Title

Login

Join

Book's by Brad VanAuken

Covers

List

Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By: Brad VanAuken

Write a review Read reviews Take a Quiz Solve Book Puzzle

Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By: Brad VanAuken

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

370

Publisher

AMACOM

Published Date

ISBN 10

0814434746

ISBN 13

9780814434741

Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By: Brad VanAuken

Write a review Read reviews Take a Quiz Solve Book Puzzle

Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By: Brad VanAuken

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

370

Publisher

AMACOM

Published Date

ISBN 10

0814434746

ISBN 13

9780814434741