the Forum in Rome; Gustave Flaubert watching the sunrise from atop the Pyramid of Cheops. We visit Easter Island with Pierre Loti, Machu Picchu with Hiram Bingham, Central Africa with David Livingstone. Fagan describes the early antiquarians, consumed with a passionate and omnivorous curiosity, pondering the mysteries of Stonehenge, but he also considers some of the less reputable figures, such as the Earl of Elgin, who sold large parts of the Parthenon to the British Museum. Finally, he discusses the changing nature of archaeological tourism, from the early romantic wanderings of the solitary figure, communing with the departed spirits of Druids or Mayans, to the cruise-ship excursions of modern times, where masses of tourists are hustled through ruins, barely aware of their surroundings.From the Holy Land to the Silk Road, the Yucatan to Angkor Wat, Fagan follows in the footsteps of the great archaeological travelers to retrieve their first written impressions in a book that will delight anyone fascinated with the landmarks of ancient civilization.

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Page Count

318

Publisher

Oxford University Press

Published Date

ISBN 10

0195160916

ISBN 13

9780195160918

Operative Techniques: Knee Surgery E-Book

By: Mark D. Miller,Brian J. Cole,Andrew Cosgarea,Brett D. Owens,James A Browne

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Operative Techniques: Knee Surgery E-Book

By: Mark D. Miller,Brian J. Cole,Andrew Cosgarea,Brett D. Owens,James A Browne

Ideal for orthopaedic residents, fellows, and practicing surgeons alike, Operative Techniques: Knee Surgery offers all the step-by-step guidance you need to perform the latest techniques in knee surgery. As part of the highly visual Operative Techniques series, it boasts brief bulleted descriptions and a clean layout for ease of use, while clinical pearls help you optimize outcomes and obtain the best results. - Highly visual atlas-style text features brief bulleted descriptions and a clean layout for ease of use. - Clinical pearls help you optimize outcomes and obtain the best results. - Outlines positioning, exposures, instrumentation, and implants to give you a step-by-step guide for every procedure. - Provides information on post-operative care and expected outcomes, including potential complications. - Brief notes and supporting evidence on controversies offers important details about patient-focused surgery. - Fully updated procedural videos and figures provide enhanced visual guidance. - Features combined coverage of sports knee surgery, arthroscopy, and total knee replacement. - Discusses trochyioplasty, a controversial new innovation, as well as NPSL technique. - Boasts updated coverage of key procedures and techniques in sports knee surgery. - Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, images, videos, and references from the book on a variety of devices.

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Page Count

411

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323497403

ISBN 13

9780323497404

The Great Unmaking

By: Brian Nelson

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The Great Unmaking

By: Brian Nelson

A propulsive, mind-expanding thriller—and the world-shaking conclusion to the Course of Empire trilogy—about bold scientific dreams turning into nightmares ... or perhaps new beginnings ... After usurping control of the world’s most powerful military technology, General Chip Walden knows the endgame is near and tasks scientist Eric Hill with one final assignment. Helped by the love of his life, Jane Hunter, Hill is haunted by premonitions of a coming catastrophe as the technology he created takes on a life of its own. As Hill attempts to avert disaster, FBI Special Agent Bud Brown seeks revenge for the murder of his fellow agents by eco-terrorist Riona Finley. But what no one realizes is that forces are at work that have already decided humanity’s fate. With the clock ticking toward an irrevocable apocalypse, it’s no longer a question of if the world can be saved, but who will be the chosen few that survive. The Great Unmaking is the grand conclusion to Brian Nelson’s magisterial trilogy that James Rollins has called “a must-read adventure.”

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Page Count

389

Publisher

Blackstone Publishing

Published Date

ISBN 10

1538507838

ISBN 13

9781538507834

The Economic Psychology of Everyday Life

By: Paul Webley,Carole Burgoyne,Stephen Lea,Brian Young

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The Economic Psychology of Everyday Life

By: Paul Webley,Carole Burgoyne,Stephen Lea,Brian Young

From childhood through to adulthood, retirement and finally death, The Economic Psychology of Everyday Life uniquely explores the economic problems all individuals have to solve across the course of their lives. Webley, Burgoyne, Lea and Young begin by introducing the concept of economic behaviour and its study. They then examine the main economic issues faced at each life stage, including: * the impact of advertising on children * buying a first house and setting up home * changing family roles and gender-linked inequality * redundancy and unemployment * coping on a pension * obituaries, wills and inheritance. Finally they draw together the commonalties of economic problems across the lifespan, discuss generational and cultural changes in economic behaviour, and examine the significance of other, non-economic constraints, upon individuals. The Economic Psychology of Everyday Life provides a much-needed comprehensive and accessible guide to economic psychology which will be of great interest to researchers and students.

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Page Count

232

Publisher

Psychology Press

Published Date

ISBN 10

1134659717

ISBN 13

9781134659715

Greek and Roman Military Writers

Selected Readings

By: Brian Campbell

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Greek and Roman Military Writers

Selected Readings

By: Brian Campbell

Brian Campbell has selected and translated a wide range of pieces from the ancient military writers and also includes extracts from historians who have interesting comments on warfare and society.

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Page Count

256

Publisher

Routledge

Published Date

ISBN 10

1134451199

ISBN 13

9781134451197

Searching for the Holy Grail

My Travels in Western Europe

By: Brian Walters

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Searching for the Holy Grail

My Travels in Western Europe

By: Brian Walters

In the seventeenth and eighteenth centuries, young English elites often spent years traveling around Europe to broaden their horizons in an experience known as the Grand Tour. In his book Searching for the Holy Grail, Brian Walters combines romance, humor, history, philosophy, and a sharp eye for the subtleties of culture to take the reader on a breathtaking modern-day Grand Tour of Western Europe. Join the author and his colorful compatriots as they gaze into the mouth of infamous Mt. Vesuvius, search for the Loch Ness Monster, explore lovely Vienna in a horse-drawn carriage, and dodge the jagged cliffs of Capri on the way to the Blue Grotto. Enjoy the trip as they drink sangria and party until dawn in Barcelona, wreck scooters in Nice, brave storms in the Adriatic Sea, drink liter beers in Munich, and narrowly survive the taxis in Rome. From the sun-drenched beaches of Greece to the windy highlands of Scotland, Brian Walters takes the reader on a spellbinding journey.

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Page Count

264

Publisher

Virtualbookworm Publishing

Published Date

ISBN 10

1589396472

ISBN 13

9781589396470

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