Bonita M. Kolb's Books

Marketing for Cultural Organizations

New Strategies for Attracting Audiences - third edition

By: Bonita M. Kolb

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Marketing for Cultural Organizations

New Strategies for Attracting Audiences - third edition

By: Bonita M. Kolb

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

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Page Count

197

Publisher

Routledge

Published Date

ISBN 10

1136239529

ISBN 13

9781136239526

Tourism Marketing for Cities and Towns

Using Branding and Events to Attract Tourism

By: Bonita M. Kolb

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Tourism Marketing for Cities and Towns

Using Branding and Events to Attract Tourism

By: Bonita M. Kolb

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

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Page Count

328

Publisher

Routledge

Published Date

ISBN 10

075067945X

ISBN 13

9780750679459

Marketing Research for Non-profit, Community and Creative Organizations

How to Improve Your Product, Find Customers and Effectively Promote Your Message

By: Bonita M. Kolb

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Marketing Research for Non-profit, Community and Creative Organizations

How to Improve Your Product, Find Customers and Effectively Promote Your Message

By: Bonita M. Kolb

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.

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Page Count

288

Publisher

Routledge

Published Date

ISBN 10

0750687606

ISBN 13

9780750687607

Entrepreneurship for the Creative and Cultural Industries

By: Bonita M. Kolb

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Entrepreneurship for the Creative and Cultural Industries

By: Bonita M. Kolb

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.

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Page Count

253

Publisher

Routledge

Published Date

ISBN 10

1000040011

ISBN 13

9781000040012

Marketing Strategy for the Creative and Cultural Industries

By: Bonita Kolb

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Marketing Strategy for the Creative and Cultural Industries

By: Bonita Kolb

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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Page Count

266

Publisher

Routledge

Published Date

ISBN 10

1000190374

ISBN 13

9781000190373

Tourism Marketing for Cities and Towns

By: Bonita Kolb

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Tourism Marketing for Cities and Towns

By: Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

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Page Count

328

Publisher

Routledge

Published Date

ISBN 10

1136352996

ISBN 13

9781136352997

Marketing Strategy for Creative and Cultural Industries

By: Bonita M. Kolb

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Marketing Strategy for Creative and Cultural Industries

By: Bonita M. Kolb

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

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Page Count

261

Publisher

Routledge

Published Date

ISBN 10

131742980X

ISBN 13

9781317429807

Entrepreneurship in the Arts

By: Bonita M. Kolb

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Entrepreneurship in the Arts

By: Bonita M. Kolb

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‐profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.

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Page Count

272

Publisher

Taylor & Francis

Published Date

ISBN 10

1040144519

ISBN 13

9781040144510

Absolute Essentials of Marketing Research

By: Bonita M. Kolb

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Absolute Essentials of Marketing Research

By: Bonita M. Kolb

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

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Page Count

104

Publisher

Routledge

Published Date

ISBN 10

1000523349

ISBN 13

9781000523348

Event Management for the Tourism and Hospitality Industries

By: Bonita M. Kolb

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Event Management for the Tourism and Hospitality Industries

By: Bonita M. Kolb

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

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Page Count

147

Publisher

Routledge

Published Date

ISBN 10

1000415279

ISBN 13

9781000415278

Marketing for Cultural Organizations

New Strategies for Attracting and Engaging Audiences

By: Bonita M. Kolb

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Marketing for Cultural Organizations

New Strategies for Attracting and Engaging Audiences

By: Bonita M. Kolb

Revision of the author's Marketing cultural organisations.

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Solve jigsaw puzzle

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Page Count

190

Published Date

ISBN 10

0415626978

ISBN 13

9780415626972

Book's by Bonita M. Kolb

Marketing for Cultural Organizations

Marketing for Cultural Organizations

Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns

Marketing Research for Non-profit, Community and Creative Organizations

Marketing Research for Non-profit, Community and Creative Organizations

Entrepreneurship for the Creative and Cultural Industries

Entrepreneurship for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries

Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns

Marketing Strategy for Creative and Cultural Industries

Marketing Strategy for Creative and Cultural Industries

Entrepreneurship in the Arts

Entrepreneurship in the Arts

Absolute Essentials of Marketing Research

Absolute Essentials of Marketing Research

Event Management for the Tourism and Hospitality Industries

Event Management for the Tourism and Hospitality Industries

Marketing for Cultural Organizations

Marketing for Cultural Organizations

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