Bob Mckercher's Books

Cultural Tourism

The Partnership Between Tourism and Cultural Heritage Management

By: bob Mckercher,hilary du cros

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Cultural Tourism

The Partnership Between Tourism and Cultural Heritage Management

By: bob Mckercher,hilary du cros

Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.

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Page Count

272

Publisher

Routledge

Published Date

ISBN 10

1136615156

ISBN 13

9781136615153

Cultural Tourism

By: Hilary du Cros,Bob McKercher

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Cultural Tourism

By: Hilary du Cros,Bob McKercher

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media. New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges. New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

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Page Count

469

Publisher

Routledge

Published Date

ISBN 10

1000056449

ISBN 13

9781000056440

Understanding Tourism

Concepts and theories

By: Bob McKercher,Bruce Prideaux

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Understanding Tourism

Concepts and theories

By: Bob McKercher,Bruce Prideaux

A critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking.

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Page Count

333

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1915097681

ISBN 13

9781915097682

Lifting the Fog

The Secret History of the Dutch Defense Intelligence and Security Service (1912-2022)

By: Bob de Graaff

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Lifting the Fog

The Secret History of the Dutch Defense Intelligence and Security Service (1912-2022)

By: Bob de Graaff

Lifting the Fog: The Secret History of the Dutch Defense Intelligence and Security Service (1912-2022) is unique as a general body of knowledge about the history of the Dutch intelligence and security services since 1913. The chapters alternate between a general historical overview and a number of case studies spread out over the more-than-a-century long history that taken together give a good insight into the main functions of a middle-size military intelligence service as The Netherlands has known. The MIVD is giving the author access to the archives of the MIVD and its predecessors, which normally are closed to outsiders.

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Page Count

677

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538176246

ISBN 13

9781538176245

When Your Life Is Touched by Cancer

Practical Advice and Insights for Patients, Professionals, and Those Who Care

By: Bob Riter

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When Your Life Is Touched by Cancer

Practical Advice and Insights for Patients, Professionals, and Those Who Care

By: Bob Riter

Even those who are ordinarily calm and thoughtful find themselves spinning when first diagnosed with cancer. When Your Life Is Touched by Cancer helps sort out the issues involved with a cancer diagnosis, including conversations about cancer with friends, family, and doctors; traditional and nontraditional treatment options; the often-difficult period when treatment ends; and breaking the news to parents and children, including tips on what to say. Sympathetic and clear, this guide is the perfect place to turn to in a moment of crisis, providing both immediate comfort and the tools to move forward.

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Page Count

107

Publisher

Turner Publishing Company

Published Date

ISBN 10

0897936809

ISBN 13

9780897936804

101 More Improv Games for Children and Adults

By: Bob Bedore

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101 More Improv Games for Children and Adults

By: Bob Bedore

101 More Improv Games for Children and Adults: A Smart Fun Book for Ages 5 and Up is the follow-up to Bob Bedore’s popular 101 Improv Games for Children and Adults. This sequel takes us even deeper into the craft of improv — the magical art of creating something out of nothing — with all new games! Author Bob Bedore emphasizes how you can use improvisation, creativity, and teamwork any time, any place, to get your imagination flowing, win over a crowd, or be a wittier conversationalist. Actors and improv students will appreciate the author's fun, down-to-earth approach to developing theater craft. And improv isn't only for serious thespians. Used as a classroom activity, it teaches kids how to have fun, relax, and work together without seeming like an educational tool at all. Great on its own or as a companion to Bedore’s first book, 101 More Improv Games for Children and Adults is centered around entertaining an audience and creating memorable scenes. This sequel includes information on how to produce your own improv show. 101 More Improv Games for Children and Adults is full of wacky and brilliant activities for kids, teachers, actors, comedians, improv groups, or anyone else.

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Page Count

184

Publisher

Turner Publishing Company

Published Date

ISBN 10

0897936531

ISBN 13

9780897936538

Cultural Tourism

The Partnership Between Tourism and Cultural Heritage Management

By: bob Mckercher,hilary du cros

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Cultural Tourism

The Partnership Between Tourism and Cultural Heritage Management

By: bob Mckercher,hilary du cros

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Page Count

272

Publisher

Routledge

Published Date

ISBN 10

1136615156

ISBN 13

9781136615153

Cultural Tourism

By: Hilary du Cros,Bob McKercher

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Cultural Tourism

By: Hilary du Cros,Bob McKercher

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

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Page Count

290

Publisher

Routledge

Published Date

ISBN 10

1135041334

ISBN 13

9781135041335

Textbook of Malignant Haematology

By: Laurent Degos,David C Linch,Bob Löwenberg

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Textbook of Malignant Haematology

By: Laurent Degos,David C Linch,Bob Löwenberg

This textbook provides a concise overview of malignant haematology, including reviews of cell and molecular biology, and implications for new trends in treatment.

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Page Count

972

Publisher

CRC Press

Published Date

ISBN 10

1853173223

ISBN 13

9781853173226

The Great American Balloon Book

An Introduction to Hot Air Ballooning

By: Bob Waligunda,Larry Sheehan

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The Great American Balloon Book

An Introduction to Hot Air Ballooning

By: Bob Waligunda,Larry Sheehan

A sourcebook about ballooning and balloonists with a detailed training syllabus.

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Page Count

260

Publisher

Prentice Hall

Published Date

ISBN 10

0133636062

ISBN 13

9780133636062

The Internet and Travel and Tourism Education

By: Bob Mckercher,Gary Williams,William Chernish

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The Internet and Travel and Tourism Education

By: Bob Mckercher,Gary Williams,William Chernish

Design and implement successful Web-based courses! This wide-ranging book discusses both the micro and macro aspects of using the Internet to enhance your travel and tourism curriculum. The Internet and Travel and Tourism Education offers useful insights for both novices and experienced users. With these suggestions, you can use online resources to contribute to your class objectives. The innovative teaching strategies presented in The Internet and Travel and Tourism Education will not soon become outdated. Instead of being based on fast-changing technical details, such as specific programs, the ideas are rooted in the way information is presented and absorbed. By tapping the power of the Internet, you can find more effective ways to teach the skills and facts your students need. The Internet and Travel and Tourism Education provides helpful advice and information on essential aspects of this powerful tool, including: Web-based instruction students’perceptions of Internet courses using the Web to expand content areas an Internet-based master?s degree program administrative issues managing multimedia projects The Internet and Travel and Tourism Education will help you offer the best possible education for your students and stay up-to-date in an increasingly competitive world.

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Page Count

175

Publisher

CRC Press

Published Date

ISBN 10

1000951154

ISBN 13

9781000951158

Understanding Tourism

Concepts and theories

By: Bob McKercher,Bruce Prideaux

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Understanding Tourism

Concepts and theories

By: Bob McKercher,Bruce Prideaux

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Solve jigsaw puzzle

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Page Count

246

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

191509769X

ISBN 13

9781915097699

Book's by Bob Mckercher

Cultural Tourism

Cultural Tourism

Cultural Tourism

Cultural Tourism

Understanding Tourism

Understanding Tourism

Lifting the Fog

Lifting the Fog

When Your Life Is Touched by Cancer

When Your Life Is Touched by Cancer

101 More Improv Games for Children and Adults

101 More Improv Games for Children and Adults

Cultural Tourism

Cultural Tourism

Cultural Tourism

Cultural Tourism

Textbook of Malignant Haematology

Textbook of Malignant Haematology

The Great American Balloon Book

The Great American Balloon Book

The Internet and Travel and Tourism Education

The Internet and Travel and Tourism Education

Understanding Tourism

Understanding Tourism

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