Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Lawley teaches project managers how to work more effectively with their teams, how to influence, how to get the most important work done in less time, and how to manage and accelerate one's career.
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
The "Expert Product Management Toolkit Bundle" includes all of the templates, knowledge, training, and information needed to make products more successful.104 pp.
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
A Proven Guide for Easily Using R to Effectively Analyze Data Like its bestselling predecessor, A Handbook of Statistical Analyses Using R, Second Edition provides a guide to data analysis using the R system for statistical computing. Each chapter includes a brief account of the relevant statistical background, along with appropriate references. New to the Second Edition New chapters on graphical displays, generalized additive models, and simultaneous inference A new section on generalized linear mixed models that completes the discussion on the analysis of longitudinal data where the response variable does not have a normal distribution New examples and additional exercises in several chapters A new version of the HSAUR package (HSAUR2), which is available from CRAN This edition continues to offer straightforward descriptions of how to conduct a range of statistical analyses using R, from simple inference to recursive partitioning to cluster analysis. Focusing on how to use R and interpret the results, it provides students and researchers in many disciplines with a self-contained means of using R to analyze their data.
Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the introductory chapter. After describing graphical methods, the book covers regression methods, including simple linear regression, multiple regression, locally weighted regression, generalized linear models, logistic regression, and survival analysis. There are further chapters covering longitudinal data and missing values, before the last seven chapters deal with multivariate analysis, including principal components analysis, factor analysis, multidimensional scaling, correspondence analysis, and cluster analysis. Features: Presents an accessible introduction to multivariate analysis for behavioral scientists Contains a large number of real data sets, including cognitive behavioral therapy, crime rates, and drug usage Includes nearly 100 exercises for course use or self-study Supplemented by a GitHub repository with all datasets and R code for the examples and exercises Theoretical details are separated from the main body of the text Suitable for anyone working in the behavioral sciences with a basic grasp of statistics
Multivariable Modeling and Multivariate Analysis for the Behavioral Sciences shows students how to apply statistical methods to behavioral science data in a sensible manner. Assuming some familiarity with introductory statistics, the book analyzes a host of real-world data to provide useful answers to real-life issues.The author begins by exploring
Like the best-selling first two editions, A Handbook of Statistical Analyses using R, Third Edition provides an up-to-date guide to data analysis using the R system for statistical computing. The book explains how to conduct a range of statistical analyses, from simple inference to recursive partitioning to cluster analysis. New to the Third Edition Three new chapters on quantile regression, missing values, and Bayesian inference Extra material in the logistic regression chapter that describes a regression model for ordered categorical response variables Additional exercises More detailed explanations of R code New section in each chapter summarizing the results of the analyses Updated version of the HSAUR package (HSAUR3), which includes some slides that can be used in introductory statistics courses Whether you’re a data analyst, scientist, or student, this handbook shows you how to easily use R to effectively evaluate your data. With numerous real-world examples, it emphasizes the practical application and interpretation of results.
In any settler and/or postcolonial society, heritage is a complex and contested topic that involves indigenous, imperial and other migrant components. In Australia, this situation is compounded by the unique characteristics of the country's natural environment, the considerable diversity of its migrant intake and the demographic and technological imbalances between its indigenous and settler populations. This volume brings together internationally recognized academics and emerging scholars, whose expertise extends through the areas of tourism, planning, heritage management, environmental studies and state and local government. Through a representative set of case studies from across the country's states and capital cities, the contributors demonstrate the range and diversity of heritage issues currently confronting Australia, and consider possible ways of resolving these.
Placing data in the context of the scientific discovery of knowledge through experimentation, Practical Data Analysis for Designed Experiments examines issues of comparing groups and sorting out factor effects and the consequences of imbalance and nesting, then works through more practical applications of the theory. Written in a modern and accessible manner, this book is a useful blend of theory and methods. Exercises included in the text are based on real experiments and real data.
About an hour out of Phnom Penh we are transferred onto a mini-bus which takes some time to arrive, but eventually comes. Then driven at breakneck speed on a very dusty road that gets dust all over everything, coming into the city is a bit of a shock as there is no doubt about it that the outer areas do resemble the Third world, but the inner city is clean and modern. We are taken to the King's Hotel where we could choose too stay or go - as I was tired I decided to stay, but without hot water in my cheap room - well what can you expect for 5 dollars. I shared dinner with Isabel and Jeroen - who I took a real shine too. And in the morning I have breakfast with Sarah from Sweden who I had first met in Chau Doc and came on our boat when partly through the trip. Sarah was one of these very assured intelligent young women who had done a lot of travelling as breakfast progressed I kept thinking that her body language was saying categorically too me (was old enough to be her father) or probably any man who may have tried it on with her - that if you mess with me boy I will chew both of your testicles off with one bite. Apparently she was some sort of chemist who new a lot about food and what it does to us, when we eat it. I said very little while eating my breakfast and kept my legs very tightly together".
The book will be designed primarily for graduate students (or advanced undergraduates) who are learning psychometrics, as well as professionals in the field who need a reference for use in their practice. We would assume that users have some basic knowledge of using SAS to read data and conduct basic analyses (e.g., descriptive statistics, frequency distributions). In addition, the reader should be familiar with basic statistical concepts such as descriptive statistics (e.g., mean, median, variance, standard deviation), percentiles and the rudiments of hypothesis testing. They should also have a passing familiarity with issues in psychometrics such as reliability, validity and test/survey scoring. We will not assume any more than basic familiarity with these issues, and will devote a portion of each chapter (as well as the entire first chapter) to reviewing many of these basic ideas for those not familiar with them. We envision the book as being useful either as a primary text for a course on applied measurement where SAS is the main platform for instruction, or as a supplement to a more theoretical text. We also anticipate that readers working in government agencies responsible for testing and measurement issues at the local, state and national levels, and private testing, survey and market research companies, as well as faculty members needing a practical resource for psychometric practice will serve as a market for the book. In short, the readership would include graduate students, faculty members, data analysts and psychometricians responsible for analysis of survey response data, as well as educational and psychological assessments. The goal of the book is to provide readers with the tools necessary for assessing the psychometric qualities of educational and psychological measures as well as surveys and questionnaires. Each chapter will cover an issue pertinent to psychometric and measurement practice, with an emphasis on application. Topics will be briefly discussed from a theoretical/technical perspective in order to provide the reader with the background necessary to correctly use and interpret the statistical analyses that will be presented subsequently. Readers will then be presented with examples illustrating a particular concept (e.g., reliability). These examples will include a discussion of the particular analysis, along with the SAS code necessary to conduct them. The resulting output will then be discussed in detail, focusing on the interpretation of the results. Finally, examples of how these results might be written up will also be included in the text. It is hoped that this mixture of theory with examples of actual practice will serve the reader both as a pedagogical tool and as a reference work.
Applied statisticians often need to perform analyses of multivariate data; for these they will typically use one of the statistical software packages, S-Plus or R. This book sets out how to use these packages for these analyses in a concise and easy-to-use way, and will save users having to buy two books for the job. The author is well-known for this kind of book, and so buyers will trust that he’s got it right.
Cudahy begins with a history of the Circle Line and its forerunners and erstwhile competitors in the around-Manhattan sightseeing business. Next, he gives us the fascinating story of the fastest ocean linear of all time: the S.S. United States. The noble history of the New York Fire Department's fire boats is next, followed by the story of the Iron Steamboat Company's sidewheelers, which ferried passengers to the magical Coney Island from 1881 to 1932. Then there is the tragic 1932 explosion of the steamboat Observation, with its parallels to an earlier and even more devastating tragedy at nearly the same spot. Finally, Cudahy tells, in fascinating detail, of the New York-to-Bermuda cruises - as they were in yesteryear, and as they are today.
R is dynamic, to say the least. More precisely, it is organic, with new functionality and add-on packages appearing constantly. And because of its open-source nature and free availability, R is quickly becoming the software of choice for statistical analysis in a variety of fields. Doing for R what Everitt's other Handbooks have done for S-P
First published in 1992. Dermal Immune System discusses the structural and functional characterizations of the dermal immune system, including dermal dendritic cells, monocyte/macrophages, microvascular endothelial cells, pericytes, veil cells, fibroblasts, mast cells, dermal T lymphocytes, and peripheral nerve endings. This information is invaluable for gaining an understanding of how multicellular complex networks interface within the dermis and between the exogenous environment and endogenous milieu. Specific examples are provided that document the involvement of the dermal immune system in the pathophysiology of several skin diseases that result from perturbation of normal cutaneous homeostasis. Dermal Immune System is an excellent reference volume that should always be close at hand for immunologists, cell biologists, investigative dermatologists, pathologists, and clinicians involved in the care of patients with skin disease.
Beloved British humorist P.G. Wodehouse produced a wealth of literature in his lengthy career, contributing novels, short stories, plays, lyrics and essays to the canon of comic writing. His work in film and television included two stints as a screenwriter in Hollywood in the 1930s, and his stories have been the basis for more than 150 film and television productions. He also wrote 20 stories and essays about Hollywood, satirizing the city and its entertainment magnates. This book studies P.G. Wodehouse's extensive, but often overlooked relationship with Tinsel Town. The book is arranged chronologically, covering Wodehouse's Hollywood career from his early efforts in silent film, to his later contributions in television, to his work adapted posthumously for the screen. Radio is covered as well, including a discussion of his internment in occupied France and his brief appearances on German radio. Reflecting Wodehouse's international appeal, the book covers Wodehouse films and television in England, Germany, Sweden, and India. Also included are a comprehensive, detailed list of Wodehouse's stories and articles about Hollywood, and a complete filmography of motion picture and television works to which he contributed or which were based on his stories.
Since the first edition of this book was published, S-PLUS has evolved markedly with new methods of analysis, new graphical procedures, and a convenient graphical user interface (GUI). Today, S-PLUS is the statistical software of choice for many applied researchers in disciplines ranging from finance to medicine. Combining the command line languag
During the Second World War, just under 2000 British citizens were detained without charge, trial or term set, under Regulation 18B of the wartime Defence Regulations. This book provides a comprehensive study of Regulation 18B and its precursor in the First World War, Regulation 14B.
Applied statisticians often need to perform analyses of multivariate data; for these they will typically use one of the statistical software packages, S-Plus or R. This book sets out how to use these packages for these analyses in a concise and easy-to-use way, and will save users having to buy two books for the job. The author is well-known for this kind of book, and so buyers will trust that he’s got it right.
Ex-SAS captains Victor and Jimmy again combat the evil that gnaws at the edge of society, working from within the top secret ASIO unit called Operation Janus. From Perth to Brisbane, they hunt down international assassins, underworld crime families, and outlawed bikie gangs, dealing out their own form of justice. Unsung heroes that operate just beyond the confines of the law to bring justice to those that the system fails. When one of their own, Lance (code name Redeye), is brutally murdered, they vow to avenge him. This is done but not by their own hand but by another who is tricked into obtaining justice for Lance. Again Victor avoids death by a strange twist of fate.
Industries that use pumps, seals and pipes will also use valves and actuators in their systems. This key reference provides anyone who designs, uses, specifies or maintains valves and valve systems with all of the critical design, specification, performance and operational information they need for the job in hand. Brian Nesbitt is a well-known consultant with a considerable publishing record. A lifetime of experience backs up the huge amount of practical detail in this volume. * Valves and actuators are widely used across industry and this dedicated reference provides all the information plant designers, specifiers or those involved with maintenance require* Practical approach backed up with technical detail and engineering know-how makes this the ideal single volume reference* Compares and contracts valve and actuator types to ensure the right equipment is chosen for the right application and properly maintained
The diary and essays of Brian Eno republished twenty-five years on with a new introduction by the artist in a beautiful hardback edition.'One of the seminal books about music . . . an invaluable insight into the mind and working practices of one of the industry's undeniable geniuses.'GUARDIANAt the end of 1994, Brian Eno resolved to keep a diary. His plans to go to the cinema, theatre and galleries fell quickly to the wayside. What he did do - and write - however, was astonishing: ruminations on his collaborative work with David Bowie, U2, James and Jah Wobble, interspersed with correspondence and essays dating back to 1978. These 'appendices' covered topics from the generative and ambient music Eno pioneered to what he believed the role of an artist and their art to be, alongside adroit commentary on quotidian tribulations and happenings around the world.This beautiful 25th-anniversary hardcover edition has been redesigned in the same size as the diary that eventually became this book. It features two ribbons, pink paper delineating the appendices (matching the original edition) and a two-tone paper-over-board cover, which pays homage to the original design.An intimate insight into one of the most influential creative artists of our time, A Year with Swollen Appendices is an essential classic.
This book explains how access to and use of land, water and language helped shape Andhra politics in India from 1850 down to the present day. After independence, the debate over land reform and policies on irrigation has shaped the fortunes of various governments, while the debate over the make-up of the language-based state has stimulated separatist movements like the one in support of Telangana. The book discusses how British innovations in irrigation in coastal Andhra in the mid-nineteenth century transformed the economy there from food crops to cash crops, and created new markets for local entrepreneurs. This stimulated increased education and social reform in the region, which in turn supported new politics in search of constitutional concessions. The drive for a Telugu language-based province then arose in concert, and those political resources were then used to determine local patterns down to independence. The 1930s ruse of the socialists, then the communist organisations, was an extension of land and water tax debates, which impacted the political nature of development — both before and after — independence. This is one of the first books on Andhra that recounts this story and is based on extensive archival research exploring the deep relationships between land, water, language and politics. It would be of primary interest to those studying modern nationalism in India, natural resource management, Indian politics and economic growth.
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