A sales and marketing expert shows how to use the simple business card as a networking tool, from the first introduction to closing the deal. Illustrations throughout.
(Special Products). The best of Bob Popyk's columns from The Music Trades magazine from 2000-2008! It's one thing to just wait for the next customer to walk through the door. It's another thing to market beyond your front door! That's been the topic of most of Popyk's columns in The Music Trades during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.
(Book). Getting more gigs doesn't just happen. Musicians have to make it happen. Despite a myriad of convenient excuses to choose from the economy is off, money is tight, unemployment is high, not as many clubs are hiring, budget cuts mean fewer corporate gigs there are always some musicians who do exceptionally well and work constantly, regardless of the month, year, season, economy or their location. A collection of Bob Popyk's most talked-about columns from International Musician magazine, The Business of Getting More Gigs as a Professional Musician will clue you in to what the musicians mentioned above already know and do. Covering in detail topics such as attitude, gig etiquette, business basics, money and diversifying, Popyk gives practical pointers to help you have a plan, network effectively, promote your assets, and market yourself constantly. He points out the need to treat gig-seeking like a business, and take it just as seriously. Musicians who take his advice will soon be well on their way to more and better-paying gigs. Also available by Bob Popyk: How to Find Gigs That Pay Big Bucks 00320370 DVD $19.95
(Special Products). The best of Bob Popyk's columns from The Music Trades magazine from 2000-2008! It's one thing to just wait for the next customer to walk through the door. It's another thing to market beyond your front door! That's been the topic of most of Popyk's columns in The Music Trades during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.
Chronicling Falcone's career from his days at Syracuse University and tuning pianos to playing piano and conducting for music icon Sinatra, this volume contains many great stories about playing and conducting for some larger-than-life music personalities of the '70s, '80s and today.
(Book). Getting more gigs doesn't just happen. Musicians have to make it happen. Despite a myriad of convenient excuses to choose from the economy is off, money is tight, unemployment is high, not as many clubs are hiring, budget cuts mean fewer corporate gigs there are always some musicians who do exceptionally well and work constantly, regardless of the month, year, season, economy or their location. A collection of Bob Popyk's most talked-about columns from International Musician magazine, The Business of Getting More Gigs as a Professional Musician will clue you in to what the musicians mentioned above already know and do. Covering in detail topics such as attitude, gig etiquette, business basics, money and diversifying, Popyk gives practical pointers to help you have a plan, network effectively, promote your assets, and market yourself constantly. He points out the need to treat gig-seeking like a business, and take it just as seriously. Musicians who take his advice will soon be well on their way to more and better-paying gigs. Also available by Bob Popyk: How to Find Gigs That Pay Big Bucks 00320370 DVD $19.95
A sales and marketing expert shows how to use the simple business card as a networking tool, from the first introduction to closing the deal. Illustrations throughout.
(Book). Many retailers don't have regular sales meetings. Sales people come and go, so ongoing training is necessary. A little training for even a few minutes a day can work wonders. It's amazing how much business can be increased with just a little knowledge passed along on a daily basis to the sales staff. You don't need volumes of sales-training material with charts and graphs. You can easily do it before you open for business, with the staff around, in about 10 to 15 minutes a day. Spend that time each day on just one subject with your sales team, and you've spent over an hour a week, covering six different subjects. This is something you can easily start today. This book presents 50 ideas for 10- to 15-minute sales meetings ideas music retailers can share with their sales staffs, whether full time or part time, to use as soon as the doors open. Take the ideas you like best and give them a try.
Chronicling Falcone's career from his days at Syracuse University and tuning pianos to playing piano and conducting for music icon Sinatra, this volume contains many great stories about playing and conducting for some larger-than-life music personalities of the '70s, '80s and today.
(Special Products). The best of Bob Popyk's columns from The Music Trades magazine from 2000-2008! It's one thing to just wait for the next customer to walk through the door. It's another thing to market beyond your front door! That's been the topic of most of Popyk's columns in The Music Trades during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.
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