This introductory text focuses on the underlying generic issues of risk management in health care. It allows the reader to analyse risk management issues, and to critically evaluate the claims made about existing and new technologies, in an informed way.
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.
How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to: Liquidate excess inventory Acquire new customers cost-effectively Conduct real-time market research Provide new avenues of cooperation between sellers and suppliers
Risk, Age and Pregnancy provides an in-depth case study of the operation of a prenatal genetic screening and testing system. The authors integrate observational, qualitative interview and survey data, exploring the perspectives of pregnant women, hospital doctors and midwives, and the communication between women and the hospital doctors who advise them. The book offers insights relevant to those concerned with the rapidly growing field of genetic risk management.
An invaluable resource for any wrestling fan of the era. The sixth in the series from www.historyofwrestling.co.uk this is the complete guide to every WWE DVD release from May 2002 to December 2004, with full in-depth reviews and analysis of every disc (and extras), awards, match ratings, and much, much more. Read all about the start of the Ruthless Aggression Era, with debuts of future main event mainstays John Cena, Randy Orton and Batista all taking place in the time period covered. Learn about the Brand Extension, The Death of Al Wilson, Katie Vick, Evolution, the return of the WWE Hall of Fame, RAW's tenth anniversary spectacular, the rise of Brock Lesnar, and so much more. As usual the book is a monster, with over 300,000 words crammed in covering every pay per view, DVD release and special.
Day By Day in Jewish Sports History covers every day of the year and includes thousands of names, records, events, and achievements of all kinds, from virtually every sport you can think of and some you can't, this book is the definitive picture of the role Jews have played in world sports - informative, enlightening, easy to read, and entertaining in a 432-page calendar book format including over 100 photographs." "It gives all the basic information and statistics, from baseball to figure skating, from boxing to track and field, from hockey to bowling, tennis, gymnastics, soccer, Olympic winners, including 160 sports quiz questions and sports trivia, American and international, amateur and professional."--BOOK JACKET.
The up-to-date guide to getting the most out of your iPad or iPad 2! There are many tablets, but there's just one iPad, beloved by everyone from techies and business people to toddlers and their grandparents. With an elegantly thin new form, front-and-rear-facing cameras, and more exciting new features, the iPad 2 puts beauty and function together in one great device. This full-color guide helps you get up to speed and on the go with Apple's latest iPad and iOS operating system software. Mac experts and veteran For Dummies authors Edward Baig and Bob "Dr. Mac" LeVitus walk you through the basics as you set up and explore the iPad, master the multitouch interface, set up your iTunes and your iPad preferences, and start loading your iPad with cool content from iTunes, the App Store, and the iBookstore. You'll get your data synchronized, browse the Internet, and hook up your e-mail; discover how to listen to your music; shoot and view videos and photos; make FaceTime video calls; get directions with Maps; or curl up with a great e-book. Whatever you want your iPad to do, the fun begins right here. Full-color guide unveils the new iPad 2 and what you can expect from the latest updates to iOS Expert authors Edward Baig and Bob "Dr. Mac" LeVitus share helpful hints and useful tips to getting more out of your iPad or iPad 2 Covers the newest iPad features including FaceTime, Photo Booth, Smart Covers, cameras, and more Explains how to record HD video; take fantastic photos; surf the web; organize your e-mail and calendar; and find your favorite music, movies, games, and apps Includes tips on protecting your information and troubleshooting From no-nonsense basics to slick and savvy tips, iPad For Dummies, Second Edition will have you swiping your way to iPad bliss in no time at all.
More than seventy-five years after his death, Irving Thalberg remains a legendary Hollywood figure. In this definitive biography, his legend comes to life -- from his beginnings as the "Boy Wonder of Hollywood", to the creation with Louis B. Mayer of Metro-Goldwyn-Mayer, to his tragic death at the age of thirty-seven. With his remarkable talent for developing stars and doctoring scripts, this architect of the American film created some of America's best-loved movies: Ben-Hur, Mutiny on the Bounty, A Night at the Opera, Grand Hotel, Romeo and Juliet, The Good Earth, Camille. His genius has made his name a legend in the land of legends.
An invaluable resource for any wrestling fan of the era. The fifth in the series from www.historyofwrestling.info. This is the complete guide to every WWF VHS release from October 1999 to May 2002, with full reviews of every tape, alternative wrestler bios, exclusive artwork by Bob Dahlstrom, awards, match ratings, and much, much more. Read about the failed WCW invasion angle, the return of Hulk Hogan, Ric Flair, Kevin Nash, Scott Hall and many others, relive some of the greatest matches of any era, cringe at some of the worst, enjoy the rise of Triple H to genuine main event player, witness the Rock take off as an icon on a whole new level. Plus Tough Enough, who ran over Steve Austin, TLC matches, Diva tapes and much, much more! By far the biggest book the team have ever don, e featuring more in depth analysis and comment than ever before.
Isn't it About Time to Connect the People of Staten Island to the Rest of New York City by Subway Mass Transit - And Provide Modern, Direct Rail Freight Service to the City of New York? Nearly a Century Ago, Planners and NYC Elected Officials Were Ready To Do Just That. What Are We Waiting For?
The team at www.historyofwrestling.co.uk are back with the latest in their series documenting every episode of WWE Monday Night Raw, year by year. We cover every angle, segment and match in detail, and offer plenty of thoughts and facts along the way. The book is written and presented in the usual HOW style, with various awards, match lists and a host of star ratings for fans to debate at will. FEATURING: Brock Lesnar verus a car, the return of the Dudley Boyz, Xavier Woods and his Trolling Trombone, #divasrevolution, Sting, The John Cena US Open Challenge, Stephanie McMahon emasculating the entire roster, the Shield reunion, Mother Nature defeats RAW, Kevin Owens mauls John Cena, Roman wins the big one, and much more! As usual, every single segment is covered in detail, with witty comment and analysis throughout. Fans of the series won't be disappointed, and once again the tome clocks in at a monster 185,000 words! It is our biggest Raw book ever! A must have have all wrestling fans.
The team at www.historyofwrestling.co.uk are back with the tenth in their series documenting every episode of WWF Monday Night Raw, year by year. We cover every angle, segment and match in detail, and offer plenty of thoughts and facts along the way. The book is written and presented in the usual History of Wrestling style, with various awards, match lists and a host of star ratings for fans to debate at will. Featuring: WWF vs WCW, the WCW and ECW alliance, the return of Ric Flair, THAT tag team title match, Steve Austin as a heel, Rob Van Dam kicking people in the face, crazy moonsaults from cages, Paul Heyman on commentary, the build-up for the greatest WrestleMania of all time and SO much more. Fans of the series won't be disappointed, and once again the tome clocks in at a monster 140,000 words! A must have have all wrestling fans.
The team at www.historyofwrestling.info are back with the fifth in their series documenting every episode of WWF Monday Night Raw, year by year. We cover every angle, segment and match in detail, and offer plenty of thoughts and facts along the way. The book is written and presented in the usual HOW style, with various awards, match lists and a host of star ratings for fans to debate at will. New this time are additional awards, a Hall of Shame covering the bouts to avoid, some of the better promos fully transcribed and a bonus additional ""Shotgun Files"" book contained within! It is also easily the biggest Raw Files yet, coming it at approximately 170,000 words! Learn about one of the most tumultuous years in WWF history, with the formation of the Hart Foundation; the fallout from the Montreal Screwjob; the further rise of Steve Austin and The Rock; surprise appearances and returns; an invasion from ECW; legendary promos and angles and so much more!
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