Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Comprehensively captures the robust history of the state of Missouri, from the pre-Columbian period to the present Combining a chronological overview with topical development, this book by a team of esteemed historians presents the rich and varied history of Missouri, a state that has played a pivotal role in the history of the nation. In a clear, engaging style that all students of Missouri history are certain to enjoy, the authors of Missouri: The Heart of the Nation explore such topics as Missouri’s indigenous population, French and Spanish colonialism, territorial growth, statehood, slavery, the Civil War and Reconstruction, railroads, modernization, two world wars, constitutional change, Civil Rights, political realignments, and the difficult choices that Missourians face in the 21st century. Featuring chapter revisions as well as new maps, photographs, reading lists, a preface, and index, this latest edition of this beloved survey textbook will continue to engage all those celebrating Missouri’s bicentennial. A companion website features a student study guide. Published to commemorate the bicentennial of Missouri statehood in 2021 Features fully updated chapters that bring the historical narrative up to the present Presents numerous images and maps that enrich the coverage of key events Provides suggestions for further reading Missouri: The Heart of the Nation is an excellent book for colleges and universities offering survey courses on state history or state government. It also will appeal to all lovers of American history and to those who call Missouri home.
In a work that will be of interest to students and scholars of American Literature, Romanticism, Transcendentalism, the History of Ideas,and Religious Studies, Brad Bannon examines Samuel Taylor Coleridge’s engagement with the philosophical theology of Jonathan Edwards. A closer look at Coleridge’s response to Edwards clarifies the important influence that both thinkers had on seminal works of the nineteenth century, ranging from the antebellum period to the aftermath of the American Civil War—from Poe’s fiction and Emerson’s essays to Melville’s Billy Budd and Crane’s The Red Badge of Courage. Similarly, Coleridge’s early espousal of an abolitionist theology that had evolved from Edwards and been shaped by John Woolman and Olaudah Equiano sheds light on the way that American Romantics later worked to affirm a philosophy of supernatural self-determination. Ultimately, what Coleridge offered the American Romantics was a supernatural modification of Edwards’ theological determinism, a compromise that provided Emerson and other nineteenth-century thinkers with an acceptable extension of an essentially Calvinist theology. Indeed, a thoroughgoing skepticism with respect to salvation, as well as a faith in the absolute inscrutability of Providence, led both the Transcendentalists and the Dark Romantics to speculate freely on the possibility of supernatural self-determination while doubting that anything other than God, or nature, could harness the power of causation.
This comprehensive guide to research, sources, and theories about nonviolent action as a technique of struggle in social and political conficts discusses the methods and techniques used by groups in various encounters. Although violence and its causes have received a great deal of attention, nonviolent action has not received its due as an international phenomenon with a long history. An introduction that explains the theories and research used in the study provides a practical guide to this essential bibliography of English-language sources. The first part of the book covers case-study materials divided by region and subdivided by country. Within each country, materials are arranged chronologically and topically. The second major part examines the methods and theory of nonviolent action, principled nonviolence, and several closely related areas in social science, such as conflict analysis and social movements. The book is indexed by author and subject.
Life is louder than words can ever express because, from a biblical point of view, the world is broken by humanity’s rebellion against its creator. Humanity is fragmented: all the offspring of Adam and Eve are born loving death. That is something that the modern age has tried to ignore and the postmodern age longs to embrace. More to the point, it is something that the church has tried to forget. However, we do so at our own peril. This work is a snapshot of the development of fragmentation in the Western world. It is also a map toward wholeness. We cannot move forward if we do not know where we are or where we are going. This searching for heart in a heartless world is an attempt to locate where we are on the map of history by examining the past through the corrective lenses of living faith so that we may be able to teach our children to have hope in hopeless times.
A Civil War historian explores one of the conflict’s most dramatic and significant yet overlooked battles. In the 1840s, engineers blasted through 175 feet of earth and bedrock at Allatoona Pass, Georgia, to allow passage of the Western & Atlantic Railroad. Little more than twenty years later, both the Union and Confederate armies fortified the hills and ridges surrounding the gorge to deny the other passage during the Civil War. In October 1864, the two sides met in a fierce struggle to control the iron lifeline between the North and the recently captured city of Atlanta. Though small compared to other battles of the war, this division-sized fight produced casualty rates on par with or surpassing some of the most famous clashes. In this expertly researched volume, Brad Butkovich explores the controversy, innovative weapons and unwavering bravery that make the Battle of Allatoona Pass one of the war's most unique and savage battles.
Brad Pasanek's unusual work is the written report of a massive digital humanities project that involved searching 18th-century texts for the many ways writers use metaphors to characterize the mind. The book takes a selection of broad metaphorical categories that the author discovered in his digital research - including animals, coinage, metal, rooms, and writing - and examines particular examples within each category. Pasanek also frames the "dictionary" elements of the project with a more theoretical discussion of what he calls "desultory reading," a form of "unsystematic perusal" of writing exemplified in the way we approach dictionaries. Pasanek not only argues that 18th-century thinkers largely employed desultory reading, but also that his work on this very project is itself an instance of this approach. The project succeeds twofold: in treating 18th-century writing as its topic and in exemplifying its approach. Pasanek maintains an accompanying website (https://metaphorized.com) that collects the results of his digital searches.
Jesus said, “The truth shall set you free,” which, by implication, must mean, “The false will imprison you.” From personal experiences in his ministry through comedy, Brad Stine has chosen eleven concepts to consider as a Christian, like: • All “true” Christians will be offended by the same things and • Sinners are worse people than I am. Are they really true, or do we just believe them to be credible—even though there’s no biblical support for them? More importantly, how does the belief in their veracity affect non-believers if we’re wrong? Brad has carefully considered these ideas, as well as lived many of them. Some of you reading this may disagree with some of his conclusions, but if this book causes you to reevaluate what your faith means to you and in what shape it can come to you, then it has done its job. Christians are different from each other in our theology, denominations, and social interactions, and you know what? That’s AS IT SHOULD BE! Christians who have taken the “If you don’t all behave exactly like me, then you’re not really a Christian” road have done the greatest disservice to furthering the Gospel! “Brad Stine is a treasure! He delivers hard-hitting truth while being insanely funny, as though George Carlin had been filled with the Holy Ghost! We need much more of his voice in our culture.” — Eric Metaxas, #1 New York Times Bestselling author of Bonhoeffer and host of the nationally-syndicated Eric Metaxas Show
Through the twin themes of the environment and development, Brad D. Jokisch introduces students to the regions of Latin American and the Caribbean through a concise, comprehensive, and cohesive overview. Designed for courses in either geography or Latin American Studies, this text covers the physical geography, environmental hazards, and a concise history of the region, along with treatment of economic issues—including China’s role—urbanization, population trends, and international migration. Regional chapters on Brazil, Mexico, Central America and the Caribbean, the Andes, and the Southern Cone ensure that students understand the distinct areas of Latin America as well as the region as a whole. Key features include: Extensive maps, figures, and tables to help students visualize the material Chapter opening learning objectives and key terms lists to help organize important concepts End-of-chapter conclusions and summary points and a glossary to aid in studying Excellent treatment of current research from geography and across the social sciences to reinforce the state of the field A key case study chapter on Amazonian deforestation and development In-depth analysis of the commodity boom, the Pink Tide, the rise of China, certification programs, and the illicit drug trade
Ever since Charles Darwin first published The Origin of Species on November 24, 1859, the subject of origins has been one of the most controversial topics around. Sadly, it also is a subject that is fraught with erroneous theories and concepts. Most students today are taught that organic evolution is not a theory, but a "fact" that all "reputable scientists" accept. Disclaimers from the evolutionary community notwithstanding, such a claim is, quite simply, wrong. We believe it is time for someone to offer what renowned news commentator Paul Harvey would call "the rest of the story." That is what The Truth About Human Origins does. It tells the rest of the story as it discusses the scientific facts about mankind's beginning. For example, it investigates the "record of the rocks" as that record relates to human evolution. It demonstrates how evolutionary theory is unable to explain things like the origin of gender and sexual reproduction, the origin of language and communication, the origin of the brain, the mind, and human consciousness, and the origin of skin colors and blood types. It also examines in an in-depth fashion the so-called "molecular evidence" of human evolution.
Sons of Saint Patrick tells the story of America's premiere Catholic see, the archdiocese of New York—from the coming of French Jesuit priests in the seventeenth century to the early years of Cardinal Timothy Dolan. It includes many intriguing facets of the history of Catholicism in New York, including: the early persecution of and legal discrimination against Catholics the waves of catholic immigrants, most notably from Ireland the Church's rise to power under New York's first archbishop, "Dagger" John Hughes the emerging awareness in the Vatican of New York's preeminence the clashes between America and Rome over the "Americanist" heresy the role New York's archbishops have played in the life of America's greatest city—and in the world The book focuses on the ten archbishops of New York and shows how they became the indispensable partners of governors and presidents, especially during the war-torn twentieth century. Also discussed are the struggles of the most recent archbishops in the face of demographic changes, financial crises, and clerical sex-abuse cases. Sons of Saint Patrick is an objective but colorful portrait of ten extraordinary men—men who were saints and sinners, politicians and pastors, and movers and shakers who as much as any other citizens have made New York one of the greatest cities in the world. All ten archbishops have been Irish, either by birth or heritage, but given New York's changing ethnic profile, Cardinal Timothy Dolan may be the last son of Saint Patrick to serve as its archbishop.
In the long history of the British Empire there are few stories as singular as that of Margery Perham. From the moment she first set foot on African soil in 1921, to her death over sixty years later, Perham was focused on the ways and means of Britain's administration of its African empire. She acquired an unrivalled expertise in all aspects of this branch of empire: its systems of governance and those who administered them; its economic impact; its geo-strategic implications and its effect on Africans, including their sense of nationalism and attitudes towards the end of empire. From the 1930s until the 1960s it is unlikely that anyone in the administrative apparatus of the British Empire, and almost assuredly anyone in the world of academia, had as nuanced an understanding of how Britain's African empire actually worked as did Margery Perham. Her road into Africa led from British Somaliland in 1921, where she went to visit her sister, the wife of a local British district commissioner. From such beginnings was spawned a career at the centre of British governance of empire. In 1928, as a Fellow of St Hugh's College, Oxford, she was awarded a travelling fellowship, which she used to study colonial administration. So long and thorough was her tour that she had to sacrifice her teaching post, but so expert did she become in the subject that, in 1935, Oxford appointed her research lecturer in the field and a few years later she was appointed the first official and only female Fellow of Nuffield College. For the next 30 years, Perham delved deeply into every aspect of British Africa. She was an adviser to the Colonial Office and became director of Oxford's Institute of Commonwealth Studies. She wrote extensively and prolifically and publicly debated the future of Africa in the press. As the era of African independence and decolonization began, she advised newly independent governments about post-colonial governance and corresponded with leading African nationalists. Appointed DCMG in 1965, Dame Margery Perham died in 1982. Her life provides a unique window into the workings of the British Empire in Africa for most of the time it was fully operational. In this new biography, the first of its kind and based primarily on Perham's extensive private papers, C. Brad Faught tells her life story in all its richness while throwing fresh light on Britain's twentieth-century imperial experience.
Why isn't the evolution of flight shown in the fossil record? Bugs, birds, bats and dinosaurs flew and are shown fully formed in the fossil record, but there are no animals with halfway wings in the fossil record leading from ground based animals to flying animals. What is desperately wrong with the Grand Canyon if evolution is true? Where are the massive signs of erosion between the sedimentary layers of the Grand Canyon if they were laid down a "million years" at a time? Why does massive erosion only show up at the top? Animals with well-developed eyes show up suddenly in the fossil record as do flying animals. It's the norm for plants and animals to show up in the fossil record with the same separations as we see in different types of living animals and plants today. The "second law of thermodynamics" is a law of science that says everything left to its own will wear out, run down. It is a fundamental law of science. So how did evolution accidentally go up? How could a DNA molecule fumble together? The cell needs DNA; DNA needs the cell ñ which came first? 'Beneficial' mutations also weaken in other areas, and don't write evolutionary advancing DNA code. Spiral galaxies (which have the shape of a star fish that is spinning quickly) throughout our universe, like our Milky Way galaxy, are supposed to be over 10 billion years old. If they were over a billion years old they would lose their spiral arm shape. The arms of our galaxy, the Milky Way, only show a maximum age of 0.3 billion years. People want to know why they're here now and where they're going to go. They want surety of truth also. Read this book and see how well evolution holds up in all the sciences. Read this book and see if life can have meaning, direction and hope ñ with surety. For those who claim to be open minded, put on your seatbelts and keep your arms inside as you ride the roller coaster of your own value systems!
Set in the American Southwest, "desert terror" films combine elements from horror, film noir and road movies to tell stories of isolation and violence. For more than half a century, these diverse and troubling films have eluded critical classification and analysis. Highlighting pioneering filmmakers and bizarre production stories, the author traces the genre's origins and development, from cult exploitation (The Hills Have Eyes, The Hitcher) to crowd-pleasing franchises (Tremors, From Dusk Till Dawn) to quirky auteurist fare (Natural Born Killers, Lost Highway) to more recent releases (Bone Tomahawk, Nocturnal Animals). Rare stills, promotional materials and a filmography are included.
Adobe's new Photoshop 6 is powerful, pixel-based image-editing software. This new book covers the basics and gets readers up and running with Photoshop 6 fast. The authors explain the theory behind the Web--such as color and graphic formats--to help the reader make the best choices. The book is also accompanied by a free Web site with downloadable code and images.
Introduction to Information Systems, 10th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students will see how global businesses use technology and information systems to increase their profitability, gain market share, develop and improve their customer relations, and manage daily operations. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.
As digital transformation becomes increasingly central to effective corporate strategy, today's students must learn how information systems provide the foundation for modern business enterprises. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Sixth Canadian Edition shows students how they can use IS to help their current or future employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.
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