CEO and founder of Moves the Needle and New York Times bestselling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term, weathering the storms of disruption and uncertainty. One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age—and further accelerated by the global COVID-19 pandemic—massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality. Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to: develop an understanding of customers and colleagues that lead to insights (empathy) run tests to challenge assumptions (exploration) leverage data and insights to breakthrough biases (evidence) balance operational execution with learning (equilibrium) manage behavior to match corporate values (ethics) By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company’s ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.
Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
The world's most powerful brands are no longer being developed on Madison Avenue. They are methodically crafted by startups using a revolutionary new framework. process.Businesses are now able to validate their branding in the market, steering clear from meaningless questions like "If you were a dog, what kind of dog would you be?" and turning subjective opinion into fact. This is not new jargon for old thinking, but a fundamental shift in how brand development works.Unfortunately, many large companies haven't learned the new way. The cost? Millions of dollars in lost sales, and countless unsatisfied customers.The Lean Brand offers you the blueprint for creating passionate customers who love and support your business. Distilling over 16 years of experience in branding and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal:- The new definition of brand- How you can emulate successful lean brands like Buffer and SoulPancake to build a loyal customer base- How customers and brands really interact through The Lean Brand Framework- How to use Viability Experiments to test and iterate your brand, and find Product-Market-Brand fit- A set of tools including the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix that will help you develop your brand properlyGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
A celebration of Jewish men's voices in prayer—to strengthen, to heal, to comfort, to inspire from the ancient world up to our own day. "An extraordinary gathering of men—diverse in their ages, their lives, their convictions—have convened in this collection to offer contemporary, compelling and personal prayers. The words published here are not the recitation of established liturgies, but the direct address of today's Jewish men to ha-Shomea Tefilla, the Ancient One who has always heard, and who remains eager to receive, the prayers of our hearts." —from the Foreword by Rabbi Bradley Shavit Artson, DHL This collection of prayers celebrates the variety of ways Jewish men engage in personal dialogue with God—with words of praise, petition, joy, gratitude, wonder and even anger—from the ancient world up to our own day. Drawn from mystical, traditional, biblical, Talmudic, Hasidic and modern sources, these prayers will help you deepen your relationship with God and help guide your journey of self-discovery, healing and spiritual awareness. Together they provide a powerful and creative expression of Jewish men’s inner lives, and the always revealing, sometimes painful, sometimes joyous—and often even practical—practice that prayer can be. Jewish Men Pray will challenge your preconceived ideas about prayer. It will inspire you to explore new ways of prayerful expression, new paths for finding the sacred in the ordinary and new possibilities for understanding the Jewish relationship with the Divine. This is a book to treasure and to share.
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Forensic linguist Macy Reid is an expert on kidnapping, having been abducted when she was a child. So, she is the perfect investigator to be called in when a Denver tycoon's eleven-year-old daughter is abducted-for the second time. But Macy's biggest stumbling block may be a member of her own team: Kellan Burke, the wise-cracking, rule- breaking investigator who relishes getting under Macy's skin-and who just may be the man to help her confront the demons from her past.
A former forensic anthropologist and an outdoor guide search for clues to seven deaths in the Oregon wilderness. But as desire burns between them, a cold-hearted killer closes in.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Trusted by radiology residents, interns, and students for more than 20 years, Brant and Helms’ Fundamentals of Diagnostic Radiology, 5th Edition delivers essential information on current imaging modalities and the clinical application of today's technology. Comprehensive in scope, it covers all subspecialty areas including neuroradiology, chest, breast, abdominal, musculoskeletal imaging, ultrasound, pediatric imaging, interventional techniques, and nuclear radiology. Full-color images, updated content, new self-assessment tools, and dynamic online resources make this four-volume text ideal for reference and review.
The United States Tax Court has played a key role in the development of Federal tax law since its founding as the Board of Tax Appeals in 1924. The United States Tax Court-An Historical Analysis (Second Edition) is a 13-part scholarly work which provides insight into the forces which created and shaped the United States Tax Court, its procedures, and its jurisdiction through the present day.
This biographical history tells the story of an American family in conflict and four brothers' attempts to regain the prestigious position their family once held. Loaded with never-before-published photos and little-known facts, this probing character study examines the men, the myths, and the legends of the Outlaw Youngers. The Youngers - Bob, Cole, Jim, and John - tested the boundaries of the violent and turbulent post-Civil War society in which they lived. The author investigates events from the Border and Civil Wars, details of the Youngers' attempts at legitimate ranching in Texas, and the frequent and often brutal murders and robberies. Using never-before-published accounts from Jim and Bob Younger, the author presents a new theory regarding the James-Younger gang and the actual Younger involvement - a theory which opposes the one held for over 100 years. She also offers insights into the Northfield robbery and gives reasons why the Youngers' parole was delayed.
Risa Chandler's prescient dreams of death and murder haunted her nights. They also proved invaluable for Adam Raiker's brilliant team of forensic criminologists, the Mindhunters, until a tragic end to one case shattered Risa's confidence and drove her into seclusion. But for Risa, there's no hiding from death-or from her dreams.
Get quick access to the most important information surrounding cancer and oncology nursing care with Mosby’s Oncology Nursing Advisor, 2nd Edition. Covering everything from the various types of cancer and cancer treatment options to patient education and nursing best-practices, this indispensable nursing guide is like getting seven books in one! Plus, its user-friendly layout and straightforward coverage make it ideal for use in any clinical setting. With 17 new chapters, updated evidence-based content throughout, and proven patient teaching handouts, this new edition offers the authoritative guidance you need to provide the best possible oncology nursing care. Detailed descriptions of over 50 major cancer types provide essential information on incidence, etiology and risk factors, signs and symptoms, diagnostic workup, histology, staging, treatment, prognosis, and prevention. Coverage of cancer management principles outlines a wide range of treatment and pharmacologic modalities, including surgery, chemotherapy, radiation therapy, hormonal therapy, immunotherapy, and complementary and alternative therapies. Symptom management guidelines offer in-depth coverage of pathophysiology, signs and symptoms, assessment tools, lab and diagnostic tests, differential diagnoses, interventions, patient education, follow up care, and resources for over 30 common symptoms associated with cancer and cancer treatments. Essential information on many oncologic emergencies and emergent issues prepares readers to respond quickly to structural, metabolic, and hematologic emergencies. Section on palliative care and end-of-life issues offers helpful guidelines for dealing with topics related to survivorship, palliative care, the final hours of the cancer patient, and loss, grief, and bereavement. NEW! Updated evidence-based content reflects the latest national and international quality standards regarding various cancer types, major drug and non-drug treatments, treatment protocols, and approaches to symptom management. NEW! Nursing Practice Considerations section incorporates information on communication, cultural considerations, ethical considerations, safe and quality care, evidence-based practice, patient navigation, and patient education. NEW! 17 new chapters cover topics including myelofibrosis, neuroendocrine cancers, tumor treating fields, oral adherence, clinical trials, epistaxis, hypersensitivity reactions, hypertension, hyperglycemia, nail changes, ocular and visual changes, rashes, survivorship, quality and safety, evidence-based practice, nurse navigation, and patient education. NEW! Expanded content on patient education keeps readers on top of best practices in this critical area. NEW! High-quality electronic patient teaching handouts are evidence-based and have been vetted by practicing nurses.
NOTE: NO FURTHER DISCOUNT FOR THIS PRODUCT-OVERSTOCK SALE -Significantly reduced list price The United States Tax Court has played a key role in the development of Federal tax law since its founding as the Board of Tax Appeals in 1924. The United States Tax Court-An Historical Analysis (Second Edition) is a 13-part scholarly work which provides insight into the forces which created and shaped the United States Tax Court, its procedures, and its jurisdiction through the present day. This comprehensive work is packaged with two paperback volumes. Parts I through IV of the book detail the history of the United States Tax Court, beginning with the creation of the Board of Tax Appeals through the 1969 congressional chartering of the United States Tax Court as a court of record established under article I of the United States Constitution. Part V discusses the judicial consideration of the United States Tax Court's constitutional status that culminated in the United States Supreme Court's 1991 decision in Freytag v. Commissioner. Part VI addresses foundational aspects of the United States Tax Court's jurisdiction, such as its deficiency and refund jurisdiction. Part VII examines a number of recent innovations in the United States Tax Court's jurisdiction that are intended to improve the efficiency of tax litigation. Part VIII explores the jurisdiction of the United States Tax Court to review the administration of certain specified taxpayer rights. Parts IX through XI discuss pretrial matters, trial procedure, and post-trial considerations, respectively. Part XII discusses the position of the Special Trial Judge. Part XIII addresses the various means by which the United States Tax Court provides institutional support to self-represented taxpayers.
CEO and founder of Moves the Needle and New York Times bestselling author of The Lean Entrepreneur Brant Cooper teaches leaders how to ensure their organizations are resilient, agile, and dynamic enough to endure long-term, weathering the storms of disruption and uncertainty. One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age—and further accelerated by the global COVID-19 pandemic—massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality. Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to: develop an understanding of customers and colleagues that lead to insights (empathy) run tests to challenge assumptions (exploration) leverage data and insights to breakthrough biases (evidence) balance operational execution with learning (equilibrium) manage behavior to match corporate values (ethics) By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company’s ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.
Problems and solutions by Cecilia Garcâia-Peänalosa in collaboration with Jan Boone, Chol-Won Li, and Lucy White." Includes bibliographical references (p. [665]-687) and index.
Winner of a Scotsman Fringe First Award 2013. Shortlisted for the Amnesty International Freedom of Expression Award 2013 at the Edinburgh Fringe Festival, 2013. Seamlessly blending the personal and the political, Grounded tells the story of a hot-rod F16 fighter pilot whose unexpected pregnancy ends her career in the sky. Repurposed to flying remote-controlled drones in the Middle East from an air-conditioned trailer near Vegas, the Pilot struggles through surreal twelve-hour shifts far from the battlefield, hunting terrorists by day and being a wife and mother by night. A tour de force play for one actress, Grounded flies from the heights of lyricism to the shallows of workaday existence, targeting our assumptions about war, family, and the power of storytelling. Grounded was the winner of the 2012 Smith Prize.
This study explores the possibility that even films lacking religious subject matter might have a religious impact upon their viewers. It begins with a reading of Paul Tillich's theology of revelation through culture and continues with a qualitative research project assessing the experiences of filmgoers in Latin America.
Calling someone a traitor requires evidence—something that Donald J. Trump has provided ample amounts of to the world. Brant J. Moore, a former lifelong Republican, financial contributor, and operative, picks apart Trump’s presidency in this damning account of his legacy. Chapters can be viewed as the individual elements of an indictment of the former commander-in-chief. The author examines Trump’s mendacity, incompetence, and attacks on the rule of law that culminated in the Jan. 6, 2021, storming of the United States Capitol by an angry mob. He also calls out Trump’s drift toward authoritarianism, his refusal to transfer power, and traitorous acts. Even after the death of a fellow Republican and war hero, Sen. John McCain, it’s reported that Trump told senior staff, “We’re not going to support that loser’s funeral.” When he saw flags lowered to half-staff, he became enraged. Get a good look at a wealthy, spoiled brat who can’t grasp the true meaning of service or patriotism and find out why we must scorn the Republican Party until it abandons Trump in Indictment.
The stuff of nightmares in both their looks and the wounds inflicted on their victims, sea lampreys (Petromyzon marinus) are perhaps the deadliest invasive species to ever enter the Great Lakes. At the invasion’s apex in the mid-20th century, harvests of lake trout (Salvelinus namaycush), the lampreys’ preferred host fish in the Great Lakes, plummeted from peak annual catches of 15 million pounds to just a few hundred thousand pounds per year—a drop of 98% in only a few decades. Threatening the complete collapse of the fishery, the sea lamprey invasion triggered an environmental awakening in the region and prompted an international treaty that secured unprecedented cooperation across political boundaries to protect the Great Lakes. Fueled by a pioneering scientific spirit, the war on Great Lakes sea lampreys led to discoveries that are the backbone of the program that eventually brought the creature under control and still protects the largest freshwater ecosystem in the world to this day. Great Lakes Sea Lamprey draws on extensive interviews with individuals who experienced the invasion firsthand as well as a trove of unexplored archival materials to tell the incredible story of sea lamprey in the Great Lakes—what started the invasion, how it was halted, and what this history can teach us about the response to biological invaders in the present and future. Richly illustrated with color and black & white photographs, the book will interest readers concerned with the health of the Great Lakes, the history of the conservation movement, and the ongoing threat of invasive species.
If you've ever felt like you don't fit into American church culture... Brant Hansen has been there, too. Join Hansen as he explores modern Christianity, the beauty of being different, and the astonishing goodness of God. American church culture can feel designed for extroverted, emotional people -- so what does that mean for the rest of us? Brant Hansen gets it. Introverted, a natural skeptic, and an "Aspie," he often wondered how, even if, he fit into the Kingdom of God. But the good news is that the Good News is for all. Maybe "spiritual" doesn't always look like we expect. And maybe those of us whose lives aren't full of amazing or emotional spiritual stories, or those of us who struggle to be social, confident, or happy -- "misfits," really -- have a beautiful place in God's kingdom too. In his trademark dry, self-effacing humor, Brant addresses questions like: If I don't relate to God as emotionally or feel His presence as intensely, is there something wrong with me? What if I'm not good at talking to people about my faith -- or not good at talking to people at all? What if I'm terrible at praying and even struggle to want to pray? If I struggle with depression, does that mean I've failed spiritually? For anyone who has felt left out, anyone who has gone through the motions, or anyone who feels like they have more questions than answers, Blessed Are the Misfits is a breath of fresh air. Praise for Blessed are the Misfits: "This book is for those who feel disconnected, lonely, or spiritually dry. Brant's writing is honest, quirky, funny, and downright therapeutic. I can think of no one I'd rather have sit down with me and say, "You know what? It's okay to be you.'" --Benjamin C. Warf, MD, Professor of Neurosurgery, Harvard Medical School
More than ninety artists contribute their unique memories and perspectives on the music festival and its impact on rock music and society in this volume that takes readers behind the scenes of live music's most high profile and historic rock concerts.
My Marathon: Reflections on a Gold Medal Life is a revealing memoir by Frank Shorter, the father of American distance running. After winning the 1969 NCAA title in the 10,000 meters during his senior year at Yale, Shorter went on to win a staggering 24 national titles on track, road, and cross-country courses, but it was in the marathon that Shorter achieved his greatest fame and recognition. At the 1972 Munich Games, Shorter won the Olympic marathon finishing more than 2 minutes ahead of the second-place finisher. Four years later, he finished a controversial second in the marathon at the Olympic Games in Montreal. The controversy, still unresolved to this day, revolved around the East German “winner” being a possible drug cheat. Shorter later founded the United States Anti-Doping Agency. Written with noted sportswriter John Brant, My Marathon details these inspiring events, as well as the physical and emotional abuse Shorter suffered as a child. This inspiring memoir is a testament to the resiliency of the human spirit and the transformative power of sports.
Exploring the deep transformation that journalism has undergone in the last decade, this book provides students, professors and working journalists with the background on the demise of traditional media in the U.S. and the changes happening in the digital newsrooms. Houston discusses today’s changes in journalism in the U.S., comparing and contrasting them with those around the world. Topics discussed include the decimation of the traditional newsrooms, contemporary corporate ownership and investors, the rise of bloggers and digital journalism, finding new audiences, the surge in nonprofit newsrooms and collaborations, investigative centers in the U.S. and globally, new model start-ups, and changing streams of revenue with the expansion of new technologies. The text also looks at the new relationship between journalism professionals and the academy, including the rise in content and stories supplied by university-based newsrooms. Houston, who has been on the frontline of these changes, also discusses the culture clashes and ethical dilemmas in cyber environments accompanied by new challenges to maintaining credibility and creating trust. To fully explore the rapid-fire changes in news media and online journalism in recent years, this book will be of interest to students of journalism and communications, working journalists, and professors helping prepare budding journalists for their future careers in journalism.
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