This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Vampires are ubiquitous in our popular culture--from movies to television, in fiction and art, and even within the hallowed halls of academia. But in the not-so-distant past, these undead creatures held more fear than fascination; they lived in the shadows and were the stuff of nightmares. In 1897, Bram Stoker introduced Dracula to the Western world--and our concept of vampires was changed forever. For over sixty years, the undead have bled the television airwaves, appearing in every type of programming imaginable. Un-Dead TV catalogues over one thousand unique vampire appearances—and is the first book of its kind to explore this phenomenon to the extent that it truly deserves.
Murder hornets were all the rage. Until COVID-19 took the stage. 2020 should have been your glow up year. Terrorizing people with your unique brand of fear. Stories of your sprees of murder. Replaced with exhausted health care workers. Everyone stayed home this year. Preventing you from spreading fear. Out shined by another Asian invasion. Covid-19 became the big occasion. In the beginning, fear was evoked. Now you have become a joke.
Shocking true stories of those who walk among us . . . With the Kepler satellite observatory detecting new planets at an unprecedented rate and the powerful computers at NASA’s Ames Research Center seeking signs of distant life, will a breakthrough discovery happen shortly—or has there already been a secret encounter with alien beings? Who might be coming next? And who walks among us today? Visits from otherworldly creatures, aliens living among us, abductions of humans to alien spacecraft, and accounts of interstellar cooperation since the UFO crash in Roswell are thoroughly investigated in Real Aliens, Space Beings, and Creatures from Other Worlds. Paranormal researcher extraordinaire Brad Steiger, an author of thousands of books and articles on the mysterious and unknown, looks into a wide host of otherworldly encounters from alleged eyewitness accounts of extraterrestrial beings working side by side with human scientists to the uncomfortable accusations of alien abductions. Disquieting testimonials, enlightening news articles, informative historical accounts and documents, this book chronicles more than 300 examples of alien encounters, conspiracy theories, and the influence of extraterrestrials on human events throughout history. This discussion of the theories and mysteries surrounding aliens is packed with thought-provoking stories and shocking revelations of alien involvement in the lives of Earthlings, such as ... Three Russian scientists who were monitoring the Apollo Moon Landing on July 20, 1969 claim that astronauts Armstrong and Aldrin were being closely observed by UFOs; Thousands of women all over the world claim to have been abducted for the purpose of bearing Hybrid Children; A family in Colorado repeatedly visited by aliens—with physical evidence and photographs to prove their story. From cattle and human mutilations to missing time experienced by UFO experiences, and from secret underground and even underwater alien facilities to government-alien conspiracies, each astonishing report is detailed with thorough research and recounted with a storyteller’s crafted voice. Real Aliens, Space Beings, and Creatures from Other Worlds will leave the reader wondering who has visited us; who's coming to visit next; and who walks among us.
For the last third of the nineteenth century, Union General Stephen Gano Burbridge enjoyed the unenviable distinction of being the most hated man in Kentucky. From mid-1864, just months into his reign as the military commander of the state, until his death in December 1894, the mere mention of his name triggered a firestorm of curses from editorialists and politicians. By the end of Burbridge's tenure, Governor Thomas E. Bramlette concluded that he was an "imbecile commander" whose actions represented nothing but the "blundering of a weak intellect and an overwhelming vanity." In this revealing biography, Brad Asher explores how Burbridge earned his infamous reputation and adds an important new layer to the ongoing reexamination of Kentucky during and after the Civil War. Asher illuminates how Burbridge—as both a Kentuckian and the local architect of the destruction of slavery—became the scapegoat for white Kentuckians, including many in the Unionist political elite, who were unshakably opposed to emancipation. Beyond successfully recalibrating history's understanding of Burbridge, Asher's biography adds administrative and military context to the state's reaction to emancipation and sheds new light on its postwar pro-Confederacy shift.
An astonishing collection of stories of extraterrestrial abduction, time travel, experimentation, teleportation, and alien-human hybrids. “Brad Steiger’s book does an excellent—indeed, essential—job of setting the scene and providing a foundation of the facts as they were known at the time it was written. It is to be hoped that, in time, this provocative and disturbing reality will come into ever greater focus.” —Whitley Strieber, from the foreword Here is the startling proof—in one comprehensive, eye-opening volume. Brad Steiger, the world-renowned authority on unexplained phenomena, presents a collection of UFO encounters and abductions. His provocative theories provide answers to the most puzzling questions: Why are they here? What do they want? And how will they change the fate of the human race? Included here are stories of airplane disappearances, alien experimentation, close encounters of many strange kinds, and hybrid children. Alternately entertaining and terrifying, this is a book for anyone who has gazed into the night sky and wondered if we are alone in the universe.
Years ago while in college, Gavin Walcott allowed his girlfriend to terminate a pregnancy for which he was responsible. He suppressed his dismay at the time, then had only occasional bouts of guilt for the next twenty-five years. Now, as he turns fifty years of age, a midlife crisis has Gavin mired in remorse and regret. He becomes determined to bring back the child he never knew. Such a plan would seem irrational, except he knows a friend with the capability of making it happen. When he travels to the past and succeeds in preventing the abortion, Gavin experiences a disorienting side effect, waking up to find he’s his own child. Cosmic Son tells the life and death story of how one man experiences two lives, only one of which will be allowed to continue. Trying to decide who will survive leads him to some epiphanies about how his choices have affected the people around him.
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