This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Black Horse Westerns' feature a range of novels by well-known and sometimes new authors. The common thread running through the series is the focus on cowboys and life during the days of the Wild West.
Although many books have been written about the IRA, little attention has been paid to the rank and file of the organization as well as the movement in 1930s Ireland. Thanks to the availability of records keep by Moss Twomey, leader from 1926 to 1936, much is now known. Twomey, as chief of staff, kept in his possession a vast quantity of correspondence, orders, and minutes from this particular period. Allied with the papers of such luminaries such as Sighle Humphreys, S an MacEntee, Desmond FitzGerald, as well as a host of other people, a broad picture can be pieced together. Despite its military defeat in 1923 and the subsequent departure of members to Fianna F il, by its very existence through the period as an armed political force, dedicated to the overthrow of both states, the IRA remained a significant factor in Irish political life. As a result of this activity and the records that remain, we now know who was involved and at what level: membership numbers throughout Ireland (and in particular the Ulster counties) and to what degree these people were active for the cause, are discussed. We learn about Brian Corrigan in Mayo, Terry Ward in Derry, David Matthews in Belfast, and Se n McGuinness in Offaly, among many others. With many interesting facts and figures, this book could become the definitive account of the IRA in the 1930s.
Johnny Rayno was tall, lean, strong, handsome and moved like a cat, in keeping with his trade as a gunfighter. Hired by Ace-High Logan, the most powerful man in Fishknife Territory, he finds himself in the middle of a full-scale range war.
Somewhere in the depths of eternity, a man begins to wonder about the people whose lives he had a chance to touch during his mortal life. His questions lead him to a remarkable book about opportunity, both missed and met, and the heart-breaking truth about souls left behind. This short story is a challenging and inspiring Christian fable that begs the reader to take their faith seriously and reach their world for Christ.
More than anything, I've come to believe this...what we believe about ourselves matters. what we think God believes about us matters... what we believe God believes about all people matters...and yes, they're incredibly connected. This book says It matters. It all matters
The American Military: A Narrative History presents a comprehensive introduction to more than four centuries of American military history. Presents a chronological account of American military history from clashes between militias and Native Americans to 21st-century operations in Afghanistan and Iraq Features personal vignettes to put a human face on armed conflict Addresses patterns of national service, the evolution of civil-military relations, and the advent of all-volunteer forces Puts events in historical context, and considers cultural, social, political, economic, and technological developments
Breaking Down Six Decades of James Bond Movies #1 New Release in Action & Adventure Movies & Video, and Movie Reference Hosts Mike Kalinowski and Brad Gilmore team up in this comprehensive examination of the longest running film series in the history of cinema. In Bond, James Bond, they explore the cinematic history of the James Bond collection to celebrate everything it got right and reflect on everything it got wrong. The complete cinematic biographies of James Bond. Since his initial portrayal by Sean Connery, James Bond has become a timeless icon worldwide. Now, comes the first-ever era-by-era breakdown of the much loved international spy—on and off the silver screen. Following the men who portrayed James Bond—Daniel Craig, Pierce Brosnan, Timothy Dalton, Roger Moore, and Sean Connery—readers will discover the characteristics that made him resonate, as well as the less glamorous relics that made him evolve. For fans of the Ian Fleming James Bond novels and movies. Cinephiles and fans can finally unscramble some of the best action movies of all time. Covering everything from cars to court cases, Bond, James Bond looks at the evolution of the 007 movies from all angles. Featuring bonus chapters on Bond women and musical scores, inside, you’ll also find: • The origins of 007 in the early James Bond books • Off-screen politics, drama, and movements that shifted the series trajectory • The “other” James Bond, comic books, and animated series If you’re looking for Father’s Day gifts, gifts for men, or James Bond gifts—and enjoyed books like Some Kind of Hero, Nobody Does it Better, or Shaken—then you’ll love Bond, James Bond.
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