Brent Coker's Books

Going Viral

The 9 Secrets Of Irresistible Marketing

By: Brent Coker

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Going Viral

The 9 Secrets Of Irresistible Marketing

By: Brent Coker

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

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Page Count

215

Publisher

Pearson UK

Published Date

ISBN 10

1292087951

ISBN 13

9781292087955

Going Viral

The 9 Secrets Of Irresistible Marketing

By: Brent Coker

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Going Viral

The 9 Secrets Of Irresistible Marketing

By: Brent Coker

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215

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Pearson UK

Published Date

ISBN 10

1292087951

ISBN 13

9781292087955

Color by Fox

The Fox Network and the Revolution in Black Television

By: Kristal Brent Zook

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Color by Fox

The Fox Network and the Revolution in Black Television

By: Kristal Brent Zook

Locating a persistent black nationalist desire - yearning for home and community - in the shows produced in the 1980s and 1990s, Zook shows how the Fox hip-hop sitcom both reinforced and rebelled against earlier black sitcoms from the 1960s and 1970s.

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Page Count

177

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195106121

ISBN 13

9780195106121

Vicarious Identity in International Relations

Self, Security, and Status on the Global Stage

By: Christopher S. Browning,Pertti Joenniemi,Brent J. Steele

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Vicarious Identity in International Relations

Self, Security, and Status on the Global Stage

By: Christopher S. Browning,Pertti Joenniemi,Brent J. Steele

Vicarious identification, or "living through another" is a familiar social-psychological concept. Shaped by insecurity and a lack of self-fulfilment, it refers to the processes by which actors gain a sense of self-identity, purpose, and self-esteem through appropriating the achievements and experiences of others. As this book argues, it is also an under-appreciated and increasingly relevant strategy of international relations. According to this theory, states identify and establish special relationships with other nations (often in an aspirational way) in order to strengthen their sense of self, security, and status on the global stage. This identification is also central to the politics of citizenship and can be manipulated by states to justify their global ambitions. For example, why might the United States look at Israel as a model for its own foreign policies? What shaped the politics of Brexit and why is the United Kingdom so attached to its transatlantic "special relationship" with the United States? And, why did Denmark so enthusiastically ally with the United States during the global War on Terror? Vicarious identity, as the authors argue, is at the core of these international dynamics. Vicarious Identity in International Relations examines the ways in which vicarious identity is relevant to global politics: across individuals; between citizens and states; and across states, regional communities, or civilizations. It looks at a range of cases (the United States, the United Kingdom, and Denmark), which illustrate that vicarious political identity is dynamic and emerges in different contexts, but particularly when nations face crisis, both internally and externally. In addition, the book outlines a qualitative methodology for analyzing vicarious identity at the collective level.

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Page Count

256

Publisher

Oxford University Press

Published Date

ISBN 10

019752639X

ISBN 13

9780197526392

The Image Processing Handbook

By: John C. Russ,F. Brent Neal

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The Image Processing Handbook

By: John C. Russ,F. Brent Neal

Consistently rated as the best overall introduction to computer-based image processing, The Image Processing Handbook covers two-dimensional (2D) and three-dimensional (3D) imaging techniques, image printing and storage methods, image processing algorithms, image and feature measurement, quantitative image measurement analysis, and more. Incorporating image processing and analysis examples at all scales, from nano- to astro-, this Seventh Edition: Features a greater range of computationally intensive algorithms than previous versions Provides better organization, more quantitative results, and new material on recent developments Includes completely rewritten chapters on 3D imaging and a thoroughly revamped chapter on statistical analysis Contains more than 1700 references to theory, methods, and applications in a wide variety of disciplines Presents 500+ entirely new figures and images, with more than two-thirds appearing in color The Image Processing Handbook, Seventh Edition delivers an accessible and up-to-date treatment of image processing, offering broad coverage and comparison of algorithms, approaches, and outcomes.

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Page Count

1032

Publisher

CRC Press

Published Date

ISBN 10

1498740286

ISBN 13

9781498740289

Handbook of Orthopaedic Rehabilitation

By: S. Brent Brotzman

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Handbook of Orthopaedic Rehabilitation

By: S. Brent Brotzman

With the emergence of evidence based medicine in orthopaedic surgery and its effect on healthcare reimbursement, rehabilitation plans are an increasing importance. This edition features differential diagnosis at the beginning of each chapter which allows quick and accurate diagnosis of musculoskeletal conditions.

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Page Count

860

Publisher

Elsevier Health Sciences TW

Published Date

ISBN 10

9866538257

ISBN 13

9789866538254

Ego Trip's Book of Rap Lists

By: Sacha Jenkins,Elliott Wilson,Jeff Mao,Gabe Alvarez,Brent Rollins

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Ego Trip's Book of Rap Lists

By: Sacha Jenkins,Elliott Wilson,Jeff Mao,Gabe Alvarez,Brent Rollins

Ego Trip's Book of Rap Lists is more popular than racism! Hip hop is huge, and it's time someone wrote it all down. And got it all right. With over 25 aggregate years of interviews, and virtually every hip hop single, remix and album ever recorded at their disposal, the highly respected Ego Trip staff are the ones to do it. The Book of Rap Lists runs the gamut of hip hop information. This is an exhaustive, indispensable and completely irreverent bible of true hip hip knowledge.

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Page Count

355

Publisher

St. Martin's Griffin

Published Date

ISBN 10

1466866977

ISBN 13

9781466866973

STEM Education by Design

Opening Horizons of Possibility

By: Brent Davis,Krista Francis,Sharon Friesen

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STEM Education by Design

Opening Horizons of Possibility

By: Brent Davis,Krista Francis,Sharon Friesen

An accessible text that assumes no prior knowledge, this book is grounded in the realization that "STEM" and "STEM Education" have not yet evolved into fully coherent fields of study, and fills this gap by offering an original model and strategy for developing coherences in a way that both honors the integrity of each of STEM’s constituent disciplines and explores the ways they can amplify one another when used together to address complex contemporary issues. This book demonstrates how STEM can and should be understood as more than a collection of disciplines; it is a transdisciplinary, possibility-rich domain that is much more than the sum of its parts. Building on the actual work of scientists, engineers, and other professionals, the authors disrupt preconceptions about STEM domains, and provide the tools and evidence-based approaches to create new possibilities for all learners. Covering historical influences, theoretical frameworks, and current debates and challenges, this book positions teachers and students as agents of change. Each chapter features In Brief openers to introduce the topic; Opening Anecdotes to reflect the chapter’s key themes; Sidebars to put core principles in context; Consolidating Key Points activities to summarize and highlight important details; and Challenges to build upon and extend topics explored in the chapter from different angles.

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215

Publisher

Routledge

Published Date

ISBN 10

0429655800

ISBN 13

9780429655807

Segregation

By: Eric Fong,Kumiko Shibuya,Brent Berry

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Segregation

By: Eric Fong,Kumiko Shibuya,Brent Berry

Segregation is one of the starkest social realities of contemporary societies. Though often associated with explicitly racist laws of the past, it is a phenomenon that persists to this day and is a crucial element for understanding group relations and the wellbeing of different populations in society. In this book, Eric Fong, Kumiko Shibuya, and Brent Berry provide a thorough discussion of the evolving complexity of segregation in its variety and variations. The authors focus not only on past trends and the development of segregation measures, but also the current state of affairs, and demonstrate the connections between the segregation of racial/ethnic groups and immigrant communities, along with poverty concentration. By taking a wide, cross-cutting view, the authors identify commonalities and differences in the causes, mechanisms, and consequences of segregation. Spatial and social segregation together perpetuate and reinforce the unequal distribution of resources among racial and ethnic groups, which in turn can have positive and negative consequences for individuals and groups. This critical overview of segregation will be a valuable and insightful resource for students of sociology, geography, and ethnic studies, as well as those keen to get a handle on this persistent challenge to equal and inclusive societies.

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Page Count

124

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509534768

ISBN 13

9781509534760

Clinical Orthopaedic Rehabilitation E-Book

An Evidence-Based Approach - Expert Consult

By: S. Brent Brotzman,Robert C. Manske

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Clinical Orthopaedic Rehabilitation E-Book

An Evidence-Based Approach - Expert Consult

By: S. Brent Brotzman,Robert C. Manske

In Clinical Orthopaedic Rehabilitation: An Evidence-Based Approach, Dr. S. Brent Brotzman and Robert C. Manske help you apply the most effective, evidence-based protocols for maximizing return to function following common sports injuries and post-surgical conditions. A well-respected, comprehensive source for evaluating, treating, and rehabilitating orthopaedic patients, the 3rd Edition guides you on the prevention of running injuries, the latest perturbation techniques, and the ACL rehabilitation procedures and functional tests you need to help get your patients back in the game or the office. You’ll also find a brand-new spine rehabilitation section, an extensively revised art program, and online access to videos demonstrating rehabilitation procedures of common orthopaedic conditions at www.expertconsult.com. Get expert guidance on everything you may see on a day-to-day basis in the rehabilitation of joint replacements and sports injuries. Apply evidence-based rehabilitation protocols to common sports conditions like ACL and meniscus injuries and post-surgical rehabilitation for the knee, hip, and shoulder. See how to perform perturbation techniques for ACL rehabilitation, ACL functional tests and return-to-play criteria after reconstruction, analysis of running gait to prevent and treat running injury, and more with videos online at www.expertconsult.com. Use the expert practices described in Tendinopathy and Hip Labral Injuries, part of the expanded "Special Topics" section, to help patients realize quicker recovery times. Visualize physical examination and rehabilitation techniques with the extensively revised art program that presents 750 figures and illustrations.

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Page Count

605

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323081258

ISBN 13

9780323081252

Miscarriages of Justice

Actual Innocence, Forensic Evidence, and the Law

By: Brent E. Turvey,Craig M Cooley

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Miscarriages of Justice

Actual Innocence, Forensic Evidence, and the Law

By: Brent E. Turvey,Craig M Cooley

Miscarriages of justice are a regular occurrence in the criminal justice system, which is characterized by government agencies that are understaffed, underfunded, and undertrained across the board. We know this because, every week, DNA testing and innocence projects across the United States help to identify and eventually overturn wrongful convictions. As a result, the exonerated go free and the stage is set for addressing criminal and civil liability. Criminal justice students and professionals therefore have a need to be made aware of the miscarriage problem as a threshold issue. They need to know what a miscarriage of justice looks like, how to recognize it's many forms, and what their duty of care might be in terms of prevention. They also need to appreciate that identifying miscarriages, and ensuring legal remedy, is an important function of the system that must be honored by all criminal justice professionals. The purpose of this textbook is to move beyond the law review, casebook, and true crime publications that comprise the majority of miscarriage literature. While informative, they are not designed for teaching students in a classroom setting. This text is written for use at the undergraduate level in journalism, sociology, criminology and criminal justice programs - to introduce college students to the miscarriage phenomenon in a structured fashion. The language is more broadly accessible than can be found in legal texts, and the coverage is multidisciplinary. Miscarriages of Justice: Actual Innocence, Forensic Evidence, and the Law focuses on the variety of miscarriages issues in the United States legal system. Written by leaders in the field, it is particularly valuable to forensic scientists and attorneys evaluating evidence or preparing for trial or appeal in cases where faulty evidence features prominently. It is also of value to those interested in developing arguments for miscarriage in post-conviction review of criminal cases. Chapters focus specifically on issues of law enforcement bias and corruption; false confessions; ineffective counsel and prosecutorial misconduct; forensic fraud; and more. The book closes by examining innocence projects and commissions, and civil remedies for the wrongfully convicted. This text ultimately presents the issue of miscarriages as a systemic and multi-disciplinary criminal justice issue. It provides perspectives from within the professional CJ community, and it serves as warning to future professionals about the dangers and consequences of apathy, incompetence, and neglect. Consequently, it can be used by any CJ educator to introduce any group of CJ students to the problem. - Written by practicing criminal justice professionals in plain language for undergraduate students - Covers multiple perspectives across the criminal justice system - Informed by experience working for Innocence Projects across the United States to achieve successful exonerations - Topical case examples to facilitate teaching and learning - Companion website featuring Discussion topics, Exam questions and PowerPoint slides: http://textbooks.elsevier.com/web/Manuals.aspx?isbn=9780124115583

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Page Count

417

Publisher

Academic Press

Published Date

ISBN 10

0124095283

ISBN 13

9780124095281

Book's by Brent Coker

Going Viral

Going Viral

Going Viral

Going Viral

Color by Fox

Color by Fox

Vicarious Identity in International Relations

Vicarious Identity in International Relations

The Image Processing Handbook

The Image Processing Handbook

Handbook of Orthopaedic Rehabilitation

Handbook of Orthopaedic Rehabilitation

Ego Trip's Book of Rap Lists

Ego Trip's Book of Rap Lists

STEM Education by Design

STEM Education by Design

Segregation

Segregation

Clinical Orthopaedic Rehabilitation E-Book

Clinical Orthopaedic Rehabilitation E-Book

Miscarriages of Justice

Miscarriages of Justice

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