An expert on sports medicine explains how to prevent a severe knee crisis through the use of protective workout techniques, preventive injury methods, and non-surgical self-healing approaches.
DIVWhen his son is caught trafficking cocaine, a successful financial advisor swears to take down the Colombian drug lords who sold it to him/divDIV/divDIVWalter Farr has done well for himself. One of the top investment counselors in New York, he has earned a fortune and amassed everything he could ever want, except a close relationship with his son, Howard. When the boy’s mother died, Walter did what he could for their child, but each year Howard pulled further and further away. Even so, Walter never expected something like this./divDIV /divDIVHoward has been arrested for importing cocaine. The charge is not trivial—Howard’s crime could put him away for life—and to get him out of it Walter will do the unthinkable. He’ll join the FBI to go after the dangerous Colombians who sold Howard the drugs in the first place. It’s a gamble that could prove fatal, but Walter Farr will never fail his son again./divDIV /divDIVThis ebook features an illustrated biography of Brian Freemantle including rare photos from the author’s personal collection./div
An explosive action-adventure novel created by will.i.am and renowned futurist Brian David Johnson. Wizards are real, robots from the future are here, and the fate of our world rests in the hands of one unsuspecting teenager. When a young man breaks into her home claiming her life is in danger, Ada Luring's world changes forever. Geller is a wizard, on the run from his father's hidden clan who want to kill Ada and her mother. Sara Luring is the scientist who will create the first robot, the wizards' age-old foes. But a robot has travelled back in time to find Ada, and will lay everything on the line to protect her, as she may just be the key to preventing the earth's destruction in the future. Ada, Geller and the robots must learn to work together to change the past and secure the future. But they don't have much time before a mysterious enemy launches its attack on Earth...
Now in its ninth edition, Managing Stress: Principles and Strategies for Health and Well-Being provides a comprehensive approach to stress management honoring the integration, balance, and harmony of mind, body, spirit, and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Referred to as the “authority on stress management” by students and professionals, this book gives students the tools needed to identify and manage stress while teaching them how to strive for health and balance. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Offering a greater focus on anxiety reduction and self-care, Managing Stress: Skills for Anxiety Reduction, Self-Care, and Personal Resiliency, Eleventh Edition provides a comprehensive approach to stress management, honoring the balance and harmony of the mind, body, spirit, and emotions. Referred to as the “authority on stress management” by students and professionals, this book equips readers with the tools needed to identify and manage stress while also coaching on how to strive for health and balance in these changing times. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of the mind-body-spirit connection. Key Features: - New Chapter (1) on Living in an Upside-Down World - New Learning Objectives open each chapter offering direction to students in the learning ahead. - New Self-Care Toolboxes, and more.
Praise for Effective Instruction for STEM Disciplines "The world of today's learners is a multimode, information-intensive universe of interactive bursts and virtual exchanges, yet our teaching methods retain the outdated characteristics of last generation's study-and-drill approach. New pedagogical methods, detailed and justified in this groundbreaking work, are essential to prepare students to confront the concerns of the future. The book challenges our traditional assumptions and informs the science, technology, engineering, and mathematics (STEM) community of the latest research on how the brain learns and retains information, how enhanced student engagement with subject material and its context is essential to deep learning, and how to use this knowledge to structure STEM education approaches that work." —DAVID V. KERNS, JR., Franklin and Mary Olin Distinguished Professor of Electrical and Computer Engineering, and founding provost, Olin College "Every STEM faculty member should have this book. It provides a handy introduction to the 'why and how' of engaging students in the learning process." —DAVID VOLTMER, professor emeritus, Rose-Hulman Institute of Technology, and American Society for Engineering Education Fellow "The poor quality of math and science education and the shortage of well-qualified graduates are acknowledged almost daily in the U.S. press. Here the authors provide much-needed insights for educators seeking to improve the quality of STEM education as well as to better prepare students to solve the problems they will confront in our increasingly technology-driven world." —KEITH BUFFINTON, interim dean of engineering, Bucknell University
This practical, comprehensive, and engaging introduction to the American judicial system is designed primarily for undergraduate students in criminal justice, liberal arts, political science, and beginning law. It differs from other texts not only by delivering an insider’s view of the courts, but also by demonstrating how the judicial process operates at the intersection of law and politics. Unlike the many dull and inaccessible texts in this field, May It Please The Court conveys the human drama of civil and criminal litigation. With an updated epilogue, case studies, and discussion questions, this third edition is a robust resource for criminal justice students.
Peterson engages the identities and provenances of the authors of the various "editions" of the Deteronomistic History. Peterson asks where we might locate a figure with both motive and opportunity to draw up a proto-narrative including elements of Joshua, Judges, Samuel, and the first part of 1 Kings. Peterson identifies a particular candidate in the time of David qualified to write the first edition. He then identifies the particular circle of custodians of the Deuteronomistic narrative and supplies successive redactions down to the time of Jeremiah.
Updated to provide a modern look at the daily stessors evolving in our ever changing society, Managing Stress: Skills for Self-Care, Personal Resiliency and Work-Life Balance in a Rapidly Changing World, Tenth Edition provides a comprehensive approach to stress management, honoring the balance and harmony of the mind, body, spirit, and emotions. Referred to as the “authority on stress management” by students and professionals, this book equips readers with the tools needed to identify and manage stress while also coaching on how to strive for health and balance in these changing times. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of the mind-body-spirit connection.
Theologians and philosophers are turning again to questions of the meaning, or non-meaning, of the natural world for human self-understanding. Brian R. Doak observes that the book of Job, more than any other book in the Bible, uses metaphors drawn from the natural world, especially of plants and animals, as raw material for thinking about human suffering. Doak argues that Job should be viewed as an anthropological “ground zero” for the traumatic definition of the post-exilic human self in ancient Israel. Furthermore, the battered shape of the Joban experience should provide a starting point for reconfiguring our thinking about “natural theology” as a category of intellectual history in the ancient world. Doak examines how the development of the human subject is portrayed in the biblical text in either radical continuity or discontinuity with plants and animals. Consider Leviathan explores the text at the intersection of anthropology, theology, and ecology, opening up new possibilities for charting the view of nature in the Hebrew Bible.
Fire and brimstone, bellowing prophets, and a good dose of old-fashioned sermonizing — these are the images the Bible brings to mind. But this assortment of sacred writings, in particular the Old Testament, is more than a collection of colorful allegories or miracles-and-morals mythology. Though written in the first millennium BCE, these holy writings are a nostalgic recounting of a lost 'super-religious' mentality that characterized the Bronze Age. The Psychology of the Bible explores how the Old Testament provides perspective into the tumultuous transition from an earlier mentality to a new paradigm of interiorized psychology and introspective religiosity that came to characterize the first millennium BCE. By examining the Old Testament’s historical background and theopolitical context, utilizing linguistic analysis, and applying systems and communication theory, this book interprets biblical passages through a new lens. It analyzes divine voices, visions, and appearances of heavenly messengers — angel and prophets — as neurocultural phenomena and explains why they were so common. This book also answers why definitions of God changed so radically, illuminates the divinatory role of idols and other oracular aids (e.g. the Ark of the Covenant), provides a framework for appreciating why ‘wisdom literature’ became so significant, and clarifies the linkages among music, poetry, and inspiration.
A diplomat’s murder reunites Cowley and Danilov in a global search for the killer There’s nothing surprising about the body. The wounds are precise, their meaning clear. The Washington, DC, cops have seen enough like them to know that they mean a mob hit. And when mobsters kill their own, there’s not much the police can do about it. They’re prepared to dismiss the case when someone looks at the dead man’s ID. He was Russian—and a diplomat. William Cowley, the head of the FBI’s Russian office, takes on the case. A year earlier he had solved a strange killing with the help of Dimitri Danilov, a Russian cop with a sense of honor rare in the lawless, post-Communist world. Now they rejoin forces, embarking on an around-the-world search for the meaning of the diplomat’s death. This ebook features an illustrated biography of Brian Freemantle including rare photos from the author’s personal collection. No Time for Heroes is the second book in the Cowley and Danilov Thrillers, but you may enjoy reading the series in any order.
In this riveting Cold War history, highly acclaimed author Brian Latell offers us a new and surprising look at Fidel Castro. Latell draws his narrative on personal interviews with high level defectors from Cuba's intelligence, many of whom have not spoken out for over nearly five decades. The result is a vivid and revelatory account that revises our understanding of how Fidel operated, what his goals were, and how he imagined the future for his tiny island nation. Latell takes us from from the crimes Fidel allegedly committed as a youth in the anti-Battista movement, to how quickly he built up an intelligence system that rivaled the Soviet Union's KGB and Britain's M15 in effectiveness, and how that translated into a feud with JFK's administration and the CIA, and the ultimate confrontation during the Cuban Missile Crises that brought the world to the brink of a nuclear holocaust"--
Marriage has been declared dead by many scholars and the media. Marriage rates are dropping, divorce rates remain high, and marriage no longer enjoys the prominence it once held. Especially among young adults, marriage may seem like a relic of a distant past. Yet young adults continue to report that marriage is important to them, and they may not be abandoning marriage, as many would assume. The Marriage Paradox explores both national U.S. data and a smaller sample of emerging adults to find out how they really view marriage today. Interspersed with real stories and insight from emerging adults themselves, this book attempts to make sense of the increasingly paradoxical ways that young adults are thinking about marriage. The combination of national trends, statistical findings, and quotations from emerging adults makes for a deep exploration of why we see the marital trends of today, and why they may not actually represent emerging adults moving away from marriage.
This book is a survey of knowledge about binocular vision, with an emphasis on its role in the perception of a three-dimensional world. The primary interest is biological vision. In each chapter, physiological, behavioral, and computational approaches are reviewed in some detail, discussed, and interrelated. The authors describe experiments required to answer specific questions and relates them to new terminologies and current theoretical schemes.
Ever sustained a knee injury? Want to prevent one? Whether you're young and actively involved in sports, an enthusiastic weekend warrior, or someone who's simply getting older and whose body is changing, The Knee Crisis Handbook by Brian Halpern, M.D. will show you how to take care of your knees. You'll learn what to do if you sustain an injury, how to prevent a repeat injury, and how to help yourself avoid injury in the first place. Inside you'll find: * Sport-specific knee injury prevention tips * Advice on caring for your knees when you're young, older, or even pregnant * What to look for when choosing a physician and physical therapist * Treatment options, including acupuncture and other complementary medicine therapies * Medications: what you should and shouldn't take * What you can expect from surgery and recovery * How to avoid surgery * Complete exercise programs
Did the ancient Israelites perform rituals expressive of the belief in the supernaturalbeneficent power of the dead? Contrary to long held notions of primitive society and the euhemeristic origin of the divine, various factors indicate that the ancestor cult, that is, ancestor veneration or worship, was not observed in the Iron Age Levant. The Israelites did not adopt an ancient Canaanite ancestor cult that became the object of biblical scorn. Yet, a variety of mortuary rituals and cults were performed in Levantine society; mourning and funerary rites and longer-term rituals such as the care for the dead and commemoration. Rituals and monuments in or at burial sites, and especially the recitation of the deceased's name, recounted the dead's lived lives for familial survivors. They served broader social functions as well; e.g., to legitimate primogeniture and to reinforce a community's social collectivity. Another ritual complex from the domain of divination, namely necromancy, might have expressed the Israelite dead's beneficent powers. Yet, was this power to reveal knowledge that of the dead or was it a power conveyed through the dead, but that remained attributable to another supranatural being of non-human origin? Contemporary Assyrian necromancers utilized the ghost as a conduit through which divine knowledge was revealed to ascertain the future and so Judah's king Manasseh, a loyal Assyrian vassal, emulated these new Assyrian imperial forms of prognostication. As a de-legitimating rhetorical strategy, necromancy was then integrated into biblical traditions about the more distant past and attributed fictive Canaanite origins (Deut 18). In its final literary setting, necromancy was depicted as the Achille's heel of the nation's first royal dynasty, that of the Saulides (1 Sam 28), and more tellingly, its second, that of the Davidides (2 Kgs 21:6; 23:24).
This scholarly biography focuses on the early years of the influential Russian Jewish author and pioneer of Revisionist Zionism. In the first decades of the twentieth century, Russia was a place of intense social strife and political struggle. Vladimir Yevgenyevich “Ze’ev” Jabotinsky, who would go on to become the founder of the Revisionist Zionism Alliance in 1925, was already a Zionist leader and Jewish public intellectual. Although previously glossed over, these early years were crucial to Jabotinsky’s development as a thinker, politician, and Zionist. In this enlightening biography, Brian Horowitz focuses on Jabotinsky’s commitments to Zionism and Palestine as he embraced radicalism and fought against the suffering brought upon Jews through pogroms, poverty, and victimization. Horowitz also defends Jabotinsky against accusations that he was too ambitious, a fascist, and a militarist. As Horowitz delves into the years that shaped Jabotinsky’s social, political, and cultural orientation, an intriguing psychological portrait emerges.
Volume 2 addresses stereoscopic vision. It starts with the physiology of stereoscopic mechanisms. It then deals with binocular rivalry, binocular summation, and interocular transfer. A review of how images are brought into binocular register is followed by a review of stimulus tokens used to detect disparities. Cyclopean effects, such as cyclopean illusions, cyclopean motion, texture segregation, and binocular direction are reviewed. Factors that influence stereoacuity are discussed. Two chapters describe how stimuli in distinct depth planes produce contrast effects, and affect motion perception and whiteness perception. The Pulfrich stereomotion effect and perception of motion in depth are reviewed. The volume ends with a review of applications of stereoscopy.
The three-volume work Perceiving in Depth is a sequel to Binocular Vision and Stereopsis and to Seeing in Depth, both by Ian P. Howard and Brian J. Rogers. This work is much broader in scope than the previous books and includes mechanisms of depth perception by all senses, including aural, electrosensory organs, and the somatosensory system. Volume 1 reviews sensory coding, psychophysical and analytic procedures, and basic visual mechanisms. Volume 2 reviews stereoscopic vision. Volume 3 reviews all mechanisms of depth perception other than stereoscopic vision. The three volumes are extensively illustrated and referenced and provide the most detailed review of all aspects of perceiving the three-dimensional world. Volume 2 addresses stereoscopic vision in cats and primates, including humans. It begins with an account of the physiology of stereoscopic mechanisms. It then deals with binocular rivalry, binocular summation, binocular masking, and the interocular transfer of visual effects, such as the motion aftereffect and visual learning. The geometry of the region in binocular space that creates fused images (the horopter) is discussed in some detail. Objects outside the horopter produce images with binocular disparities that are used for stereoscopic vision. Two chapters provide accounts of mechanisms that bring the images into binocular register and of stimulus tokens that are used to detect binocular disparities. Another chapter discusses cyclopean effects, such as cyclopean illusions, cyclopean motion, and binocular direction that are seen only with binocular vision. Stereoacuity is the smallest depth interval that can be detected. Methods of measuring stereoacuity and factors that influence it are discussed. Two chapters deal with the various types of binocular disparity and the role of each type in stereoscopic vision. Another chapter deals with visual effects, such as figure perception, motion perception, and whiteness perception that are affected by the relative distances of stimuli. The spatiotemporal aspects of stereoscopic vision, including the Pulfrich stereomotion effect are reviewed. The volume ends with an account of techniques used to create stereoscopic displays and of the applications of stereoscopy.
For the first time, a true multidisciplinary approach to cutaneous malignancy of the head and neck is presented, as international experts in head and neck surgical oncology, dermatology, Mohs micrographic surgery, plastic and reconstructive surgery, radiation oncology, and medical oncology present state-of-the-art techniques and promising horizons in the treatment of cutaneous malignancy of the head and neck. Whether in primary care or a specialty practice, this text should prove invaluable to any practitioner who treats patients with skin cancer of the head and neck. This is the only textbook on this subject that comprehensively addresses patient management - from diagnosis, treatment (in all forms, including chemotherapy and radiation), and reconstruction. This book makes preparation for actual patient care or presentations simpler and easier; currently, someone wanting to study this field would have to get articles, a head and neck surgery text, and a facial plastic/reconstruction text to gather all the information that is presented here. This book is suitable for ENT surgeons, plastic surgeons, general surgical oncologists, dermatologists, and even radiation/medical oncologists in endemic areas who treat patients with aggressive cutaneous malignancies. Each chapter has information that will be valuable to both seasoned practitioners and residents in training.
Comprehensive, user-friendly, and up to date, Chestnut's Obstetric Anesthesia: Principles and Practice, 6th Edition, provides the authoritative clinical information you need to provide optimal care to your patients. This substantially revised edition keeps you current on everything from basic science to anesthesia techniques to complications, including coverage of new research that is paving the way for improved patient outcomes. An expert editorial team ensures that this edition remains a must-have resource for obstetric anesthesiologists and obstetricians, nurse anesthetists and anesthesiology assistants, and anesthesiology and obstetric residents and students. - Presents the latest information on anesthesia techniques for labor and delivery and medical disorders that occur during pregnancy, emphasizing the treatment of the fetus and the mother as separate patients with distinct needs. - Contains new chapters on shared decision-making in obstetric anesthesia and chronic pain during and after pregnancy. - Features extensive revisions from cover to cover, including consolidated information on maternal infection and postoperative analgesia. - Covers key topics such as neonatal assessment and resuscitation, pharmacology during pregnancy and lactation, use of nitrous oxide for labor analgesia, programmed intermittent epidural bolus (PIEB) technique, epidural analgesia-associated fever, the role of gastric ultrasonography to assess the risk of aspiration, sugammadex in obstetric anesthesia, the role of video laryngoscopy and new supraglottic airway devices, spinal dysraphism, and cardiac arrest in obstetric patients. - Incorporates the latest guidelines on congenital heart disease and the management of sepsis, as well as difficult airway guidelines that are specific to obstetric anesthesia practice. - Offers abundant figures, tables, and boxes that illustrate the step-by-step management of a full range of clinical scenarios. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
In this book, Brian Doak analyzes the way biblical authors described the bodies of some of their most iconic male heroic figures, such as Jacob, the Judges, Saul, and David. These bodies represent not mere individuals, but rather also communicate as national bodies.
This first book on the history of gambling examines how it became a major social problem in the United States, and how it was made into a medical disorder.
Recipient of the 2014 International Association for Relationship Researchers Book Award! This multidisciplinary text highlights the development of romantic relationships, from initiation to commitment or demise, by highlighting the historical context, current research and theory, and diversity of patterns. Engagingly written with colorful examples, the authors examine the joy, stress, power-struggles, intimacy, and aggression that characterize these relationships. Readers gain a better understanding as to why, even after the pain and suffering associated with a breakup, most of us go right back out and start again. Relationships are examined through an interdisciplinary lens –psychological, sociological, environmental and communicative perspectives are all considered. End of chapter summaries, lists of key concepts, and additional readings serve as a review. As a whole the book explores what precipitates success or failure of these relationships and how this has changed over time. Highlights of the book’s coverage: Incorporates both cross-sex and same-sex romantic relationships Examines the roles of gender, race, class, culture, age, and sexuality in relationship development Looks at multiple types of romantic relationships in emerging adulthood, including dating and cohabitation Explores both positive and negative relational processes Analyzes the latest and most important scholarship. The book opens with an introduction followed by a historical overview of the development of relationships. Next relationship development models are examined including the influence of social factors and the interaction of the partners involved. This volume examines how partners initiate romantic relationships, including infatuation, sexual attraction, and the impact of technology; how cohabitation affects the quality of the future of the relationship; and the individual, social, and circumstantial factors that predict stability or break-ups in romantic relationships. The book ends with an examination of the “dark side” of relationships, and suggestions for future research on romantic pairings. Intended as a supplement for advanced undergraduate or graduate courses in marriage and family, personal/close/intimate relationships, or interpersonal/family communication taught in human development and family studies, psychology, social work, sociology, communication, counseling and therapy, this book also appeals to researchers and practitioners interested in the romantic relationship processes.
Balancing readability with intellectual rigor, this is an essential guide to understanding the complex relationship between psychology, science, and pseudoscience. At a time when unempirical data and evidence is increasingly purported as justification for scientific claims in the public consciousness, Hughes considers its impact upon the very philosophy behind the scientific principles behind the methods that produce research findings. Further, he examines the controversial research practices and biases in the psychological field that threaten the integrity of its claims. This book undertakes a fascinating contemplation and sagacious analysis of the historical and contemporary debates regarding psychological methods and research. Written to suit 3rd year undergraduate students and MA/MSc students in psychology as well as academics and the more general reader interested in these subject issues.
This timely volume provides the first comprehensive survey of cataclysmic variable stars, integrating theory and observation into a single, synthesised text.
Though widely regarded as a founder of the modern field of psychology and law, German-American psychologist Hugo Münsterberg's now century-old ideas and research approaches continue to thrive. In fact, the discipline still grapples with many of the issues raised by Münsterberg in his seminal 1908 book, On the Witness Stand.Hugo Münsterberg's Psychology and Law makes Münsterberg's enduring insights available to a new generation of scholars, presenting the "state of the science" on the concepts that Münsterberg was one of the first to investigate. These include eyewitness memory, deception detection, false confessions, and the causes of criminal behavior. Opening with a brief biography of Münsterberg and a historical overview of the field, the book's organization follows that of On the Witness Stand, with each chapter providing a summary of Münsterberg's work followed by a contemporary perspective on the topic. Chapters challenge readers to consider what we have learned since Münsterberg's time and whether subsequent research has shown him to be right or wrong. The final chapter asks what Münsterberg may have missed, and what we may be missing today. This volume will be of interest to a broad range of scholars, practitioners, and professionals in the legal and mental health fields.
Managing Stress, Seventh Edition, provides a comprehensive approach to stress management honoring the integration, balance, and harmony of mind, body, spirit, and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Referred to as the “authority on stress management” by students and professionals, this book gives students the tools needed to identify and manage stress while teaching them how to strive for health and balance.
In this study, Brian A. Verrett argues that 1–2 Samuel contains a serpent motif by practicing biblical theology and literary criticism. This motif derives from the serpent in Genesis 3, and its function within the Samuel narrative is to heighten the reader’s anticipation in the coming messiah, who is the son of David and the seed of the woman from Genesis 3:15. This messiah will defeat the serpent and inaugurate his glorious reign over a renewed world. When 1–2 Samuel is read in this way, one appreciates previously unnoticed features of the text, understands aspects of the text that were formerly confusing, and rightly sees that the whole of 1–2 Samuel is a messianic document.
Managing Stress, Seventh Edition, provides a comprehensive approach to stress management honoring the integration, balance, and harmony of mind, body, spirit, and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Referred to as the “authority on stress management” by students and professionals, this book gives students the tools needed to identify and manage stress while teaching them how to strive for health and balance.
Referred to as the “authority on stress management” by students and professionals, Managing Stress, Sixth Edition, contains the most comprehensive approach honoring the integration, balance and harmony of mind, body, spirit and emotions. The holistic approach taken by internationally acclaimed lecturer and author Brian Luke Seaward gently guides the reader to greater levels of mental, emotional, physical, and spiritual well-being by emphasizing the importance of mind-body-spirit unity. Every NEW text includes a Relaxation CD and a note-taking guide at no additional cost to your students!
Hormonal carcinogenesis is an important and controversial area of current research. In addition to accelerating existing cancers, can hormones play the role of primary carcinogens? How do genetic factors influence hormone-related cancer risk? Hormones, Genes, and Cancer addresses these questions. Over the past few decades, cancer research has focused on external environmental causes(e.g., tobacco smoke, viruses, asbestos). With the advent of new genetic sequencing techniques, we are just now beginning to understand how the body's internal environment(i.e., the hormones and growth factors that determine normal development) influences cancer etiology and prevention. From molecular insights to clinical analyses, this volume provides state-of-the-art information on the complex interactions between hormones and genes and cancer. The epidemiology and molecular endocrinology of prostate, breast, uterine, ovarian and testicular cancer are detailed in this timely treatise.
Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
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