Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
Whatever you dream, begin it, for boldness has genius, power and magic in it." -Goethe What qualities brought America to its dominance of world industry? How will American technology fare in the new global marketplace? What upbringing, education, and personal traits are required to produce leaders who can succeed in this new world? Scan the bookstore shelves and you'll see dozens of attempts by authors to capture the essence of leadership and entrepreneurial success. In The Power of Boldness, the answers come from original sources: ten of the country's most successful business leaders, who share their experiences and insights in individual essays that are remarkable for their directness and personal detail. Six of the writers are inventors who created the enterprises to commercialize their ideasâ€"four assumed management of their fathers' companies and moved into new industrial and geographic markets. Born between 1897 and 1962, these outstanding figures collectively chronicle America's industrial rise since World War IIâ€"and share their perspectives on what lies ahead in the age of technology. In engaging and often humorous terms, these men describe how they managed to make the most of the economic and social ups and downs of the past decadesâ€"how boldness, clear thinking, and a willingness to learn saw them through the bad times and paved the way to their success. No other book gathers so distinguished a group of business figures: Stephen D. Bechtel, Jr., of Bechtel Group describes the rise, decline, and rise again of the world's largest heavy construction company. William M. Haney, III, of Molten Metal Technologyâ€"a strong believer in Goethe's maximâ€"overviews the opportunities in ecotechnology. Edward C. Johnson 3d, of Fidelity writes on the adventures of a "contrarian" in the financial arena. Gordon E. Moore of Intel explains how his firm became one of the world's largest producers of microprocessor chips and forecasts the future of the electronics industry. John F. Taplin, master inventor and founder of a number of companies, writes on the education of an inventor/entrepreneur. Thomas D. Cabot of Cabot Corporation, Robert Galvin of Motorola, George N. Hatsopoulos of Thermo Electron Corporation, and Ralph Landau of Halcon International, round out this group of master builders of America's industrial power. In an introduction and summing-up, Alfred Chandler, Jr., Pulitzer Prize-winning business historian, explores some of the themes that emerge from the personal essays. Capturing the spirit of innovation as well as the practicalities of business decision making, The Power of Boldness will be required reading for business executives, students of business, and anyone interested in the individual success stories behind America's technological leadership.
This elegant birthday book makes a wonderful keepsake. It provides ample space to make a permanent record of special birthdays while providing on each page the birthdays and anniversaries of famous figures and events in Ireland. The book is rich with the works of Irish photographers and artists whose evocative works are seen at their best advantage. Each month opens and closes with some of the most beautiful Irish poetry ever written.
The Craftsman's Guide provides practical, illustrated advice on how to inexpensively repair, renovate, recover, or care for any treasured possessions suffering from the ravages of time. Loaded with two and four color illustrations and diagrams. Step-by-step instructions.
From the wharves of Gloucester to the sugar maple groves of New Hampshire, from the orchards of Vermont to the bustle of downtown Boston, these three volumes of collected articles--reproduced with illustrations from the original turn-of-the-century magazines in which they first appeared--bring the past magic of New England and its beloved coast to life.
REVISED AND UPDAT ED WITH NEW RESEARCH INTO EQ AND PERSONAL AND CAREER SUCCESS What is the formula for success at your job? As a spouse? A parent? A Little League baseball coach or behind the bench of a minor hockey team? What does it take to get ahead? To separate yourself from the competition? To lead a less stressful and happier existence? To be fulfilled in personal and professional pursuits? What is the most important dynamic of your makeup? Is it your A) intelligence quotient? or B) emotional quotient? If you picked "A", you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But your IQ is fixed and unchangeable. The real key to personal and professional growth is your emotional intelligence quotient, which you can nurture and develop by learning more about EQ from the international bestseller The EQ Edge. Authors Steven J. Stein and Howard E. Book show you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationships, boost your confidence and optimism, and respond to challenges with enthusiasm-all of which are essential ingredients of success. The EQ Edge offers fascinating-and sometimes surprising-insights into what it takes to be a top law-enforcement officer, lawyer, school principal, student, doctor, dentist or CEO. You will learn what the top EQ factors are across many different kinds of jobs, from business managers and customer service representatives to HR professionals and public servants. The EQ Edge will help you determine which personnel are the right fit for job opportunities and who among your staff are the most promising leaders and drivers of your business. And because all of us have other roles-parent, spouse, caregiver to aging parents, neighbor, friend-The EQ Edge also describes how everyone can be more successful in these relationships. "Finally, a practical and usable guide to what emotional intelligence is all about. This book peels the onion on what EQ really is and teaches the reader to assess their own EQ and how to increase it. This is the holy grail for career success."—Michael Feiner, Professor, Columbia Graduate School of Business and author of The Feiner Points of Leadership
Create a lasting memento of those precious puppy moments! A puppy quickly squirms his wobbly way into your heart. You can't watch a puppy discovering his world, bounding across the yard, or sleeping oh so innocently without smiling. The ultimate keepsake for every puppy owner, Our Puppy's Baby Book preserves those precious puppy moments. This updated edition of the 1961 Howell classic records your new one's first year--with lots of space for snapshots of your new best friend. Accompanied by Robert Pilgrim's timeless, enchanting illustrations, this one-of-a- kind tribute is essential for new puppy parents.
This beautifully designed set offers a simple approach to meditation, as well as an enjoyable way to learn about one of the world's great masters. Based on Gautama Buddha'sDhammapadaorWay of Truth, the kit includes not only 36 illustrated cards inscribed with the Buddha's wisdom, but also an illuminating guidebook; together, they'll help create spiritual harmony in your life. The guide provides an introduction to the Buddha: his birth, search, enlightenment, Four Noble Truths and the Eightfold Path, and much more. It also features information to help you interpret the cards, along with in-depth, individual readings of their text. As you go through the cards, you'll begin to reflect on the questions all meditators askabout awareness, distractions, serenityand find encouragement when you feel disheartened.
The Student EQ Edge is more relevant today than any other time in the history of our world. Our opportunity to succeed in the 21st century will depend a great deal on our emotional intelligence in our transformation to lifelong learning and our leadership ability. This book is the competitive edge." —Stedman Graham, best-selling author, speaker, entrepreneur "We have been long aware that academic ability does not necessarily predict college success. This book provides a comprehensive look at emotional intelligence and the role it plays in student persistence. It takes these noncognitive aspects that we know really matter and puts them into a practical, user-friendly guide. This book is long overdue in higher education." —Catherine Andersen, master trainer in emotional intelligence; professor and special assistant to the provost for student success, Gallaudet University "As important as book learning is, we know that success in life is also dependent upon emotional intelligence. The authors of The Student EQ Edge define emotional intelligence and provide a road map for mastering emotional intelligence skills. I would highly recommend The Student EQ Edge to any high school or college student interested in knowing what it takes to be truly successful both inside and outside the classroom." —Brad Beacham, executive director, Sigma Nu Fraternity, Inc. "The Student EQ Edge is substantive, readable, and sure to appeal to students both in classes as well as those who are lucky to pick it up for personal development reading. The book is appealing because the research is understandable; numerous examples are integrated throughout, and readers are encouraged to apply what they are reading." —Dennis Roberts, assistant vice president for faculty and student services for the Qatar Foundation
THE STUDENT EQEDGE Facilitation and Activity Guide This Facilitation and Activity Guide is a companion to the book The Student EQ Edge: Emotional Intelligence and Your Academic and Personal Success . It offers faculty and facilitators a hands-on resource for helping students reach their potential by tapping into the power of emotional intelligence. The Facilitation Guide includes exercises and activities which are designed to help students develop confidence, independence, the ability to set and meet goals, impulse control, social responsibility, problem-solving skills, stress tolerance, and much more—all of which help improve academic success. The Guide also contains a wealth of illustrative case studies, questions for student reflection, movie selections and TV shows that illustrate emotional intelligence, and a self-development plan. "The single best resource on emotional intelligence in student affairs, The Student EQ Edge: Student Workbook and Facilitation and Activity Guide are well organized, creative, and offer everything an emotional intelligence facilitator would need in a fast-paced student affairs environment. The examples are soundly constructed and resonate with students. These materials are my go-to resources."—Candice Johnston, associate director of student leadership and organizations, Wake Forest University"If I were building a new course to improve student success, it would be founded on emotional intelligence. All the instruction in the world on 'study skills' cannot touch the advantages that come to students who are able to manage their emotional intelligence. And the best news of all is that these skills can be taught. EQ skills make the difference." —Randy L. Swing, executive director, Association for Institutional Research "This Facilitation and Activity Guide is particularly useful, offering options from which the facilitator can draw in preparing assignments or learning community meetings. The focus on learners' needs, and particularly an authentic exploration of self and purpose, is practical yet has the potential to draw students to a deeper understanding of self that will draw them to high performance and contribution to others."—Dennis Roberts, assistant vice president for faculty and student services for the Qatar Foundation
Shakespeare on Drinking Categorized by play/poem, this thirst quenching compendium cites the instances where Shakespeare has spoken about drink, drinking, and drinkers.
This beautifully illustrated book explains the Kabbalah—the mystical side of Judaism—in a way that is easy to grasp, making it an inspiration for anyone interested in the mysteries of life.
The strokes used in Chinese characters were originally fashioned after bird tracks and shadows cast by trees. They are beautifully expressive even to those who do not understand their meaning. To the Chinese, writing is not only a means of communication, it also has the force to transform reality. This book introduces the history of Chinese writing and gives many examples of the way in which simple brush strokes are combined to convey not only words but also complete ideas.
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