Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Nelson Textbook of Pediatrics has been the world’s most trusted pediatrics resource for nearly 75 years. Drs. Robert Kliegman, Bonita Stanton, Richard Behrman, and two new editors—Drs. Joseph St. Geme and Nina Schor—continue to provide the most authoritative coverage of the best approaches to care. This streamlined new edition covers the latest on genetics, neurology, infectious disease, melamine poisoning, sexual identity and adolescent homosexuality, psychosis associated with epilepsy, and more. Understand the principles of therapy and which drugs and dosages to prescribe for every disease. Locate key content easily and identify clinical conditions quickly thanks to a full-color design and full-color photographs. Access the fully searchable text online at www.expertconsult.com, along with abundant case studies, new references and journal articles, Clinics articles, and exclusive web-only content. Stay current on recent developments and hot topics such as melamine poisoning, long-term mechanical ventilation in the acutely ill child, sexual identity and adolescent homosexuality, age-specific behavior disturbances, and psychosis associated with epilepsy. Tap into substantially enhanced content with world-leading clinical and research expertise from two new editors—Joseph St. Geme, III, MD and Nina Schor, MD—who contribute on the key subspecialties, including pediatric infectious disease and pediatric neurology. Manage the transition to adult healthcare for children with chronic diseases through discussions of the overall health needs of patients with congenital heart defects, diabetes, and cystic fibrosis. Recognize, diagnose, and manage genetic conditions more effectively using an expanded section that covers these diseases, disorders, and syndromes extensively. Find information on chronic and common dermatologic problems more easily with a more intuitive reorganization of the section.
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides. Suitable reading for students who are new to marketing research.
Written by feminists and other researchers from the disciplines of psychology, sociology, anthropology, and management science, the fourteen essays in this collection are about women's experience of paid work and women's ways of coping with employment stress. The opening essays highlight the tremendous social and cultural changes that have compelled women to develop new coping strategies. Several contributing authors examine specific workplace structures and describe women's experiences in different occupational contexts whether hostile or hospitable. Shifting from a structural to an individual perspective, other contributors deal with psychosocial factors, such as gender differences, that have been found to moderate stress and enhance the coping process. They analyse individual experiences with work-related stressors, focusing on the mediating effects of cognitive appraisals. The concluding chapters provide a critique of research methods commonly used to study work-related stress and coping and a review by the editors of the many factors and relationships which influence women's ways of coping with employment stress. Women, Work, and Coping contains contributions by Nina Colwill, Bruce E. Compas, Esther R. Greenglass, Barbara Gutek, Catherine A. Heaney, Sharon E. Kahn, Ronald C. Kessler, Karen Korabik, Bonita C. Long, Judi Marshall, Diana L. Mawson, Lisa M. McDonald, Pamela G. Orosan, Hazel M. Rosin, Craig A. Smith, Anne Statham, Allison Tom, Elaine Wethington, and Lois M. Verbrugge.
This is a story of a man-child in God's Promised Land who grew under His protection and favor while in complete ignorance of His dominion, power, and authority. It is the biography of a young man who came of age during the Civil Rights era who rose from a working class upbringing, skirting drugs and violence to become the first African-American optometrist, O.D. (Doctor of Optometry), in the state of Delaware. This is the odyssey of one man's ascent to the upper echelons of black society only to find it was void of the true meaning he was seeking out of life. Finally, it is the tracing of the finger of God through the life of an ordinary man who found his way through salvation to his Father God, and his true purpose for being, service in the great commission, that is, to seek and to save those who are lost.
After more than 75 years, Nelson Textbook of Pediatrics remains your indispensable source for definitive, state-of-the-art answers on every aspect of pediatric care. Embracing the new advances in science as well as the time-honored art of pediatric practice, this classic reference provides the essential information that practitioners and other care providers involved in pediatric health care throughout the world need to understand to effectively address the enormous range of biologic, psychologic, and social problems that our children and youth may face. Brand-new chapters and comprehensive revisions throughout ensure that you have the most recent information on diagnosis and treatment of pediatric diseases based on the latest recommendations and methodologies. Form a definitive diagnosis and create the best treatment plans possible using evidence-based medicine and astute clinical experiences from leading international authors—many new to this edition. A NEW layout provides superior portability and exceptional ease of use. Gain a more complete perspective. Along with a broader emphasis on imaging and molecular diagnoses and updated references, the new edition includes an increased focus on international issues to ensure relevance in pediatrics practice throughout the world. Effectively apply the latest techniques and approaches with complete updates throughout 35 new chapters, including: Innovations in Addressing Child Health and Survival in Low Income Settings; Developmental Domains and Theories of Cognition; The Reggio Emilia Educational Approach Catatonia ; Refeeding Syndrome; Altitude-associated Illness; Genetic Approaches to Rare and Undiagnosed Diseases; Healthcare−Associated Infections; Intrapartum and Peripartum Infections; Bath salts and other drugs of abuse; Small Fiber Polyneuropathy; Microbiome; Kingella kingae; Mitochondrial Neurogastrointestinal Encephalomyopathy; Nonalcoholic Fatty Liver Disease; Plagiocephaly; CNS Vasculitis; Anterior Cruciate Ligament Rupture; and Sports-Related Traumatic Brain Injury. Recognize, diagnose, and manage genetic and acquired conditions more effectively. A new Rehabilitation section with 10 new chapters, including: Evaluation of the Child for Rehabilitative Services; Severe Traumatic Brain Injury; Spinal Cord Injury and Autonomic Crisis Management; Spasticity; Birth Brachial Plexus Palsy; Traumatic and Sports-Related Injuries; Meningomyelocele; Health and Wellness for Children with Disabilities. Manage the transition to adult healthcare for children with chronic diseases through discussions of the overall health needs of patients with congenital heart defects, diabetes, and cystic fibrosis. Understand the principles of therapy and which drugs and dosages to prescribe for every disease.
After more than 75 years, Nelson Textbook of Pediatrics remains your indispensable source for definitive, state-of-the-art answers on every aspect of pediatric care. Embracing the new advances in science as well as the time-honored art of pediatric practice, this classic reference provides the essential information that practitioners and other care providers involved in pediatric health care throughout the world need to understand to effectively address the enormous range of biologic, psychologic, and social problems that our children and youth may face. Brand-new chapters and comprehensive revisions throughout ensure that you have the most recent information on diagnosis and treatment of pediatric diseases based on the latest recommendations and methodologies. "The coverage of such a wide range of subjects relating to child health makes this textbook still the gold standard and companion for all pediatricians across the world." Reviewed by Neel Kamal, Sept 2015 "All in all, this is an excellent and detailed paediatric review textbook which represents excellent value for money..truly a textbook for the global community" Reviewed by glycosmedia.com, Sept 2015 Form a definitive diagnosis and create the best treatment plans possible using evidence-based medicine and astute clinical experiences from leading international authors-many new to this edition. A NEW two-volume layout provides superior portability and exceptional ease of use. Gain a more complete perspective. Along with a broader emphasis on imaging and molecular diagnoses and updated references, the new edition includes an increased focus on international issues to ensure relevance in pediatrics practice throughout the world. Effectively apply the latest techniques and approaches with complete updates throughout 35 new chapters, including: Innovations in Addressing Child Health and Survival in Low Income Settings; Developmental Domains and Theories of Cognition; The Reggio Emilia Educational Approach Catatonia ; Refeeding Syndrome; Altitude-associated Illness; Genetic Approaches to Rare and Undiagnosed Diseases; Healthcare?Associated Infections; Intrapartum and Peripartum Infections; Bath salts and other drugs of abuse; Small Fiber Polyneuropathy; Microbiome; Kingella kingae; Mitochondrial Neurogastrointestinal Encephalomyopathy; Nonalcoholic Fatty Liver Disease; Plagiocephaly; CNS Vasculitis; Anterior Cruciate Ligament Rupture; and Sports-Related Traumatic Brain Injury. Recognize, diagnose, and manage genetic and acquired conditions more effectively. A new Rehabilitation section with 10 new chapters, including: Evaluation of the Child for Rehabilitative Services; Severe Traumatic Brain Injury; Spinal Cord Injury and Autonomic Crisis Management; Spasticity; Birth Brachial Plexus Palsy; Traumatic and Sports-Related Injuries; Meningomyelocele; Health and Wellness for Children with Disabilities. Manage the transition to adult healthcare for children with chronic diseases through discussions of the overall health needs of patients with congenital heart defects, diabetes, and cystic fibrosis. Understand the principles of therapy and which drugs and dosages to prescribe for every disease. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.
When schoolteacher Rawn and supermodel D'Becca meet, their electric chemistry leads to a relationship of passion and intimacy that neither anticipates - until Rawn's seductive friend and colleague Sicily introduces him to emotionally fragile fashion designer Tamara. Sultry, beautiful and dangerously unstable, Tamara develops a fixation with Rawn that leads to deception and an impulsive act of desperation that irrevocably intertwines the four lives. Soon Rawn becomes a person of interest in a murder and the target of a media spectacle.
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
Ryan and Alex, Chinese-Canadian brothers whose parents died in a mysterious fire, visit Hong Kong during the year of the golden dragon, and discover they have a mystical connection with a girl whose mother has magical healing powers.
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Five middle-aged characters face the randomness of fate while learning to let go of the past in this compelling, contemporary tale that illuminates the joys and woes of midlife. The parents of two lovely teenage daughters, Dianne and Torrick feel blessed and secure. But behind the façade of their seemingly ideal life, the couple’s once rock-solid marriage is slowly beginning to crumble. Dianne becomes overwhelmed by the emotional ups and downs of menopause, while Torrick becomes more and more distracted by the demands of his private security business. Will the couple find a way to repair what’s been broken, or will their restlessness tear the family apart? Jacqueline is a savvy, stunningly attractive consultant at a high-profile company. Single and childless, her life is shaped by her success. When a close friend dies of cancer, she starts to feel the isolation of reaching midlife without a family. Uncharacteristically vulnerable, she makes a decision that transforms her life in more ways than one… Phoebe has spent the better part of her life traveling the world. When the housing market collapses and she loses her sprawling beach bungalow, she moves in with her goddaughter. Then a new man, Joseph, enters her life, but Phoebe feels she’s out of his league. As a friendship develops between them, she starts to feel pangs of regret for giving her child up for adoption. Can Joseph, a lonely widower and father of two, offer any help, or will Phoebe be left on her own to deal with her regrets of the past? From marriage, children, and career, to being single, widowed, facing death, and reinventing oneself, this character-driven tale explores the depth of regret, loneliness, isolation, and angst. Whether or not you’ve reached midlife, The New Middle is a compelling novel that will have you laughing and crying alongside its unforgettable characters until the very end.
The insecure little girl was the platform God used to get to Stevie Wonder, former President, Donald J. Trump, Whitney Houston, Elizabeth Taylor, Bob Hope, Gladys Knight, and so many more entertainers. I didn’t know God could use the most painful part of my life as a testimony to bless me, and so many others. Marriage and family can be such a challenge no matter how young or old you are. Living for Jesus in the midst of pain can turn any strong Christian to want to give up, but God. Having faith and trust in allowing the Holy Spirit that lives in us all to become alive, and a reality can be so rewarding when we take the focus off ourselves, our situation, and the world around us. Truly believing and living the life, and character of Jesus, is overwhelming when we decide to really let Him, lead, guide and direct us. I found my work everyday, was to get up and believe, that God did send His son Jesus, just for me. I had to internalize it, live it, and walk in the belief and authority over the tricks of the adversary trying to take control of my mind and family. I had to die everyday and be willing to be used as a vessel for God to break the generational curses trying to plague my family. I had to really put my faith and non-wavering belief at the for front of my mind, family and marriage and be willing to suffer for others to see just how great Jesus really is. Helping them to see that His death, resurrection and His suffering, just for me or them wasn’t in vain.
Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
What Secrets Does Your Legacy Hold? Bonnie shares her incredible story about the power of love, family, and legacy and how these helped her overcome the chaos that not only surrounded her in the Jim Crow south, but also boiled inside her own soul. Nana always told little Bonnie that she had the feet of a princess. Her small, perfect feet meant that she was something special. Nana also drilled into little Bonnie that the most important things she could have were an education and Jesus, because those are the only two things nobody could ever take away. Set in a middle class neighborhood in Wilmington, Delaware during the time of Sputnik, fall-out shelters, desegregation and the civil rights movement, The Feet of a Princess is a front-row seat to a different type of Negro family during an era that history has yet to address. This heartwarming memoir will show how the words and teachings of family can transform the soul of anyone willing to open their ears to the messages, even years later. Once you open this book, you won’t be able to put it down.
It was Boston in the 1960s - a time when nightclubs, bars and lounges had the city alive at night, and a good time could continue after hours; And when entertainers frequented the city to take advantage of its nightlife. Add in the world of the sporting life, and Boston's deceiving glamour could not be denied. In the middle of it all were five best friends known as "squares", who attended high school by day, and received a far different education by night. The girls road in Cadillacs, drank in bars and explored their sexual awareness. They made a pact to just have fun and enjoy the rest. Their fun was innocent, the culture wasn't. Their values are tested. Consequences arise, and prices must inevitably be paid. "They were campaigning to get elected, with no shame their game" Bonnie McIlvaine http//www.5squares.biz "This slice of American History is fascinating. It's the Black experience of the 60's we didn't see on Mad Men. And its the music and party scene that proceeded Rap." Reel Books Bonita (Bonnie) McIlvaine grew up in Boston, the daughter of a nightclub owner and Broadway dancer. She worked in both State and City Government prior to becoming a business owner. In this, her breakout memoir, gives a look at Boston's nightlife in the 60s, experienced by five best friends coming of age. The former business owner is currently working on a self empowerment guide for young adults.
...Focuses on the use of drugs as medications within the healthcare environment in Australia and New Zealand. ... We use the term 'medication', rather than 'drug', throughout this book to refer to any drug that is used in the healthcare context, although the terms are generally interchangeable ... and it is the generic name of a medication that does not change and is the essential name for the nurse to know. ... we also introduce some abbreviations that are commonly used by healthcare providers and pharmacists in writing and preparing medication prescriptions. ...Two new chapters have been included in the second edition. One chapter covers pharmacogenetics and pharmacogenomics, an area of growing interest in personalised medicine, and the other covers legal and ethical issues related to the administration of medications."--from preface.
It only takes one. One pill. One innocent search for fun or a way to escape the pressures of the world. It only takes one. To spiral a life into a place it may never escape from. Teenagers are finding their lives ruined, even cut short, when they become involved in the world of drugs. Texas Rangers Travis Bonham and Manny Ruiz try to find the person responsible for the distribution of the latest fad drug called Boomers; leading them into a world of pornography, death and destruction.
for Walking Through the Fire What happens as a Christian when your life doesn't turn out as planned? When tragedy strikes teenager Addison McNeely and her faith is tested, she faces the toughest challenges of her life. If only she had listened to her best friend and not attended that party, a party that changed her life forever. With her faith wavering and struggling to forgive those who have caused her to suffer a devastating personal loss, she wonders where God is in all of this. Where is He when her life is falling apart? Why didn't He stop the tragedy that has forever changed her life? Why her? These are the questions that have her struggling to forgive and to forgive God, most of all. Her father, a Christian and her hero, died four years earlier. Her mother, who is not a Christian, is busy fighting demons of her own. So who can help her make sense of everything that is happening to her-her best friend, Alayna? Addison wonders if they even have anything in common anymore. To complicate things further, she has fallen in love with the handsome Wyatt Kingsley, who once referred to her as "a friend." As if things couldn't get any worse, she must also contend with Karlie Adams, her archenemy. Will Addison continue in bitterness and anger or listen to the voice of the Holy Spirit, a voice she has ignored so many times? Will she be able to find her way back to God? Will she come to the realization that Jesus really does love her and that He will always be with her and walk with her, even when she walks through the fire?
When young women get caught in worldly affairs, they find trouble throughout their journey. Whether it is getting pregnant, committing suicide, or doing drugs, they are deceived to believe they are all alone. Will they believe the lies or will they let God tell them who they really are in this world?
A young woman wants more in life than is being offered as she reaches maturity. Always daring, outspoken and adventurous, she dreams of life beyond her neighborhood and the people she grew up with. The late 1950s and early 1960s rarely offered opportunities to women wishing to reach out and grab a piece of life. Even something as simple as traveling from one state to another, required that they be either chaperoned by a man, or herded into a group like cows. Funny, painful, and at times, incredible, you will find yourself travelling with her, as she makes an escape from a boring switchboard operator's job at a neighborhood bank, to travel for 24 years around the world
Kijani There is an adage in Africa which goes, "When two elephants fight, it is the grass that gets hurt." Kijani, which in Swahili means a single blade of grass covers the experiences of people from all strata of society. It provides an opportunity for the reader to experience the intimate feelings of a people, who like grass, found themselves caught between the past and the present, their lives forever changed in the time it took for the new flag of independence to rise. From the alley and the wooden roller board which Polay, Polay, a beggar in Nairobi calls home, to the lavish homes and lifestyles of the filthy rich, the reader will live through each African character, one of the most trying times in Kenya's history-the first decade after independence. Would the dreams of aspiring millions be realized, or would they fall like withered petals from a once beautiful rose?
Bernard Scruggs and his family have worked as sharecroppers in Louisiana longer than they wish to remember. The 1910s bring with them a challenge of change, a dare which Bernard is afraid to take. But there is a new hope rising; he sees it in the eyes of his children, he recognizes it in their dreams. Bernard knows all about these dreams and so does his wife Alice. Can such dreams come true? How many times have they heard the words, "Live in hope, die in despair." His son Bubba says the south, "be a death place" and Bernard knows it's true. But, how can he take his family to the cold, cold north. It would be like stepping off of a cliff with no one to catch you.
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