The small rural community of Bonita is nestled in the fertile valley of the Sweetwater River. For over a century, families from nearby San Diego and Chula Vista have built secluded homes on large lots carved from the pioneer ranches that emerged in the 1870s on Rancho de la Nacion. Ulysses S. Grant Jr. and the Marstons and Allens built homes designed by architects such as Irving Gill and William S. Hebbard. They relished the rural equestrian lifestyle of their valley, and resisted the modernization that began after World War II with highways, shopping centers, and subdivisions.
The small rural community of Bonita is nestled in the fertile valley of the Sweetwater River. For over a century, families from nearby San Diego and Chula Vista have built secluded homes on large lots carved from the pioneer ranches that emerged in the 1870s on Rancho de la Nacion. Ulysses S. Grant Jr. and the Marstons and Allens built homes designed by architects such as Irving Gill and William S. Hebbard. They relished the rural equestrian lifestyle of their valley, and resisted the modernization that began after World War II with highways, shopping centers, and subdivisions.
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
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