Brandon C. Waite's Books

Social Media for Student Affairs in #HigherEducation

Trends, Challenges, and Opportunities

By: Brandon C. Waite,Darren A. Wheeler

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Social Media for Student Affairs in #HigherEducation

Trends, Challenges, and Opportunities

By: Brandon C. Waite,Darren A. Wheeler

Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.

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Page Count

154

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1475845766

ISBN 13

9781475845761

Understanding and Using Social Media on College Campuses

A Practical Guide for Higher Education Professionals

By: Brandon C. Waite,Darren A. Wheeler

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Understanding and Using Social Media on College Campuses

A Practical Guide for Higher Education Professionals

By: Brandon C. Waite,Darren A. Wheeler

The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.

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Age

Page Count

125

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1475826958

ISBN 13

9781475826951

Social Media for Student Affairs in #HigherEducation

Trends, Challenges, and Opportunities

By: Brandon C. Waite,Darren A. Wheeler

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media for Student Affairs in #HigherEducation

Trends, Challenges, and Opportunities

By: Brandon C. Waite,Darren A. Wheeler

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

154

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1475845766

ISBN 13

9781475845761

Book's by Brandon C. Waite

Social Media for Student Affairs in #HigherEducation

Social Media for Student Affairs in #HigherEducation

Understanding and Using Social Media on College Campuses

Understanding and Using Social Media on College Campuses

Social Media for Student Affairs in #HigherEducation

Social Media for Student Affairs in #HigherEducation

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