This Wall Street Journal and USA Today bestseller is filled with true stories about how one small deed can make a world of difference. “Elegant and wise” (Deepak Chopra). “The most uplifting and life-affirming book in years” (Forbes). “This might be the most beautiful book I’ve ever read. It’s lifted my soul and brought me to tears in all the right ways.”—Jane Green, author of 18 New York Times bestsellers Named best inspirational book of the year by the Independent Book Publishers Association and chosen as an International Book Awards winner, HumanKind is the heartwarming, feel-good book we all need right now. These inspiring stories will open your heart and rekindle your faith in humanity. You’ll meet the mentor who changed a child’s life with a single lesson in shoe-tying and see the far-reaching ripple effects of that seemingly small deed. You’ll also meet the six-year-old who launched a global kindness movement; the band of seamstress grandmothers who patch clothes and mend hearts for homeless people; the puppy, given as a gift, that touched the lives of thousands of children; and many other heroes. There are also practical tips for making a difference with your own words and deeds, and the resource section lists organizations where you can channel your efforts to create your own ripples of kindness. HumanKind is a great gift to yourself and anyone who’s been a source of kindness in your life. It will leave you grateful for what you have, provide a refuge from the negativity that surrounds us, and remind you of what really matters. All author royalties are donated to Big Brothers Big Sisters.
This Wall Street Journal and USA Today bestseller is filled with true stories about how one small deed can make a world of difference. “Elegant and wise” (Deepak Chopra). “The most uplifting and life-affirming book in years” (Forbes). “This might be the most beautiful book I’ve ever read. It’s lifted my soul and brought me to tears in all the right ways.”—Jane Green, author of 18 New York Times bestsellers Named best inspirational book of the year by the Independent Book Publishers Association and chosen as an International Book Awards winner, HumanKind is the heartwarming, feel-good book we all need right now. These inspiring stories will open your heart and rekindle your faith in humanity. You’ll meet the mentor who changed a child’s life with a single lesson in shoe-tying and see the far-reaching ripple effects of that seemingly small deed. You’ll also meet the six-year-old who launched a global kindness movement; the band of seamstress grandmothers who patch clothes and mend hearts for homeless people; the puppy, given as a gift, that touched the lives of thousands of children; and many other heroes. There are also practical tips for making a difference with your own words and deeds, and the resource section lists organizations where you can channel your efforts to create your own ripples of kindness. HumanKind is a great gift to yourself and anyone who’s been a source of kindness in your life. It will leave you grateful for what you have, provide a refuge from the negativity that surrounds us, and remind you of what really matters. All author royalties are donated to Big Brothers Big Sisters.
Meet the Rabbis explains to the reader how rabbinic thought was relevant to Jesus and the New Testament world, and hence should be relevant to those people today who read the New Testament. In this sense, rabbinic thought is relevant to every aspect of modern life. Rabbinic literature explores the meaning of living life to its fullest, in right relationship with God and humanity. However, many Christians are not aware of rabbinic thought and literature. Indeed, most individuals in the Western world today, regardless of whether they are Christians, atheists, agnostics, secular community leaders, or some other religious and political persuasions, are more knowledgeable of Jesus' ethical teachings in the Sermon the Mount than the Ethics of the Fathers in a Jewish prayer book. The author seeks to introduce the reader to the world of Torah learning. It is within this world that the authentic cultural background of Jesus' teachings in ancient Judaism is revealed. Young uses parts of the New Testament, especially the Sermon on the Mount, as a springboard for probing rabbinic method. The book is an introduction to rabbinic thought and literature and has three main sections in its layout: Introduction to Rabbinic Thought, Introduction to Rabbinic Literature, and Meet the Rabbis, a biographical description of influential Rabbis from Talmudic sources.
Family-Centered Treatment With Struggling Young Adults is an indispensible guidebook to the unique set of problems and opportunities that families face when young adults are experiencing difficulty pulling anchor and setting sail. Renowned clinician Brad Sachs, PhD, provides both a conceptual framework for understanding the reasons behind the increasing number of young adults who are unable to achieve psychological and financial self-reliance and a treatment framework that will enable practitioners to help these young adults and their families to get unstuck and experience age/stage-appropriate growth and development. In Family-Centered Treatment With Struggling Young Adults, clinicians will gain an in-depth understanding of the complex psychological challenges that parents and young adults face as the latter forges a path towards success and self-reliance. Moreoever, they'll come away from the book having learned an innovative approach to sponsoring family engagement ant the launching stage—one that reduces tension, resolves conflicts, and promotes evolution and differentiation on both generations’ parts.
Written by Nicholas J Talley, Simon O’Connor and Brad Frankum, this engaging and instructive text provides practical pathways to diagnosis and up-to-date strategies for implementing evidence-based treatments for prevalent conditions. Learn how to: identify what is clinically important understand and investigate disease create an effective strategy for treatment use technological diagnostic tools. This new edition of Essentials of Internal Medicine 4e describes established and trusted diagnostic techniques to equip students and trainees with the skills to succeed in their profession. The visually dynamic text offers a framework of knowledge covering core facts and addressing difficult-to-master topics such as: holistic approach to patient treatment the importance of diagnosis the physician's role in public health the physician as scholar. Contributions from expert clinicians leading the advancement of medicine globally Need-to-know ‘clinical pearls’ throughout each chapter Memory jog lists and tables Multiple choice questions with end-of-chapter answers and extensive explanations Enhanced eBook version included with purchase
This may be the most practical and user-friendly guide to treating religious persons ever published. Mental health professionals from all backgrounds will benefit from the author's detailed yet manual-focused apprch to help overcome emotional distress.&
Raising a child struggling with mental health issues, addiction, depression, suicidal thoughts, eating disorders or even just teen angst can be frightening and confusing. When all you've done is not enough, when your child seems lost and you feel inept and impotent, Dr Reedy can help you take the necessary steps to find your child, not with cursory cures or snappy solutions, but rather by effecting positive change in your own behaviour.
In an engaging narrative, The Jews of Long Island tells the story of how Jewish communities were established and developed east of New York City, from Great Neck to Greenport and Cedarhurst to Sag Harbor. Including peddlers, farmers, and factory workers struggling to make a living, as well as successful merchants and even wealthy industrialists like the Guggenheims, Brad Kolodny spent six years researching how, when, and why Jewish families settled and thrived there. Archival material, including census records, newspaper accounts, never-before-published photos, and personal family histories illuminate Jewish life and experiences during these formative years. With over 4,400 names of people who lived in Nassau and Suffolk counties prior to the end of World War I, The Jews of Long Island is a fascinating history of those who laid the foundation for what has become the fourth largest Jewish community in the United States today.
Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!
Building on established diagnostic techniques, Essentials of Internal Medicine 3e presents a modern approach to internal medicine, equipping the reader with the skills to become an effective internist. This text presents practical approaches to diagnosis and up to date strategies for implementing evidence-based treatments for prevalent conditions. Learn how to: - Identify what is clinically important - Understand and investigate disease - Create an effective strategy for treatment - Utilize technological diagnostic tools now available - Color illustrations to enhance recognition and learning - Clinical pearls - Memory jog lists and tables - Multiple choice questions with answers and explanationsContent has been organized around themes of: - Holistic approach to patient treatment - The importance of diagnosis - The physician's role in public health - The physician as scholar
Prohibition consumed Seattle, igniting a war that lasted nearly twenty years and played out in the streets, waterways, and even town hall. Roy Olmstead, formerly a Seattle police officer, became the King of the Seattle Bootleggers, and Johnny Schnarr, running liquor down from Canada, revolutionized the speedboat industry. Frank Gatt, a south Seattle restaurateur, started the state’s biggest moonshining operation. Skirting around the law, the Coast Guard and the zealous assistant director of the Seattle Prohibition Bureau, William Whitney, was no simple feat, but many rose to the challenge. Author Brad Holden tells the spectacular story of Seattle in the time of Prohibition. “When you live in Seattle long enough, at a certain point you need to sit down and read a history that ties together the half-heard stories about vice dens and crooked cops you’ve pieced together from locals at the bar. Brad Holden’s “Seattle Prohibition,” a slim but dense account of Seattle shortly before, during and after Prohibition, is an excellent place to start. This is a riveting drama of plainly told facts.” —The Stranger “In a rapidly evolving city with little sense of its past, Brad Holden is Seattle’s new, essential cultural historian. His book builds a better understanding of how we arrived at the present and does it with color, wit and artful storytelling.” —Thomas Kohnstamm, author of Lake City “Elements of this story may be familiar to those who know some regional history, but there are some fascinating tidbits, such as how the booze trade contributed to the city’s first radio station.” —The Tacoma News Tribune
This comprehensive textbook for undergraduate-level anatomy and physiology courses in communication sciences and disorders programs is neither oversimplified nor excessively detailed. The book is written with clinical endpoints in mind, and only those topics that are ultimately important to understanding, evaluating, and managing clients with speech, hearing, and swallowing disorders are covered. Drawing on material from the best-selling Preclinical Speech Science: Anatomy, Physiology, Acoustics, and Perception, Third Edition textbook (Hixon, Weismer, & Hoit, 2020), the authors have provided chapters that cover basic concepts in anatomy and physiology, each of the speech subsystems (respiratory, laryngeal, velopharyngeal-nasal, and pharyngeal oral), the auditory system, swallowing physiology, and neural structures and mechanisms that support speech/language, hearing, and swallowing. The text was carefully crafted to meet the needs of entry-level university students and the figures were designed to feature the key elements of the concepts discussed in the text. New to the Second Edition: * New author, Brad Story, PhD, who brings fresh ideas and perspectives to the book * New introductory chapter that covers several basic concepts of anatomy and physiology * More than 25 videos that demonstrate key concepts in the text, most of which were created specifically for this book * Clinical Notes sections that highlight the relevance of anatomy and physiology to the clinical practices of speech-language pathology and audiology * Nearly 100 new or updated illustrations * Extensively revised text to enhance clarity and provide support for beginning students * Updated material based on recent literature Key Features: * Numerous beautiful, full-color illustrations * Complex information presented clearly and concisely, in an easy-to-understand manner * Clinical applications to basic anatomy and physiology are woven throughout the book Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Bucknell's study investigates how music, as a discrete artistic mode of expression and a recurring theme in the work of these four writers, reveals the intricate and varied nature of the modernist project."--Jacket.
Fully one-third of Jesus' words in the Synoptic Gospels occur in parables. It could be said that knowing the parables is essential for understanding the person of Christ. In this work, Brad Young displays his unique perspective as a scholar steeped in both Jewish and Christian studies. While parables have timeless messages, reinterpretations in new contexts throughout the centuries have distorted the original meanings and undermined the essence of what Jesus intended for his initial listeners. Young examines the parables that best illustrate the parallels between the rabbinic and Gospel parables. He challenges readers to remember that first-century Judaism was not merely the backdrop for Jesus' teachings but the very stage from which Jesus delivered the message of the kingdom. Jesus' ethics and theology can be properly understood only in the light of first-century Jewish teachings. Young focuses on the historical development and theological significance of parables in both traditions and examines five theological subjects that are dealt with in parables: prayer, grace, reconciliation, calling, and sovereignty.
This accessible guide comprehensively addresses why psychotherapy of diverse forms often falters and provides effective strategies to succeed. Psychotherapy on occasion does not progress as both the client and therapist would like it to, and affecting deep-lasting change can be difficult and elusive. By addressing the spectrum of reasons for this occurrence inclusive of client, therapist, and interactive influences, barriers to psychotherapy progress can be managed, optimizing outcomes for the wellbeing of clients and success of psychotherapists. Given that the client, therapist, and interaction between both parties is integral to psychotherapy, coverage is provided in three sections: client influences, therapist influences, and interactive influences. Within each chapter, relevant literature is reviewed, key sources of the barrier to psychotherapy presented, and strategies for addressing the problem provided, with several case examples and vignettes. This book is essential for psychotherapists of all backgrounds, including students of psychotherapy.
Spellberg's book is a powerful and compelling journey into the antibiotic resistance problem . . . [written] in a personal, compelling, and easy-to-understand manner. It's a must read.--Michael Osterholm, M.D., author of "Living Terrors.
Paul the Jewish Theologian reveals Saul of Tarsus as a man who, though rejected in the synagogue, never truly left Judaism. Author Young disagrees with long held notions that Hellenism was the context which most influenced Paul's communication of the Gospel. This skewed notion has led to widely divergent interpretations of Paul's writings. Only in rightly aligning Paul as rooted in his Jewishness and training as a Pharisee can he be correctly interpreted. Young asserts that Paul's view of the Torah was always positive, and he separates Jesus' mission among the Jews from Paul's call to the Gentiles.
The scenario is all too common: Girl meets guy (or Guy meets girl). Guy is smart, charming, and maybe even endearing. Girl falls in love. As the relationship progresses Guy's serious personality problems begin to surface. She gets longer and more vivid glimpses of habits and tendencies she didn't notice at first. With about 15% of the adult population suffering from one or more personality disorders -- that's over 16 million potential relationship partners, says the National Institutes of Health -- finding the right partner and maintaining a healthy love relationship is harder work than we thought! Crazy Love sheds light on the odd but surprisingly common disorders of personality so that readers can become better informed and more careful when entering or continuing a relationship. Johnson and Murray tell us why so many of us are attracted to personality disordered partners, and--most important--they offer strategies for detecting and avoiding such potential disasters. They also recognize the needs of readers who are already in committed relationships with personality-impaired partners, and offer hope in the form of healthy survival strategies and tips for making the relationship more livable.
The niche bestseller "Surviving Prostate Cancer Without Surgery" begins with the shooting of a urologist and includes a World War II Battle. The book exposes the big lie about radical prostate surgery, is filled with cartoons and simple diagrams, and is written for the average layperson in easy-to-understand style.The author, Bradley Hennenfent, M.D., has known many men who suffered from prostate cancer and his book includes many uplifting stories about less harmful treatments than surgery. Dr. Hennenfent also explains the problem of lies, damn lies, and prostate cancer statistics. The adverse effects of surgery: impotence, sexual dysfunction, incontinence, and urethral strictures are explained in realistic fashion.Urologist W. Reid Pitts, Jr., M.D., FACS, wrote an outstanding letter-to-the-editor of the "Journal of Urology" lambasting the radical prostatectomy. When interviewed for "Surviving Prostate Cancer Without Surgery," Dr. Pitts said: "Although I did the first ever nerve sparing radical prostatectomy at New York-Cornell Hospital, I've abandoned the radical prostatectomy for my prostate cancer patients. There is always a better treatment option.""Two randomized, controlled studies suggest that about 90% of all prostate cancer surgery done to date has failed to extend the life of the patient," says Dr. Bradley Hennenfent M.D., the book's author, who adds, "This will be news to most men.""Surgery should not be advertised as a cure-all for prostate cancer," says Dr. Hennenfent, "although surgery does increase the lifespan of about 10% of highly selected patients, and improvements in surgery are constantly being developed.""My book details the harm done by surgery, while explaining the pros and cons of watchful waiting, active surveillance, noninvasive therapy, radiation seed implants, three-dimensional radiation therapy, herbal medications, cryosurgery, and hormone blockade.
When Holy Scripture is read aloud in the liturgy, the church confesses with joy and thanksgiving that it has heard the word of the Lord. What does it mean to make that confession? And why does it occasion praise? The doctrine of Scripture is a theological investigation into those and related questions, and this book is an exploration of that doctrine. It argues backward from the church's liturgical practice, presupposing the truth of the Christian confession: namely, that the canon does in fact mediate the living word of the risen Christ to and for his people. What must be true of the sacred texts of Old and New Testament alike for such confession, and the practices of worship in which they are embedded, to be warranted? By way of an answer, the book examines six aspects of the doctrine of Scripture: its source, nature, attributes, ends, interpretation, and authority. The result is a catholic and ecumenical presentation of the historic understanding of the Bible common to the people of God across the centuries, an understanding rooted in the church's sacred tradition, in service to the gospel, and redounding to the glory of the triune God.
Guides you through the steps necessary to conduct a proper and thorough legal investigationdescribes and advises you on the methods and skills involved.
This comprehensive guide to research, sources, and theories about nonviolent action as a technique of struggle in social and political conficts discusses the methods and techniques used by groups in various encounters. Although violence and its causes have received a great deal of attention, nonviolent action has not received its due as an international phenomenon with a long history. An introduction that explains the theories and research used in the study provides a practical guide to this essential bibliography of English-language sources. The first part of the book covers case-study materials divided by region and subdivided by country. Within each country, materials are arranged chronologically and topically. The second major part examines the methods and theory of nonviolent action, principled nonviolence, and several closely related areas in social science, such as conflict analysis and social movements. The book is indexed by author and subject.
Everlasting hell and divine judgment, a lake of fire and brimstone--these mainstays of evangelical tradition have come under fire once again in recent decades. Would the God of love revealed by Jesus really consign the vast majority of humankind to a destiny of eternal, conscious torment? Is divine mercy bound by the demands of justice? How can anyone presume to know who is saved from the flames and who is not? Reacting to presumptions in like manner, others write off the fiery images of final judgment altogether. If there is a God who loves us, then surely all are welcome into the heavenly kingdom, regardless of their beliefs or behaviors in this life. Yet, given the sheer volume of threat rhetoric in the Scriptures and the wickedness manifest in human history, the pop-universalism of our day sounds more like denial than hope. Mercy triumphs over judgment; it does not skirt it. Her Gates Will Never Be Shut endeavors to reconsider what the Bible and the Church have actually said about hell and hope, noting a breadth of real possibilities that undermines every presumption. The polyphony of perspectives on hell and hope offered by the prophets, apostles, and Jesus humble our obsessive need to harmonize every text into a neat theological system. But they open the door to the eternal hope found in Revelation 21-22: the City whose gates will never be shut; where the Spirit and Bride perpetually invite the thirsty who are outside the city to "Come, drink of the waters of life.
Recent years have been among the most challenging in NFL history, culminating in the 2020-21 coronavirus and social justice issues. Yet a complete understanding of where the NFL is today begins with a five-year period that was the most transformative for the league. From 1957 to 1962, the NFL saw: the advent of unionization, with a landmark Supreme Court decision; the legendary 1958 title game, the first to go into sudden death overtime; a challenge from the American Football League that would have important consequences for decades; the introduction of computerization and statistical analysis; the first steps towards globalization; and the hiring of legends Vince Lombardi and Tom Landry, who both contributed to the league's growing mythology. This book describes in detail the key events that helped shape the modern NFL, and why this period was so momentous to the league and its fans.
Understanding the true nature of mental illness is essential for interpreting disparate research results, establishing accurate diagnostic profiles, setting robust research agendas, and optimizing therapeutic interventions. Psychopathology currently lacks a unifying framework. Mental Illness Defined: Continuums, Regulation, and Defense provides such a framework by filling the knowledge gap. Continuums, as opposed to numerous discrete entities, characterize mental illness. Impaired regulation fosters extreme expressions of mental illness continuums, an occurrence that can be compensated for by "cognitive regulatory control therapies." Defenses tend to moderate behavior, although excessive levels foster dysfunction, as with personality disorders. The model presented aligns with neuroscience and other relevant data, thereby placing psychopathology on a more scientific foundation to advance the aims of both researchers and treatment providers.
The second edition of this highly practical and easily understood handbook provides counselors and students with the means to quickly apply the 2014 ACA Code of Ethics to practice and to professional roles and activities. It contains on-point recommendations for each standard of the Code, a decision-making model, and a listing of ethics resources. Part I presents each section of the Code, along with a brief commentary that emphasizes its most essential elements, common ethical dilemmas and problems relevant to that section, and specific strategies for risk prevention and positive practice. Part II contains ethical guidance sections focused on areas that counselors often encounter in their work, including culture and diversity, confidentiality and exceptions to confidentiality, counseling suicidal clients, multiple relationships in counseling, competence, supervision, managed care, termination and abandonment, and how to respond to an ethics complaint or malpractice suit. New to this edition is a section titled “Integrating Technology into Counseling Practice.” *Requests for digital versions from ACA can be found on www.wiley.com. *To request print copies, please visit the ACA website. *Reproduction requests for material from books published by ACA should be directed to publications@counseling.org
Named a 2013 Doody's Core Title! "Bushfield and DeFord offer us an excellent, informed and sensitive work that speaks both of the erosion of family systems due to addiction and the complications that arise when these victimized families face end-of-life care." --Illness, Crisis and Loss With a growing elderly population comes an increased need to recognize the medical and psychological needs of older adults suffering from addiction, particularly towards the end of life. This guide describes the challenges such persons and families present to those providing end-of-life care, and shows caregivers how to best negotiate these issues with clients and their families. The authors place special emphasis on the role of the family, presenting a cohesive family systems approach to end-of-life care. The book demonstrates how hospice teams can work collaboratively with the client and family to help alleviate some of the emotional stress and pain of addiction. The authors also present practical guidelines for recognizing and diagnosing addiction, determining appropriate interventions, and outlining special concerns for addicted people in end-of-life care. Key features: Identifies the known markers of substance abuse and appropriate interventions Provides guidance on how to address the physiological, psychological, and spiritual effects of addiction Details what every hospice team needs to know about family systems theory Discusses the emotional process of addicted clients, and what hospice teams, caregivers, and family members can do to help
The Good Enough Therapist is a guidebook—not an instruction manual—written for beginning, intermediate, and experienced clinicians. It encourages readers to explore, accept, and embrace their flaws and failings in a way that promotes effective treatment as well as personal growth. It focuses both on craft and process—craft related to the tools, the strategies, and the tactics of treatment, and process related to the session-by-session struggle to implement these tools in ways that speak to and illuminate the experience of living and struggling as a human being. It does not endeavor to transmit a method, but a sensibility, a way of being with patients that results in a deeper recognition of the therapist’s, and the patient’s, vulnerability, resilience, imagination, and integrity.
Identify and effectively manage oral diseases with Oral and Maxillofacial Pathology! Comprehensive, stateof-the-art coverage includes a description of each individual lesion or pathologic condition, including a discussion of its clinical and/or radiographic presentation, histopathologic features, and its treatment and prognosis.• Over 1,400 radiographs and full-color clinical photos — that's more than any other reference — facilitate the identification and classification of lesions and disease states• Logical organization by body system or disease process makes it easy to look up specific conditions.• NEW cutting-edge content includes conditions and tumors such as localized juvenile spongiotic gingival hyperplasia, oral lesions associated with cosmetic fillers, HPV-related oropharyngeal carcinoma, IgG4-related disease, and mammary analogue secretory carcinoma• Coverage of oral pathology research topics includes current information on forensic dentistry, methamphetamine, and gene mutations• A comprehensive appendix organizes diseases according to their clinical features, helping you find and formulate differential diagnoses
- NEW! An ebook version is included with print purchase. The ebook allows you to access all the text, figures, and references, with the ability to search, customize content, make notes and highlights, and have content read aloud. Plus, it includes prescriptions for oral diseases, differential diagnosis of clinical cases, and practice questions. - Updated content on the latest breakthroughs in oral squamous cell carcinoma treatment, HPV, and molecular pathology addresses some of today's leading topics in oral pathology research.
Introducing an essential new practical atlas for dental students and clinicians alike! The Color Atlas of Oral and Maxillofacial Diseases provides comprehensive, practical information on the most common oral and maxillofacial diseases and disorders. This new text uses a quick-access atlas format to help you easily look up clinical signs, diagnosis, and treatments. Nearly 750 high-quality images accompanied by brief narratives demonstrate exactly what clinical signs to look for – making an intervention as timely as possible. Written by four of the top dental authorities in the world, this concise resource is sure to become a clinical favorite. - NEW! Quick-access atlas format makes it easy to look up clinical signs, diagnosis, and treatment of oral and maxillofacial diseases - NEW! Nearly 750 high-quality radiographs and color clinical photos facilitate the identification of lesions and diseases. - NEW! Comprehensive, focused coverage highlight diseases that may affect the oral and maxillofacial regions. - NEW! Full-color design and illustrations. - NEW! Logical organization reflects the sequence in which content is generally presented to predoctoral students. - NEW! Expert Consult TM eBook version included with purchase allows you to search all of the text, figures, and references from the book on a variety of devices
Written by Brad Schoenfeld, PhD, a leading authority on muscle hypertrophy, Science and Development of Muscle Hypertrophy provides strength and conditioning professionals, researchers, and instructors with a definitive resource for information regarding muscle hypertrophy.
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources
The definitive biography of Frank O’Hara, one of the greatest American poets of the twentieth century, the magnetic literary figure at the center of New York’s cultural life during the 1950s and 1960s. City Poet captures the excitement and promise of mid-twentieth-century New York in the years when it became the epicenter of the art world, and illuminates the poet and artist at its heart. Brad Gooch traces Frank O’Hara’s life from his parochial Catholic childhood to World War II, through his years at Harvard and New York. He brilliantly portrays O’Hara in in his element, surrounded by a circle of writers and artists who would transform America’s cultural landscape: Willem de Kooning, Franz Kline, Helen Frankenthaler, Jackson Pollock, Gregory Corso, Jack Kerouac, Allen Ginsberg, LeRoi Jones, and John Ashbery. Gooch brings into focus the artistry and influence of a life “of guts and wit and style and passion” (Luc Sante) that was tragically abbreviated in 1966 when O’Hara, just forty and at the height of his creativity, was hit and killed by a jeep on the beach at Fire Island—a death that marked the end of an exceptional career and a remarkable era. City Poet is illustrated with 55 black and white photographs.
Written by Brad Schoenfeld, PhD, a leading authority on muscle hypertrophy, Science and Development of Muscle Hypertrophy, Second Edition, is the definitive resource for strength and conditioning professionals, researchers, and instructors seeking information on muscle hypertrophy.
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