A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.
This newly redesigned edition is expanding to include more than 70 examples from the Gospel of Mark that explore and adapt the individual techniques that made Christ's leadership so powerful.
This guidebook describes 14 multi-day treks in Nepal's captivating Annapurna region, among the foothills of the mighty Himalaya. Routes range between 24km and 200km (15-124 miles) and between 4 and 23 days, with maximum altitudes from 1750m to 5416m. Areas covered include Machhapuchhre, Pokhara and Lamjung Himal. The varied treks showcase this inspiring landscape, offering stunning vistas of snow-clad peaks and verdant valleys. From the classic Annapurna Circuit and Annapurna Sanctuary to lesser-known routes, this is the definitive guide to exploring Nepal's most popular trekking region. With accommodation options including a mixture of homestay, camping and lodges, trekkers have the opportunity to immerse themselves in their surroundings and experience the warmth and richness of Nepalese hospitality and culture. As well as detailed route description and sketch mapping, the guide presents a wealth of information to help make the most of a trip, including practical advice on transport, visas and permits, when to go, what to take and health and safety. There are notes on different styles of trekking, tips on cultural etiquette and fascinating background information on the region's history, plants and wildlife, culture and religion.
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication. Bob "Pritch" Pritchard, M.A., is a retired Navy Captain, with more than 25 years of public relations experience. He is faculty adviser for the student-run advertising and public relations agency in the Gaylord College at the University of Oklahoma. Professor Pritchard is a member of the Public Relations Society of America's College of Fellows, a distinction shared by fewer than two percent of the 20,000 members. Jensen Moore, Ph.D., is a former community relations director and advertising account executive for the St. Paul Saints professional baseball team, and team public relations director in the Continental Basketball Association. Dr. Moore is currently an assistant professor at the University of Oklahoma Gaylord College of Journalism and Mass Communication, where she teaches courses in public relations, and researches social media and crisis communication. She completed her Ph.D. from the School of Journalism at the University of Missouri.
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.
An essential guidebook to the Annapurna region; the most popular trekking area in Nepal and a magnet for those who love mountains. 14 diverse treks update old favourites such as the classic Annapurna Circuit, and introduce exciting new routes. Packed full of information on trekking seasons, local culture and recommended equipment.
Be vigilant when driving through Africa: camels are careless when crossing the road and women carrying waterpots are little more watchful' warn the authors of this fifth edition of Africa Overland. They also give updated information on each country's political and security situation (Angola, Sierra Leone and Liberia are on the up; since this guide's last edition, security in Western Sudan and Eastern Chad has turned sour); provide an expanded Route Outlines section including information on border crossings; and offer revised recommendations on vehicles including practical coverage on buying a vehicle, maintenance and driving.
This guide is the definitive introduction to trekking around and across a vast, undiscovered region. Dolpo may not have the aura or international renown of the Everest region, but there is a magical air of mysticism about this forgotten land. It has a remote charm that calls for more trekkers to discover the treasures hidden in these Tibetan-dominated landscapes. Dolpo is a place of mysterious canyons, sparkling summits and strangely sculpted outcrops. Its hardy inhabitants conduct their lives through the rhythms of Bon and Tibetan Buddhism; the monasteries are legendary and enticing. For so long beyond the horizon, Dolpo is astonishing and secretive. Go soon!
For centuries the inspirational spires of the Himalaya have been a magical draw for mystics, sages, hermits and pilgrims. Today the fascination with these highest mountains continues for trekkers, climbers, naturalists, explorers and the curious, all seeking a new experience. Secretive and serene, the Nepal Himalaya are a fairytale wonderland of picturesque villages, tremendous terraced hillsides, precipitous canyons, forest-filled valleys, pristine nature, quaint Buddhist monasteries and colourful Hindu temples. The hardy, vibrant people could not be more charming as hosts, guides, porters, yak herders and fellow travellers on the myriad of trails. The Nepal Himalaya hide untold treasures. Their sacred, soaring sentinels promise an adventure without equal. The third edition of this comprehensive, indispensable guide to the Nepal Himalaya covers the popular as well as the less well-known trekking trails of Nepal. Including: a) introductory section: country background, religion and festivals, practicalities, trek planning, staying healthy, altitude sickness, mountain safety, and the highlights of Kathmandu b) detailed descriptions of the more popular trekking routes: Everest, Annapurna, Langtang, Ganesh, Manaslu & Tsum, Rolwaling and Dolpo, along with the newly developing Kanchenjunga, Makalu and Lumbasumba treks and the Dhaulagiri area c) outline suggestions for routes where camping is still the only option: including West Nepal (Simikot, Saipal and Limi Valley)
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