The Red and the Black covers the major stages in the history of Greek pottery production, both figured and plain, as they are understood today. It provides an up-to-date evaluation of ways of studying Greek pottery and encourages new approaches. There is a detailed analysis of the subject matter of figured scenes covering some of the main preoccupations of ancient Greece: myth, fantasy and everyday life. Furthermore, it sets the artefacts in the context of the societies that produced them, highlighting the social, art historical, mythological and economic information that can be revealed from their study. This volume also covers a hitherto neglected area: the history of the collecting of Greek pottery through the Renaissance and up to the present day. It shows how market values have gradually increased to the high prices of today and goes on to take a closer look at the enthusiasm of the collectors.
Evidence-Based Diabetes Care is designed to help clarify the strengths and weaknesses upon which current clinical practice is based. This is a valuable source of important, up-to-date information for all clinicians and researches concerned with improving the quality of life of those affected by diabetes and its subsequent complications. Comprehensive commentary encompasses the areas of diabetes epidemiology, assessment of diagnostic tests, and development and assessment of management options.
Series Editors: Moira Stewart, Judith Belle Brown and Thomas R Freeman Half of all prescribed medicines are used in a sub-optimal manner and clinicians struggle to find ways of improving the situation. There is a move towards greater partnership with patients, but concordance (shared decision making between patients and healthcare professionals) is a growing challenge for the profession. This practical book offers numerous real life case studies to demonstrate the way the patient-centered model, combined with other behavioural models, can result in a logical approach to prescribing for difficult clients, including 'non-compliant' and other challenging patients. Patient-Centered Prescribing fully considers the very complex nature of the issues at hand, ethical questions, time restrictions and financial matters, to produce a realistic analysis of the difficulties to be overcome in achieving better practice. This book is ideal for doctors, nurses and pharmacists, and postgraduate students of medicine, pharmacy and nursing. It is also of great interest to medical educators, particularly those teaching primary care and communication skills, and to everyone involved in developing doctor-patient partnerships.
Ask the average American anywhere in the country to answer the association question "Staten Island" and you get "Ferry" in immediate response. what is regularly billed as "America's favorite boatride"- not least because a round trip still costs an astonishing twenty-five cents- is the last public survivor of New York Harbor's once immense fleet of those doughty double-ended ferryboats. Dozens of ferryboats in a myriad of liveries crossed the harbor's waterways as recently as one generation ago Most have vanished as though they never were, leaving in their ghostly wakes only fading memories and a few gorgeously restored ferry terminals. The handsomest of these terminals, on the New Jersey side of the Hudson, is probably the one dubbed by Christopher Morley the Piazza San Lackawanna. Over and Back captures definatively nearly two centuries of ferryboating in New York Harbor, by a master narrator of the history of transportation in America. In stories, charts, maps, photographs, diagrams, route lists, fleet rosters, and in the histories of some four hundred ferryboats, Brian J. Cudahy captures the whole tale as concisely as one could hope. The transportation expert, the ferry buff, the model builder, the urban historian: each will find grist for his or her mill. The photographs capture a highly significant footnote in America's past and present; the colored illustrations preserve some of the stylish rigs in which the owners garbed their boats, despite coal soot, oil smudge, and urban grime. Fully a third of the book comprises the most complete statistical compilation that the nation's public and private archives permit. The data show, among other things, that some of the former workhorses of New York Harbor are filling utilitarian or social roles elsewhere in the United States and overseas, and that the newest boats in the harbor began life along the Gulf of Mexico and in New England.
This book proposes that Mark's Gospel was written in late 71 for the traumatised Christians of Rome, who feared further arrests after Titus' return from Jerusalem, to help them face their fears and forgive those who had already failed.
The role of ethnic Chinese business in Southeast Asia in catalyzing economic development has been hotly debated - and often misunderstood - throughout cycles of boom and bust. This book critically examines some of the key features attributed to Chinese business: business-government relations, the family firm, trust and networks, and supposed 'Asian' values. The in-depth case studies that feature in the book reveal considerable diversity among these firms and the economic and political networks in which they manoeuvre. With contributions from leading scholars and under the impressive editorship of Jomo and Folk, Ethnic Business is a well-written, important contribution to not only students of Asian business and economics, but also professionals with an interest in those areas.
In the period that we now call the Industrial Revolution mining disasters wrecked the lives of thousands of South Yorkshire families and devastated entire communities. The Husker pit flooding of 1838 in which 26 young girls and boys were killed shocked Victorian society and and was a significant factor in the 1842 Report on Employment of Women and Children in Mines; but earlier, long forgotten disasters are also explored. The Barnsley area was particularly hard-hit during the middle decades of the century with major mining accidents, usually great explosions of firedamp occurring, for example, at Lundhill Colliery (189 men and boys killed); Oaks (361 fatalities, Britains worst pit disaster) and Swaithe Main (143 dead). Scenes of grief, mourning and remarkable heroism provided spectacular copy for Victorian newspapers and magazines such as The Illustrated London News, focusing on the very uncertain and dangerous life of the miner. Despite the importance and widespread occurrence of South Yorkshire mining disasters, which also included dreadful winding accidents and gas emissions, their story has never been told in a single volume.
In Rationality and Ritual, internationally renowned expert Brian Wynne offers a profound analysis of science and technology policymaking. By focusing on an episode of major importance in Britain's nuclear history – the Windscale Inquiry, a public hearing about the future of fuel reprocessing – he offers a powerful critique of such judicial procedures and the underlying assumptions of the rationalist approach. This second edition makes available again this classic and still very relevant work. Debates about nuclear power have come to the fore once again. Yet we still do not have adequate ways to make decisions or frame policy deliberation on these big issues, involving true public debate, rather than ritualistic processes in which the rules and scope of the debate are presumed and imposed by those in authority. The perspectives in this book are as significant and original as they were when it was written. The new edition contains a substantial introduction by the author reflecting on changes (and lack of) in the intervening years and introducing new themes, relevant to today's world of big science and technology, that can be drawn out of the original text. A new foreword by Gordon MacKerron, an expert on energy and nuclear policy, sets this seminal work in the context of contemporary nuclear and related big technology debates.
What is evidence-based health communication and how does it benefit patients? How has communication been taught to health professionals and how might it be improved? How can health care professionals make the most of short encounters in order to maximise their therapeutic effectiveness for clients? This book provides a comprehensive and critical review of the field of health communication and the kinds of evidence that have been collected concerning effective communication. It also critically evaluates the kinds of training health professionals receive in communication skills and examines its relatively limited role in the curriculum. In addition it sets out what has been discovered about the micro-structure of interaction in health care encounters. The book offers vital new agendas for research training and practice in health care, based upon lessons learned from linguistics, using a wide variety of gathered evidence to identify patterns that will lead to improved health care practices. Moreover, the book focuses upon brief, ordinary and effective communicative activity in addition to the formal consultations that have been studied by researchers in the past. Evidence-based Health Communication is key reading for trainee health professionals as well as undergraduate and postgraduate students in the fields of health studies, medical sociology and health psychology. It also provides stimulating reading for health care professionals, policy makers and researchers with an interest in improving health communication.
Brian Campbell has selected and translated a wide range of pieces from the ancient military writers and also includes extracts from historians who have interesting comments on warfare and society.
Winner, 2010 Bennett H. Wall Award, Southern Historical Association In this fresh study Brian Schoen views the Deep South and its cotton industry from a global perspective, revisiting old assumptions and providing new insights into the region, the political history of the United States, and the causes of the Civil War. Schoen takes a unique and broad approach. Rather than seeing the Deep South and its planters as isolated from larger intellectual, economic, and political developments, he places the region firmly within them. In doing so, he demonstrates that the region’s prominence within the modern world—and not its opposition to it—indelibly shaped Southern history. The place of “King Cotton” in the sectional thinking and budding nationalism of the Lower South seems obvious enough, but Schoen reexamines the ever-shifting landscape of international trade from the 1780s through the eve of the Civil War. He argues that the Southern cotton trade was essential to the European economy, seemingly worth any price for Europeans to protect and maintain, and something to defend aggressively in the halls of Congress. This powerful association gave the Deep South the confidence to ultimately secede from the Union. By integrating the history of the region with global events, Schoen reveals how white farmers, planters, and merchants created a “Cotton South,” preserved its profitability for many years, and ensured its dominance in the international raw cotton markets. The story he tells reveals the opportunities and costs of cotton production for the Lower South and the United States.
Brian Matthews brings intellectual rigour as well as passionate commitment to the important tasks of appreciating the role that emotional literacy can play in a refreshing education. It is a powerful combination. It is because he understands so well the need to attend to the purpose of education that he is so illuminating on the strategies that will give all young people the best possible chance to learn and to grow." James Park, Director, Antidote "This book will be read by individuals who have an interest in bringing about change in the presentcurriculum. School Science Review This book reveals the huge potential of engaging pupils with their emotions in the classroom, and presents evidence that when pupils work in this way they become more co-operative and help each other to learn. The book explores how schools can move beyond a focus on cognitive attainment through an emphasis on affective engagement, to help pupils develop better relationships of all kinds and prepare them for adulthood in a fast-changing world. For teachers, the book tackles the important questions of: What is emotional literacy and emotional intelligence? How can teachers incorporate pupils' emotional development into their lessons while nourishing and enhancing achievement? How is it possible to have a calm atmosphere in the classroom with pupils enjoying learning together? Engaging Education is the first book to link the issues of emotional literacy, equity and social justice, and the education of the whole child, thus providing the social and political context for emotional literacy. In connecting emotional literacy and equity with the structure of schooling, it establishes that co-educational schools can contribute to enabling boys and girls to relate to and understand each other. Based firmly on research, this innovative book gives teachers invaluable guidelines on what to concentrate on and what to avoid. It is key reading for teachers and trainee teachers as well as policymakers and all those concerned with education.
The second edition of this successful book incorporates many important developments, such as the changing judicial approach to directors' duties and disqualification orders, recent developments in auditors' liability and the effect of the House of Lords decision in Sharp v Thompson. New legislation includes the Competition Act 1998 and the Human Rights Act 1998. Recent work of the Law Commissions on Shareholder Remedies and Directors Duties is examined. The ongoing debate on corporate governance is brought up to date with the incorporation of the Greenbury and Hampel Reports and the Combined Code on Corporate Governance and the work of the DTI on reform of company law is explained.
Hinton's latest book takes readers on an enthralling journey to explain the diverse music that has come to be known as country, starting with Celtic myth and mystery, traveling to the Appalachian mountains, and taking a few unexpected turns along the way with such disparate personalities as Bob Dylan, Hank Williams, and Elvis Presley.
This book seeks to enrich our understanding of middle-class life in England during the Industrial Revolution. For many years, questions about how the middle classes earned (and failed to earn) money, conducted their public and private lives, carried out what they took to be their civic and religious duties, and viewed themselves in relation to the rest of society have been largely neglected questions. These topics have been marginalized by the rise of social history, with its predominant focus on the political formation of the working classes, and by continuing interest in government and high politics, with its focus on the upper classes and landed aristocracy. This book forms part of the recent attempt, influenced by contemporary ideas of political culture, to reassess the role, composition, and outlook of the middle classes. It compares and contrasts three Lancashire milltowns and surrounding parishes in the early phase of textile industrialization—when the urbanizing process was at its most rapid and dysfunctional, and class relations were most fraught. The book’s range extends from the French Revolution to 1851, the year of the Great Exhibition, which symbolized mid-century stability and prosperity. The author argues that members of the middle class were pivotal in the creation of this stability. He shows them creating themselves as a class while being created as a class, putting themselves in order while being ordered from above. The book shifts attention from the search for a single elusive “class consciousness” to demonstrate instead how the ideological leaders of the three milltowns negotiated their power within the powerful forces of capitalism and state-building. It argues that, at a time of intense labor-capital conflict, it was precisely because of their diversity, and their efforts to build bridges to the lower orders and upper class, that the stability of the liberal-capitalist system was maintained.
Domitian, Emperor of Rome AD 81-96, has traditionally been portrayed as a tyrant, and his later years on the throne as a `reign of terror'. Brian Jones' biography of the emperor, the first ever in English, offers a more balanced interpretation of the life of Domitian, arguing that his foreign policy was realistic, his economic programme rigorously efficient and his supposed persecution of the early Christians non-existent. Central to an understanding of the emperor's policies, Brian Jones proposes, is his relationship with his court, rather than with the senate. Roamn historians will have to take account of this new biography which in part represents a rehabilitation of Domitian.
Governments and clinical providers are investing billions of dollars in health information technologies. This is being done with the expectation that HIT adoption will translate into healthier patients experiencing better care at lower cost. As the first wave of adoption comes to an end, stakeholders are ready to evaluate the results of their investment and make decisions about future directions. As a result, structured evaluations of a projects impact are an essential element of the justification for investment in HIT. This book provides an easy-to-read reference outlining the basic concepts, theory, and methods required to perform a systematic evaluation of HIT.
Health professionals’ interest in social and behavioral science is rapidly increasing due to the growing recognition that social factors such as income, education, race, gender, and age all impact individuals’ health. These and other social conditions also shape patients’ illness experiences, the ways that they interact with health care providers, and the effectiveness of with which health professionals provide care. Understanding these social determinants and applying them to clinical practice is a major challenge for healthcare providers, which is why programs and accrediting bodies have been including more social and behavioral science content into the curricula for medical, nursing, and allied health programs. Social and Behavioral Science for Health Professionals provides in-depth coverage of the social determinants of health and how to directly apply these insights in clinical practice, thereby enhancing clinicians’ ability to engage their patients and more effectively render care. Broken into four parts, the book opens with the foundations of social science and health, including the shifting landscape of health and healthcare. The authors then cover the way in which social determinants of health shape large-scale features of health and illness in society, how they influence interactions between patients and providers in clinical settings, and how they shape health care systems and policies. Threshold concepts in each chapterfocus on conceptual and transformative learning while learning objectives, activities, and discussion questions provide instructors and students with robust sets of learning aids that intentionally focus on practical clinical, epidemiological, and policy issues. Ideal for students, educators, and professionals in health care, medical sociology, public health, and related fields, Social and Behavioral Science for Health Professionals is the only introduction available that clearly articulates why social and behavioral science matter in clinical care. New to This Edition: New Chapter 13 on Comparative Health Care Systems covers four models of health care systems and expands the global focus of the book Greater emphasis on the LGBTQ+ community provides coverage of how gender expression and sexual orientation influence health and quality of care received New coverage of current issues such as the opioid crisis and vaccine hesitancy that have been rendered especially important by the COVID-19 pandemic Added discussion questions at the end of every chapter strengthen students’ critical thinking skills and abilities to apply new insights to practical, real-world examples.
Keane on Company Law, Fifth Edition (previously: Company Law by Justice Ronan Keane) covers the Companies Act 2014 and is essential reading for students, solicitors and barristers alike. This latest edition of Judge Keane's highly regarded text on Irish company law is substantially revised and updated to cover the Companies Act 2014, as amended up to October 2016, and also covers the many developments in the case-law since the fourth edition was published in 2006. Hardly any aspect of company law is left untouched in some way by the 2014 Act. The Act not only repeals the prior Companies Acts and replaces them with a consolidated code, but also introduces many innovations designed to make companies more accessible to those doing business, and to streamline corporate compliance and procedures. The Act creates two new forms of private company: the private company limited by shares (LTD), which enjoys concessions not previously available to private companies, and the designated activity company (DAC) which more closely resembles to private company known under the former legislation. It also overhauls the requirements relating to other forms of company, namely PLCs, guarantee companies (CLGs) and unlimited companies, while also clarifying and extending the obligations of external companies which operate in Ireland. Among the key changes are the effective abolition of the ultra vires rule, which has applied to all companies up to now, and changes in the requirements relating to the constitutions of companies. The Act also changes the rules regarding company capital, and makes significant changes to the law concerning: the registration of company charges; the conduct of windings up; the passing of written resolutions; and the approval of certain transactions which previously were either prohibited or required Court approval, by a new Summary Approval Procedure involving a special resolution combined with an appropriate declaration by the directors, subject to safeguards to prevent improper use. The Act also codifies the previously common-law fiduciary duties of directors, and substantially modifies the regime regarding disclosure and approval of transactions involving directors. The Act also introduces new procedures whereby Irish companies can be merged or divided. Recent amendments to the Act have added further requirements regarding statutory audit and auditors; and impending changes (addressed in this edition) will alter the regime governing annual financial statements and impose filing requirements on unlimited companies. Meanwhile the courts have been busy, particularly in the areas of restriction and disqualification of directors, and examinership, but also notably in the areas of company charges, reservation of title, financial assistance in the purchase of shares, to mention but a few. All these changes to Irish company legislation are covered in this new edition which continues in the accessible and user-friendly but authoritative style for which previous editions have made the work a renowned standard
Merenstein & Gardner's Handbook of Neonatal Intensive Care, 8th Edition, is the leading resource for collaborative, interprofessional critical care of newborns. Co-authored by physicians and nurses, it offers concise, comprehensive coverage with a unique multidisciplinary approach and real-world perspective that make it an essential guide for both neonatal nurses and physicians. The 8th edition features the latest neonatal research, evidence, clinical guidelines, and practice recommendations — all in a practical quick-reference format for easy retrieval and review of key information. - UNIQUE! Multidisciplinary author and contributor team consists of two physicians and two nurses, with each chapter written and reviewed by a physician-nurse team to ensure that information mirrors current, real-world practice in a neonatal intensive care unit. - Critical Findings boxes and tables outline symptoms and diagnostic findings that require immediate attention, helping you prioritize assessment data and steps in initial care. - UNIQUE! Clinical content highlighted in color allows you to quickly scan for information that directly affects patient care. - UNIQUE! Parent Teaching boxes highlight relevant information to share with a patient's caregivers. - Clinical images, graphs, and algorithms illustrate clinically relevant concepts in neonatal intensive care. - Streamlined references include only the most current or classic sources. - NEW! Coverage of the latest neonatal research, evidence, clinical guidelines, and practice recommendations addresses topics such as: women with chronic illnesses becoming pregnant; maternal obesity; hypotension and shock in premature infants; pain and sedation; dedicated feeding sets vs. IVs for safety; MRSA; pediatric stroke; autism screening; discharge coordination; and more. - NEW! The latest AAP recommendations and guidelines for hypoglycemia, jaundice, herpes, respiratory syncytial virus, and neonatal transport team composition. - EXPANDED! Revised Evidence-Based Clinical Practice chapter focuses on evidence-based practice and quality improvement and the role of qualitative research in EBP. - EXPANDED! Updated Infection in the Neonate chapter features new GBS guidelines and CRP research.
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers’ Sunlight Soap empire. Unlike previous biographies, which have focused on the man’s life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.
Android Programming: The Big Nerd Ranch Guide is an introductory Android book for programmers with Kotlin experience. Based on Big Nerd Ranch’s popular Android Bootcamp, this guide will lead you through the wilderness using hands-on example apps combined with clear explanations of key concepts and APIs. This book focuses on practical techniques for developing apps in Kotlin compatible with Android 5.0 (Lollipop) through Android 8.1 (Oreo) and beyond. Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development. The Android team is constantly improving and updating Android Studio and other tools. As a result, some of the instructions provided in the book have changed. You can find an addendum addressing breaking changes at: https://github.com/bignerdranch/AndroidCourseResources/raw/master/4thEdition/Errata/4eAddendum.pdf.
Guidelines are powerful instruments of assistance to clinicians, capable of extending the clinical roles of nurses and pharmacists. Purchasers and managers perceive them as technological tools guaranteeing treatment quality. Guidelines also offer mechanisms by which doctors and other health care professionals can be made more accountable to their patients. - But how can clinicians tell whether a guideline has authority, and whether or not it should be followed? - Does the law protect doctors who comply with guidelines? - Are guideline developers liable for faulty advice? This timely book provides a comprehensive and accessible analysis of the many medical and legal issues arising from the current explosion of clinical guidelines. Featuring clear summaries of relevant UK, US and Commonwealth case law, it is vital reading for all doctors, health care workers, managers, purchasers, patients, and lawyers.
What are the political forces which drive the process of change in the health service? How do these forces impact on existing structures of power, policy and organisation? In addressing these questions, Brian Salter applies an original theory of political change to key areas of NHS activity. He shows how the escalating demand for health care combined with recent radical policy initiatives has posed different problems for politicians, doctors, bureaucrats and managers. Out of the accommodations reached, a new shape has emerged for the NHS.
This is the first manifesto for Health Humanities worldwide. It sets out the context for this emergent and innovative field which extends beyond Medical Humanities to advance the inclusion and impact of the arts and humanities in healthcare, health and well-being.
This WWII history recounts how RAF pilots, outgunned by superior Japanese aircraft, nevertheless flew and fought their way to victory. In 1940, the Royal Air Force Purchasing Commission acquired more than 100 Brewster B-339 Buffalo fighter planes from the US. But when the aircraft were deemed below par for service in the UK, the vast majority were diverted for use in the Far East, where it was believed they would be superior to any Japanese aircraft encountered should hostilities break out there. This assessment was to prove tragically mistaken. When war erupted in the Pacific, the Japanese Air Forces proved vastly superior in nearly all aspects. Compounding their advantage was the fact that many of the Japanese fighter pilots were veterans of the war against China. By contrast, most of the young British, New Zealand, and Australian pilots who flew the Buffalo on operations in Malaya and in Singapore were little more than trainees. Yet these fledgling fighter pilots achieved much greater success than could have been anticipated. Buffaloes Over Singapore tells their story in vivid detail, complete with previously unpublished source material and wartime photographs.
In the bustling cities of the mid-nineteenth-century Northeast, young male clerks working in commercial offices and stores were on the make, persistently seeking wealth, respect, and self-gratification. Yet these strivers and "counter jumpers" discovered that claiming the identities of independent men—while making sense of a volatile capitalist economy and fluid urban society—was fraught with uncertainty. In On the Make, Brian P. Luskey illuminates at once the power of the ideology of self-making and the important contests over the meanings of respectability, manhood, and citizenship that helped to determine who clerks were and who they would become. Drawing from a rich array of archival materials, including clerks’ diaries, newspapers, credit reports, census data, advice literature, and fiction, Luskey argues that a better understanding of clerks and clerking helps make sense of the culture of capitalism and the society it shaped in this pivotal era.
- All techniques comprehensively revised to align with current evidence-based practice - 13 New Mulligan techniques - An eBook included in all print purchases
Quality care of patients requires evaluating large amounts of data at the right time and place and in the correct context. With the advent of electronic health records, data warehouses now provide information at the point of care and facilitate a continuous learning environment in which lessons learned can provide updates to clinical, administrative, and financial processes. Given the advancement of the information tools and techniques of today’s knowledge economy, utilizing these resources are imperative for effective healthcare. Thus, the principles of Knowledge Management (KM) are now essential for quality healthcare management. The Healthcare Knowledge Management Primer explores and explains essential KM principles in healthcare settings in an introductory and easy to understand fashion. This concise book is ideal for both students and professionals who need to learn more about key aspects of the KM field as it pertains to effecting superior healthcare delivery. It provides readers with an understanding of approaches to KM by examining the purpose and nature of its key components and demystifies the KM field by explaining in an accessible manner the key concepts of KM tools, strategies and techniques, and their benefits to contemporary healthcare organizations.
Android Programming: The Big Nerd Ranch Guide is an introductory Android book for programmers with Kotlin experience. Based on Big Nerd Ranch's popular Android Bootcamp, this guide will lead you through the wilderness using hands-on example apps combined with clear explanations of key concepts and APIs. This book focuses on practical techniques for developing apps in Kotlin compatible with Android 7.0 (Nougat) through Android 12 and beyond. Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, store data in databases, and more. Learn about the latest patterns and techniques, including Kotlin coroutines and Jetpack Compose, a new way to build Android UIs. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.
Comprehensive, user-friendly, and up to date, Chestnut's Obstetric Anesthesia: Principles and Practice, 6th Edition, provides the authoritative clinical information you need to provide optimal care to your patients. This substantially revised edition keeps you current on everything from basic science to anesthesia techniques to complications, including coverage of new research that is paving the way for improved patient outcomes. An expert editorial team ensures that this edition remains a must-have resource for obstetric anesthesiologists and obstetricians, nurse anesthetists and anesthesiology assistants, and anesthesiology and obstetric residents and students. - Presents the latest information on anesthesia techniques for labor and delivery and medical disorders that occur during pregnancy, emphasizing the treatment of the fetus and the mother as separate patients with distinct needs. - Contains new chapters on shared decision-making in obstetric anesthesia and chronic pain during and after pregnancy. - Features extensive revisions from cover to cover, including consolidated information on maternal infection and postoperative analgesia. - Covers key topics such as neonatal assessment and resuscitation, pharmacology during pregnancy and lactation, use of nitrous oxide for labor analgesia, programmed intermittent epidural bolus (PIEB) technique, epidural analgesia-associated fever, the role of gastric ultrasonography to assess the risk of aspiration, sugammadex in obstetric anesthesia, the role of video laryngoscopy and new supraglottic airway devices, spinal dysraphism, and cardiac arrest in obstetric patients. - Incorporates the latest guidelines on congenital heart disease and the management of sepsis, as well as difficult airway guidelines that are specific to obstetric anesthesia practice. - Offers abundant figures, tables, and boxes that illustrate the step-by-step management of a full range of clinical scenarios. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
Biology of Oysters offers scientific insights into the structure and function of oysters. Written by an expert in the field of shellfish research, this book presents more than 50 years of empirical research literature. It provides an understanding of the edible oysters, in order to equip students and researchers with the background needed to undertake further investigations on this model marine invertebrate. - Presents empirical research findings in context with the relevant theory and its expression in computer models - Includes information on studies of other bivalve species such as mussels and clams - Offers a description of the whole organism to provide a frame of reference for further research - Includes research developments in the phylogeny, physiology and ecology of oysters
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