Brian Paulen's Books

Pro SQL Server 2008 Analytics

Delivering Sales and Marketing Dashboards

By: Brian Paulen,Jeff Finken

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Pro SQL Server 2008 Analytics

Delivering Sales and Marketing Dashboards

By: Brian Paulen,Jeff Finken

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need. The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.

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Page Count

269

Publisher

Apress

Published Date

ISBN 10

1430219297

ISBN 13

9781430219293

CRM Fundamentals

By: Scott Kostojohn,Brian Paulen,Mathew Johnson

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CRM Fundamentals

By: Scott Kostojohn,Brian Paulen,Mathew Johnson

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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Page Count

244

Publisher

Apress

Published Date

ISBN 10

1430235918

ISBN 13

9781430235910

101 Forgotten Films

By: Brian Mills

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101 Forgotten Films

By: Brian Mills

Somewhere in the labyrinth of our memories are films that we have seen and cannot forget but frustratingly may never see again because they have mysteriously vanished from the public domain. They may be hidden away in a film studio's vault, buried beneath the floorboards of a filmmaker's home, imprisoned by some ancient legality, refused release at a director's whim, or simply not optioned by a distributor. This book brings back to life 101 films that are entombed in a cinema cemetery and in so doing unearths a film noir masterpiece, a French classic, a Mastroianni feature comparable to Cinema Paradiso, a pioneering Independent film of the 1950s, a Joan Crawford headliner, an amazing Nicholas Ray experimental feature, Italian comedies by Nichetti, and lost gems by Widerberg, Hitchcock, Lang, Ford, Lubitsch, Litvak, Dmytryk, Kazan, Cacoyannis, Boetticher, Zinnemann, Ray, Huston, and many more luminaries of the silver screen. Though critics may acclaim them, audiences applaud them, and Sundance or Cannes may screen them, no film is guaranteed a general release, and too many disappear into oblivion. This book pays homage to those lost films that deserve to be exhibited beyond the screen of our memories.

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