What are the political forces which drive the process of change in the health service? How do these forces impact on existing structures of power, policy and organisation? In addressing these questions, Brian Salter applies an original theory of political change to key areas of NHS activity. He shows how the escalating demand for health care combined with recent radical policy initiatives has posed different problems for politicians, doctors, bureaucrats and managers. Out of the accommodations reached, a new shape has emerged for the NHS.
Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change. Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard. Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences. - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social Media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR
The ability to deal with difficult people is crucial to anyone who wants to advance their career. Written by Brian Salter and Naomi Langford-Wood, leading experts on dealing with difficult people as both coaches and practitioners, this book quickly teaches you the insider secrets you need to know to in order to overcome the barriers presented by difficult colleagues or customers. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
The building-block has been a familiar and much-loved presence in children's toy-boxes for centuries. In the twentieth century, however, new production techniques allowed it to evolve into a multiplicity of systems which enabled any child to be both architect and skilled builder, capable of constructing realistic and sturdy miniature buildings. This beautifully illustrated book is devoted to British building toys, from the well-known to the more niche brands. Photographs of sets, completed buildings and box art and advertising material make this book a feast of nostalgia for anyone who grew up in the middle years of the last century, and an invaluable source of information for any collectors who keep the memory of these toys alive today.
Critical Corporate Communications :A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls - The benefits of mentoring - Advice about giving advice - Bringing it to a successful close Sample page spread: What are Bullet Guides? The answers you need - now. Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Part of a vital series for today's manager, produced in conjunction with the Chartered Management Institute, this book delivers clear, expert advice on the most frequently asked questions about presenting effectively in the workplace in a format designed to fit easily into a busy working life.
This text focuses on Flash 4. It is one of a series of simple guides which provide simple explanations of key terms and useful tasks for a variety of software.
A new politics of medicine is emerging from the changing relationship between medicine, society and the state. It is characterized by informed health consumers, an interventionist state, and a mobilized medical profession. With the media now its constant companion, medicine has been abrubtly politicized by a range of pressures. Yet the continuities of its re-energized institutions remain intact and with them the sustaining realities of medical power.
HTML is still regarded as the most popular and easy to use of the web development tools. Its user base is enormous, and has an extremely high hobbyist user base. A Simple Guide to HTML offers the reader a brief introduction to the technology and explains some basics of web development. Readers will be able to create simple web pages and basic web sites by following the step by step examples. HTML has received no major upgrades in recent years, and has become entrenched in the world of web design. This book is the first step for anybody wanting to begin designing web sites.
CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.
A simple introduction to Microsoft's Visual Basic programming language, this text covers all the basics from Version 6 and the new VB.NET. Whilst covering the basics of VB, readers will also find a brief introduction to programming and related technologies.
Use e-mail to your advantage by following the step-by-step guidance provided in this book. It offers an approach to both technical and office processes. It demonstrates how to: be more efficient; communicate more effectively; reduce costs; improve customer service; and improve turn-around times with both clients and fellow workers.
This user-friendly guide to the Internet aims to enable directors and managers to grasp the commercial opportunities in using the Internet for business. Specifically non-technical, it nevertheless provides a thorough grounding in the opportunities and threats posed to business by the Internet, examining the possiblities while debunking some of the myths and hype surrounding the World Wide Web.
Using the Simple Guide format, this text provides a complete introduction to the latest version of Flash in 2002, covering its many new features. Aimed at the reader with no, or little, knowledge of web design, it shows the main features of Flash, in addition to the basics of web design.
Aims to help the organiser identify and deal with problems in the planning stages so that the execution is as pain free as possible, showing that successful and enjoyable events can be achieved through focusing on objectives, publicity, post-mortems and more.
Providing information on getting started in business on the Internet, this text shows how to compete in the UK market. It covers pay-as-you-go phone calls, local ISP rates and local success stories such as Tescos. The five main sections include: What is ecommerce?; emarketing; and estrategies.
A volume in the Simple Guides series, this text provides an introduction to Paint Shop Pro. It focuses attention on only the popular or highly useful tasks of the technology and emphasizes speed and efficiency.
Learning why difficult people behave in the way they do is the first step to reducing your stress levels and operating more successfully as a team. This step-by-step guide encourages managers to look for the warning signs and to analyse what it is that makes others tick.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.