Brad Lynch's Books

Terror in the Desert

Dark Cinema of the American Southwest

By: Brad Sykes

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Terror in the Desert

Dark Cinema of the American Southwest

By: Brad Sykes

Set in the American Southwest, "desert terror" films combine elements from horror, film noir and road movies to tell stories of isolation and violence. For more than half a century, these diverse and troubling films have eluded critical classification and analysis. Highlighting pioneering filmmakers and bizarre production stories, the author traces the genre's origins and development, from cult exploitation (The Hills Have Eyes, The Hitcher) to crowd-pleasing franchises (Tremors, From Dusk Till Dawn) to quirky auteurist fare (Natural Born Killers, Lost Highway) to more recent releases (Bone Tomahawk, Nocturnal Animals). Rare stills, promotional materials and a filmography are included.

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Page Count

313

Publisher

McFarland

Published Date

ISBN 10

1476631328

ISBN 13

9781476631325

American Military History

A Documentary Reader

By: Brad D. Lookingbill

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American Military History

A Documentary Reader

By: Brad D. Lookingbill

A collection of primary documents that explore the many facets of the American military from the colonial period to the present The second edition of American Military History offers an exceptional collection of primary documents relating to history of the military of the United States from 1607 through the present. The writings offer insight into the armed forces in relation to the social, cultural, economic, political, and territorial development of the United States. Several documents comment on strategic initiatives, combat operations, force structure, public policy, and home fronts. The writings also present firsthand testimony of extraordinary men and women in uniform and most of the documents explore the connections between combatants and the societies that produced them. From the beginnings of the war against the natives through the tragedy of the Civil War and up to the current Global War on Terror, American Military History offers a chronological account of the evolution of the United States military. This vital text: Includes writings that explore the diversity of the armed forces Explores leadership in America’s military affairs Traces America's ways of war beginning in 1607 through the present Examines the patterns of design and purpose of the American military over time Reveals the vitality of civil-military relations in the United States Written for academics and students of military history, American Military History is an important text that draws on primary sources to explore the many facets of America's military history.

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Page Count

344

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119335981

ISBN 13

9781119335986

Mrs. Sherlock Holmes

The True Story of New York City's Greatest Female Detective and the 1917 Missing Girl Case That Captivated a Nation

By: Brad Ricca

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Mrs. Sherlock Holmes

The True Story of New York City's Greatest Female Detective and the 1917 Missing Girl Case That Captivated a Nation

By: Brad Ricca

Nominated for the Edgar Award for Best Fact Crime! This is the shocking and amazing true story of the first female U.S. District Attorney and traveling detective who found missing 18-year-old Ruth Cruger when the entire NYPD had given up. Mrs. Sherlock Holmes tells the true story of Grace Humiston, the lawyer, detective, and first woman U.S. District Attorney who turned her back on New York society life to become one of the nation's greatest crime-fighters during an era when women were still not allowed to vote. After agreeing to take the sensational case of missing eighteen-year-old Ruth Cruger, Grace and her partner, the hard-boiled detective Julius J. Kron, navigated a dangerous web of secret boyfriends, two-faced cops, underground tunnels, rumors of white slavery, and a mysterious pale man, in a desperate race against time. Brad Ricca's Mrs. Sherlock Holmes is the first-ever narrative biography of this singular woman the press nicknamed after fiction's greatest detective. Her poignant story reveals important clues about missing girls, the media, and the real truth of crime stories. Mrs. Sherlock Holmes is a nominee for the 2018 Edgar Awards for Best Fact Crime.

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432

Publisher

St. Martin's Press

Published Date

ISBN 10

1466883650

ISBN 13

9781466883659

Project Management Theory and Practice, Third Edition

By: Gary L. Richardson,Brad M. Jackson

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Project Management Theory and Practice, Third Edition

By: Gary L. Richardson,Brad M. Jackson

Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and too narrowly focused on a particular industry view. It takes a model-based approach towards project management commonly used in all industries. The textbook aligns with the latest version of the Project Management Institute’s Project Management Body of Knowledge (PMBOK®) Guide, which is considered to be the de facto standard for project management. However, it avoids that standard’s verbiage and presents students with readable and understandable explanations. Core chapters align with the Project Management Institute’s model as well as explain how this model fits real-world projects. The textbook can be used as companion to the standard technical model and help those studying for various project management certifications. The textbook takes an in-depth look at the following areas important to the standard model: Work Breakdown Structures (WBS) Earned Value Management (EVM) Enterprise project management Portfolio management (PPM) Professional responsibility and ethics Agile life cycle The text begins with a background section (Chapters 1–9) containing material outside of the standard model structure but necessary to prepare students for the 10 standard model knowledge areas covered in the chapters that follow. The text is rounded out by eight concluding chapters that explain advanced planning approaches models and projects’ external environments. Recognizing that project management is an evolving field, the textbook includes section written by industry experts who share their insight and expertise on cutting-edge topics. It prepares students for upcoming trends and changes in project management while providing an overview of the project management environment today. In addition to guiding students through current models and standards, Project Management: Theory and Practice, Third Edition prepares students for the future by stimulating their thinking beyond the accepted pragmatic view.

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784

Publisher

CRC Press

Published Date

ISBN 10

042987474X

ISBN 13

9780429874741

Intellectual Property Law

By: Lionel Bently,Brad Sherman

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Intellectual Property Law

By: Lionel Bently,Brad Sherman

Intellectual Property Law' is the definitive textbook on this subject. It clearly sets out the law in relation to copyright, patents, trade marks, passing off and confidentiality, whilst enlivening the text with illustrations and diagrams.

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1441

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199645558

ISBN 13

9780199645558

Lost in the Dark

A World History of Horror Film

By: Brad Weismann

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Lost in the Dark

A World History of Horror Film

By: Brad Weismann

Two horror films were nominated for the Academy Award for Best Picture in 2018, and one of them—The Shape of Water—won. Since 1990, the production of horror films has risen exponentially worldwide, and in 2013, horror films earned an estimated $400 million in ticket sales. Horror has long been the most popular film genre, and more horror movies have been made than any other kind. We need them. We need to be scared, to test ourselves, laugh inappropriately, scream, and flinch. We need to get through them and come out, blinking, still in one piece. Lost in the Dark: A World History of Horror Film is a straightforward history written for the general reader and student that can serve as a comprehensive reference work. The volume provides a general introduction to the genre, serves as a guidebook to its film highlights, and celebrates its practitioners, trends, and stories. Starting with silent-era horror films and ending with 2020’s The Invisible Man, Lost in the Dark looks at decades of horror movies. Author Brad Weismann covers such topics as the roots of horror in literature and art, monster movies, B-movies, the destruction of the American censorship system, international horror, torture porn, zombies, horror comedies, horror in the new millennium, and critical reception of modern horror. A sweeping survey that doesn’t scrimp on details, Lost in the Dark is sure to satisfy both the curious and the completist.

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Page Count

257

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1496833252

ISBN 13

9781496833259

The Fang of Bonfire Crossing: Legends of the Lost Causes

By: Brad McLelland,Louis Sylvester

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The Fang of Bonfire Crossing: Legends of the Lost Causes

By: Brad McLelland,Louis Sylvester

Dark magic meets the Old West in this rip-roaring middle-grade adventure series filled with scrappy heroes and diabolical villains. Keech Blackwood and his band of fellow orphans demand justice for their fallen families. But the road to retribution is a long and hard-fought journey. After defeating Bad Whiskey Nelson, the man who burned Keech’s home to the ground, the Lost Causes have a new mission: find Bonfire Crossing, the mysterious land that holds clues to the whereabouts of the all-powerful Char Stone. Along the way they’ll have to fend off a shapeshifting beast, a swarm of river monsters, and a fearsome desperado named Big Ben Loving who conjures tornadoes out of thin air. It’s an epic standoff between the Lost Causes and the outlaw Reverend Rose, a powerful sorcerer who would be unstoppable with the Stone in his possession. With the world—and vengeance—hanging in the balance, the Lost Causes are ready for battle. Praise for Legends of the Lost Causes: A Junior Library Guild Selection "This is a fun and exciting story, written with the utmost respect for the Osage culture." —Wah-Zha-Zhi Cultural Center

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384

Publisher

Henry Holt and Company (BYR)

Published Date

ISBN 10

1250124344

ISBN 13

9781250124340

Horror Unmasked

A History of Terror from Nosferatu to Nope

By: Brad Weismann

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Horror Unmasked

A History of Terror from Nosferatu to Nope

By: Brad Weismann

From the silent-film era to the blockbusters of today, Horror Unmasked is a fun-filled, highly illustrated dive into the past influences and present popularity of the horror film genre. The horror film’s pop-culture importance is undeniable, from its early influences to today’s most significant and exciting developments in the genre. Since 1990, the production of horror films has risen exponentially worldwide, and in 2021, horror films earned an estimated $580 million in ticket sales, not to mention how the genre has expanded into books, fashion, music, and other media throughout the world. Horror has long been the most popular film genre, and more horror movies have been made than any other kind. We need them. We need to be scared, to test ourselves, laugh inappropriately, scream, and flinch. We need to get through them and come out, blinking, still in one piece. This comprehensive guide features: A thorough discussion on monster movies and B-movies (The Thing; It Came from Outer Space; The Blob) The destruction of the American censorship system (Blood Feast; The Night of the Living Dead; The Texas Chainsaw Massacre) International horror, zombies, horror comedies, and horror in the new millennium (Matango; Suspiria; Ghostbusters) A dissection of the critical reception of modern horror (Neon Demon; Pan’s Labyrinth; Funny Games) Stunning movie posters and film stills, plus fan-made tributes to some of the most lauded horror franchises in the world (Aliens; the Evil Dead; The Hills Have Eyes; Scream) A perfect reference and informational book for horror fans and those interested in its cultural influence worldwide, Horror Unmasked provides a general introduction to the genre, serves as a guidebook to its film highlights, and celebrates its practitioners, trends, and stories.

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239

Publisher

Epic Ink

Published Date

ISBN 10

0760376794

ISBN 13

9780760376799

The First Conspiracy

The Secret Plot to Kill George Washington

By: Brad Meltzer,Josh Mensch

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The First Conspiracy

The Secret Plot to Kill George Washington

By: Brad Meltzer,Josh Mensch

Taking place during the most critical period of our nation’s birth, The First Conspiracy tells a remarkable and previously untold piece of American history that not only reveals George Washington’s character, but also illuminates the origins of America’s counterintelligence movement that led to the modern day CIA. In 1776, an elite group of soldiers were handpicked to serve as George Washington’s bodyguards. Washington trusted them; relied on them. But unbeknownst to Washington, some of them were part of a treasonous plan. In the months leading up to the Revolutionary War, these traitorous soldiers, along with the Governor of New York, William Tryon, and Mayor David Mathews, launched a deadly plot against the most important member of the military: George Washington himself. This is the story of the secret plot and how it was revealed. It is a story of leaders, liars, counterfeiters, and jailhouse confessors. It also shows just how hard the battle was for George Washington and how close America was to losing the Revolutionary War. In this historical page-turner, New York Times bestselling author Brad Meltzer teams up with American history writer and documentary television producer, Josh Mensch to unravel the shocking true story behind what has previously been a footnote in the pages of history. Drawing on extensive research, Meltzer and Mensch capture in riveting detail how George Washington not only defeated the most powerful military force in the world, but also uncovered the secret plot against him in the tumultuous days leading up to July 4, 1776. Praise for The First Conspiracy: "This is American history at its finest, a gripping story of spies, killers, counterfeiters, traitors and a mysterious prostitute who may or may not have even existed. Anyone with an interest in American history will love this book." —Douglas Preston, #1 bestselling author of The Lost City of the Monkey God “A wonderful book about leadership and it shows why George Washington and his moral lessons are just as vital today. What a book. You’ll love it.” —former president George H.W. Bush

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Page Count

430

Publisher

Flatiron Books

Published Date

ISBN 10

1250130336

ISBN 13

9781250130334

Psychology of Financial Planning

The Practitioner's Guide to Money and Behavior

By: Brad Klontz,Charles R. Chaffin,Ted Klontz

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Psychology of Financial Planning

The Practitioner's Guide to Money and Behavior

By: Brad Klontz,Charles R. Chaffin,Ted Klontz

Psychology of Financial Planning: The Practitioner’s Guide to Money and Behavior In PSYCHOLOGY OF FINANCIAL PLANNING: The Practitioner’s Guide to Money and Behavior, distinguished authors Drs. Brad Klontz, CFP®, Charles Chaffin, and Ted Klontz deliver a comprehensive overview of the psychological factors that impact the financial planning client. Designed for both professional and academic audiences, PSYCHOLOGY OF FINANCIAL PLANNING is written for those with 30 years in practice as well as those just beginning their journey. With a focus on how psychology can be applied to real-world financial planning scenarios, PSYCHOLOGY OF FINANCIAL PLANNING provides a much-needed toolbox for practicing financial planners who know that understanding their client’s psychology is critical to their ability to be effective. The PSYCHOLOGY OF FINANCIAL PLANNING is also a much-needed resource for academic institutions who now need to educate their students in the CFP Board’s newest category of learning objectives: psychology of financial planning. Topics include: Why we are bad with money Client and planner attitudes, values, & biases Financial flashpoints, money scripts, and financial behaviors Behavioral finance Sources of money conflict Principles of counseling Multicultural competence in financial planning General principles of effective communication Helping clients navigate crisis events Assessment in financial planning Ethical considerations in the psychology of financial planning Getting clients to take action Integrating financial psychology into the financial planning process PSYCHOLOGY OF FINANCIAL PLANNING goes beyond just theory to show how practitioners can use psychology to better serve their clients. The accompanying workbook provides exercises, scripts, and workshop activities for firms and practitioners who are dedicated to engaging and implementing the content in meaningful ways.

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Page Count

300

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119983738

ISBN 13

9781119983736

Unpacking the Kists

The Scots in New Zealand

By: Brad Patterson,Tom Brooking,Jim McAloon

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Unpacking the Kists

The Scots in New Zealand

By: Brad Patterson,Tom Brooking,Jim McAloon

Historians have suggested that Scottish influences are more pervasive in New Zealand than in any other country outside Scotland, yet curiously New Zealand's Scots migrants have previously attracted only limited attention. A thorough and interdisciplinary work, Unpacking the Kists is the first in-depth study of New Zealand's Scots migrants and their impact on an evolving settler society. The authors establish the dimensions of Scottish migration to New Zealand, the principal source areas, the migrants' demographic characteristics, and where they settled in the new land. Drawing from extended case-studies, they examine how migrants adapted to their new environment and the extent of longevity in diverse areas including the economy, religion, politics, education, and folkways. They also look at the private worlds of family, neighbourhood, community, customs of everyday life and leisure pursuits, and expressions of both high and low forms of transplanted culture. Adding to international scholarship on migrations and cultural adaptations, Unpacking the Kists demonstrates the historic contributions Scots made to New Zealand culture by retaining their ethnic connections and at the same time interacting with other ethnic groups.

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347

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773589783

ISBN 13

9780773589780

The Cinema of Werner Herzog

Aesthetic Ecstasy and Truth

By: Brad Prager

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The Cinema of Werner Herzog

Aesthetic Ecstasy and Truth

By: Brad Prager

Werner Herzog is renowned for pushing the boundaries of conventional cinema, especially those between the fictional and the factual, the fantastic and the real. The Cinema of Werner Herzog: Aesthetic Ecstasy and Truth is the first study in twenty years devoted entirely to an analysis of Herzog's work. It explores the director's continuing search for what he has described as 'ecstatic truth,' drawing on over thirty-five films, from the epics Aguirre: Wrath of God (1972) and Fitzcarraldo (1982) to innovative documentaries like Fata Morgana (1971), Lessons of Darkness (1992), and Grizzly Man (2005). Special attention is paid to Herzog's signature style of cinematic composition, his "romantic" influences, and his fascination with madmen, colonialism, and war.

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441

Publisher

Columbia University Press

Published Date

ISBN 10

0231502133

ISBN 13

9780231502139

Attention. Deficit. Disorder.

A Novel

By: Brad Listi

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Attention. Deficit. Disorder.

A Novel

By: Brad Listi

A young man begins a life-altering journey after his ex-girlfriend's suicide in this dazzling LA Times bestselling novel about the exploration of life, death, and love. After Wayne Fencer, a recent film school grad, attends his ex-girlfriend's funeral, he struggles to come to terms with her suicide and the startling news that she was pregnant with his child. Desperate to understand and haunted by regret, Wayne begins a journey that takes him up and down the East Coast (on foot) and across the American West (in an RV), finally arriving at the Costco Soulmate Trading Outpost in the middle of the Black Rock Desert. Along the way, Wayne's journey becomes a series of meditations on modern life, drawing on everything from the ancient philosophy of Siddhartha Gautama to a visit with Gregorio Fuentes, Hemingway's fishing guide and inspiration for The Old Man and the Sea. "An ironic, often humorous take on the anomie of youth" (People), and set in the era of information overload, Attention. Deficit. Disorder. is a highly original novel that exhibits an unforgettable voice.

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377

Publisher

Simon and Schuster

Published Date

ISBN 10

1416950648

ISBN 13

9781416950646

Un-Dead TV

The Ultimate Guide to Vampire Television

By: Brad Middleton

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Un-Dead TV

The Ultimate Guide to Vampire Television

By: Brad Middleton

Vampires are ubiquitous in our popular culture--from movies to television, in fiction and art, and even within the hallowed halls of academia. But in the not-so-distant past, these undead creatures held more fear than fascination; they lived in the shadows and were the stuff of nightmares. In 1897, Bram Stoker introduced Dracula to the Western world--and our concept of vampires was changed forever. For over sixty years, the undead have bled the television airwaves, appearing in every type of programming imaginable. Un-Dead TV catalogues over one thousand unique vampire appearances—and is the first book of its kind to explore this phenomenon to the extent that it truly deserves.

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788

Publisher

By Light Unseen Media

Published Date

ISBN 10

1935303481

ISBN 13

9781935303480

My iPod touch (covers iPod touch 4th and 5th generation running iOS 6)

By: Brad Miser

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My iPod touch (covers iPod touch 4th and 5th generation running iOS 6)

By: Brad Miser

Covers iPod touch 4th and 5th Generation running iOS 6 Step-by-step instructions with callouts to iPod touch photos so that you can see exactly what to do Help when you run into iPod touch problems or limitations Tips and Notes to help you get the most from your iPod touch Full-color, step-by-step tasks walk you through getting and keeping your iPod touch working just the way you want. Learn how to: • Connect to the Internet, Bluetooth devices, Wi-Fi networks, and other iPod touches, iPhones, and iPads • Use Siri to get information, write texts and emails, set reminders/appointments, and more just by speaking to your iPod touch 5th Generation • Customize your iPod touch with folders, wallpaper, sounds, and much more • Configure and sync your information, and efficiently manage contacts, reminders, and calendars • Communicate via FaceTime videoconferences, text messages, and email • Make the most of Safari to browse the Web and Mail to manage all your email from one inbox • Listen to music, subscribe and listen to podcasts, and watch video—including movies and TV shows • Capture and edit photos and video • Use your photos in slideshows, for wallpaper, and your contacts, or share them via email, iCloud, and texts; use PhotoStream to automatically save and share your photos • Find, download, install, and use awesome iPod touch apps • Take advantage of iCloud to keep your content and information in sync on all your devices

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Page Count

1369

Publisher

Que Publishing

Published Date

ISBN 10

0133367126

ISBN 13

9780133367126

How to Make a Few Billion Dollars

By: Brad Jacobs

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How to Make a Few Billion Dollars

By: Brad Jacobs

Do you have a burning passion to make a lot of money in business? Are you ready to turbocharge your chances of professional and personal success? During his more than four decades as a CEO and serial entrepreneur, Brad Jacobs has created seven flagship companies across different industries, delivering tens of billionsof dollars of value to shareholders. In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map. From provocative recommendations for “rearranging your brain”—an essential prerequisite to accomplishing enormous goals—to practical advice for dealing with colleagues, Jacobs will have you rethinking what it means to win big. He explains why it’s critical to spot key trends and capitalize on them, including the biggest trend of all—the rapid evolution of technology relative to human development. And, he shares his techniques for • turning a healthy fear of failure to your advantage, • achieving lots of high-quality M&A without imploding, • building an outrageously talented team, • catalyzing electric meetings, and • transforming a company into a superorganism that kills the competition. How to Make a Few Billion Dollars is an inside look at how this entrepreneurial titan leads with humility, compassion, and accountability, while running hard toward the American Dream. If your personal dream is to create wealth through free markets or to triumph in sports, the arts, politics, philanthropy, or any other part of your life, this book will help you make that a reality.

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140

Publisher

Greenleaf Book Group

Published Date

ISBN 13

9798886451757

The First Conspiracy (Young Reader's Edition)

The Secret Plot to Kill George Washington

By: Brad Meltzer,Josh Mensch

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The First Conspiracy (Young Reader's Edition)

The Secret Plot to Kill George Washington

By: Brad Meltzer,Josh Mensch

#1 New York Times bestselling author Brad Meltzer unravels the truth behind the secret assassination attempt on George Washington and how the plot helped create the CIA and the FBI in this young reader's adaptation for younger audiences. 1776. The early days of the Revolutionary War. It supposedly began with Thomas Hickey, a private in the Continental Army, and New York governor William Tryon. In an astonishing power grab, they plotted to kill Hickey's boss: a man by the name of George Washington. In the end, Hickey was caught, brought to trial, and found guilty. It would seem he became the first person in the new nation to be executed for treason. But to this day, nobody knows for sure if this story is true. In The First Conspiracy, Brad Meltzer sheds light on the close-kept secrets and compelling details surrounding this story and exposes the history of how the assassination plot catalyzed the creation of the CIA and FBI. This page-turning investigation offers young readers an in-depth look at the facts and remaining questions that surround this contested historical event.

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349

Publisher

Roaring Brook Press

Published Date

ISBN 10

125024482X

ISBN 13

9781250244826

Learning on Your Feet

Incorporating Physical Activity into the K–8 Classroom

By: Brad Johnson,Melody Jones

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Learning on Your Feet

Incorporating Physical Activity into the K–8 Classroom

By: Brad Johnson,Melody Jones

Students often learn better on their feet than in their seats, and this powerful book helps you make the most of that in the classroom. Authors Brad Johnson and Melody Jones show that with COVID-19 leading to more inactivity, more schools cutting PE, and the rise in sedentary obesity, it’s more important than ever for kids to get moving. Throughout the book, Johnson and Jones offer practical strategies on how to transform the physical classroom, how to manage the classroom with movement, and how to integrate fitness and technology. They break down research on how movement can help stimulate brain function and improve skills such as critical thinking, organization, focus, engagement, and achievement. They also offer a variety of movement-based activities for English-language arts (ELA); social studies; science, technology, engineering and math (STEM); and more. This updated second edition includes even more exercises and activities that can be used daily and incorporated into the content areas. No matter what grade level or subject you teach, you’ll find easy to implement activities you can use immediately to increase your students’ energy and enjoyment of learning.

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Page Count

150

Publisher

Routledge

Published Date

ISBN 10

1000478688

ISBN 13

9781000478686

Instruction and Technology

Designs for Everyday Learning

By: Brad Mehlenbacher

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Instruction and Technology

Designs for Everyday Learning

By: Brad Mehlenbacher

Mehlenbacher unpacks the complex relationships between instruction and technology while emerging as a sensitive guide to the frequently confusing and disparate landscapes of learning with technology."--Karen Schriver, President, KSA Communication Design & Research.

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516

Publisher

MIT Press

Published Date

ISBN 10

0262013940

ISBN 13

9780262013949

Introduction to Information Systems

By: R. Kelly Rainer,Brad Prince,Ingrid Splettstoesser-Hogeterp,Cristobal Sanchez-Rodriguez,Sepideh Ebrahimi

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Introduction to Information Systems

By: R. Kelly Rainer,Brad Prince,Ingrid Splettstoesser-Hogeterp,Cristobal Sanchez-Rodriguez,Sepideh Ebrahimi

As digital transformation becomes increasingly central to effective corporate strategy, today’s students must understand information systems’ role as the backbone to all organizations. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Fifth Canadian Edition shows students how they can use IS to help their employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. The popular What’s in IT for Me framework empowers students in accounting, finance, marketing, human resources, production/operations management, and management information systems (MIS) to connect their majors to specific IT topics demonstrate value in the organizations they join.

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Page Count

496

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119613191

ISBN 13

9781119613190

Science and Development of Muscle Hypertrophy

By: Brad J. Schoenfeld

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Science and Development of Muscle Hypertrophy

By: Brad J. Schoenfeld

Science and Development of Muscle Hypertrophy, Second Edition, is the most comprehensive resource on muscle hypertrophy in the world. Written by Brad Schoenfeld, PhD, an internationally renowned expert on muscle hypertrophy, this book is the definitive resource for strength and conditioning professionals, personal trainers, sport scientists, researchers, and exercise science instructors who are seeking information regarding muscle hypertrophy, including the mechanism of its development, how the body structurally and hormonally changes when exposed to stress, ways to most effectively design training programs, and nutritional guidelines for eliciting hypertrophic changes. This new edition offers more than 1,000 references and applied guidelines. Two all-new chapters deliver practical content on the measurement of muscle hypertrophy and advanced training practices. Readers will learn various methods by which hypertrophy is measured, including site-specific measures (circumference measures, MRI, CT, and ultrasound), indirect measures (underwater weighing, DXA, BIA, ADP, and skinfolds), and histological measures (biopsy), as well as the strengths and limitations of each modality. The new edition also provides guidance for achieving greater training volumes with training practices that maximize the individual’s genetic potential to gain muscle. No other resource offers a comparable amount of content solely focused on the science of muscle hypertrophy and its application to designing training programs. The full-color book offers several features to make the content accessible to readers: Research Findings sidebars highlight the aspects of muscle hypertrophy currently being examined to encourage readers to re-evaluate their knowledge and ensure their training practices are up to date. Practical Applications sidebars outline how to apply the research conclusions for maximal hypertrophic development. Comprehensive subject and author indexes optimize the book’s use as a reference tool. Although muscle hypertrophy can be attained through a range of training programs, this book allows readers to understand and apply the specific responses and mechanisms that promote optimal muscle hypertrophy. It explores how genetic background, age, sex, and other factors have been shown to mediate the hypertrophic response to exercise, affecting both the rate and the total gain in lean muscle mass. Sample programs show how to design a three- or four-day-per-week undulating periodized program and a modified linear periodized program for maximizing muscular development. Science and Development of Muscle Hypertrophy is an invaluable resource for those seeking to maximize hypertrophic gains for themselves or their athletes or clients and for those searching for the most comprehensive and authoritative research in the field. Earn continuing education credits/units! A continuing education course and exam that uses this book is also available. It may be purchased separately or as part of a package that includes all the course materials and exam.

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313

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Human Kinetics

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ISBN 10

1492597686

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9781492597681

Management Information Systems

By: R. Kelly Rainer,Brad Prince,Hugh J. Watson

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Management Information Systems

By: R. Kelly Rainer,Brad Prince,Hugh J. Watson

The 4th Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context.

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535

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Wiley Global Education

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ISBN 10

1118890434

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9781118890431

Essentials of Internal Medicine - eBook

By: Nicholas J. Talley,Simon O’Connor,Brad Frankum

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Essentials of Internal Medicine - eBook

By: Nicholas J. Talley,Simon O’Connor,Brad Frankum

Written by Nicholas J Talley, Simon O’Connor and Brad Frankum, this engaging and instructive text provides practical pathways to diagnosis and up-to-date strategies for implementing evidence-based treatments for prevalent conditions. Learn how to: identify what is clinically important understand and investigate disease create an effective strategy for treatment use technological diagnostic tools. This new edition of Essentials of Internal Medicine 4e describes established and trusted diagnostic techniques to equip students and trainees with the skills to succeed in their profession. The visually dynamic text offers a framework of knowledge covering core facts and addressing difficult-to-master topics such as: holistic approach to patient treatment the importance of diagnosis the physician's role in public health the physician as scholar. Contributions from expert clinicians leading the advancement of medicine globally Need-to-know ‘clinical pearls’ throughout each chapter Memory jog lists and tables Multiple choice questions with end-of-chapter answers and extensive explanations Enhanced eBook version included with purchase

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854

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Elsevier Health Sciences

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0729587444

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9780729587440

Democratic Justice: Felix Frankfurter, the Supreme Court, and the Making of the Liberal Establishment

By: Brad Snyder

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Democratic Justice: Felix Frankfurter, the Supreme Court, and the Making of the Liberal Establishment

By: Brad Snyder

The definitive biography of Felix Frankfurter, Supreme Court justice and champion of twentieth-century American liberal democracy. The conventional wisdom about Felix Frankfurter—Harvard law professor and Supreme Court justice—is that he struggled to fill the seat once held by Oliver Wendell Holmes. Scholars have portrayed Frankfurter as a judicial failure, a liberal lawyer turned conservative justice, and the Warren Court’s principal villain. And yet none of these characterizations rings true. A pro-government, pro-civil rights liberal who rejected shifting political labels, Frankfurter advocated for judicial restraint—he believed that people should seek change not from the courts but through the democratic political process. Indeed, he knew American presidents from Theodore Roosevelt to Lyndon Johnson, advised Franklin Roosevelt, and inspired his students and law clerks to enter government service. Organized around presidential administrations and major political and world events, this definitive biography chronicles Frankfurter’s impact on American life. As a young government lawyer, he befriended Theodore Roosevelt, Louis Brandeis, and Holmes. As a Harvard law professor, he earned fame as a civil libertarian, Zionist, and New Deal power broker. As a justice, he hired the first African American law clerk and helped the Court achieve unanimity in outlawing racially segregated schools in Brown v. Board of Education. In this sweeping narrative, Brad Snyder offers a full and fascinating portrait of the remarkable life and legacy of a long misunderstood American figure. This is the biography of an Austrian Jewish immigrant who arrived in the United States at age eleven speaking not a word of English, who by age twenty-six befriended former president Theodore Roosevelt, and who by age fifty was one of Franklin Roosevelt’s most trusted advisers. It is the story of a man devoted to democratic ideals, a natural orator and often overbearing justice, whose passion allowed him to amass highly influential friends and helped create the liberal establishment.

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735

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W. W. Norton & Company

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ISBN 10

1324004886

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9781324004882

Peak Performance

Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

By: Brad Stulberg,Steve Magness

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Peak Performance

Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

By: Brad Stulberg,Steve Magness

A transfixing book on how to sustain peak performance and avoid burnout" —Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take "An essential playbook for success, happiness, and getting the most out of ourselves." Arianna Huffington, author of Thrive and The Sleep Revolution "I doubt anyone can read Peak Performance without itching to apply something to their own lives." —David Epstein, New York Times bestselling author of The Sports Gene A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how you can achieve your best. The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities—from athletic to intellectual and artistic—with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking. The result is a life-changing book in which you can learn how to enhance your performance via myriad ways including: optimally alternating between periods of intense work and rest; priming the body and mind for enhanced productivity; and developing and harnessing the power of a self-transcending purpose. In revealing the science of great performance and the stories of great performers across a wide range of capabilities, Peak Performance uncovers the secrets of success, and coaches you on how to use them. If you want to take your game to the next level, whatever "your game" may be, Peak Performance will teach you how.

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246

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Rodale Books

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ISBN 10

1623367948

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9781623367947

Reading Seneca

Stoic Philosophy at Rome

By: Brad Inwood

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Reading Seneca

Stoic Philosophy at Rome

By: Brad Inwood

Brad Inwood presents a selection of his most influential essays on the philosophy of Seneca, the Roman Stoic thinker, statesman, and tragedian of the first century AD. Including two brand-new pieces, and a helpful introduction to orient the reader, this volume will be an essential guide for anyone seeking to understand Seneca's fertile, wide-ranging thought and its impact on subsequent generations. In each of these essays Seneca is considered as a philosopher, but with as much account as possible taken of his life, his education, his intellectual and literary background, his career, and his self-presentation as an author. Seneca emerges as a discerning and well-read Stoic, with a strong inclination to think for himself in the context of an intellectual climate teeming with influences from other schools. Seneca's intellectual engagement with Platonism, Aristotelianism, and even with Epicureanism involved a wide range of substantial philosophical interests and concerns. His philosophy was indeed shaped by the fact that he was a Roman, but he was a true philosopher shaped by his culture rather than a Roman writer trying his hand at philosophical themes. The highly rhetorical character of his writing must be accounted for when reading his works, and when one does so the underlying philosophical themes stand out more clearly. While it is hard to generalize about an overall intellectual agenda or systematic philosophical method, key themes and strategies are evident. Inwood shows how Seneca's philosophical ingenium worked itself out in a fundamentally particularistic way as he pursued those aspects of Stoicism that engaged him most forcefully over his career.

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396

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OUP Oxford

Published Date

ISBN 10

0191530603

ISBN 13

9780191530609

The Intelligent REIT Investor Guide

How to Sleep Well at Night with Safe and Reliable Dividend Income

By: Brad Thomas

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The Intelligent REIT Investor Guide

How to Sleep Well at Night with Safe and Reliable Dividend Income

By: Brad Thomas

Demystify real estate investment trusts with this masterful guide from an industry expert. In The Intelligent REIT Investor Guide, author Brad Thomas walks you through both basic and advanced topics in the profitable, sustainable world of real estate investment trusts. From historical industry performance to the equations needed to calculate key metrics in REIT stocks, this book covers the history, vocabulary, principles, and analysis you’ll need to invest wisely in this growing asset class. Find out how you can strengthen your investment decisions and conclusions with publicly traded REITs in the short- and long-terms alike. With this book you’ll: Understand exactly what REITs are, how they work, and why they’ve achieved such impressive historical returns Discover how REITS have performed over the decades up against other asset classes Compare and contrast the various subsectors – such as residential, retail, office, healthcare, self-storage, lodging, technology, and more – to understand which ones can work better in your personal portfolio. Perfect for personal and professional investors alike, The Intelligent REIT Investor Guide is an invaluable guide to a crucial asset class that is often overlooked or poorly understood despite its undeniable impact on portfolios over the past 60 years.

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275

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John Wiley & Sons

Published Date

ISBN 10

1119750377

ISBN 13

9781119750376

The Werewolf Book

The Encyclopedia of Shape-Shifting Beings

By: Brad Steiger

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The Werewolf Book

The Encyclopedia of Shape-Shifting Beings

By: Brad Steiger

When Darkness Reigns and the Full Moon Glows, Terror Emerges to Stalk the Unsuspecting… From lycanthropic creatures found on television and film such as Teen Wolf, Twilight, and True Blood to the earliest folklore of shape-shifting creatures, The Werewolf Book: The Encyclopedia of Shapeshifting Beings is an eye-opening, blood-pounding tour through the ages of monsters with the most amazing camouflage capabilities—they hide among us! Along the way, you’ll land at the doorstep of creatures like hirsute mass-murderer Albert Fish, and Fritz Haarman, who slaughtered and ate his victims—selling the leftovers as steaks and roasts in his butcher shop—as well as visits to mythical shamans, sirens, and skin walkers. Covering 140,000 years of legend, mythology, and fact, The Werewolf Book provides hair-raising evidence of strange and obsessional behavior through the centuries. Learn the basics of becoming a werewolf and the intricacies of slaying the beast. A true homage to werewolves and other full moon beasts, it includes topics such as … • Bear, tiger, coyote, and other shape-shifting people • Classic and modern werewolf movies • Gargoyles, totem poles, and Internet depictions • Serial killers and sadistic rulers • Sorcery, spells, and talismans • Television shows, songs, and computer games Werewolf hunters and fans of all ages will appreciate the detailed section on slaying the beast, while potential victims will find the information on detecting and warding away the occasional wayward wolfman more to their immediate liking—if not need. With over 120 illustrations and photos this ultimate lycanthrope compendium is richly illustrated. The Werewolf Book's helpful bibliography and extensive index add to its usefulness.

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385

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Visible Ink Press

Published Date

ISBN 10

1578593786

ISBN 13

9781578593781

Cecelia and Fanny

The Remarkable Friendship Between an Escaped Slave and Her Former Mistress

By: Brad Asher

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Cecelia and Fanny

The Remarkable Friendship Between an Escaped Slave and Her Former Mistress

By: Brad Asher

Historian Asher (Beyond the Reservation: Indians, Settlers, and the Law in Washington Territory, 1853 1889) tells a remarkable story here that focuses on the experiences of two women, Fanny Thurston Ballard, a privileged daughter of a Louisville, KY, merchant, and her childhood personal slave, Cecelia. When the opportunity for freedom came on a visit to Niagara Falls with her mistress, Cecelia escaped to Canada. --Publisher.

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242

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University Press of Kentucky

Published Date

ISBN 10

0813134145

ISBN 13

9780813134147

Goat

A Memoir

By: Brad Land

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Goat

A Memoir

By: Brad Land

NOW A MAJOR MOTION PICTURE • This searing memoir of fraternity culture and the perils of hazing provides an unprecedented window into the emotional landscape of young men. Reeling from a terrifying assault that has left him physically injured and psychologically shattered, nineteen-year-old Brad Land must also contend with unsympathetic local police, parents who can barely discuss “the incident” (as they call it), a brother riddled with guilt but unable to slow down enough for Brad to keep up, and the feeling that he’ll never be normal again. When Brad’s brother enrolls at Clemson University and pledges a fraternity, Brad believes he’s being left behind once and for all. Desperate to belong, he follows. What happens there—in the name of “brotherhood,” and with the supposed goal of forging a scholar and a gentleman from the raw materials of boyhood—involves torturous late-night hazing, heartbreaking estrangement from his brother, and, finally, the death of a fellow pledge. Ultimately, Brad must weigh total alienation from his newfound community against accepting a form of brutality he already knows too well.

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168

Publisher

Random House

Published Date

ISBN 10

1588363546

ISBN 13

9781588363541

Harrison Ford

The Films

By: Brad Duke

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Harrison Ford

The Films

By: Brad Duke

Harrison Ford has been labeled one of the top 100 stars of all time, the sexiest man alive, and the highest-grossing actor in the history of film, yet he still has the appeal of an average guy to whom the common man can relate. He has worked in more than 40 films, as well as in narration roles, documentaries, award shows, and television appearances. He has won more than two dozen awards, including the Lifetime Achievement Award in 2000. This biographical and filmographic work covers Ford's personal life and career, concentrating on his efforts in the film industry. It examines in great detail more than 30 films, including American Graffiti, the several Star Wars outings, Blade Runner, The Fugitive, and Air Force One. It discusses the films' inceptions, writing, casting, sets, schedules, stunts, filming obstacles, openings, earnings, controversies, and reviews. Quotes and intimate anecdotes from the casts and crews are an added bonus. Numerous photographs, a complete film and television listing, a bibliography and index complete the work.

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342

Publisher

McFarland

Published Date

ISBN 10

1476607788

ISBN 13

9781476607788

Retro Glamour & Pinup Photography

Creative Techniques for Studio Photographers

By: Brad Barton

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Retro Glamour & Pinup Photography

Creative Techniques for Studio Photographers

By: Brad Barton

Today’s portrait photographers owe a debt of gratitude to old-school pin-up and glamour photographers, who knew how to entice viewers with images that ooze with a playful, come-hither sexuality. The subjects were impeccably posed, lit, attired, and directed to ensure that every portrait was evocative and gave viewers insight into the woman’s personality — whether she were a smokey-eyed siren or a girl-next-door type. In this book, award-winning photographer Brad Barton (Fort-Worth, TX) compiles 60 memorable final portraits, behind-the-scenes shots, and image alternates that show a range of styles that duplicate (and re-invent) vintage looks his clients and portrait recipients love. Readers will learn how to connect with clients, create effective lighting setups, correct perceived flaws through posing, drum up playful prop-and-set combinations to develop a portrait theme, and more. Readers will also find a host great tips for maximizing each image through thoughtful and efficient post-production work. Armed with the tips in this book, beginners and pros alike will find a renewed creative vision and have at hand the powerful tools required to bring their portrait ideas to life.

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166

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Amherst Media, Inc

Published Date

ISBN 10

168203139X

ISBN 13

9781682031391

Violence

Humans in Dark Times

By: Brad Evans,Natasha Lennard

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Violence

Humans in Dark Times

By: Brad Evans,Natasha Lennard

Through a series of penetrating conversations originally published in the New York Times and the Los Angeles Review of Books, Brad Evans and Natasha Lennard talk with a wide range of cutting edge thinkers--including Oliver Stone, Simon Critchley, and Elaine Scarry--to explore the problem of violence in everyday life, politics, culture, media, language, memory, and the environment. "To bring out the best of us," writes Evans, "we have to confront the worst of what humans are capable of doing to one another. In short, there is a need to confront the intolerable realities of violence in this world." These lively, in-depth exchanges among historians, theorists, and artists offer a timely and bracing look at how the increasing expression and acceptance of violence--in all strata of society--has become a defining feature of our times. "Many of us live today with a pervasive sense of unease, worried that our own safety is at risk, or that of our loved ones, or that of people whose bad circumstances appear to us through networked media. Violence feels ever-present. Natasha Lennard and Brad Evans help us to analyze those feelings, talking with a wide range of thinkers in order to gain insight into the worst of what humans do, and challenging us to imagine a world in which violence is no longer a given. Their book is full of surprising insights and intelligent compassion."--Sarah Leonard, co-editor of The Future We Want: Radical Ideas for the New Century "In Violence, Brad Evans and Natasha Lennard have created, alongside their interview subjects, a kaleidoscopic exploration of the concept of violence, in terrains expected and not, in prose taut and unexpectedly gorgeous. Their philosophical rigor provides the reader with an intellectual arsenal against the violence of the current moment."--Molly Crabapple, author of Drawing Blood "We would be wise to read this collection with a similar eye toward service, and in so doing, open ourselves up to the rare mercy of no longer having to stand on our own."--Alana Massey, author of All The Lives I Want "The range of interviews with leading academics, to filmmakers and artists, is impressive, at once immediate and relevant, but also profoundly philosophical. More essentially, though, the conversations underline the need and suggest ways to resist and organize in a visionary way, in the extraordinary times we live in."--Razia Iqbal, BBC News "Notable contemporary thinkers and creators give their individual perspectives in this compelling look at violence. . . . A provocative volume that challenges humanity to correct its runaway course toward an increasingly violent future by learning from its violent past."--Kirkus Reviews "The purpose of the work is to challenge humanity to create more meaningful solutions when it comes to these kinds of violence--or at least to name violence without inadvertently inciting even more anger. . . . passion roars through every chapter . . . This book delivers on what it promises, which is an achievement. "--Alison Gately, The Los Angeles Review of Books "If you wish to read the intellectualization of violence, Violence is a phenomenal anthology. . . . Brad Evans and Natasha Lennard, the interviewers and the 'authors' of the anthology, have done a remarkable job in bringing together perceptive and intelligent contributors from various fields to scout the reaches of violence. Their piercing questions brought out brilliant responses from the interviewees."--L. Ali Khan, New York Journal of Books "Violence: Humans in Dark Times is an intriguing beginning to a much-needed sustained intellectual and aesthetic response to the horrors of modern times."—Zoe Vorsino

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294

Publisher

City Lights Books

Published Date

ISBN 10

0872867803

ISBN 13

9780872867802

Everything in Its Right Place

Analyzing Radiohead

By: Brad Osborn

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Everything in Its Right Place

Analyzing Radiohead

By: Brad Osborn

Everything in its Right Place identifies the secret to Radiohead's immense commercial and critical success in the band's ability to navigate a sweet spot between expectation and surprise. The author uses tools from musical perception, semiotics, and music theory to demonstrate this reconciliation of extremes, and analyzes musical meaning with lyrics, biographical details, and intertextual relationships.

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249

Publisher

Oxford University Press

Published Date

ISBN 10

0190629231

ISBN 13

9780190629236

Science and Development of Muscle Hypertrophy

By: Schoenfeld, Brad

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Science and Development of Muscle Hypertrophy

By: Schoenfeld, Brad

Written by Brad Schoenfeld, PhD, a leading authority on muscle hypertrophy, Science and Development of Muscle Hypertrophy provides strength and conditioning professionals, researchers, and instructors with a definitive resource for information regarding muscle hypertrophy.

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224

Publisher

Human Kinetics

Published Date

ISBN 10

149251960X

ISBN 13

9781492519607

Essentials of Internal Medicine 3e

By: Brad Frankum

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Essentials of Internal Medicine 3e

By: Brad Frankum

Building on established diagnostic techniques, Essentials of Internal Medicine 3e presents a modern approach to internal medicine, equipping the reader with the skills to become an effective internist. This text presents practical approaches to diagnosis and up to date strategies for implementing evidence-based treatments for prevalent conditions. Learn how to: - Identify what is clinically important - Understand and investigate disease - Create an effective strategy for treatment - Utilize technological diagnostic tools now available - Color illustrations to enhance recognition and learning - Clinical pearls - Memory jog lists and tables - Multiple choice questions with answers and explanationsContent has been organized around themes of: - Holistic approach to patient treatment - The importance of diagnosis - The physician's role in public health - The physician as scholar

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835

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0729580814

ISBN 13

9780729580816

Escape from Fred

By: Brad Whittington

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Escape from Fred

By: Brad Whittington

Third in the Series about Fred, in this one Mark leaves Fred, setting out on a pilgimage with no goal, unsure if the road will offer enlightenment or oblivion.

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134

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B&H Publishing Group

Published Date

ISBN 10

0805431594

ISBN 13

9780805431599

Real Aliens, Space Beings, and Creatures from Other Worlds

By: Brad Steiger,Sherry Hansen Steiger

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Real Aliens, Space Beings, and Creatures from Other Worlds

By: Brad Steiger,Sherry Hansen Steiger

Shocking true stories of those who walk among us . . . With the Kepler satellite observatory detecting new planets at an unprecedented rate and the powerful computers at NASA’s Ames Research Center seeking signs of distant life, will a breakthrough discovery happen shortly—or has there already been a secret encounter with alien beings? Who might be coming next? And who walks among us today? Visits from otherworldly creatures, aliens living among us, abductions of humans to alien spacecraft, and accounts of interstellar cooperation since the UFO crash in Roswell are thoroughly investigated in Real Aliens, Space Beings, and Creatures from Other Worlds. Paranormal researcher extraordinaire Brad Steiger, an author of thousands of books and articles on the mysterious and unknown, looks into a wide host of otherworldly encounters from alleged eyewitness accounts of extraterrestrial beings working side by side with human scientists to the uncomfortable accusations of alien abductions. Disquieting testimonials, enlightening news articles, informative historical accounts and documents, this book chronicles more than 300 examples of alien encounters, conspiracy theories, and the influence of extraterrestrials on human events throughout history. This discussion of the theories and mysteries surrounding aliens is packed with thought-provoking stories and shocking revelations of alien involvement in the lives of Earthlings, such as ... Three Russian scientists who were monitoring the Apollo Moon Landing on July 20, 1969 claim that astronauts Armstrong and Aldrin were being closely observed by UFOs; Thousands of women all over the world claim to have been abducted for the purpose of bearing Hybrid Children; A family in Colorado repeatedly visited by aliens—with physical evidence and photographs to prove their story. From cattle and human mutilations to missing time experienced by UFO experiences, and from secret underground and even underwater alien facilities to government-alien conspiracies, each astonishing report is detailed with thorough research and recounted with a storyteller’s crafted voice. Real Aliens, Space Beings, and Creatures from Other Worlds will leave the reader wondering who has visited us; who's coming to visit next; and who walks among us.

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385

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Visible Ink Press

Published Date

ISBN 10

1578593646

ISBN 13

9781578593644

Introduction to Information Systems

By: R. Kelly Rainer (Jr.),Brad Prince,Cristóbal Sánchez-Rodríguez,Sepideh Ebrahimi,Ingrid Splettstoesser

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Introduction to Information Systems

By: R. Kelly Rainer (Jr.),Brad Prince,Cristóbal Sánchez-Rodríguez,Sepideh Ebrahimi,Ingrid Splettstoesser

As digital transformation becomes increasingly central to effective corporate strategy, today's students must learn how information systems provide the foundation for modern business enterprises. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Sixth Canadian Edition shows students how they can use IS to help their current or future employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.

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Page Count

610

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394164475

ISBN 13

9781394164479

Book's by Brad Lynch

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