Brad Yater's Books

Chocolate Covered Money

Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

By: Brad Yater

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Chocolate Covered Money

Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

By: Brad Yater

The story of the man behind some of the world’s biggest chocolate empires. Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends. This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores. Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.

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Page Count

203

Publisher

Simon and Schuster

Published Date

ISBN 10

1637588089

ISBN 13

9781637588086

Cecelia and Fanny

The Remarkable Friendship Between an Escaped Slave and Her Former Mistress

By: Brad Asher

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Cecelia and Fanny

The Remarkable Friendship Between an Escaped Slave and Her Former Mistress

By: Brad Asher

Historian Asher (Beyond the Reservation: Indians, Settlers, and the Law in Washington Territory, 1853 1889) tells a remarkable story here that focuses on the experiences of two women, Fanny Thurston Ballard, a privileged daughter of a Louisville, KY, merchant, and her childhood personal slave, Cecelia. When the opportunity for freedom came on a visit to Niagara Falls with her mistress, Cecelia escaped to Canada. --Publisher.

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Page Count

242

Publisher

University Press of Kentucky

Published Date

ISBN 10

0813134145

ISBN 13

9780813134147

The Making and Unmaking of the Haya Lived World

Consumption, Commoditization, and Everyday Practice

By: Brad Weiss

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The Making and Unmaking of the Haya Lived World

Consumption, Commoditization, and Everyday Practice

By: Brad Weiss

At the center of this subtle ethnographic account of the Haya communities of Northwest Tanzania is the idea of a lived world as both the product and the producer of everyday practices. Drawing on his experience living with the Haya, Brad Weiss explores Haya ways of constructing and inhabiting their community, and examines the forces that shape and transform these practices over time. In particular, he shows how the Haya, a group at the fringe of the global economy, have responded to the processes and material aspects of money, markets, and commodities as they make and remake their place in a changing world. Grounded in a richly detailed ethnography of Haya practice, Weiss's analysis considers the symbolic qualities and values embedded in goods and transactions across a wide range of cultural activity: agricultural practice and food preparation, the body's experience of epidemic disease from AIDS to the infant affliction of "plastic teeth," and long-standing forms of social movement and migration. Weiss emphasizes how Haya images of consumption describe the relationship between their local community and the global economy. Throughout, he demonstrates that particular commodities and more general market processes are always material and meaningful forces with the potential for creativity as well as disruption in Haya social life. By calling attention to the productive dimensions of this spatial and temporal world, his work highlights the importance of human agency in not only the Haya but any sociocultural order. Offering a significant contribution to the anthropological theories of practice, embodiment, and agency, and enriching our understanding of the lives of a rural African people, The Making and Unmaking of the Haya Lived World will interest historians, anthropologists, ethnographers, and scholars of cultural studies.

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Page Count

268

Publisher

Duke University Press

Published Date

ISBN 10

0822317222

ISBN 13

9780822317227

The Most Hated Man in Kentucky

The Lost Cause and the Legacy of Union General Stephen Burbridge

By: Brad Asher

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The Most Hated Man in Kentucky

The Lost Cause and the Legacy of Union General Stephen Burbridge

By: Brad Asher

A revealing biography of Stephen Gano Burbridge, the controversial Union Army general known as the “Butcher of Kentucky.” For the last third of the nineteenth century, Union General Stephen Gano Burbridge enjoyed the unenviable distinction of being the most hated man in Kentucky. From mid-1864, just months into his reign as the military commander of the state, until his death in December 1894, the mere mention of his name triggered a firestorm of curses from editorialists and politicians. By the end of Burbridge’s tenure, Governor Thomas E. Bramlette concluded that he was an “imbecile commander” whose actions represented nothing but the “blundering of a weak intellect and an overwhelming vanity.” In this revealing biography, Brad Asher explores how Burbridge earned his infamous reputation and adds an important new layer to the ongoing reexamination of Kentucky during and after the Civil War. Asher illuminates how Burbridge?as both a Kentuckian and the local architect of the destruction of slavery?became the scapegoat for white Kentuckians, including many in the Unionist political elite, who were unshakably opposed to emancipation. Beyond successfully recalibrating history’s understanding of Burbridge, Asher’s biography adds administrative and military context to the state’s reaction to emancipation and sheds new light on its postwar pro-Confederacy shift. “A solid reassessment of Kentucky’s most controversial and reviled Union general, and one that will help readers understand the state’s complex place (and Burbridge’s complex place) in Civil War history.” —Stuart W. Sanders, author of Murder on the Ohio Belle “A superb biography of one of the most pivotal figures in Kentucky’s Civil War history. . . . There has been a lot of revisionist literature in the last fifteen years on Kentucky’s belated Confederate identity but no work up to now has addressed Burbridge himself. Brad Asher has filled a very important gap in the literature on wartime and postwar memory of Kentucky.” —Aaron Astor, author of Rebels on the Border: Civil War, Emancipation and the Reconstruction of Kentucky and Missouri, 1860–1872 “Asher does a terrific job of weaving together the military, political, social, and economic threads that made Kentucky such a complex story in and of itself during the Civil War.” —Emerging Civil War Book Reviews

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Page Count

269

Publisher

University Press of Kentucky

Published Date

ISBN 10

0813181399

ISBN 13

9780813181394

Chocolate Covered Money

Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

By: Brad Yater

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Chocolate Covered Money

Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

By: Brad Yater

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

203

Publisher

Simon and Schuster

Published Date

ISBN 10

1637588089

ISBN 13

9781637588086

Book's by Brad Yater

Chocolate Covered Money

Chocolate Covered Money

Cecelia and Fanny

Cecelia and Fanny

The Making and Unmaking of the Haya Lived World

The Making and Unmaking of the Haya Lived World

The Most Hated Man in Kentucky

The Most Hated Man in Kentucky

Chocolate Covered Money

Chocolate Covered Money

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