Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company’s reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
This book is the culmination of 87 years of stories - a trilogy to finalise the life of Bob Pearson - stories of real humour albeit at times self deprecating. From a Penny On Friday to A Peg Leg Hero and now Three Bob’s Worth - A trilogy of the life of a boy from the Lancashire cotton Mills through the Second World War to his time in Australia - a country that is dear to him and his family. (Hope everybody enjoys my stories as much as I do)
On August 28, 1963, something quite amazing occurred. On that day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans, and Dr. Martin Luther King, Jr., standing in front of the Lincoln Memorial, gave one of the most stirring speeches in history when he delivered his “I Have a Dream” speech. This book is a celebration of the 50th anniversary of this address and includes narrative and more than 100 stunning photos from the march in Birmingham, Alabama, through the March on Washington. The photographs come from Bob Adelman, one of the most notable photographers of this movement. His work has been featured in Time, Newsweek, and the Associated Press. It is authored by the Southern Christian Leadership Conference (SCLC), an organization in which Dr. King served as the first president.
In this book the authors seek answers to many of the fascinating questions inspired by kids who watch the show "Wonderstruck" on CBC Television. Illustrated with humorous drawings and amazing "Did You Know?" sections, each question features a number of easy-to-do science activities and experiments
You are about to embark on a wonderful adventure as you travel through the pages of Penny on a Friday wit Bob. He gives you a humorous insight into a mischievous childhood growing up in Lancaster in the 1920s-30s and 40s.
We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore. So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth? Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better-organized than we give them credit for. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models? Pearson and Ullah join as co-authors to provide a mashup of their combined expertise -- years of shaping behavior for the world's top brands with years of countering terrorism. Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism. The book's goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.
Blood on the Thistle is an examination of the life and times of a remarkable Scottish family, the Cranstons of Haddington, East Lothian. It focuses on a period from about 1880, when the young, hard-working parents, Alec and Lizzie Cranston, arrived in Haddington, through to 1920, when the family they had produced, torn apart by the effects of the Great War, broke up as its surviving members pursued separate lives around the globe.Out of seven sons who served in the First World War, four died and two more were horrifically wounded; only one, the youngest, returned home physically unscathed. This book explores the effects of this extreme sacrifice on the sons themselves as well as the loved ones they left behind, particularly their mother, Lizzie, who mourned them for the rest of her days.This is the tale of how a once proud and aspirational Scottish family was devastated by war, and how the effects continued to ripple through time and generations. Until, a century later, the threads of this remarkable family finally begin to be drawn together again, in a book that is at once a superb documentary account and a moving tribute to a generation.
For courses inEmergency Medical Technician Training, Emergency Medical Services. Emergency Care, Twelfth Edition, has set the standard for EMT training for over 30 years. Updated with the latest research and developments in emergency medical services, this edition meets the 2010 American Heart Association guidelines for CPR and ECC, providing all the practical information students need to succeed in the classroom and in the field. Using the National EMS Education Standards as a foundation, this edition goes beyond the Standards to provide the most current, accurate reflection of EMS practice today. Getting students to think like an EMT, the text integrates scientific principles in a way that's easy to understand, and a host of critical thinking features–including a new chapter, “Critical Thinking and Decision Making,”–helps students learn key concepts while getting a dose of the reality of being an EMT.
The book, "Stinky's Tales" describes in short, mini-chapters,one hundred and sixty episodes involving Bob, his family, friends and teachers in a variety of growing-up experiences.The tales are humorous and often contrast sharply with trends seen today in family school and community life. Bob and his friends travel along from the early 1940's to the point in time when they graduate from Sodus Central School. It is interesting to note the number of teachers that came out of the student body in the rural school over time. As the reader travels along with "Stinky" and his associates many things will become very clear. Values evident sixty years ago are absent today.Read along and make your conclusions.
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