Brenda Bence's Books

Would YOU Want to Work for YOU?

How to Build an Executive Leadership Brand That Inspires Loyalty and Drives Employee Performance

By: Brenda Bence

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Would YOU Want to Work for YOU?

How to Build an Executive Leadership Brand That Inspires Loyalty and Drives Employee Performance

By: Brenda Bence

Executive coach Brenda Bence shows you simple, practical ways to assess how well you balance key behaviors that can make or break your reputation as a leader of others. By developing your own Executive Leadership Brand -- the Trademarked You -- you can motivate your team to genuinely want to do their best for you and your organization.--Adapted from jacket.

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202

Publisher

Global Insight Communications, LLC

Published Date

ISBN 10

098253535X

ISBN 13

9780982535356

Leading YOU

The power of SELF-LEADERSHIP to build your executive brand and drive career success

By: Brenda Bence

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Leading YOU

The power of SELF-LEADERSHIP to build your executive brand and drive career success

By: Brenda Bence

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors. Packed with real-life executive coaching case studies from around the globe, this book will help you: • Strengthen your Executive Presence and build an outstanding leadership brand. • Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors. • Learn how to successfully manage “up” to bosses and “across” to peers. • Promote yourself without bragging, to help you gain visibility and the job you want. • Successfully influence others even if you don’t have an official title or authority. Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership. “Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia “You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU™ is a must read.” Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator

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216

Publisher

Global Insight Communications, LLC

Published Date

ISBN 10

1942718012

ISBN 13

9781942718017

Smarter Branding Without Breaking the Bank

Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost

By: Brenda Bence

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Smarter Branding Without Breaking the Bank

Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost

By: Brenda Bence

You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team

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150

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eBookIt.com

Published Date

ISBN 10

0982535333

ISBN 13

9780982535332

The Forgotten Choice

Shift Your Inner Mindset, Shape Your Outer World

By: Brenda Bence

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The Forgotten Choice

Shift Your Inner Mindset, Shape Your Outer World

By: Brenda Bence

Enlightening, inspirational, and self-empowering advice... riveting..." -Kirkus Reviews "One of the best mindset books around for redirecting your perspective on life, creating what you want, and being happy with what you have. Brenda Bence's warm, comforting writing style is crisp, trustworthy and spot-on, resulting in a rapid, easy read." -BlueInk Starred Review "The Forgotten Choice is more than a self-help book. It will help the reader live life on their own terms, craft their present and future, and make sure their life is what they want it to be." -Reader's Favorite 5-star Review ______________________________________________________________________________________________________________ What if remembering one simple choice is all it takes to lead the life you want? In The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World, global leadership coach and motivational author Brenda Bence reminds you of a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. In this groundbreaking mindset book, Brenda opens up about how her life transformed dramatically once she started remembering this choice. She then shared her discovery with friends, family, employees, and eventually with coaching clients and thousands of audience members around the world--resulting in incredible outcomes for people from all walks of life. Now, she makes this same, proven wisdom available to you in this powerful, step-by-step book that will change your mindset and motivate you to change your life. Using Brenda's simple and practical approach, you will learn how to... shift yourself easily out of a negative mindset face the unknown with a sense of excitement and adventure get over self-limiting beliefs, reframe your mindset, and feel more in charge of your future master a simple mindset shift to get what you want in relationships, work, finances, health, and beyond Packed with real-life examples, The Forgotten Choice provides a practical yet inspiring approach to understanding how one simple choice can help you make positive and sustainable changes in your life and work. You'll learn how you really can have a more fulfilling life--and it's far easier than you might imagine. Here are just a couple of case studies of how The Forgotten Choice has made a positive impact on readers: "As I read this great mindset book, I began to notice the truth of its message in just about every one of my thoughts and actions. I found myself not only reading The Forgotten Choice but practicing it on a daily basis. Out of the blue one evening, using the mindset development tools from this book, I discovered I was able to dramatically break a negative thinking cycle and transform my state of mind--in an instant! Since then, to my profound delight, I have felt in control of areas of my life that I have always felt were out of my control. As a result, I now act more bravely, live more authentically and am carving out the path that finally feels right!"-- M. P. "Reading The Forgotten Choice and realizing the power we hold within has been a transformational experience for me, with significant positive impact in my life. First, I've seen phenomenal outcomes from my new team at work, thanks to my belief that they are experts at their jobs. Second, I've been battling a chronic physical condition and have been addressing it through lifestyle changes rather than relying on medication. Some months are great but during stressful months, I do see a relapse of symptoms. Thanks to The Forgotten Choice, I started to see that the relapses are related to the conversations I have with myself. I stopped negative thinking patterns and changed negative core beliefs about myself. Now, I see my condition improving every month!"-- D. J.

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177

Publisher

Global Insight Communications, LLC

Published Date

ISBN 10

1942718071

ISBN 13

9781942718079

How You Are Like Shampoo for Job Seekers

By: Brenda Bence

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How You Are Like Shampoo for Job Seekers

By: Brenda Bence

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to: - Leverage the 6 personal brand positioning elements other job seekers don't know - Master the 5 everyday activities that best communicate your brand to potential employers - Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success - Build trust and excitement before, during, and after your interview - Command the highest possible salary once you're offered the job you really want

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407

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eBookIt.com

Published Date

ISBN 10

1456602942

ISBN 13

9781456602949

Would YOU Want to Work for YOU?

How to Build an Executive Leadership Brand That Inspires Loyalty and Drives Employee Performance

By: Brenda Bence

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Would YOU Want to Work for YOU?

How to Build an Executive Leadership Brand That Inspires Loyalty and Drives Employee Performance

By: Brenda Bence

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202

Publisher

Global Insight Communications, LLC

Published Date

ISBN 10

098253535X

ISBN 13

9780982535356

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

By: Brenda Bence

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Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

By: Brenda Bence

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

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150

Publisher

Global Insight Communications LLC

Published Date

ISBN 10

0982535384

ISBN 13

9780982535387

How You Are Like Shampoo for College Graduates

The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

By: Brenda Bence

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How You Are Like Shampoo for College Graduates

The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

By: Brenda Bence

Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the brand of choice for a potential employer right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand the trademarked YOU. And that's how you connect with interviewers and get the job you really want. Includes interview recommendations from recruiters at Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter and Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs, plus invaluable tips from more than 50 other top companies and schools. Winner in the Young Adult Non-Fiction category of The National Best Books 2010 Awards Finalist in the Career Category of National Indie Excellence Awards 2010

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273

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eBookIt.com

Published Date

ISBN 10

097990109X

ISBN 13

9780979901096

Leading YOU

The power of SELF-LEADERSHIP to build your executive brand and drive career success

By: Brenda Bence

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Leading YOU

The power of SELF-LEADERSHIP to build your executive brand and drive career success

By: Brenda Bence

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216

Publisher

Global Insight Communications, LLC

Published Date

ISBN 10

1942718012

ISBN 13

9781942718017

Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

By: Brenda Bence

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Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work

By: Brenda Bence

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150

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Global Insight Communications LLC

Published Date

ISBN 10

0982535384

ISBN 13

9780982535387

Smarter Branding Without Breaking the Bank

Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost

By: Brenda Bence

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Smarter Branding Without Breaking the Bank

Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost

By: Brenda Bence

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150

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eBookIt.com

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ISBN 10

0982535333

ISBN 13

9780982535332

Diagnostic Pathology: Head and Neck,E-Book

By: Lester D. R. Thompson,Susan Müller,Brenda L. Nelson

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Diagnostic Pathology: Head and Neck,E-Book

By: Lester D. R. Thompson,Susan Müller,Brenda L. Nelson

This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering all areas of head and neck pathology, it incorporates the most recent clinical, pathologic, and molecular knowledge in this challenging field to provide a comprehensive overview of all key issues relevant to today's practice. Richly illustrated and easy to use, the third edition of Diagnostic Pathology: Head and Neck is a one-stop reference for accurate, complete pathology reports—ideal as a day-to-day reference or as a reliable teaching resource. - Provides a clear framework for a better understanding of the clinical and histopathologic appearances of more than 325 new or evolving entities of the head and neck and endocrine organs - Features updates on recent changes in the field and current information from the AJCC Cancer Staging Manual, 8th Edition, and the World Health Organization Classification of Head and Neck Tumours, 5th Edition - Covers numerous new diagnostic entities, including intraductal carcinoma, sclerosing polycystic adenoma, microsecretory adenocarcinoma, adamantinoma-like Ewing sarcoma, SMARCB1- and SMARCA4-deficient carcinomas, and HPV-related multiphenotypic sinonasal carcinoma - Contains major updates on sinonasal tract, salivary gland, and odontogenic tumors; oropharyngeal squamous cell carcinoma and its correct classification and staging; the recent significant reclassification of neuroendocrine tumors; and changes in terminology and identification for head and neck soft tissue tumors - Suggests supporting studies in a realistic clinical context, with tables and immunohistochemical charts that assist with management decisions and prognostic outcome predictions - Features more than 3,200 images, including full-color drawings of head and neck anatomy, development pathway drawings, staging protocol illustrations, and genetic pathway graphics; radiologic images, clinical photographs, and gross images; and histology, histochemistry, immunohistochemistry, in situ hybridization, and molecular images; as well as more than 2,600 additional online-only images - Employs consistently templated chapters, bulleted content, key facts, and annotated images for quick, expert reference at the point of care - Includes the enhanced eBook version, which allows you to search all text, figures, and references on a variety of devices

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1321

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323794076

ISBN 13

9780323794077

Mannix

By: Brenda Niall

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Mannix

By: Brenda Niall

Winner of the 2016 Australian Literature Society’s Gold Medal and the National Biography Award. Daniel Mannix, Archbishop of Melbourne from 1917 until his death, aged ninety-nine, in 1963, was a towering figure in Melbourne's Catholic community. But his political interventions had a profound effect on the wider Australian nation too. Award-winning biographer Brenda Niall has made some unexpected discoveries in Irish and Australian archives which overturn some widely held views. She also draws on her own memories of meeting and interviewing Mannix to get to the essence of this man of contradictions, controversies and mystery. Mannix is not only an astonishing new look at a remarkable life, but a fascinating depiction of Melbourne in the first half last century. Brenda Niall is one of Australia’s foremost biographers. She is the author of five award-winning biographies, including her acclaimed accounts of the Boyd family. In 2016 she won the Australian Literature Society’s Gold Medal and the National Biography Award for Mannix. Brenda has degrees from the University of Melbourne, the Australian National University and Monash University. In 2004 she was awarded the Order of Australia for ‘services to Australian literature, as an academic, biographer and literary critic’. She frequently reviews for the Age, Sydney Morning Herald and Australian Book Review. ‘For readers interested in the political and cultural life of Australia during the first half of the 20th century, Niall’s highly readable biography will reward handsomely.’ Books & Publishing ‘With characteristic insight, sensitivity, and tact, Niall confirms that Daniel Mannix is a major, if elusive, figure in the modern history of Australia, Ireland, and the Catholic Church...a balanced and convincing account of Mannix’s life and times.’ Australian Book Review ‘Brenda Niall’s central challenge was to uncover the personal face of Mannix from his public speeches...She does this modestly and penetratingly.’ Catholic News ‘This is the best life of Mannix we have...Writing from inside the Melbourne Catholic experience, Brenda Niall shows how people’s affection for Mannix muted their criticisms of him—even if they knew better.’ Global Pulse ‘I should say that I expected to take my time over this biography, as I usually do, reading a chapter every other day. But not so, I could not put it down.’ ANZ LitLovers ‘For my money, Brenda Niall’s Mannix is the most wise, shrewd and elegant biography yet produced of this complex and beguiling man. Niall’s irresistible prose strengthens the candour of this fine book.’ Age ‘Calmly magisterial...Niall gives a sense of Mannix’s greatness and of why we can still be awed by him.’ Australian ‘An extraordinary man and an extraordinary book.’ Weekly Times ‘Among living Australian biographers, only Philip Ayres matches Brenda Niall for painstaking research serving narratives at once spirited and judicious.’ Spectator ‘This book is the work of a master of the art of biography...Gripping.’ Irish Echo ‘A fond and fluent life of Mannix that captures the crispness and the passion, the humour and the enigma of the man who meddled with politics like a master magician.’ Sydney Review of Books ‘[Niall] has written a generous and penetrating biography.’ Madonna Magazine

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Page Count

463

Publisher

Text Publishing

Published Date

ISBN 10

1925095118

ISBN 13

9781925095111

Building a Legacy

Voices of Oncology Nurses

By: Brenda Nevidjon

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Building a Legacy

Voices of Oncology Nurses

By: Brenda Nevidjon

Oncology nursing is a growing specialty. This unique book captures the stories of oncology nurses who have excelled in their roles as clinic ians, educators, researchers and other positions within the oncology n ursing specialty. The text centers on role models within the disciplin e and provides an historical account of some of the major contribution s these nurses have made to cancer care. Building a Legacy: Voices of Oncology Nurses will have great appeal to Oncology Nursing Society me mbers and others caring for cancer patients. These stories will encour age nursing students to explore the specialty. Overall, the book will become a valuable source of inspiration and support for individuals in cancer care.

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Page Count

472

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0867207272

ISBN 13

9780867207279

Blood and War at my Doorstep

North Carolina Civilians in the War between the States

By: Brenda Chambers McKean

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Blood and War at my Doorstep

North Carolina Civilians in the War between the States

By: Brenda Chambers McKean

Continuing from Volume I, Volume II intersperses numerous soldiers’ letters with those from home. The issue of slavery from both the owners and individuals is brought forth. Did colored men really serve as Confederate soldiers? Did free black men? Union soldiers described southern women as defi ant, beautiful, crude, and pitiful. Read of women aboard blockade-runners, the fall of Wilmington, Sherman’s march, Stoneman’s western raiders, and the end of the war. Did any civilians die due to these raids? Did they idly sit by as their lives and homes were destroyed? The war did come to their doorstep during the second half of the confl ict. Both Volume I and II tell something from each of the state’s 87 counties. Perhaps you may fi nd information about your ancestor among these pages. Information from period newspapers, as well as mostly unpublished letters, tell their stories.

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Page Count

664

Publisher

Xlibris Corporation

Published Date

ISBN 10

1453543651

ISBN 13

9781453543658

Brunner and Suddarth's Textbook of Medical-surgical Nursing

By: Brenda G. Bare

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Brunner and Suddarth's Textbook of Medical-surgical Nursing

By: Brenda G. Bare

These transparencies accompany Brunner and Suddarth's Textbook of Medical-Surgical Nursing, 8th edition, ISBN: 0-397-5573-1.

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Page Count

2114

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

0397547978

ISBN 13

9780397547975

Brunner and Suddarth's Textbook of Medical-surgical Nursing

By: Lillian Sholtis Brunner,Suzanne C. O'Connell Smeltzer,Brenda G. Bare

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Brunner and Suddarth's Textbook of Medical-surgical Nursing

By: Lillian Sholtis Brunner,Suzanne C. O'Connell Smeltzer,Brenda G. Bare

CD offers practice in evaluating knowledge and thinking skills. Presents several different ways to enhance self-evaluation and provides rationale for use in assessing the appropriateness of the student's responses.

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1192

Publisher

Lippincott Raven

Published Date

ISBN 10

0781721911

ISBN 13

9780781721912

How You Are Like Shampoo for Job Seekers

By: Brenda Bence

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How You Are Like Shampoo for Job Seekers

By: Brenda Bence

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407

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eBookIt.com

Published Date

ISBN 10

1456602942

ISBN 13

9781456602949

Master the Brand Called YOU - Manual of Exercises

By: Brenda Bence

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Master the Brand Called YOU - Manual of Exercises

By: Brenda Bence

Eliminate the Guess Work- Make YOU(TM) the Brand of Choice in Your Workplace! With this companion workbook to Master the Brand Called YOU(TM), you will be sure to get the most out of your journey toward creating and mastering your leadership personal brand at work. This manual serves as a leadership personal brand "partner" to accompany you every step of the way as you move closer to the on-the-job success you desire and deserve. Master the Brand Called YOU(TM) Leadership Personal Branding Accompanying Manual of Exercises puts Brenda Bence's proven system to work based on your individual circumstances. You will: - Complete powerful exercises to help you identify all six elements of your Leadership Personal Brand Positioning Statement.- Immediately apply the leadership personal branding principles you learned in Master the Brand Called YOU(TM) to your work life in a practical, no-nonsense way.- Utilize many ways to check in on your leadership personal brand, making sure that you master the five everyday activities that most clearly communicate your brand.- Create your Leadership Personal Brand Marketing Plan, and use it every day at work.- Ensure that your leadership personal brand is working for you building solid on-the-job trust and loyalty in YOU(TM).- Bring your leadership personal brand into the real world so that it is guaranteed to increase your earning power and job satisfaction.

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ISBN 10

0982535392

ISBN 13

9780982535394

How You Are Like Shampoo for College Graduates

The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

By: Brenda Bence

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How You Are Like Shampoo for College Graduates

The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love

By: Brenda Bence

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273

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eBookIt.com

Published Date

ISBN 10

097990109X

ISBN 13

9780979901096

Launchpad

Your Career Search Strategy Guide

By: Chris Perry,Jason Alba,Brenda Bence,Emily Bennington

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Launchpad

Your Career Search Strategy Guide

By: Chris Perry,Jason Alba,Brenda Bence,Emily Bennington

Launchpad is YOUR ultimate career search strategy guide, published quarterly with exclusive articles on up-to-date topics from the industry's top career experts. Launchpad is a publication of Career Rocketeer (www.CareerRocketeer.com), one of the fastest-growing career search, career development and personal branding blogs on the web today, welcoming ambitious career entrepreneurs of all ages and professions who are driven to "launch" their careers to greater heights. YOU are a Career Rocketeer. All you need is the right fuel to help you "take off" to success and to a better, more rewarding career experience. We like to think of our content as the premium fuel for your career jetpack. Whether you're reading articles in Launchpad or on our blog, we strive to provide you with insightful tips, tricks and secrets of the trade, personal expertise and experience, professional interviews and helpful research. We cover topics including: resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, the use of web 2.0 search tools, and much more.

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Page Count

142

Publisher

CreateSpace

Published Date

ISBN 10

1451526679

ISBN 13

9781451526677

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