Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Hearing Voices: The History of Psychiatry in Ireland is a monumental work by one of Ireland’s leading psychiatrists, encompassing every psychiatric development from the Middle Ages to the present day, and examining the far-reaching social and political effects of Ireland’s troubled relationship with mental illness. From the “Glen of Lunatics”, said to cure the mentally ill, to the overcrowded asylums of later centuries – with more beds for the mentally ill than any other country in the world – Ireland has a complex, unsettled history in the practice of psychiatry. Kelly’s definitive work examines Ireland’s unique relationship with conceptions of mental ill health throughout the centuries, delving into each medical breakthrough and every misuse of authority – both political and domestic – for those deemed to be mentally ill. Through fascinating archival records, Kelly writes a crisp and accessible history, evaluating everything from individual case histories to the seismic effects of the First World War, and exploring the attitudes that guided treatments, spanning Brehon Law to the emerging emphasis on human rights. Hearing Voices is a marvel that affords incredible insight into Ireland’s social and medical history while providing powerful observations on our current treatment of mental ill health in Ireland.
Can relligion and politics mix? Many voices reply, "No way!" Yet in this provocative and timely book, Brendan Sweetman argues against this charge and the various sophisticated arguments that support it. As we witness the clash of religious and secular worldviews he claims that our pluralistic democratic society will be best served when the faith elements of secularism are acknowledged and the rational elements of religious arguments are allowed to inform the momentous debates taking place in the public square. In fact, Sweetman contends that "politics needs religion if it is to be truly democratic, concerned with fairness among worldviews, equality and a vigorous public discussion.
Lonely Planet: The world's number one travel guide publisher* Lonely Planet's Spain is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Marvel at Modernista masterpieces in Barcelona, enjoy beachside Basque cuisine in San Sebastian, and taste sherry and flamenco in Andalucia - all with your trusted travel companion. Get to the heart of Spain and begin your journey now! Inside Lonely Planet's Spain: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, people, music, landscapes, wildlife, cuisine, politics Covers Madrid, Barcelona, Granada, Valencia, Seville, Bilbao, Toledo, Santiago de Compostela, Castilla y Leon, Castilla-La Mancha, Catalonia, Aragon, Basque Country, Cantabria, Asturias, Extremadura, Andalucia, Murcia and more. The Perfect Choice: Lonely Planet's Spain is our most comprehensive guide to Spain, and is designed to immerse you in the culture and help you discover the best sights and get off the beaten track. Looking for destination highlights? Check out Pocket Barcelona; Madrid; Valencia; Bilbao & San Sebastian or Ibiza, our handy-sized guides focused on the best sights and experiences for a short trip or weekend away. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) *Source: Nielsen BookScan: Australia, UK, USA, 5/2016-4/2017 eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
An award-winning journalist, drawing on high-level access, presents the full inside story of the high-stakes, global race of the lifesaving vaccine to end the pandemic.
Presenting Druidry in an easy-to-understand way, making the concepts open to everyone. Pagan Portals - The Urban Ovate, continues the process started by Brendan Howlin in The Handbook of Urban Druidy by moving deeper into the life of an urban ovate.
Winner of the Unpublished Manuscript Prize, Tasmanian Premier’s Literary Awards Brothers Geo and Wes are testing their relationship now that their parents have passed away. Geo and Wes rarely agree on anything, especially not the sale of the Hobart family home. Geo needs the money to finance his musical career in Italy. For Wes the house represents the memory of their father, and what it means to live an honest, working life. But then a ghost train appears in Hobart, often on the tram tracks that once existed, along with the Swedish man who has been pursuing it for 40 years. Everyone it seems is chasing their dreams. Or are they running from the truth? The Signal Line is a warm-hearted, unforgettable novel about what we are all searching for, even when our personal dreams and aspirations have collapsed: love and acceptance. ‘My favourite kind of book – one that lets you see the world differently. It relocates the line between reality and fantasy, letting through an exhilarating strangeness. I felt the unbelievable become entirely natural. I loved every minute of it.’ — Rohan Wilson, author of To Name Those Lost and Daughter of Bad Times
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.