The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
“We are not worth more, they are not worth less.” This is the mantra of S. Brian Willson and the theme that runs throughout his compelling psycho-historical memoir. Willson’s story begins in small-town, rural America, where he grew up as a “Commie-hating, baseball-loving Baptist,” moves through life-changing experiences in Viet Nam, Nicaragua and elsewhere, and culminates with his commitment to a localized, sustainable lifestyle. In telling his story, Willson provides numerous examples of the types of personal, risk-taking, nonviolent actions he and others have taken in attempts to educate and effect political change: tax refusal—which requires simplification of one’s lifestyle; fasting—done publicly in strategic political and/or therapeutic spiritual contexts; and obstruction tactics—strategically placing one’s body in the way of “business as usual.” It was such actions that thrust Brian Willson into the public eye in the mid-’80s, first as a participant in a high-profile, water-only “Veterans Fast for Life” against the Contra war being waged by his government in Nicaragua. Then, on a fateful day in September 1987, the world watched in horror as Willson was run over by a U.S. government munitions train during a nonviolent blocking action in which he expected to be removed from the tracks and arrested. Losing his legs only strengthened Willson’s identity with millions of unnamed victims of U.S. policy around the world. He provides details of his travels to countries in Latin America and the Middle East and bears witness to the harm done to poor people as well as to the environment by the steamroller of U.S. imperialism. These heart-rending accounts are offered side by side with inspirational stories of nonviolent struggle and the survival of resilient communities Willson’s expanding consciousness also uncovers injustices within his own country, including insights gained through his study and service within the U.S. criminal justice system and personal experiences addressing racial injustices. He discusses coming to terms with his identity as a Viet Nam veteran and the subsequent service he provides to others as director of a veterans outreach center in New England. He draws much inspiration from friends he encounters along the way as he finds himself continually drawn to the path leading to a simpler life that seeks to “do no harm.&rdquo Throughout his personal journey Willson struggles with the question, “Why was it so easy for me, a ’good’ man, to follow orders to travel 9,000 miles from home to participate in killing people who clearly were not a threat to me or any of my fellow citizens?” He eventually comes to the realization that the “American Way of Life” is AWOL from humanity, and that the only way to recover our humanity is by changing our consciousness, one individual at a time, while striving for collective cultural changes toward “less and local.” Thus, Willson offers up his personal story as a metaphorical map for anyone who feels the need to be liberated from the American Way of Life—a guidebook for anyone called by conscience to question continued obedience to vertical power structures while longing to reconnect with the human archetypes of cooperation, equity, mutual respect and empathy.
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Brian Harvey recounts for the first time the definitive history of scientific Russian space probes and the knowledge they acquired of the Earth, its environment, the Moon, Mars and Venus. He examines what Russian Space Science has actually achieved in furthering our knowledge of the Solar System, focusing on the instrumentation and scientific objectives and outcomes, the information gained and lessons learnt. Boxes and charts are used extensively in order to convey in an easily understandable manner for the non-scientific reader the problems and issues addressed and solved by Soviet space science. The book opens with the story of early space science in Russia, which started when the first Russian rockets were fired into the high atmosphere from Kapustin Yar in the late 1940s. Instruments were carried to measure and map the atmosphere and later rockets carried dogs to test their reactions to weightlessness. In order to beat America into Earth orbit, two simpler satellites than originally planned were launched, Sputnik and Sputnik 2, which provided some initial information on atmospheric density, while the following Sputnik 3 carried twelve instruments to measure radiation belts, solar radiation, the density of the atmosphere and the Earth’s magnetic field. The author recounts how, by the 1960s, the Soviet Union had developed a program of investigation of near-Earth space using satellites within the Cosmos program, in particular the DS (Dnepropetrovsky Sputnik), small satellites developed to investigate meteoroids, radiation, the magnetic fields, the upper atmosphere, solar activity, ionosphere, charged particles, cosmic rays and geophysics. Brian Harvey then gives the scientific results from Russian lunar exploration, starting with the discovery of the solar wind by the First Cosmic Ship and the initial mapping of the lunar far side by the Automatic Interplanetary Station. He describes Luna 10, which made the first full study of the lunar environment, Luna 16 which brought soil back to Earth and the two Moon rovers which travelled 50 kms across the lunar surface taking thousands of measurements, soil analyses and photographs, as well as profiles of discrete areas. Chapters 4 and 5 describe in detail the scientific outcomes of the missions to Venus and Mars, before considering the orbiting space stations in Chapter 6. Space science formed an important part of the early manned space program, the prime focus being the human reaction to weightlessness, how long people could stay in orbit and the effects on the body, as well as radiation exposure. Chapter 7 looks at the later stage of Soviet and Russian space science, including Astron and Granat, the two observatories of the 1980s, and Bion, the space biology program which flew monkeys and other animals into orbit. The final chapter looks forward to a new period of Russian space science with the Spektr series of observatories and a range smaller science satellites under the Federal Space Plan 2006-2015.
Bearin's: The Book " by Brian Robbins is a collection of columns written for "Commercial Fisheries News" over the past 20 years. These author selected columns are the best of Robbins' unique blend of humor, wry observations, and personal reflections on life. Originally written for a commercial fishing audience, these columns encompass characters, situations, and themes that are bound to resonate with all readers. He'll make you laugh, maybe even shed a tear, and definitely leave you wanting more.Bearin's (bar'ins)-When you're on the water, the act of figuring out where you are and what's going on is known as "getting your bearings." The same applies to life itself. In the Northeast, we often don't fuss around with the letter "g" at the ends of our words. Therefore, we have the title "Bearin's".Reviews:"I invite you to put your hand on the cover of this book, close your eyes and see if you can feel its heart beating. If you do, then try laughing a bit, too. Now you're in the spirit of Brian Robbins, telling his tales that will make you laugh so hard you'll have to lay down on the couch, but eventually he'll also get you right where it counts as you feel his spirit in the depths of your heart." Randy Olson, Ph.D. (a.k.a. "Doc Urchin"); scientist-turned-filmmaker; author of Don't Be Such a Scientist: Talking Substance in an Age of Style"Brian Robbins' tales are hysterically accurate, showing great humor in the mishaps and misadventures of dockside denizens." Crash Barry; author of Sex, Drugs and Blueberries and Matinicus: True Stories from Maine's Toughest Island
Church Slavonic, one of the world's historic sacred languages, has experienced a revival in post-Soviet Russia. Blending religious studies and sociolinguistics, this is the first book devoted to Church Slavonic in the contemporary period. It is not a narrow study in linguistics, but uses Slavonic as a passkey into various wider topics, including the renewal and factionalism of the Orthodox Church; the transformation of the Russian language; and the debates about protecting the nation from Western cults and culture. It considers both official and popular forms of Orthodox Christianity, as well as Russia's esoteric and neo-pagan traditions. Ranging over such diverse areas as liturgy, pedagogy, typography, mythology, and conspiracy theory, the book illuminates the complex interrelationship between language and faith in post-communist society, and shows how Slavonic has performed important symbolic work during a momentous chapter in Russian history. It is of great interest to scholars of sociolinguistics and of religion, as well as to Russian studies specialists.
Illustrated with photographs from Soviet Venus and Mars probes, images of spacecraft, diagrams of flight paths and maps of landing sites, this book draws on published scientific papers, archives, memoirs and other material. The text reviews Soviet engineering techniques and science packages, as well the difficulties which ruined several missions. The program’s scientific and engineering legacy is also addressed, within the Soviet space effort as a whole.
Sustainability is a key framework for analyzing biological systems—and turfgrass is no exception. It is part of a complex that encompasses turfgrass interactions with different environments and the suitability of different turfgrasses for specific environments. In addition to its biological role, turfgrass—in the form of lawns, green spaces, and playing surfaces—brings beneficial sociological effects to an increasingly urbanized society. This book presents a comprehensive overview of current knowledge and issues in the field of turfgrass research and management, including the genetics and breeding, the diseases and pests, and the ecology of turfgrasses, and will appeal to a broad spectrum of readers.
Provides readers with a detailed understanding of the different facets of muscle physiology. Examines motoneuron and muscle structure and function. It is intended for those need to know about skeletal muscle--from undergraduate and graduate students gaining advanced knowledge in kinesiology to physiotherapists, physiatrists, and other professionals whose work demands understanding of muscle form and function.
After serving in the Vietnam War, S. Brian Willson became a radical, nonviolent peace protester and pacifist, and this memoir details the drastic governmental and social change he has spent his life fighting for. Chronicling his personal struggle with a government he believes to be unjust, Willson sheds light on the various incarnations of his protests of the U.S. government, including the refusal to pay taxes, public fasting, and, most famously, public obstruction. On September 1, 1987, Willson was run over by a U.S. government munitions train during a nonviolent blocking action in which he expected to be removed from the tracks. Providing a full look into the tragic event, Willson, who lost his legs in the incident, discusses how the subsequent publicity propelled his cause toward the national consciousness. Now, 23 years later, Willson tells his story of social injustice, nonviolent struggle, and the so-called American way of life.
I have often thought how wonderful it would have been if any of my grandparents, not to mention my great grandparents, had jotted down some of their thoughts, experiences and accumulated wisdom on paper for me to read, irrespective of how trivial or mind-blowing they may have been. I could have gleamed a glimpse as to who they were and how they thought, even though they died long before I was born in most cases. I really feel the void of not having known them. This book is an attempt to correct that omission and is written for the benefit of my kin still to come.
This issue of Physician Assistant Clinics, guest edited by Brian Wingrove, MHS, PA-C, DFAAPA, Kristyn Lowery, PA-C, and Genevieve DelRosario, PA-C, is devoted to Pediatrics. Articles in this issue include: Car Seat Safety; Current Management of Developmental Hip Dysplasia: What You Should Know about Pediatrics as a Primary Care Health Provider; Common Neuromuscular Disorders in Pediatrics; Formula Formulary: Understanding Differences Among Commonly Used Products; Atrial Septal Defects; Practical Strategies for Asthma Management; Toe Walking; Pediatric Immunization Update; Absence Epilepsy; ADHD; Urinary Tract Infections in the Pediatric Patient; Editorial: The Need for Pediatric Preceptorships for PA Students; and Atopic Dermatitis: A New Dawn.
Reflecting the growing volume of published work in this field, researchers will find this book an invaluable source of information on current methods and applications.
The story of European-Russian collaboration in space is little known and its importance all too often understated. Because France was the principal interlocutor between these nations, such cooperation did not receive the attention it deserved in English-language literature. This book rectifies that history, showing how Russia and Europe forged a successful partnership that has continued to the present day. Space writer Brian Harvey provides an in-depth picture of how this European-Russian relationship evolved and what factors—scientific, political and industrial—propelled it over the decades. The history begins in the cold war period with the first collaborative ventures between the Soviet Union and European countries, primarily France, followed later by Germany and other European countries. Next, the chapters turn to the missions when European astronauts flew to Russian space stations, the Soyuz rocket made a new home in European territory in the South American jungle and science missions were flown to study deep space. Their climax is the joint mission to explore Mars, called ExoMars, which has already sent a mission to Mars. Through this close examination of these European-Russian efforts, readers will appreciate an altogether new perspective on the history of space exploration, no longer defined by competition, but rather by collaboration and cooperation.
This book tells the story of the Soviet and Russian lunar programme, from its origins to the present-day federal Russian space programme. Brian Harvey describes the techniques devised by the USSR for lunar landing, from the LK lunar module to the LOK lunar orbiter and versions tested in Earth’s orbit. He asks whether these systems would have worked and examines how well they were tested. He concludes that political mismanagement rather than technology prevented the Soviet Union from landing cosmonauts on the moon. The book is well timed for the return to the moon by the United States and the first missions there by China and India.
This book is an attempt to address the widespread criticism of 'conspiracy theories', raising issues like: the control and negligence of the main organs of the media and police which make it difficult for true information to reach the public (and hence the public remain in ignorance of - and dismiss as a 'conspiracy theory' - the true facts); and the public's habit of underestimating the complexity of modern day politics. A number of complex political plots and allegations are described in detail including: the 1641 Rebellion, British Intelligence manipulation of the 1919-21 Irish leaders, Secret Societies and the role of Occult organisations in Ireland and around the world, the allegations that Martin McGuinness is a British agent, and the motivation behind large scale immigration into Ireland. The author also addresses the question of value systems in modern Western societies and asks are even these being manipulated in order to assist the process of political control.
Since 1945, radiologists have turned to Caffey's Pediatric Diagnostic Imaging for the most comprehensive coverage and unparalleled guidance in all areas of pediatric radiology. Continuing this tradition of excellence, the completely revised 12th edition - now more concise yet still complete - focuses on the core issues you need to understand new protocols and sequences, and know what techniques are most appropriate for given clinical situations. "This text will obviously be of great interest not only to radiologists, also to those who work with children including all pediatric specialties. It is also extremely useful in countries with resource poor setting where there is shortage of well-trained radiologists in pediatric specialties." Reviewed by: Yangon Children Hospital on behalf of the Journal of the European Paediatric Neurology Society, January 2014 "This is a thoroughly up-to-date text, divided into manageable topics, at a very reasonable price and I thoroughly recommend it to anyone who needs updating in the field of paediatrics or paediatric imaging." RAD, February 2014 Determine the best modality for each patient with state-of-the art discussions of the latest pediatric imaging techniques. Quickly grasp the fundamentals you need to know through a more precise, streamlined format, reorganized by systems and disease processes, as well as "Teaching Boxes" that highlight key points in each chapter. Apply all the latest pediatric advances in clinical fetal neonatology techniques, technology, and pharmacology. Achieve accurate diagnoses as safely as possible. Increased coverage of MRI findings and newer imaging techniques for all organ systems emphasizes imaging examination appropriateness and safety. Reap the fullest benefit from the latest neuroimaging techniques including diffusion tensor imaging, fMRI, and susceptibility weighted imaging. Keep current with the latest pediatric radiological knowledge and evidence-based practices. Comprehensive updates throughout include new and revised chapters on prenatal imaging; newer anatomic and functional imaging techniques (including advances in cardiac imaging); disease classifications and insights into imaging disease processes; and advanced imaging topics in neurological, thoracoabdominal, and musculoskeletal imaging. Compare your findings to more than 10,000 high-quality radiology images. Access the full text online at Expert Consult including illustrations, videos, and bonus online-only pediatric imaging content.
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