“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
This award-winning book by the acclaimed travel photographer showcases the vibrant beauty of Cuba in stunning images captured over twenty-one years. In more than fifty trips to Cuba over twenty-one years, Travel Photographer of the Year Award-winner Lorne Resnick has sought to capture the experience of being in Cuba: moments filled with passion, desire, and laughter. Featuring two hundred sixty-six extraordinary color and black-and-white photos, this exceptional volume provides a stunning portrait of the vitality of Cuban culture, the beauty of the island, and the enduring spirit of the Cuban people. With a foreword by celebrated author Pico Iyer and an introduction by noted art critic Gerry Badger, this volume combines poignant stories and gorgeous visuals. Cuba: This moment, Exactly So has won several awards including a gold medal in the photography category from the Independent Publishers Book Awards; a Silver medal from the IBPA Benjamin Franklin Award for Art/Photography, 1st place for Books in the International Photography awards. It was also a Foreword Reviews’ 2015 INDIEFAB Book of the Year Award winner.
“We are not worth more, they are not worth less.” This is the mantra of S. Brian Willson and the theme that runs throughout his compelling psycho-historical memoir. Willson’s story begins in small-town, rural America, where he grew up as a “Commie-hating, baseball-loving Baptist,” moves through life-changing experiences in Viet Nam, Nicaragua and elsewhere, and culminates with his commitment to a localized, sustainable lifestyle. In telling his story, Willson provides numerous examples of the types of personal, risk-taking, nonviolent actions he and others have taken in attempts to educate and effect political change: tax refusal—which requires simplification of one’s lifestyle; fasting—done publicly in strategic political and/or therapeutic spiritual contexts; and obstruction tactics—strategically placing one’s body in the way of “business as usual.” It was such actions that thrust Brian Willson into the public eye in the mid-’80s, first as a participant in a high-profile, water-only “Veterans Fast for Life” against the Contra war being waged by his government in Nicaragua. Then, on a fateful day in September 1987, the world watched in horror as Willson was run over by a U.S. government munitions train during a nonviolent blocking action in which he expected to be removed from the tracks and arrested. Losing his legs only strengthened Willson’s identity with millions of unnamed victims of U.S. policy around the world. He provides details of his travels to countries in Latin America and the Middle East and bears witness to the harm done to poor people as well as to the environment by the steamroller of U.S. imperialism. These heart-rending accounts are offered side by side with inspirational stories of nonviolent struggle and the survival of resilient communities Willson’s expanding consciousness also uncovers injustices within his own country, including insights gained through his study and service within the U.S. criminal justice system and personal experiences addressing racial injustices. He discusses coming to terms with his identity as a Viet Nam veteran and the subsequent service he provides to others as director of a veterans outreach center in New England. He draws much inspiration from friends he encounters along the way as he finds himself continually drawn to the path leading to a simpler life that seeks to “do no harm.&rdquo Throughout his personal journey Willson struggles with the question, “Why was it so easy for me, a ’good’ man, to follow orders to travel 9,000 miles from home to participate in killing people who clearly were not a threat to me or any of my fellow citizens?” He eventually comes to the realization that the “American Way of Life” is AWOL from humanity, and that the only way to recover our humanity is by changing our consciousness, one individual at a time, while striving for collective cultural changes toward “less and local.” Thus, Willson offers up his personal story as a metaphorical map for anyone who feels the need to be liberated from the American Way of Life—a guidebook for anyone called by conscience to question continued obedience to vertical power structures while longing to reconnect with the human archetypes of cooperation, equity, mutual respect and empathy.
I was recently in a brainstorming session with market research and R&D managers at a Fortune 50 client. The marketing manager turns to the R&D technical lead and asks, “can you give me a list of all possible technologies out there?” She was speaking the language of high level summary of the universe of possibilities. The technical lead, on the other hand, translated it as “give me information on the technologies we are capable of delivering in the near future.” Simple miscommunication? Little business impact? Not if you’re trying to stretch the innovation possibilities and the R&D lead disqualifi es longer term technologies because they’re not ready now. That’s one reason why innovation at some companies looks like the same old stuff re-packaged.
Bearin's: The Book " by Brian Robbins is a collection of columns written for "Commercial Fisheries News" over the past 20 years. These author selected columns are the best of Robbins' unique blend of humor, wry observations, and personal reflections on life. Originally written for a commercial fishing audience, these columns encompass characters, situations, and themes that are bound to resonate with all readers. He'll make you laugh, maybe even shed a tear, and definitely leave you wanting more.Bearin's (bar'ins)-When you're on the water, the act of figuring out where you are and what's going on is known as "getting your bearings." The same applies to life itself. In the Northeast, we often don't fuss around with the letter "g" at the ends of our words. Therefore, we have the title "Bearin's".Reviews:"I invite you to put your hand on the cover of this book, close your eyes and see if you can feel its heart beating. If you do, then try laughing a bit, too. Now you're in the spirit of Brian Robbins, telling his tales that will make you laugh so hard you'll have to lay down on the couch, but eventually he'll also get you right where it counts as you feel his spirit in the depths of your heart." Randy Olson, Ph.D. (a.k.a. "Doc Urchin"); scientist-turned-filmmaker; author of Don't Be Such a Scientist: Talking Substance in an Age of Style"Brian Robbins' tales are hysterically accurate, showing great humor in the mishaps and misadventures of dockside denizens." Crash Barry; author of Sex, Drugs and Blueberries and Matinicus: True Stories from Maine's Toughest Island
After serving in the Vietnam War, S. Brian Willson became a radical, nonviolent peace protester and pacifist, and this memoir details the drastic governmental and social change he has spent his life fighting for. Chronicling his personal struggle with a government he believes to be unjust, Willson sheds light on the various incarnations of his protests of the U.S. government, including the refusal to pay taxes, public fasting, and, most famously, public obstruction. On September 1, 1987, Willson was run over by a U.S. government munitions train during a nonviolent blocking action in which he expected to be removed from the tracks. Providing a full look into the tragic event, Willson, who lost his legs in the incident, discusses how the subsequent publicity propelled his cause toward the national consciousness. Now, 23 years later, Willson tells his story of social injustice, nonviolent struggle, and the so-called American way of life.
This book does not offer any miracles, although it does offer a better opportunity for someone to get results, for one who is prepared to get out of the victim role and take a positive step into seeing what they can do for themselves. By reading this book, you will realise the significance of continuous learning. And that’s how philosophy tries to discover the nature of truth and knowledge, to find what is of basic value and importance in life. This is about the relationships between humanity and nature and between the individual and the society.
Of our many virtues, patience can lead to greater understanding, tolerance, empathy and acceptance. The title, Pathways to Patience...A Road Less Traveled, focuses on the virtue of patience in an impatient world.
When God created human beings, He gave them the capacity and desire for pleasure. Human entertainment can glorify the Lord by expressing joy and creativity. But when unrestrained, it often degenerates into self-gratification.
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