This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.
Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you every step of the way. With so many business schools and programs to choose from, it's important to know what you're looking for. That's where this book comes in. The authors help you understand the differences between full-time, modular, online, and executive MBAs, and provide expert advice on selecting the right program for your unique needs. But that's not all – the book also shows you how to make the most of your MBA experience, helping you to develop knowledge, skills, and personal growth. It explores the benefits of alumni associations and shows you how an MBA can be a game-changer for your career. And here's the best part - you don't need to spend a fortune on a Harvard or Stanford MBA to achieve your goals. The book introduces you to a range of high-quality MBA programs across the globe, from Europe to China, India to Latin America, that offer top-notch alternatives that won't break the bank. Whether you're a senior manager, entrepreneur, or fresh out of college, this book is the ultimate resource for anyone seeking to unlock their full potential with an MBA.
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