The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Introduction : public debt, inequality and power -- The spectacle of a highly centralized public debt -- The bondholding class resurgent -- Fiscal conflict : past and present -- Bonding domestic and foreign owners -- Who rules the debt state? -- Conclusion : informing democratic debate -- Appendix : accounting for the public debt
Are the views of Latinos and African Americans underrepresented in our federal government? For that matter, what does it mean to be represented equitably? Rather than taking for granted a single answer to these complex questions, John Griffin and Brian Newman use different measures of political equality to reveal which groups get what they want from government and what factors lead to their successes. One of the first books to compare the representation of both African Americans and Latinos to that of whites, Minority Report shows that congressional decisions and federal policy tend to mirror the preferences of whites as a group and as individuals better than the preferences of either minority group, even after accounting for income disparities. This is far from the whole story, though, and the authors’ multifaceted approach illustrates the surprising degree to which group population size, an issue’s level of importance, the race or ethnicity of an office holder, and electoral turnout can affect how well government action reflects the views of each person or group. Sure to be controversial, Minority Report ultimately goes beyond statistical analyses to address the root question of what equal representation really means.
The U.S. House of Representatives has been frozen at 435 members for almost a century, and in that time the nation’s population has grown by more than 200 percent. With the number of citizens represented by each House member now dramatically larger, is a major consequence of this historical disparity a diminished quality of representation? Brian Frederick uses empirical data to scrutinize whether representation has been undermined by keeping a ceiling on the number of seats available in the House. He examines the influence of constituency size on several metrics of representation—including estimating the effects on electoral competition, policy responsiveness, and citizen contact with and approval of their representatives—and argues that now is the time for the House to be increased in order to better represent a rapidly growing country.
Snowdon and Vane s book is extremely welcome. Indeed the authors examine, compare, and evaluate the evolution of the major rival stories comprising contemporary macroeconomic thought, but they also trace the development and interaction of key events and ideas as they occurred in the last century. Interviews with leading economists, one or two at the end of each chapter, also greatly help to shed light on this complexity. . . In sum, this is book which is very difficult to put down. Alessio Moneta, Journal of the History of Economic Thought It is not difficult to understand why this volume commands high praise from macroeconomic theorists, practitioners and teachers. It contains many interesting features that make it an excellent companion for both students and teachers of tertiary level macroeconomics. . . The authors present the material in a way that conveys to readers that macroeconomics is a living science , continually developing and still open to debate, controversy and competing policy prescriptions. In this respect it is a book that ought to be required reading for all teachers of the subject. It is also a valuable source of background reading for professional economists involved with economic policy making. Economic Outlook and Business Review . . . a wonderful history of macroeconomic thought from Keynes to the present, with an outstanding bibliography. It should be useful to undergraduates and graduate students as well as professional economists. Highly recommended. Steven Pressman, Choice Brian Snowdon and Howard Vane are well-known for their astute understanding of the main macroeconomic schools of thought and their skilled use of interviews with major figures. Here, they deploy a depth of scholarship in explaining the different schools and their key points of departure from one another. This book will be particularly useful to students looking for a clear, non-technical explanation of the main approaches to macroeconomics. Patrick Minford, Cardiff University, UK There are two steps to learning macroeconomics. First, to see it as it is today. Second, to understand how it got there: to understand the right and the wrong turns, the hypotheses that proved false, the insights that proved true, and the interaction of events and ideas. Only then, does one truly understand macroeconomics. This book is about step two. It does a marvellous job of it. The presentation is transparent, the interviews fascinating. You will enjoy, and you will learn. Olivier Blanchard, Massachusetts Institute of Technology, US In 40 years of teaching macroeconomics, there has been just one textbook that I have assigned year after year after year, namely, A Modern Guide to Macroeconomics by Snowdon, Vane and Wynarczyk. That altogether admirable book made clear to students what were, and are, the main intellectual issues in macroeconomics and did so with just enough formal modeling to avoid distortion by over-simplification. That book is now ten years old and the debate in macro has moved on. So there is good reason to welcome Snowdon and Vane back with this superb updated version. Axel Leijonhufvud, University of Trento, Italy This outstanding book avoids the narrow scope of most textbooks and provides an excellent guide to an unusually broad range of ideas. Thomas Mayer, University of California, Davis, US More than a decade after the publication of the critically acclaimed A Modern Guide to Macroeconomics, Brian Snowdon and Howard Vane have produced a worthy successor in the form of Modern Macroeconomics. Thoroughly extended, revised and updated, it will become the indispensable text for students and teachers of macroeconomics in the new millennium. The authors skilfully trace the origins, development and current state of modern macroeconomics from an historical perspective. They do so by thoroughly appraising the central tenets underlying the main competing schools of macroeconomic thought as well as their diverse policy imp
This monograph provides an update to anarchist philosophy, advocating for a paradigm shift beyond neoliberalism and liberal democracy. The book’s central thesis has two components. First, it is argued that the maximization of equal liberty requires historical progress beyond the sovereign state system. In contrast to Fukuyama’s (1992) argument that liberal democracy is the end of history, it is argued that liberalism contains two contradictions (socioeconomic inequality and the shortcoming in equal liberty inherent to state power) with the potential to propel history further. This book’s argument – libertarian social democracy – provides a framework to guide that final stage of history. Second, while anarchist philosophy offers a vision beyond the sovereign state, it can be rendered more suitable as an alternative paradigm. Specifically, it is argued that anarchism is hampered by its traditional adherence to prefigurative strategy, according to which the state cannot be used as a means to achieve a free and equal society. By contrast, libertarian social democracy incorporates a role for a democratic transitionary state (described here as gradualist anarchism) thus addressing mainstream “Hobbesian” concerns about bad anarchy (where decentralization yields a net loss in equal liberty). In so doing, the book reveals the full spectrum of anarchist strategy from prefigurative to gradualist.
This new edition of Community Justice in Australia expands on the discussion of how people who have committed offences can be engaged in the community. It considers how the concept of community justice can be successfully applied within Australia by social workers, criminologists, parole officers and anyone working in the community with both adults and young people. The book defines community justice and applies the concept to the Australian context. It then explains theories of offending behaviour, considers relevant Australian legislation, policy and intervention strategies and examines the implications for both young people and adults. Restorative justice is also discussed. The latter part of the book focuses on practical issues including working in community justice organisations, technology, public protection and desistance approaches. Each chapter contains an engagement with the implications of community justice approaches for Indigenous groups and features reflective questions, practical tasks and guidance for further reading. This accessible and practical book will be indispensable for instructors, students and practitioners working in the community with people who have committed offences.
Though physiological ecology has been a discipline since the 1950s, McNab redresses a perceived absence of a theoretical framework with a comparative, inductive approach to studying vertebrate evolution and ecology. He discusses the patterns and limits of adaptation to the environment, acclimation to temperature variation and material exchange with the environment, and the energetics of locomotion and growth. The final section treats the significance of energetics for population ecology and distribution. Includes a taxonomic as well as subject index. Suitable for advanced students and researchers in the biological and ecological sciences. The Gainesville, FL-based author is referred to by the foreword writer as a keen naturalist, but his credentials are not stated. Annotation copyrighted by Book News Inc., Portland, OR.
Early Modern Catholics, Royalists, and Cosmopolitans considers how the marginalized perspective of 16th-century English Catholic exiles and 17th-century English royalist exiles helped to generate a form of cosmopolitanism that was rooted in contemporary religious and national identities but also transcended those identities. Author Brian C. Lockey argues that English discourses of nationhood were in conversation with two opposing 'cosmopolitan' perspectives, one that sought to cultivate and sustain the emerging English nationalism and imperialism and another that challenged English nationhood from the perspective of those Englishmen who viewed the kingdom as one province within the larger transnational Christian commonwealth. Lockey illustrates how the latter cosmopolitan perspective, produced within two communities of exiled English subjects, separated in time by half a century, influenced fiction writers such as Sir Philip Sidney, Edmund Spenser, Anthony Munday, Sir John Harington, John Milton, and Aphra Behn. Ultimately, he shows that early modern cosmopolitans critiqued the emerging discourse of English nationhood from a traditional religious and political perspective, even as their writings eventually gave rise to later secular Enlightenment forms of cosmopolitanism.
“[Bartels] takes us on a fascinating bar crawl across the country, explaining the history of America’s cocktail and drinking culture along the way.” —Wylie Dufresne, chef and owner of Du’s Donuts The United States of Cocktails is a celebration of the cocktail history of every state in America. After traveling this great nation and sampling many of the drinks on offer, cocktail authority Brian Bartels serves up a book that is equal parts recipe collection, travelogue, historical miscellany, bartender’s manual, and guide to bar culture today—with bar and drink recommendations that are sure to come in handy whether or not you are crossing state lines. Delving into the colorful stories behind the creation of drinks we love, this book includes more than 100 recipes alongside spirited analysis of each state’s unique contributions to cocktail culture. Filled with colorful illustrations, The United States of Cocktails is an opinionated and distinctively designed love letter to the spirits, bars, and people who have created and consumed the iconic drinks that inspire us and satisfy our thirst. “You could hardly ask for a more personable guide than Brian Bartels. He knows the oldest bars, the coolest bars, the can’t-miss bars and the oddest local quaffs in all 50 states, so you’ll never make the mistake of ordering a Whiskey Ditch in Louisiana or search for Allen’s Coffee Flavored Brandy on an Arizona back bar.” —Robert Simonson, author of The Old-Fashioned “Brian Bartels is a spirits traveler extraordinaire and this informative, highly-entertaining book is my new go-to guide for the most social of vices—drinkin’.” —Greg Mottola, director of Superbad, Adventureland, and The Newsroom
Accompanying CD-ROM includes 600 figures, tables and color plates from the book Plants in action which can be used for the production of color transparencies or for projections in lectures.
Efforts to reform the U.S. campaign finance system typically focus on the corrupting influence of large contributions. Yet, as Raymond J. La Raja and Brian F. Schaffner argue, reforms aimed at cutting the flow of money into politics have unintentionally favored candidates with extreme ideological agendas and, consequently, fostered political polarization. Drawing on data from 50 states and the U.S. Congress over 20 years, La Raja and Schaffner reveal that current rules allow wealthy ideological groups and donors to dominate the financing of political campaigns. In order to attract funding, candidates take uncompromising positions on key issues and, if elected, take their partisan views into the legislature. As a remedy, the authors propose that additional campaign money be channeled through party organizations—rather than directly to candidates—because these organizations tend to be less ideological than the activists who now provide the lion’s share of money to political candidates. Shifting campaign finance to parties would ease polarization by reducing the influence of “purist” donors with their rigid policy stances. La Raja and Schaffner conclude the book with policy recommendations for campaign finance in the United States. They are among the few non-libertarians who argue that less regulation, particularly for political parties, may in fact improve the democratic process.
Unsettled Toleration: Religious Difference on the Shakespearean Stage historicizes and scrutinizes the unstable concept of toleration as it emerges in drama performed on the Elizabethan and Jacobean stages. Brian Walsh examines plays by Shakespeare and his contemporaries that represent intra-Christian conflict between mainstream believers and various minorities, analyzing the sometimes explicit, sometimes indirect, occasionally smooth, but more often halting and equivocal forms of dealing with difference that these plays imagine can result from such exchanges. Through innovative and in some cases unprecedented readings of a diverse collection of plays, from Chapman's An Humorous Day's Mirth, Middleton's The Puritan Widow, Shakespeare's Twelfth Night, Measure for Measure, and Pericles, and Rowley's When You See Me You Know Me, Walsh shows how the English stage in the first decade of the seventeenth century, as a social barometer, registered the basic condition of religious "unsettlement " of the post-Reformation era; and concurrently that the stage, as a social incubator, brooded over imagined scenarios of confessional conflict that could end variously in irresolution, accommodation, or even religious syncretism. It thus helped to create, sustain and enlarge an open-ended public conversation on the vicissitudes of getting along in a sectarian world. Attending to this conversation is vital to our present understanding of the state of religious toleration the early modern period, for it gives a fuller picture of the ways religious difference was experienced than the limited and inert pronouncements on the topic that officials of the church and state offered.
This book re-evaluates the relationship between Renaissance dramatists and literary posterity by examining their work in relation to post-Reformation ideas about memorialization.
Reframes the story of modern Ethiopia around the contributions of the Oromo people and the culturally fluid union of communities that shaped the nation's politics and society.
Heme oxygenase is an enzyme which breaks down heme, the iron-containing oxygen-carrying constituent of the red blood cells. Heme must be synthesised and degraded within an individual nucleated cell, as heme is essential for the maintenance of cellular homeostasis by sensing or using oxygen. Physiological heme degradation is catalysed by the two functional isozymes of heme oxygenase, heme oxygenase-1 (HO-1) and HO-2, yielding CO, iron, and biliverdin IX N. Heme oxygenase-1 (HO-1), has potent anti-inflammatory, anti-oxidant and anti-proliferative effects, is up-regulated by multiple stimuli and provides protection against oxidative stress. HO-1 also plays an important role in the regulation of cardiovascular function and is involved in many other diseases such as sickle cell disease. This new book brings together leading research from around the world in this field.
A comparative analysis of why democratic institutions often produce dissonance between citizens' preferences and public policy in separation-of-powers regimes.
A deeply researched account of how battles over civil rights in the 1960s shaped today’s partisan culture wars. In the late twentieth century, gay rights, immigration, gun control, and abortion debates all burst onto the political scene, scrambling the parties and polarizing the electorate. Neil A. O’Brian traces the origins of today’s political divide on these issues to the 1960s when Democrats and Republicans split over civil rights. It was this partisan polarization over race, he argues, that subsequently shaped partisan fault lines on other culture war issues that persist to this day. Using public opinion data dating to the 1930s, O’Brian shows that attitudes about civil rights were already linked with a range of other culture war beliefs decades before the parties split on these issues—and much earlier than previous scholarship realized. Challenging a common understanding of partisan polarization as an elite-led phenomenon, The Roots of Polarization argues politicians and interest groups, jockeying for power in the changing party system, seized on these preexisting connections in the mass public to build the parties’ contemporary coalitions.
The rapid growth in the applications of electronic materials has created an increasing demand for reliable techniques for examining and characterizing these materials. This book explores the area of x-ray diffraction and the techniques available for deployment in research, development, and production. It maps the theoretical and practical background necessary to study single crystal materials using high resolution x-ray diffraction and topography. It combines mathematical formalism with graphical explanations and hands-on advice for interpreting data, thus providing the theoretical and practical background for applying these techniques in scientific and industrial materials characterization
Current computer graphics hardware and software make it possible to synthesize near photo-realistic images, but the simulation of natural-looking motion of articulated figures remains a difficult and challenging task. Skillfully rendered animation of humans, animals, and robots can delight and move us, but simulating their realistic motion holds great promise for many other applications as well, including ergonomic engineering design, clinical diagnosis of pathological movements, rehabilitation therapy, and biomechanics. Making Them Move presents the work of leading researchers in computer graphics, psychology, robotics and mechanical engineering who were invited to attend the Workshop on the Mechanics, Control and Animation of Articulated Figures held at the MIT Media Lab in April 1989. The book explores biological and robotic motor control, as well as state-of-the-art computer graphics techniques for simulating human and animal figures in a natural and physically realistic manner.
The definitive treatment of the trees and tree-like plants of Sonora, a remarkably diverse and biologically important region, ranging from some of the driest and hottest areas in North America to cool, temperate woodlands and the northernmost tropical regions in the New World. The majority of the trees in this semi-arid region are at their northern limits in the Americas in this state and many range to South America. Thus, this book will be important to biologists in regions well outside of the area covered. Felger is the recognized expert in the area, and the book contains an enormous body of information nowhere else obtainable. The introductory chapter contains biotic and climatic information and an analysis of the geographical distributions of the trees of a state that is poorly known biologically. Two hundred eighty-five species of native and naturalized trees are covered, featuring extensive identification keys and illustrations, most of them newly produced for this book. The descriptive species accounts include common names, indigenous names, and synonyms, detailed botanical descriptions, ecological and geographic data, geographic ranges, natural history, economic uses, and, in many cases, other information such as horticultural uses and conservation status.
Brian Leiter draws on empirical psychology to defend a set of radical ideas from Nietzsche: there is no objectively true morality, there is no free will, no one is ever morally responsible, and our conscious thoughts play almost no significant role in our actions. Nietzsche emerges as not just a great philosopher but a prescient psychologist.
Rudolph Virchow (1821-1902) was a leading figure in the medical, political and intellectual life of Germany in the second half of the nineteenth century. His most famous work was "Cellular Pathology". Virchow wrote many books and edited several journals, including ‘Virchow’s Archive’ and was a member of numerous professional societies. This book is a compilation of Virchow's memorial addresses on nineteen of his teachers –especially Johannes Müller and Johann Lukas Schönlein – colleagues and students as well as one concerning Morgagni. There is an introduction to the man and his times, and copious editors' notes to explain allusions and events mentioned in the text with which some modern readers may be unfamiliar. There is also an extensive bibliography incorporating German sources, with English translations of all titles. The book gives a fascinating multi-dimensional view of scientists and their lives in nineteenth century Germany.
This book constitutes the refereed proceedings of the 18th British National Conference on Databases, BNCOD 18, held in Chilton, UK, in July 2001. The 11 revised full papers presented together with one invited paper were carefully reviewed and selected. The papers are organized in topical sections on performance and optimization, objects: design and development, query optimization, and querying objects.
Get your head out of your @*&. Snowflake. Stupid liberal. Ignorant conservative. There is much discussion today about the decline in civility in American politics. Couple this phenomenon with the fracturing and hardening of political attitudes, and one might wonder how deliberative democracy, much less political civility, can survive if we can't even talk to people with whom we disagree. Insults are thrown, feelings are hurt, and family and friends, at best, decide to avoid political discussions altogether. At worst, arguments cause social groups to break apart. How can deliberative democracy survive if we can't even speak to people with whom we disagree? As this book argues, we need a new way to discuss politics, one that encourages engagement and room for dissent. One way to approach this challenge is to consider how public opinion changes. By and large, public opinion is sticky and change occurs very slowly; one exception to this is the more recent and significant change in public opinion toward LGBTQ rights and marriage equality. The marriage equality movement is considered one of the great success stories of political advocacy, but why was it so successful? Brian F. Harrison argues that one of the most powerful reasons is that a broad range of marriage equality advocates were willing to engage in contentious and sometimes uncomfortable discussion about their opinions on the matter. They started everyday conversations that got people out of their echo chambers and encouraged them to start listening and thinking. But the question remains, if simple conversation can work in one arena, can it work in others? And how and where does one approach such conversation? Drawing from social psychology, communication studies, and political science, as well as personal narratives and examples, A Change is Gonna Come reflects on the last fifteen years of LGBTQ advocacy to propose practical ways to approach informal political conversation on a variety of contentious issues. This book seeks to answer the seemingly simple question: how can we be politically civil to each other again?
The Third Edition of this landmark best-selling textbook has been thoroughly updated and revised to make it even more essential for course teaching. Retaining the celebrated approach of the previous editions, this new textbook incorporates research from a fuller range of perspectives to provide students with a critical understanding of the full variety of viewpoints. Key features of the third edition: - Extensive pedagogical features, including chapter outlines and summaries of key ideas, and guidelines for further research. Boxed case studies, tables and figures and cutting edge research are integrated throughout to aid students understanding if this fascinating field. - Brand new chapter on Literacy and Communication. - New accompanying companion website with a full suite of lecturer materials and online readings for students.
The writings of Karl Marx (1818–1883) have left an indelible mark not only on the understanding of economics and political thought but on the lives of millions of people who lived in regimes that claimed (wrongly) his influence. Trained as a philosopher and steeped in the thought of Hegel, Marx turned away from Hegelian philosophy after 1845 towards a philosophy that incorporated economics and history. It is this Marx that endures and to which this outstanding introduction is devoted. Jaime Edwards and Brian Leiter begin with an overview of Marx's life and intellectual development, including his early years as a journalist in Germany before his exile in London. They then introduce and assess the fundamental elements of Marx’s thought: Marx’s theory of history and historical change (historical materialism) class conflict, the state, and the Communist revolution Marx’s theory of economics, especially the labour theory of value, and his prediction of the collapse of capitalism the nature and role of ideology in Marx’s thought Marx’s theory of human nature and the good life, including his arguments concerning alienation Marx’s legacy and influence, including Western Marxism, the Frankfurt School, and “feminist Marxism”. Including annotated further reading suggestions at the end of each chapter and a glossary of technical terms, this is an indispensable introduction to Marx's philosophical thought. It will also be extremely useful to those in related disciplines such as politics, sociology, history, and political economy.
Scholars and citizens tend to assume that rationality guides the decision-making of our leaders. Brian C. Rathbun suggests, however, that if we understand rationality to be a cognitive style premised on a commitment to objectivity and active deliberation, rational leaders are in fact the exception not the norm. Using a unique combination of methods including laboratory bargaining experiments, archival-based case studies, quantitative textual analysis and high-level interviews, Rathbun questions some of the basic assumptions about rationality and leadership, with profound implications for the field of international relations. Case studies of Bismarck and Richelieu show that the rationality of realists makes them rare. An examination of Churchill and Reagan, romantics in international politics who sought to overcome obstacles in their path through force of will and personal agency, show what less rationality looks like in foreign policy making.
This self-contained volume explains the general method of statistical linearization and its use in solving random vibration problems. Numerous examples show advanced undergraduate and graduate students many practical applications. 1990 edition.
In Encore! The Renaissance of Wisconsin Opera Houses, Brian Leahy Doyle chronicles the histories of ten Wisconsin opera houses and theaters, from their construction to their heydays as live performance spaces and through the periods when many of these stages went dark. All but one of the featured theaters has been restored to its original splendor. Just as the beginnings of these theaters were often the result of the efforts of local citizens, Doyle discovers that their restoration is due to the commitment of dedicated and passionate people. More than one of these revived theaters has spurred the revitalization of its surrounding downtown business district as well.
This book is a historical review of international food and agriculture since the founding of the international organizations following the Second World War, including the World Bank and the Food and Agriculture Organization of the United Nations (FAO), the World Food Programme (WFP) and into the 1970s, when CGIAR was established and the International Fund for Agricultural Development (IFAD) was created to recycle petrodollars. Despite numerous international consultations and an increased number of actors, there has been no real growth in international assistance, except for the work of the Bill and Melinda Gates Foundation. The book concurrently focuses on the structural transformation of developing countries in Asia and Africa, with some making great strides in small farmer development and in achieving structural transformation of their economies. Some have also achieved Sustainable Development Goals (SDGs), particularly SDG2, but most have not. Not only are some countries, particularly in South Asia and sub-Saharan Africa, lagging behind, but they face new challenges of climate change, competition from emerging countries, population pressure, urbanization, environmental decay, and dietary transition. Lagging developing countries need huge investments in human capital, and physical and institutional infrastructure, to take advantage of rapid change in technologies, but the role of international assistance in financial transfers has diminished. The COVID-19 pandemic has not only set many poorer countries back but starkly revealed the weaknesses of past strategies. Transformative changes are needed in developing countries with international cooperation to achieve better outcomes. Will change in the United States bring new opportunities for multilateral cooperation?"--
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