A riveting chronicle of Communist Party efforts to propagate Communism in the United States, concurrent with Hollywood's "Golden Age" of creativity that came to define classical Hollywood cinema. From the Great Depression through World War II, the American Communist Party tried to take control of the motion picture industry. This comprehensive and chronological account of Communist influence in Hollywood surveys the topic from the Popular Front's fight against Fascism during the 1930s to the height of the House Un-American Activities Committee hearings in the late 1940s. Birdnow, an established historian and chronicler of domestic Communism, outlines Communist International's organizational efforts promoting international communism, focusing on the work of Communist political activists such as Willi Münzenberg, a media mogul with an international network; Gerhart Eisler, patron of a Hollywood composer; and Otto Katz, a high-profile publicist of the party line involved in movies in the 1930s and 1940s. The book explores the covert ways in which Hollywood Communists and Soviet sympathizers attempted to tailor movie scripts to suit the Soviet agenda and discusses Communist front groups such as the Hollywood Anti-Nazi League in great detail. Final chapters offer convincing proof that the directors, producers, and screenwriters blacklisted by studios for their possible Communist affiliations, known as the Hollywood Ten, were members of the Communist Party.
Claiming the Real II describes the origins, development and current state of documentary cinema, and the social, political, industrial and ethical factors that determine its production. This new edition addresses the ethical quagmires, digital technologies and proliferating forms that have transformed documentary cinema.
TheyÕve been listening for longer than you think. A new history reveals howÑand why. Wiretapping is nearly as old as electronic communications. Telegraph operators intercepted enemy messages during the Civil War. Law enforcement agencies were listening to private telephone calls as early as 1895. Communications firms have assisted government eavesdropping programs since the early twentieth centuryÑand they have spied on their own customers too. Such breaches of privacy once provoked outrage, but today most Americans have resigned themselves to constant electronic monitoring. How did we get from there to here? In The Listeners, Brian Hochman shows how the wiretap evolved from a specialized intelligence-gathering tool to a mundane fact of life. He explores the origins of wiretapping in military campaigns and criminal confidence games and tracks the use of telephone taps in the US governmentÕs wars on alcohol, communism, terrorism, and crime. While high-profile eavesdropping scandals fueled public debates about national security, crime control, and the rights and liberties of individuals, wiretapping became a routine surveillance tactic for private businesses and police agencies alike. From wayward lovers to foreign spies, from private detectives to public officials, and from the silver screen to the Supreme Court, The Listeners traces the long and surprising history of wiretapping and electronic eavesdropping in the United States. Along the way, Brian Hochman considers how earlier generations of Americans confronted threats to privacy that now seem more urgent than ever.
Providing a radical rethink that integrates tattoos and other body modifications within health, wellbeing, and positive psychology, this book disrupts the narrative of stigmatisation that so often surrounds these practices to welcome a broader discussion of the benefits they can offer.
This book is for the people who lead our companies. Our world suffered a staggering blow. We will recover. Many of our companies are still suffering. Some of them will not recover. We’re in a time of disruption. A company’s culture will play a big part in managing through this disruption. Senior leaders must establish a clear purpose, a strong set of core values, and a plan to translate strategy into action. Companies will be seeking to transform, to become more efficient and resilient. Most attempts to do so fail. They fail because we try to solve the wrong problem with the wrong system. We attempt to change the way people act. But to achieve sustained improvement, we must focus on changing the way they think. Over the last thirty years, we’ve experimented with Lean, Six Sigma, and other improvement initiatives. Each failed to move beyond average performance and sustain transformational improvement. Average then became a learned behavior. To move forward, we must unlearn some things. We must change our problem definition and our defined systems. And we can do this by framing the problem through the lens of Operational Excellence.
He examines debates over fundamental issues that included citizenship qualifications, minority liguistic rights, Jewish emancipation, and territorial disputes, and offers valuable insights into nineteenth-century liberal opinion on the Jewish Question, language policy, and ideas of race."--BOOK JACKET.
2018 NAME Philip C. Chinn Book Award Winner! This much-needed book will help schools and, by extension, society to better understand and identify the promise, potential, and possibilities of Black boys. Drawing from their wealth of experience in early childhood education, the authors present an asset- and strengths-based view of educating Black boys. This positive approach enables practitioners and school leaders to recognize, understand, and cultivate the diversity of social skills of Black boys in the early grades (pre-K–3rd grade). Each chapter begins with a vignette to illustrate what is lost when Black boys are prevented from participating freely in boyhood, having to instead attend to adult and peer interactions and attitudes that view them as “bad boys” and “troublemakers.” This accessible book provides teachers with classroom strategies to help young Black boys achieve their highest potential, along with other resources for supporting their social-emotional development, such as a reading list of authentic multicultural children’s books with Black boys as protagonists. Book Features: Challenges deficit views of Black boys in order to transform the way schools and society think, talk, and write about them. Provides culturally responsive strategies for engaging Black boys and fostering healthy self-identity and agency. Discusses the importance of critical self-reflection to examine attitudes and practices that inform how teachers engage with children and families. Examines how school officials, beginning in early childhood, can stop the adultification and criminalization of Black boys.
Reelin’ in the Years tell the remarkable story of the American jazz rock band who have sold over 50 million albums during a career lasting over 20 years: Steely Dan. Updated and revised for 2018. Walter Becker and Donald Fagen, a couple of cynical New York jazz fans wormed their way into a record contract and astonished critics with their first album Can't Buy a Thrill in 1973. Nine albums later, they were among the biggest selling acts in the world. Steely Dan were different from the rest of rock's super-sellers. They rarely gave interviews and, after some early bad experiences on the road, they refused to tour. They didn't have their photographs taken and few people knew what they looked like. Steely Dan weren’t even a proper group; it was two musicians and a producer, yet every top notch player in the world lined up to appear on their albums. This book, penned by Brian Sweet, the editor and publisher of Metal Leg, the UK-based Steely Dan fanzine, finally draws back the veil of secrecy that surrounded Walter Becker and Donald Fagen. Here is the story of how they made their music and lived their lives.
The first ever biography of one of Canada’s best-known and most colourful personalities by an award-winning author. From his northern childhood on, it was clear that Pierre Berton (1920—2004) was different from his peers. Over the course of his eighty-four years, he would become the most famous Canadian media figure of his time, in newspapers, magazines, radio, television, and books — sometimes all at once. Berton dominated bookstore shelves for almost half a century, winning Governor General’s Awards for Klondike and The Last Spike, among many others, along with a dozen honorary degrees. Throughout it all, Berton was larger than life: full of verve and ideas, he approached everything he did with passion, humour, and an insatiable curiosity. He loved controversy and being the centre of attention, and provoked national debate on subjects as wide-ranging as religion and marijuana use. A major voice of Canadian nationalism at the dawn of globalization, he made Canadians take interest in their own history and become proud of it. But he had his critics too, and some considered him egocentric and mean-spirited. Now, with the same meticulous research and storytelling skill that earned him wide critical acclaim for The Spinster and the Prophet, Brian McKillop traces Pierre Berton’s remarkable life, with special emphasis on his early days and his rise to prominence. The result is a comprehensive, vivid portrait of the life and work of one of our most celebrated national figures.
Much of early environmental ethics was born out of the belief that the ecological crisis can only truly be solved by overcoming a pernicious worldview that limits all intrinsic value to human beings. Returning to this originating impulse, Value, Beauty, and Nature contends that, to make progress within environmental ethics, philosophers must explicitly engage in environmental metaphysics. Grounded in an organicist process worldview, Brian G. Henning shows that it is possible to make progress in key debates within environmental philosophy, including those concerning the nature of intrinsic value; anthropocentrism; hierarchy; the moral significance of beauty; the nature of individuality; teleology and the naturalistic fallacy; and worldview reconstruction. A Whiteheadian fallibilistic, naturalistic, event ontology allows for the recovery of systematic, speculative metaphysical thought without a revanchist movement toward a necessitarian philosophia perennis. Thus, in contrast to the claims of environmental pragmatists, Value, Beauty, and Nature demonstrates that environmental ethics would greatly benefit from an adequate metaphysical foundation and, of the candidate metaphysical systems, Alfred North Whitehead's philosophy of organism is the most adequate.
Each year over 400,000 people have a new onset of heart failure in the United States, adding to a current patient population of over 4.8 million Americans. Basics of Heart Failure takes a problem-solving approach to examining heart failure and to providing the reader with an up-to-date account of our knowledge in this area. Chapters on the diagnosis and therapy of heart failure emphasize data from recent multicenter trials.
Today the United States has one of the highest poverty rates among the world's rich industrial democracies. The Failed Welfare Revolution shows us that things might have turned out differently. During the 1960s and 1970s, policymakers in three presidential administrations tried to replace the nation's existing welfare system with a revolutionary program to guarantee Americans basic economic security. Surprisingly from today's vantage point, guaranteed income plans received broad bipartisan support in the 1960s. One proposal, President Nixon's Family Assistance Plan, nearly passed into law in the 1970s, and President Carter advanced a similar bill a few years later. The failure of these proposals marked the federal government's last direct effort to alleviate poverty among the least advantaged and, ironically, sowed the seeds of conservative welfare reform strategies under President Reagan and beyond. This episode has largely vanished from America's collective memory. Here, Brian Steensland tells the whole story for the first time--from why such an unlikely policy idea first developed to the factors that sealed its fate. His account, based on extensive original research in presidential archives, draws on mainstream social science perspectives that emphasize the influence of powerful stakeholder groups and policymaking institutions. But Steensland also shows that some of the most potent obstacles to guaranteed income plans were cultural. Most centrally, by challenging Americans' longstanding distinction between the "deserving" and "undeserving" poor, the plans threatened the nation's cultural, political, and economic status quo.
The essential biography of the influential and beloved filmmaker George Lucas. On May 25, 1977, a problem-plagued, budget-straining independent science-fiction film opened in a mere thirty-two American movie theaters. Conceived, written, and directed by a little-known filmmaker named George Lucas, the movie originally called The Star Wars quickly drew blocks-long lines, bursting box-office records and ushering in a new way for movies to be made, marketed, and merchandised. It is now one of the most adored-and successful-movie franchises of all time. Now, the author of the bestselling biography Jim Henson delivers a long-awaited, revelatory look into the life and times of the man who created Luke Skywalker, Han Solo, and Indiana Jones. If Star Wars wasn't game-changing enough, Lucas went on to create another blockbuster series with Indiana Jones, and he completely transformed the world of special effects and the way movies sound. His innovation and ambition forged Pixar and Lucasfilm, Industrial Light & Magic, and THX sound. Lucas's colleagues and competitors offer tantalizing glimpses into his life. His entire career has been stimulated by innovators including Steven Spielberg and Francis Ford Coppola, actors such as Harrison Ford, and the very technologies that enabled the creation of his films-and allowed him to keep tinkering with them long after their original releases. Like his unforgettable characters and stories, his influence is unmatched.
The story of American popular music is steeped in social history, race, gender and class, its evolution driven by ephemeral connection to young audiences. From Benny Goodman to Sinatra to Elvis Presley to the Beatles, pop icons age out of the art form while new musical styles pass from relevance to nostalgia within a few years. At the same time, perennial forms like blues, jazz and folk are continually rediscovered by new audiences. This book traces the development of American music from its African roots to the juke joint, club and concert hall, revealing a culture perpetually reinventing itself to suit the next generation.
In this eye-opening cultural history, Brian Tochterman examines competing narratives that shaped post–World War II New York City. As a sense of crisis rose in American cities during the 1960s and 1970s, a period defined by suburban growth and deindustrialization, no city was viewed as in its death throes more than New York. Feeding this narrative of the dying city was a wide range of representations in film, literature, and the popular press--representations that ironically would not have been produced if not for a city full of productive possibilities as well as challenges. Tochterman reveals how elite culture producers, planners and theorists, and elected officials drew on and perpetuated the fear of death to press for a new urban vision. It was this narrative of New York as the dying city, Tochterman argues, that contributed to a burgeoning and broad anti-urban political culture hostile to state intervention on behalf of cities and citizens. Ultimately, the author shows that New York's decline--and the decline of American cities in general--was in part a self-fulfilling prophecy bolstered by urban fear and the new political culture nourished by it.
What American Government Does represents a major contribution to the scholarly debate on the nature of the American state and the exercise of power in America.
Since its publication twenty years ago, Brian Massumi's pioneering Parables for the Virtual has become an essential text for interdisciplinary scholars across the humanities. Massumi views the body and media such as television, film, and the internet as cultural formations that operate on multiple registers of sensation. Renewing and assessing William James's radical empiricism and Henri Bergson's philosophy of perception through the filter of the postwar French philosophy of Deleuze, Guattari, and Foucault, Massumi links a cultural logic of variation to questions of movement, affect, and sensation. Replacing the traditional opposition of literal and figural with distinctions between stasis and motion and between actual and virtual, Massumi tackles related theoretical issues by applying them to cultural mediums as diverse as architecture, body art, the digital art of Stelarc, and Ronald Reagan's acting career. The result is an intriguing combination of cultural theory, science, and philosophy that asserts itself in a crystalline and multifaceted argument. This twentieth anniversary edition includes a new preface in which Massumi situates the book in relation to developments since its publication and outlines the evolution of its main concepts. It also includes two short texts, “Keywords for Affect” and “Missed Conceptions about Affect,” in which Massumi explicates his approach to affect in ways that emphasize the book's political and philosophical stakes.
This great resource presents dentistry and dental practice against the ever-changing backdrop of economic, technological, and demographic trends, as well as the distribution of the oral diseases that dental professionals treat and prevent. The text is logically divided into five parts. Dentistry and the Community deals with the development of the dental and dental hygiene professions, demographics of the public, its use of dental services, and the professional role. Dental Practice covers the structure and financing of dental care, the personnel involved in providing that care, and the emerging field of evidence-based dentistry. The Methods of Oral Epidemiology provides a comprehensive assessment of the epidemiology of oral diseases and the determinants of their distribution in society. The Distribution of Oral Diseases and Conditions gives a detailed presentation of how the common oral diseases are distributed in the community. Prevention of Oral Diseases in Public Health discusses methods of preventing oral diseases in dental practice and through public health action. - Thorough explanations of how to read dental literature help readers understand how to draw their own conclusions from the latest studies. - Coverage presents a number of complex problems facing practitioners today regarding access to dental care, and discusses how to solve them by working with public authorities and insurers. - Comprehensive coverage of oral disease distribution helps readers to understand trends and risks they will encounter in the field. - Material on prevention and control of oral diseases provides important information that all dental practitioners should have. - Research designs used in oral epidemology assess the pros and cons of dental indexes available, allowing readers to gain an understanding of the complexities of disease measurement and research. - Detailed content on providing dental care to the American public presents a unique opportunity to learn the system of dental care delivery. - State-of-the-art coverage of mercury issues offer a balanced view of issues like toxicity, potential hazards, review of evidence, and politics. - Ethical guidelines provide a discussion of how ethical principles have evolved over time and the precipitating events that pushed ethical practice into the forefront of health care. - Information on the development of dental professions gives readers insight into how these professions originated and their current state.·Content addresses evidence-based dentistry, and how it can and should become part of the everyday clinical life of the practitioner, since staying current is vital to providing excellent patient care.·Discussions of infection control procedures and the impact of HIV and Hepatitis B incorporate new, updated guidelines in dental health care settings released in 2003.
This book explores the Jewish Left’s innovative strategies in maintaining newspapers, radio stations, and educational activities during a moment of crisis in global democracy. In the wake of the First World War, as immigrant workers and radical organizations came under attack, leaders within largely Jewish unions and political parties determined to keep their tradition of social unionism alive. By adapting to an emerging media environment dependent on advertising, turn-of-the-century Yiddish socialism morphed into a new political identity compatible with American liberalism and an expanding consumer society. Through this process, the Jewish working class secured a place within the New Deal coalition they helped to produce. Using a wide array of archival sources, Brian Dolber demonstrates the importance of cultural activity in movement politics, and the need for thoughtful debate about how to structure alternative media in moments of political, economic, and technological change.
In this trenchant and lively study Brian McHale undertakes to construct a version of postmodernist fiction which encompasses forms as wide-ranging as North American metafiction, Latin American magic realism, the French New New Novel, concrete prose and science fiction. Considering a variety of theoretical approaches including those of Ingarden, Eco, Dolezel, Pavel, and Hrushovski, McHale shows that the common denominator is postmodernist fiction's ability to thrust its own ontological status into the foreground and to raise questions about the world (or worlds) in which we live. Exploiting various theoretical approaches to literary ontology - those of Ingarden, Eco, Dolezel, Pavel, Hrushovski and others - and ranging widely over contemporary world literature, McHale assembles a comprehensive repertoire of postmodernist fiction's strategies of world-making and -unmaking.
This issue of Hematology/Oncology Clinics of North America is devoted to Pancreatic Cancer. Guest Editor Brian Wolpin, MD has assembled a group of expert authors to review the following topics: Biology and genetics of pancreatic adenocarcinoma; Mouse models of pancreatic adenocarcinoma; Epidemiology and inherited predisposition for sporadic pancreatic adenocarcinoma; Familial pancreatic adenocarcinoma; Imaging and endoscopic approaches to pancreatic cancer; Diagnosis and management of pancreatic cystic neoplasms; Surgical management of pancreatic cancer; Peri-operative therapy for surgically resectable pancreatic adenocarcinoma; Diagnosis and management of borderline resectable pancreatic adenocarcinoma; Treatment approaches to locally advanced pancreatic adenocarcinoma; Therapeutic approaches for metastatic pancreatic adenocarcinoma; Supportive and end-of-life care for patients with pancreatic adenocarcinoma; and Novel therapeutics for pancreatic adenocarcinoma.
Very thorough text that makes great use of high-profile cases to engage students and foster a passion for criminal justice." —Patricia Ahmed, South Dakota State University Introduction to Criminal Justice, Second Edition, provides students with balanced, comprehensive, and up-to-date coverage of all aspects of the criminal justice system. Authors Brian K. Payne, Willard M. Oliver, and Nancy E. Marion cover criminal justice from a student-centered perspective by identifying the key issues confronting today’s criminal justice professionals. Students are presented with objective, research-driven material through an accessible and concise writing style that makes the content easier to comprehend. By exploring criminal justice from a broad and balanced perspective, students will understand how decision making is critical to the criminal justice process and their future careers. The fully updated Second Edition has been completely revised to include new studies and current examples that are relatable to today’s students. Two new feature boxes have been added to this edition to help students comprehend and apply the content. "You Have the Right to..." gives insight into several Constitutional amendments and their relationship with criminal justice today; and "Politics and Criminal Justice" explores current political hot topics surrounding the justice system and the debates that occur on both sides of the political aisle.
This book provides an introduction to the theories, methods, and applications that constitute the social network perspective. Unlike more general texts, this title is designed for those current and aspiring educational researchers learning how to study, conceptualize, and analyze social networks. The author′s main intent is to encourage you to consider the social network perspective in light of your emerging research interests and evaluate how well this perspective illuminates the social complexities surrounding educational phenomena. Whether your interests lie in examining a peer′s influence on students′ achievement, the relationship between social support and teacher retention, or how the pattern of relations among parents contributes to schools′ norms, the tools introduced in this book will provide you with a slightly different take on these and other phenomena. Unlike other approaches, this perspective accounts for the importance of relationships within formal structures, and the informal patterns of interaction that emerge, sustain, or recede. Relying on diverse examples drawn from the educational research literature, this book makes explicit how the theories and methods associated with social network analysis can be used to better describe and explain the social complexities surrounding varied educational phenomena.
The Deep South has seen a 36 percent increase in AIDS cases while the rest of the nation has seen a 2 percent decline. Many of the underlying reasons for the disease’s continued spread in the region—ignorance about HIV, reluctance to get tested, non-adherence to treatment protocols, resistance to behavioral changes—remain unaddressed by policymakers. In this extensively revised second edition, Kathryn Whetten and Brian Wells Pence present a rich discussion of twenty-five ethnographic life stories of people living with HIV in the South. Most importantly, they incorporate research from their recent quantitative study, “Coping with HIV/AIDS in the Southeast” (CHASE), which includes 611 HIV-positive patients from North Carolina, South Carolina, Georgia, Alabama, and Louisiana. This new edition continues to bring the participants’ voices to life while highlighting how the CHASE study confirmed many of the themes that originally emerged from the life histories. This is the first cohesive compilation of up-to-date evidence on the unique and difficult aspects of living with HIV in the Deep South.
An in-depth narrative that stitches together the history and evolution of hang gliding, a pastime enjoyed by hundreds of thousands around the world. The New Aviation began with a hang-gliding meeting on a sand-dune in southern California on 23 May 1971. The longest flight that day was 196 feet, the longest time in the air just 11 seconds. But it was a start – the start of a movement that has grown exponentially world-wide with every passing year. The essence of the New Aviation is to stand on a hill, spread your wings, and climb into the sky by your own skill. It is the fundamentals of flight as it is meant to be, and this is the story of the development of this exhilarating sport, and of its largely unknown pioneers. The first of these was German pioneer aviator, Otto Lilienthal. Despite dozens of deaths before him, Lilienthal was the first to establish that manned flight was actually possible; before him, flight was just a dream. His tragic death in 1896 inspired the American Wright Brothers, Orville and Wilbur, to their own experiments on a wind-swept beach in Kittyhawk, North Carolina, where the first powered flight there on 17 December 1903. The book begins and ends with two significant tales, opening with the life and death of Englishman Alvin Russell, and ending with the fabled Swiss flyer Didier Favre, who traversed the length of the Alps ‘by foot or by flight’. It is full of terrific stories, often repeating exploits of the mainstream aviators but flying just a kite and a trapeze bar, flying with eagles and teaching orphaned geese to migrate. It has exclusive accounts of record-breaking distances, on adding engines to ‘rag wings’, on how women broke into the machismo world and an English girl led a team in which every other competitor was a man, and beat them all. A History of the New Aviation is the first in-depth ‘narrative’ to stitch together the history and evolution of a pastime which is enjoyed by hundreds of thousands around the world. It is told by Brian Milton, the man who formed the British Hang Gliding League and led the first two British teams to beat the mighty Americans, for which he won the Prince of Wales Cup from Prince Charles, now King Charles III. Brian went on to make the first flight around the world by a powered hang glider. Two men set off on this flight; Brian returned alone.
White-Collar Crime: A Text/Reader, part of the text/reader series in criminology and criminal justice incorporates contemporary and classic readings (some including policy implications) accompanied by original text that provides a theoretical framework and context for students. The comprehensive coverage of the book includes crimes by workers sales oriented systems, crimes in the health care system, crimes by criminal justice professionals and politicians, crimes in the educational system, crimes in the economic and technological systems, crimes by employees in the housing industry, corporate crime, environmental crime, explanations of white-collar crime, the police and court responses to white-collar crime, and the corrections sub-system and white-collar crime. Features of the book include key points, in focus box inserts, discussion questions, section summaries, and photos.
A big, bold, unbelievable collection of the world's funniest jokes! A hysterical collection of jokes, puns, and knock-knocks to crack up kids of all ages, this enormous book features all of the best jokes from the wildly hilarious Jokiest Joking Joke Book series. Accompanied by clever illustrations, these sidesplitting wisecracks will keep kids amused for hours!
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
The increased use of non-inferiority analysis has been accompanied by a proliferation of research on the design and analysis of non-inferiority studies. Using examples from real clinical trials, Design and Analysis of Non-Inferiority Trials brings together this body of research and confronts the issues involved in the design of a non-inferiority trial. Each chapter begins with a non-technical introduction, making the text easily understood by those without prior knowledge of this type of trial. Topics covered include: A variety of issues of non-inferiority trials, including multiple comparisons, missing data, analysis population, the use of safety margins, the internal consistency of non-inferiority inference, the use of surrogate endpoints, trial monitoring, and equivalence trials Specific issues and analysis methods when the data are binary, continuous, and time-to-event The history of non-inferiority trials and the design and conduct considerations for a non-inferiority trial The strength of evidence of an efficacy finding and how to evaluate the effect size of an active control therapy A comprehensive discussion on the purpose and issues involved with non-inferiority trials, Design and Analysis of Non-inferiority Trials will assist current and future scientists and statisticians on the optimal design of non-inferiority trials and in assessing the quality of non-inferiority comparisons done in practice.
With addiction a key target for drug discovery efforts, this book fills an important and timely need for medicinal chemists who need to understand complex neuroscience issues. The author illustrates medicinal chemistry's prominent role in treating addiction and covers specific drugs of abuse including narcotics, stimulants, depressants, nicotine, and marijuana. • Interprets complex neuro- biological and pharmacological information, like the drug-reward system, for medicinal chemists • Emphasizes neurotransmitters and neurochemical mechanisms of addictive drugs • Pulls together information on the many potential drug targets for treating addiction • Stresses unique medicinal chemistry problems when describing pharmacology testing methods and drug development
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