Brian Fugere's Books

Why Business People Speak Like Idiots

A Bullfighter's Guide

By: Brian Fugere,Chelsea Hardaway,Jon Warshawsky

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Why Business People Speak Like Idiots

A Bullfighter's Guide

By: Brian Fugere,Chelsea Hardaway,Jon Warshawsky

Ole! If you think you smell something at work, there's probably good reason--"bull" has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight--for those who want to climb the corporate ladder, but refuse to check their personality at the door. Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest and engaging weekend people into boring business stiffs: • The Obscurity Trap: "After extensive analysis of the economic factors facing our industry, we have concluded that a restructuring is essential to maintaining competitive position. A task force has been assembled..." These are the empty calories of business communication. And, unfortunately, they're the rule. The Obscurity Trap catches idiots desperate to sound smart or prove their purpose, and lures them with message-killers like jargon, long-windedness, acronyms, and evasiveness. • The Anonymity Trap: Businesses love clones--easy to hire, easy to manage, easy to train, easy to replace--and almost everyone is all too happy to oblige. We outsource our voice through templates, speechwriters and email, and cave in to conventions that aren't really even rules. • The Hard-Sell Trap: Legions of business people fall prey to the Hard-Sell Trap. We overpromise. We accentuate the positive and pretend the negative doesn't exist. This may work for those pushing Ginsu knives and miracle Abdominizers, but it's dead wrong for persuading business people to listen. • The Tedium Trap: Everyone you work with thinks about sex, tells stories, gets caught up in life's amazing details, and judges everyone else by the way they look and act. We live to be entertained. We all learned that in Psychology 101, except for the business idiots who must have skipped that semester. They tattoo their long executive-sounding titles on their foreheads, dump pre-packaged numbers on their audience, and virtually guarantee that we want nothing to do with them. This is your wake-up call. Personality, humanity and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. Fast Company magazine named Why Business People Speak Like Idiots one of the ideas and trends that will change how we work and live in 2005. So grab your cape and sharpen your sword. It's time to fight the bull!

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191

Publisher

Simon and Schuster

Published Date

ISBN 10

0743279689

ISBN 13

9780743279680

Why Business People Speak Like Idiots

A Bullfighter's Guide

By: Brian Fugere,Chelsea Hardaway,Jon Warshawsky

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Why Business People Speak Like Idiots

A Bullfighter's Guide

By: Brian Fugere,Chelsea Hardaway,Jon Warshawsky

There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

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194

Publisher

Simon and Schuster

Published Date

ISBN 10

0743269098

ISBN 13

9780743269094

Designing B2B Brands

Lessons from Deloitte and 195,000 Brand Managers

By: Carlos Martinez Onaindia,Brian Resnick

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Designing B2B Brands

Lessons from Deloitte and 195,000 Brand Managers

By: Carlos Martinez Onaindia,Brian Resnick

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

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226

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118554434

ISBN 13

9781118554432

The Voices of the Consul

The Rhetorics of Cicero's de Lege Agraria I and II

By: Brian A. Krostenko

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The Voices of the Consul

The Rhetorics of Cicero's de Lege Agraria I and II

By: Brian A. Krostenko

This book probes the ideology of De lege agraria I and II, Cicero's first two speeches as consul, delivered to the senate and the people respectively. The book propounds and applies a model of applied discourse analysis to draw out the implicit ideology of the speeches. Thus analyzed, the speeches reveal distinctive visions of dignitas and libertas, cardinal values of each audience. Those visions make clear Cicero's artful self-fashioning, negotiating the complex cross-currents of late Republican politics, and they make clear as well the depth of his rhetorical art, which draws constantly upon unnamed points of reference, the physical environment, and varied social roles to situate his claims within the psychic imaginary of his audiences. The book thus makes it possible to see that apparent screeds against an agrarian law are thoroughgoing political manifestos-appropriate for the first speeches of a consul"--

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Page Count

401

Publisher

Oxford University Press

Published Date

ISBN 10

0199734208

ISBN 13

9780199734207

Revising and Editing for Translators

By: Brian Mossop

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Revising and Editing for Translators

By: Brian Mossop

Revising and Editing for Translators provides guidance and learning materials for translation students learning to edit texts written by others, and professional translators wishing to improve their self-revision ability or learning to revise the work of others. Editing is understood as making corrections and improvements to texts, with particular attention to tailoring them to the given readership. Revising is this same task applied to draft translations. The linguistic work of editors and revisers is related to the professional situations in which they work. Mossop offers in-depth coverage of a wide range of topics, including copyediting, style editing, structural editing, checking for consistency, revising procedures and principles, and translation quality assessment. This third edition provides extended coverage of computer aids for revisers, and of the different degrees of revision suited to different texts. The inclusion of suggested activities and exercises, numerous real-world examples, a proposed grading scheme for editing assignments, and a reference glossary make this an indispensable coursebook for professional translation programmes.

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Page Count

255

Publisher

Routledge

Published Date

ISBN 10

1317662539

ISBN 13

9781317662532

Golf Balls, Boomerangs and Asteroids

The Impact of Missiles on Society

By: Brian H. Kaye

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Golf Balls, Boomerangs and Asteroids

The Impact of Missiles on Society

By: Brian H. Kaye

Exciting reading for anyone with a curious mind! 'Walking one day by a golf course in Wisconsin, I was startled to hear a sharp bang as a golf ball narrowly missed my head and hit a tree. My companion cheerfully remarked, 'That could have killed you, you know.' I picked up the innocent looking little white ball and looked at it with new respect.' Prompted by this perilous experience, Brian Kaye has written a delightful and informative book on the design and behavior of different kinds of missiles from golf balls, arrows, and slingshots to comets and rockets to outer space. You'll learn about the science of tennis and find the answer to questions like why a golf ball has dimples or why a boomerang comes back. Don't miss Brian Kaye's latest, you'll be amused and amazed - and learn some physics to boot.

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Page Count

436

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527614826

ISBN 13

9783527614820

Educating Newcomers

K–12 Public Schooling for Undocumented and Asylum-Seeking Children in the United States

By: Shelly Culbertson,Julia H. Kaufman,Jenna W. Kramer,Brian Phillips

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Educating Newcomers

K–12 Public Schooling for Undocumented and Asylum-Seeking Children in the United States

By: Shelly Culbertson,Julia H. Kaufman,Jenna W. Kramer,Brian Phillips

This report models numbers of undocumented and asylum-seeking children crossing the U.S. southwest border, reviews the federal and state policy landscapes for their education, and provides case studies of how schools are managing education for them.

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Page Count

137

Publisher

Rand Corporation

Published Date

ISBN 10

1977407404

ISBN 13

9781977407405

Rights, Laws and Infallibility in Medieval Thought

By: Brian Tierney

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Rights, Laws and Infallibility in Medieval Thought

By: Brian Tierney

The papers collected in this volume fall into three main groups. Those in the first group are concerned with the origin and early development of the idea of natural rights. The author argues here that the idea first grew into existence in the writings of the 12th-century canonists. The articles in the second group discuss miscellaneous aspects of medieval law and political thought. They include an overview of modern work on late medieval canon law. The final group of articles is concerned with the history of papal infallibility, with especial reference to the tradition of Franciscan ecclesiology and the contributions of John Peter Olivi and William of Ockham.

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304

Publisher

Taylor & Francis

Published Date

ISBN 10

1040246710

ISBN 13

9781040246719

The Idea of Natural Rights

Studies on Natural Rights, Natural Law, and Church Law, 1150-1625

By: Brian Tierney

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The Idea of Natural Rights

Studies on Natural Rights, Natural Law, and Church Law, 1150-1625

By: Brian Tierney

This series, originally published by Scholars Press and now available from Eerdmans, is intended to foster exploration of the religious dimensions of law, the legal dimensions of religion, and the interaction of legal and religious ideas, institutions, and methods. Written by leading scholars of law, political science, and related fields, these volumes will help meet the growing demand for literature in the burgeoning interdisciplinary study of law and religion.

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400

Publisher

Wm. B. Eerdmans Publishing

Published Date

ISBN 10

0802848540

ISBN 13

9780802848543

Camille Saint-Saëns

A Life

By: Brian Rees

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Camille Saint-Saëns

A Life

By: Brian Rees

Camille Saint-Saëns began as a child prodigy and was acclaimed in his lifetime as the incarnation of French genius. His was one of the longest careers in musical history, stretching from the traditions of Beethoven to the innovations of the twentieth century, including one of the earliest film scores. As a virtuoso pianist he achieved international fame, while Liszt proclaimed him the world's greatest organist. A prolific composer, there is much more to him than his best-known work, the witty Carnival of the Animals, of which he forbade performances in his lifetime. Among his most notable achievements are the opera Samson et Delila and the Organ Symphony, while the Danse Macabre, second piano concerto and first cello concerto remain much loved.As a young man, he supported the 'new music' of Liszt, Wagner and Berlioz and introduced the symphonic poem into French music. He championed an up-and-coming generation of French composers, most notably Fauré, and played a unique part in transforming French taste from grand opera and operetta to the classical forms of symphony and chamber music, at the same time reviving interest in the music of Bach and Rameau.His personal life was combative, tragic and surrounded by rumour: as a boy during the Revolution of 1848, serving as a National Guard in the war of 1870, and eventually becoming something of an icon of the Third Republic, used in diplomacy as a symbol of French culture.This fascinating book (Chatto & Windus 1999) places his long and controversial career in a turbulent period when music, no less than politics, was undergoing sensational and often stormy change.

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Page Count

432

Publisher

Faber & Faber

Published Date

ISBN 10

0571287050

ISBN 13

9780571287055

Perceiving in Depth, Volume 1

Basic Mechanisms

By: Ian P. Howard,Brian J. Rogers

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Perceiving in Depth, Volume 1

Basic Mechanisms

By: Ian P. Howard,Brian J. Rogers

The three-volume work Perceiving in Depth is a sequel to Binocular Vision and Stereopsis and to Seeing in Depth, both by Ian P. Howard and Brian J. Rogers. This work is much broader in scope than the previous books and includes mechanisms of depth perception by all senses, including aural, electrosensory organs, and the somatosensory system. Volume 1 reviews sensory coding, psychophysical and analytic procedures, and basic visual mechanisms. Volume 2 reviews stereoscopic vision. Volume 3 reviews all mechanisms of depth perception other than stereoscopic vision. The three volumes are extensively illustrated and referenced and provide the most detailed review of all aspects of perceiving the three-dimensional world.Volume 1 starts with a review of the history of visual science from the ancient Greeks to the early 20th century with special attention devoted to the discovery of the principles of perspective and stereoscopic vision. The first chapter also contains an account of early visual display systems, such as panoramas and peepshows, and the development of stereoscopes and stereophotography. A chapter on the psychophysical and analytic procedures used in investigations of depth perception is followed by a chapter on sensory coding and the geometry of visual space. An account of the structure and physiology of the primate visual system proceeds from the eye through the LGN to the visual cortex and higher visual centers. This is followed by a review of the evolution of visual systems and of the development of the mammalian visual system in the embryonic and post-natal periods, with an emphasis on experience-dependent neural plasticity. An account of the development of perceptual functions, especially depth perception, is followed by a review of the effects of early visual deprivation during the critical period of neural plasticity on amblyopia and other defects in depth perception. Volume 1 ends with accounts of the accommodation mechanism of the human eye and vergence eye movements.

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Page Count

672

Publisher

OUP USA

Published Date

ISBN 10

019976414X

ISBN 13

9780199764143

Blood on the Tracks

The Life and Times of S. Brian Willson : a Psychohistorical Memoir

By: S. Brian Willson

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Blood on the Tracks

The Life and Times of S. Brian Willson : a Psychohistorical Memoir

By: S. Brian Willson

After serving in the Vietnam War, S. Brian Willson became a radical, nonviolent peace protester and pacifist, and this memoir details the drastic governmental and social change he has spent his life fighting for. Chronicling his personal struggle with a government he believes to be unjust, Willson sheds light on the various incarnations of his protests of the U.S. government, including the refusal to pay taxes, public fasting, and, most famously, public obstruction. On September 1, 1987, Willson was run over by a U.S. government munitions train during a nonviolent blocking action in which he expected to be removed from the tracks. Providing a full look into the tragic event, Willson, who lost his legs in the incident, discusses how the subsequent publicity propelled his cause toward the national consciousness. Now, 23 years later, Willson tells his story of social injustice, nonviolent struggle, and the so-called American way of life.

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Page Count

441

Publisher

Pm Press

Published Date

ISBN 10

1604864214

ISBN 13

9781604864212

Book's by Brian Fugere

Why Business People Speak Like Idiots

Why Business People Speak Like Idiots

Why Business People Speak Like Idiots

Why Business People Speak Like Idiots

Designing B2B Brands

Designing B2B Brands

The Voices of the Consul

The Voices of the Consul

Revising and Editing for Translators

Revising and Editing for Translators

Golf Balls, Boomerangs and Asteroids

Golf Balls, Boomerangs and Asteroids

Educating Newcomers

Educating Newcomers

Rights, Laws and Infallibility in Medieval Thought

Rights, Laws and Infallibility in Medieval Thought

The Idea of Natural Rights

The Idea of Natural Rights

Camille Saint-Saëns

Camille Saint-Saëns

Perceiving in Depth, Volume 1

Perceiving in Depth, Volume 1

Blood on the Tracks

Blood on the Tracks

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