THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.
THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.
Many well-read students, historians, and loyal aficionados of Texas Ranger lore know the name of Texas Ranger Captain Frank Jones (1856-1893), who died on the Texas-Mexico border in a shootout with Mexican rustlers. In Six-Shooters and Shifting Sands, Bob Alexander has now penned the first full-length biography of this important nineteenth-century Texas Ranger. At an early age Frank Jones, a native Texan, would become a Frontier Battalion era Ranger. His enlistment with the Rangers coincided with their transition from Indian fighters to lawmen. While serving in the Frontier Battalion officers' corps of Company D, Frank Jones supervised three of the four "great" captains of that era: J.A. Brooks, John H. Rogers, and John R. Hughes. Besides Austin Ira Aten and his younger brothers Calvin Grant Aten and Edwin Dunlap Aten, Captain Jones also managed law enforcement activities of numerous other noteworthy Rangers, such as Philip Cuney "P.C." Baird, Benjamin Dennis Lindsey, Bazzell Lamar "Baz" Outlaw, J. Walter Durbin, Jim King, Frank Schmid, and Charley Fusselman, to name just a few. Frank Jones' law enforcing life was anything but boring. Not only would he find himself dodging bullets and returning fire, but those Rangers under his supervision would also experience gunplay. Of all the Texas Ranger companies, Company D contributed the highest number of on-duty deaths within Texas Ranger ranks.
Texas has one of the world’s largest prison systems, in operation for more than 170 years and currently employing more than 28,000 people. Hundreds of thousands of people have been involved in the prison business in Texas: inmates, correctional officers, public officials, private industry representatives, and volunteers have all entered the secure facilities and experienced a different world. Previous books on Texas prisons have focused either on records and data of the prisons, personal memoirs by both inmates and correctional officers, or accounts of prison breaks. Tall Walls and High Fences is the first comprehensive history of Texas prisons, written by a former law enforcement officer and an officer of the Texas prisons. Bob Alexander and Richard K. Alford chronicle the significant events and transformation of the Texas prison system from its earliest times to the present day, paying special attention to the human side of the story. Incarceration policy evolved from isolation to hard labor to rodeo and educational opportunities, with reform measures becoming an ever-evolving quest. The complex job of the correctional officer has evolved as well—they must ensure custody and control over the inmate population at all times, in order to provide a proper environment conducive to safety and positive change. Alexander and Alford focus especially on the men and women who work with diligence and dedication at their jobs “inside the walls,” risking their lives and—in too many instances—giving their lives in a peculiar line of duty most would find unpalatable. Within these pages are stories of prison breaks, bloodhounds chasing escapees, and gunfights. Inside the walls are deadly confrontations, human trafficking, rape, clandestine consensual trysts, and tricks turned against correctional officers. Famous people and episodes in Texas prison history receive their due, from Texas Rangers apprehending and placing outlaws in prison to the famed gunfighter John Wesley Hardin’s time in and out of prison. Tall Walls and High Fences covers numerous convict escape attempts and successes, including the 1974 prison siege at Huntsville and the 2007 prisoner gunfight and escape at the Wynne Unit. Throughout this long history Alexander and Alford pay special tribute to the more than 75 correctional officers, lawmen, and civilians who lost their lives in the line of duty.
Award-winning author Bob Alexander presents a biography of 20th-century Ranger Captain Jack Dean, who holds the distinction of being one of only five men to serve in both the Officer’s Corps of the Rangers and also as a President-appointed United States Marshal. Jack Dean’s service in Texas Ranger history occurred at a time when the institution was undergoing a philosophical revamping and restructuring, all hastened by America’s Civil Rights Movement, landmark decisions handed down by the United States Supreme Court, zooming advances in forensic technology, and focused efforts designed to diversify and professionalize the Rangers. His job choice caused him to circulate in the duplicitous underworld of dishonesty and criminality where twisted self-interest overrode compliance with societal norms. His biography is packed with true-crime calamities: double murders, single murders, negligent homicides, suicides, jailbreaks, manhunts, armed robberies and home invasions, kidnappings, public corruption, sexual assaults, illicit gambling, car-theft rings, dope smuggling, and arms trafficking.
365 Devotions pairing Scripture from the King James Bible and lines from Shakespeare's plays and sonnets. Includes little known history, curiosities, and facts about words introduced or used in new ways by Shakespeare.
This is the most comprehensive and respected vintage baseball card price guide on the market--considered to be the "bible" of the hobby. The Standard Catalog of Baseball Cards (2012), 21st Edition, contains thousands of card values covering cards from approximately 5,000 sets released between 1863-1981. In the 21st Edition, you'll find more than 5,000 photos, explanations for each set, unique features, size, and many additional details. Detailed pricing information and values are included. The Standard Catalog of Baseball Cards has been, and continues to be, a core title produced by Krause Publication…going on 21 years! If you collect baseball cards, this is a must-have annually!
The Texas-Mexico border is trouble. Haphazardly splashing across the meandering Rio Grande into Mexico is--or at least can be--risky business, hazardous to one's health and well-being. Kirby W. Dendy, the Chief of Texas Rangers, corroborates the sobering reality: "As their predecessors for over one hundred forty years before them did, today's Texas Rangers continue to battle violence and transnational criminals along the Texas-Mexico border." In Riding Lucifer's Line, Bob Alexander, in his characteristic storytelling style, surveys the personal tragedies of twenty-five Texas Rangers who made the ultimate sacrifice as they scouted and enforced laws throughout borderland counties adjacent to the Rio Grande. The timeframe commences in 1874 with formation of the Frontier Battalion, which is when the Texas Rangers were actually institutionalized as a law enforcing entity, and concludes with the last known Texas Ranger death along the border in 1921. Alexander also discusses the transition of the Rangers in two introductory sections: "The Frontier Battalion Era, 1874-1901" and "The Ranger Force Era, 1901-1935," wherein he follows Texas Rangers moving from an epochal narrative of the Old West to more modern, technological times. Written absent a preprogrammed agenda, Riding Lucifer's Line is legitimate history. Adhering to facts, the author is not hesitant to challenge and shatter stale Texas Ranger mythology. Likewise, Alexander confronts head-on many of those critical Texas Ranger histories relying on innuendo and gossip and anecdotal accounts, at the expense of sustainable evidence--writings often plagued with a deficiency of rational thinking and common sense. Riding Lucifer's Line is illustrated with sixty remarkable old-time photographs. Relying heavily on archived Texas Ranger documents, the lively text is authenticated with more than one thousand comprehensive endnotes.
Bad Company and Burnt Powder is a collection of twelve stories of when things turned "Western" in the nineteenth-century Southwest. Each chapter deals with a different character or episode in the Wild West involving various lawmen, Texas Rangers, outlaws, feudists, vigilantes, lawyers, and judges. Covered herein are the stories of Cal Aten, John Hittson, the Millican boys, Gid Taylor and Jim and Tom Murphy, Alf Rushing, Bob Meldrum and Noah Wilkerson, P. C. Baird, Gus Chenowth, Jim Dunaway, John Kinney, Elbert Hanks and Boyd White, and Eddie Aten. Within these pages the reader will meet a nineteen-year-old Texas Ranger figuratively dying to shoot his gun. He does get to shoot at people, but soon realizes what he thought was a bargain exacted a steep price. Another tale is of an old-school cowman who shut down illicit traffic in stolen livestock that had existed for years on the Llano Estacado. He was tough, salty, and had no quarter for cow-thieves or sympathy for any mealy-mouthed politicians. He cleaned house, maybe not too nicely, but unarguably successful he was. Then there is the tale of an accomplished and unbeaten fugitive, well known and identified for murder of a Texas peace officer. But the Texas Rangers couldn't find him. County sheriffs wouldn't hold him. Slipping away from bounty hunters, he hit Owlhoot Trail.
Authors Bob Alexander and Donaly E. Brice grappled with several issues when deciding how to relate a general history of the Texas Rangers. Should emphasis be placed on their frontier defense against Indians, or focus more on their role as guardians of the peace and statewide law enforcers? What about the tumultuous Mexican Revolution period, 1910-1920? And how to deal with myths and legends such as One Riot, One Ranger? Texas Rangers: Lives, Legend, and Legacy is the authors’ answer to these questions, a one-volume history of the Texas Rangers. The authors begin with the earliest Rangers in the pre-Republic years in 1823 and take the story up through the Republic, Mexican War, and Civil War. Then, with the advent of the Frontier Battalion, the authors focus in detail on each company A through F, relating what was happening within each company concurrently. Thereafter, Alexander and Brice tell the famous episodes of the Rangers that forged their legend, and bring the story up through the twentieth century to the present day in the final chapters.
Etowah County Volume II traces the history of everyday citizens in this Alabama community. Largely derived from the collections of local photographers Bob Scarboro and Hugh Hall, the images in this volume depict the county's championship sports teams, the drive-in theaters and restaurants of the post-World War II era, and the mansions that once lined Forrest Avenue. Also included are two rare and seldom-seen photographs-the old dummy engine of the streetcar line that ran from Gadsden to Attalla, and the wooden dance pavilion located beneath Noccalula Falls at the turn of the century. Readers will discover the lasting contributions made to Etowah County by such notable early settlers as Col. R.B. Kyle, Capt. James M. Elliott Jr., Gen. Daniel Turrentine, and Judge John H. Disque. Many of the area's schools, businesses, and churches can be attributed to the efforts of these enterprising individuals. Etowah County Volume II also celebrates the contributions made by the hard-working, everyday people who have made this Alabama community a memorable place to live.
Does your leadershipstyle fit new ways of doing church--leadership that is organic and elasticand that finds ways to seize God-given opportunities? Looking back anddrawing on the ancient Christian tradition, Bob Whitesel describes seven traitsfor successful leadership, which he characterizes by seven symbols: O (the Greek symbol theta) – the firstletter of the Greek word theosstresses that God is the source of the burden for others and provides the powerto help them. Rx (the medical prescription symbol) – an emphasis on addressing the spiritual and physical health of leaders. G (a stylized “G” for “graffiti”)– the edgy, colorful, and artful collages that help define contemporaryorganizations. A (inspired by the recyclesymbol) – the idea of recycling places, experiences and people rather thandiscarding them. N - emerging networks thatc9onnect people more quickly, efficiently, precisely and continuously. I - an emphasis on “incarnation”,a going “in the flesh” to serve others rather than sending surrogates. X (the Jerusalem crosswith a number in each quadrant) – four types of measurement observed inJerusalem (Acts 2:42-47), which at their core point to Christ’s work on thecross. Taken together, these symbols spell out the word “organix” and represent a fundamentally new way to think about your church and how you can best lead.
Captain Frank Jones, a famed nineteenth-century Texas Ranger, said of his company-s top sergeant, Baz Outlaw (1854-1894), "A man of unusual courage and coolness and in a close place is worth two or three ordinary men." Another old-time Texas Ranger declared that Baz Outlaw "was one of the worst and most dangerous" because "he never knew what fear was." But not all thought so highly of him. In Whiskey River Ranger, Bob Alexander tells for the first time the full story of this troubled Texas Ranger and his losing battle with alcoholism. In his career Baz Outlaw wore a badge as a Texas Ranger and also as a Deputy U.S. Marshal. He could be a fearless and crackerjack lawman, as well as an unmanageable manic. Although Baz Outlaw's badge-wearing career was sometimes heroically creditable, at other times his self-induced nightmarish imbroglios teased and tested Texas Ranger management's resoluteness. Baz Outlaw's true-life story is jam-packed with fellows owning well-known names, including Texas Rangers, city marshals, sheriffs, and steely-eyed mean-spirited miscreants. Baz Outlaw's tale is complete with horseback chases, explosive train robberies, vigilante justice (or injustice), nighttime ambushes and bushwhacking, and episodes of scorching six-shooter finality. Baz met his end in a brothel brawl at the hands of John Selman, the same gunfighter who killed John Wesley Hardin.
The result of 15 years of exhaustive research, this work is the definitive statistical and factual reference for everything related to college football in the past 50 years.
This pioneer catalog of baseball card collecting delivers the premium quality collectors have come to expect, providing an emphasis on vintage cards and collectibles through the the 1980s as well as complete checklists for more than 12,500 sets.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.