Bob Andelman's Books

Built from Scratch

How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

By: Bernie Marcus,Arthur Blank,Bob Andelman

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Built from Scratch

How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

By: Bernie Marcus,Arthur Blank,Bob Andelman

One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500. Great Stories "Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus "My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot "Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive "Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign A Company with a Conscience When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies. The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts. Great Lessons Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135 billion traditional "do-it-yourself" base to a much larger pond of $365 billion How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years. Opening the First Store "What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse." Customer Service "If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'" Giving Back "When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community." Selling the Vision "We had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would take place--lowest prices, widest selection, and great customer service--was what convinced skeptical manufacturers to sell merchandise to us during the early years." The Importance of Values "I have never had anybody work for me in retailing who didn't work for me out of love, as opposed to fear. We carried this approach into building The Home Depot. We care about each other and we care about the customer. The things that we do for customers inside and outside the stores demonstrate our commitment to them. And then when something happens within the company, we circle the wagons. We help each other.

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357

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Currency

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ISBN 10

0812933788

ISBN 13

9780812933789

Building Atlanta

How I Broke Through Segregation to Launch a Business Empire

By: Herman Russell,Bob Andelman

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Building Atlanta

How I Broke Through Segregation to Launch a Business Empire

By: Herman Russell,Bob Andelman

Born into a blue-collar family in the Jim Crow South, Herman J. Russell built a shoeshine business when he was twelve years old—and used the profits to buy a vacant lot where he built a duplex while he was still a teen. Over the next fifty years, he continued to build businesses, amassing one of the nation’s most profitable minority-owned conglomerates. In Building Atlanta, Russell shares his inspiring life story and reveals how he overcame racism, poverty, and a debilitating speech impediment to become one of the most successful African American entrepreneurs, Atlanta civic leaders, and unsung heroes of the civil rights movement. Not just a typical rags-to-riches story, Russell achieved his success through focus, planning, and humility, and he shares his winning advice throughout. As a millionaire builder before the civil rights movement took hold and a friend of Dr. King, Ralph Abernathy, and Andrew Young, he quietly helped finance the civil rights crusade, putting up bond for protestors and providing the funds that kept King’s dream alive. He provides a wonderful behind-the-scenes look at the role the business community, both black and white working together, played in Atlanta’s peaceful progression from the capital of the racially divided Old South to the financial center of the New South.

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324

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Chicago Review Press

Published Date

ISBN 10

1613746946

ISBN 13

9781613746943

Stadium For Rent

Tampa Bay's Quest for Major League Baseball

By: Bob Andelman

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Stadium For Rent

Tampa Bay's Quest for Major League Baseball

By: Bob Andelman

This is the true, complicated story of the decades-long battle to bring a baseball team to Florida's West Coast. Back in print for the first time in two decades, Bob Andelman's detailed investigation has been enhanced with hundreds of political cartoons and photos that illustrate the community's sometimes brutal campaign, as well as an all-new introduction by best-selling sportswriter Peter Golenbock and an afterword by award-winning Tampa Bay Times sports columnist Gary Shelton. Plus, interviews with original Tampa Bay Devil Rays franchise owner Vincent J. Naimoli and the man to whom he sold managing interest in the team, Stuart Sternberg. No baseball, business, or community development bookshelf should be without this unique story. PRAISE FOR STADIUM FOR RENT (First Edition) “Journalist Bob Andelman tells in painful detail how close (Tampa Bay) came to winning... Recommended for serious sports collection.” – Morey Berger, Library Journal “Andelman points a finger not at the bay area’s civic leaders but at the panjandrums of baseball. He provides an impeccably researched play-by-play of every inning of this high-stakes game in which the home team has been shut out... The story is compelling, and in Andelman’s hands, it’s masterfully organized and written.” – Tom Chase, Spitball: The Literary Baseball Magazine “A phenomenal read. The guy did his research... I became so engrossed, I couldn’t put it down.. a superb job on how he put it together.” – Erica Stuart, associate producer, 60 Minutes, CBS-TV “Andelman put it in perspective.” – Tom McEwen, “The Morning After,” Tampa Tribune “Andelman tells the bittersweet, folly-filled tale of Tampa Bay’s courtship of a major league franchise—the Florida White Sox, perhaps, or the St. Petersburg Marlins. St. Petersburg, in particular, just couldn’t take no for an answer and built a beautiful stadium, despite a lack of encouragement from Major League Baseball. As it was probably always destined to do, the franchise went to Miami, and St. Petersburg’s stadium is the elaborate home to tractor-pulls.” – John Mort, Booklist “A work that could cause an iceberg to boil. It has everything but a happy ending, rattling off the aggravation we’ve endured here in the clinical manner of an autopsy.” – Joe Henderson, Tampa Tribune "Awesome." – Tedd Webb, 970 WFLA Radio “In Stadium For Rent, Bob Andelman details St. Petersburg's journey from stalking horse to major league market with great skill and attention to detail. It's impossible to fully grasp the impact of the worst-to-first AL pennant winners of 2008 without learning how they came into existence.” – Jonah Keri, author of The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First “A home run... If you think there was a lot of public game-playing (if you’ll pardon the pun) going on while the City of St. Petersburg kept getting the short shrift, you should read the book to see what really went on.” – John J. Tischner, Pinellas County Review “A finely detailed account of this region’s dubious distinction for taking brush-back pitch after brush-back pitch from the denizens of the diamond... It isn’t a pretty story. It isn’t even ugly. Just pathetic. Stadium For Rent is a good, albeit frustrating read.” – Dan Ruth, Tampa Tribune “The best parts of the book are Andelman’s portrayals of personalities who led the baseball effort. Among them: Jack Lake, the cantankerous newspaper manager obsessed with getting baseball; Frank Morsani, the remarkably baseball-naive car dealer; and Rick Dodge, the steel-willed assistant city manager who bounced back after each defeat only to become embroiled in yet another plan.” – E.A. Torriero, San Jose Mercury News

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609

Publisher

Mr. Media Books

Published Date

ISBN 10

1507655061

ISBN 13

9781507655061

The Profit Zone

How Strategic Business Design Will Lead You to Tomorrow's Profits

By: Adrian J. Slywotzky,David J. Morrison,Bob Andelman

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The Profit Zone

How Strategic Business Design Will Lead You to Tomorrow's Profits

By: Adrian J. Slywotzky,David J. Morrison,Bob Andelman

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

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354

Publisher

Crown Currency

Published Date

ISBN 10

0307422305

ISBN 13

9780307422309

Irish Thunder

The Hard Life and Times of Micky Ward

By: Bob Halloran

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Irish Thunder

The Hard Life and Times of Micky Ward

By: Bob Halloran

The story behind the Major Motion Picture The Fighter, starring Mark Wahlberg and Christian Bale, Irish Thunder is about a boxer from a boxing family and a boxing town, but it is not a boxing book. It is about the human spirit, blind loyalty, self-preservation and self-destruction. Micky’s dramatic victories inside the ring are recounted in detail, but it is his victory outside the ring that will leave the reader inspired.

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353

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0762766840

ISBN 13

9780762766840

Why Men Watch Football

A Report from the Couch

By: Bob Andelman

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Why Men Watch Football

A Report from the Couch

By: Bob Andelman

Every weekend in the living rooms of America, from August through January, millions of men are seated in front of their television sets watching college and professional football. Meanwhile, others are pouring into stadiums all across the land, a bounce in their step, hope in their heart, and a beer in at least one hand. What is it that excites men about football? What the big attraction? Why is it that some men will sit down for three, six, or even nine hours in front of a TV set when football is on, yet they won’t sit still for more than 15 minutes for anything else when they’re home? Why is it that some men get so emotionally involved in watching football that they’ll scream, jump up and down, cheer and otherwise act as if they have a screw loose when their team wins—and become upset or even severely depressed when they lose? With the help of some of the nation’s leading sports psychologists and sociologists and dozens of male football fans, author Bob Andelman explores the male psyche and arrives at several intriguing and controversial conclusions about why men watch football.

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214

Publisher

Mr. Media Books

Published Date

ISBN 10

0991125401

ISBN 13

9780991125401

Making the Web Work

Designing Effective Web Applications

By: Bob Baxley

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Making the Web Work

Designing Effective Web Applications

By: Bob Baxley

There are no other books that examine the effectiveness and benefits of having well designed and created web applications. This guide includes case studies that are well-known, global, and emphasize the points and theories discussed. It covers all aspects involved of creating the effective application in concise and easy to understand ways.

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496

Publisher

Sams Publishing

Published Date

ISBN 10

0735711968

ISBN 13

9780735711969

Birdville School; A Portrait of Small-Town America in the 20th Century

By: Bob Barrage

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Birdville School; A Portrait of Small-Town America in the 20th Century

By: Bob Barrage

Birdville School opened in 1922 on the corner of two dirt roads at the edge of a fallow farm. Over the next 67 school years it witnessed, and influenced, the unfolding story of the town that grew up around it, amid flood, brushfire, blizzard, tornado, and earthquake; poverty and prosperity; war, peace, and cold war; and even the collapse of the earth beneath its foundations. Its auditorium and cafeteria hosted PTA meetings, plays, movies, concerts, basketball tournaments, holiday parties, Girl Scout and Boy Scout meetings, polio vaccination clinics, and war-time rationing registrations and scrap-collection drives. Local sand-lot softball, baseball, and football teams competed in the same surrounding fields that swarmed with gleeful children at recess, and that echoed with the roar of low-flying aircrafts snagging mailbags on their tail hooks. Among its staff were thespians, musicians, firemen, outdoorsmen, and athletes, including a singer who performed in the Coolidge White House, a candidate for the state legislature, an army medic, and a ball player who faced off against the Homestead Grays and the Pittsburgh Pirates. By the time classes concluded for the last time in 1989, thousands of children - including the author - had benefitted from the care, instruction, and example of the Birdville School family. This book is a feeble tribute to those who made us who we are.

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742

Publisher

Lulu.com

Published Date

ISBN 10

1732956103

ISBN 13

9781732956100

Marine Conservation

People, Ideas and Action

By: Bob Earll

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Marine Conservation

People, Ideas and Action

By: Bob Earll

In the last 50 years marine conservation has grown from almost nothing to become a major topic of global activity involving many people and organisations. Marine conservation activities have been applied to a huge diversity of species, habitats, ecosystems and whole seas. Many marine conservation actions have focused on human impacts on the marine environment from development and pollution to the impacts of fisheries. Whilst science has provided the backbone of thinking on marine conservation, perhaps the biggest change over this period has been the use of an ever-increasing range of techniques and disciplines to further marine conservation ends. Bob Earll explores what marine conservation involves in practice by providing a synthesis of the main developments from the viewpoints of 19 leading practitioners and pioneers who have helped shape its progress and successes. Their narratives highlight the diversity and richness of activity, and the realities of delivering marine conservation in practice with reference to a host of projects and case studies. Many of these narratives demonstrate how innovative conservationists have been – often developing novel approaches to problems where little information and no frameworks exist. The case studies described are based on a wide range of European and international projects. This book takes an in-depth look at the reality of delivering marine conservation in practice, where achieving change is often a complicated process, with barriers to overcome that have nothing to do with science. Marine conservationists will often be working with stakeholders for whom marine conservation is not a priority. This book aims to help readers describe and understand those realities, and shows that successful and inspirational projects can be delivered against the odds.

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390

Publisher

Pelagic Publishing Ltd

Published Date

ISBN 10

1784271772

ISBN 13

9781784271770

Keep Your Eye on the Marshmallow

Gain Focus and Resilience-And Come Out Ahead

By: Joachim de Posada,Bob Andelman

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Keep Your Eye on the Marshmallow

Gain Focus and Resilience-And Come Out Ahead

By: Joachim de Posada,Bob Andelman

The follow-up to the international bestsellers Don’t Gobble the Marshmallow…Ever! and Don’t Eat the Marshmallow…Yet! After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again. Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately. In Don’t Eat the Marshmallow…Yet! and Don’t Gobble the Marshmallow…Ever!, Joachim de Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in Keep Your Eye on the Marshmallow, Posada uses the parable of Arthur’s struggles after reaching the top to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savor the marshmallows of life.

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175

Publisher

Penguin

Published Date

ISBN 10

0425247392

ISBN 13

9780425247396

Mind Over Business

How to Unleash Your Business and Sales Success by Rewiring the Mind/Body Connect ion

By: Kenneth Baum,Bob Andelman

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Mind Over Business

How to Unleash Your Business and Sales Success by Rewiring the Mind/Body Connect ion

By: Kenneth Baum,Bob Andelman

Imagine making a few small adjustments to your workday to discover latent talents you didn't know you had. In Mind Over Business, sports psychologist Ken Baum applies a proven system for peak performance that will help you reach your goals no matter what business you are in. Every day, Baum earns his living by guiding people to maximize their career and potential. Now he translates his unique knowledge and techniques into a program you can use to thrive in every aspect of your career. Mind Over Business will give you the mental edge to overcome obstacles and take advantage of opportunity. It prescribes exercises that go beyond motivation to create a road map for success. You'll learn how to create a Personal Action Plan that outlines your goals logically and concretely, followed by a Reward Statement and Desire Statement that fuel your drive every step of the way. Simple visualization and performance cue exercises will keep you on target no matter what obstacles get in your way. Mind Over Business gives you the tools you need to change your brain and improve your career. It doesn't matter if you're self- employed, work for a large company, or sell insurance or sandwiches. You'll learn to beat your competition regardless of your background or business.

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211

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Penguin

Published Date

ISBN 10

1101560746

ISBN 13

9781101560747

Mind Over Business

How to Unleash Your Business and Sales Success by Rewiring the Mind/Body Connect ion

By: Kenneth Baum,Bob Andelman

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Mind Over Business

How to Unleash Your Business and Sales Success by Rewiring the Mind/Body Connect ion

By: Kenneth Baum,Bob Andelman

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241

Publisher

Penguin

Published Date

ISBN 10

0735204624

ISBN 13

9780735204621

Stadium For Rent

Tampa Bay's Quest for Major League Baseball

By: Bob Andelman

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Stadium For Rent

Tampa Bay's Quest for Major League Baseball

By: Bob Andelman

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609

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Mr. Media Books

Published Date

ISBN 10

1507655061

ISBN 13

9781507655061

Built from Scratch

How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

By: Bernie Marcus,Arthur Blank,Bob Andelman

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Built from Scratch

How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

By: Bernie Marcus,Arthur Blank,Bob Andelman

One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that “you’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people—and their associates—built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot’s founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

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Page Count

357

Publisher

Crown Currency

Published Date

ISBN 10

0593137892

ISBN 13

9780593137895

Building Atlanta

How I Broke Through Segregation to Launch a Business Empire

By: Herman Russell,Bob Andelman

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Building Atlanta

How I Broke Through Segregation to Launch a Business Empire

By: Herman Russell,Bob Andelman

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329

Publisher

Chicago Review Press

Published Date

ISBN 10

1613746970

ISBN 13

9781613746974

The Profiler

My Life Hunting Serial Killers and Psychopaths

By: Pat Brown,Bob Andelman

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The Profiler

My Life Hunting Serial Killers and Psychopaths

By: Pat Brown,Bob Andelman

In 1990, a young woman was strangled on a jogging path near the home of Pat Brown and her family. Brown suspected the young man who was renting a room in her house, and quickly uncovered strong evidence that pointed to him -- but the police dismissed her as merely a housewife with an overactive imagination. It would be six years before her former boarder would be brought in for questioning, but the night Brown took action to solve the murder was the beginning of her life's work. Pat Brown is now one of the nation's few female criminal profilers -- a sleuth who assists police departments and victims' families by analyzing both physical and behavioral evidence to make the most scientific determination possible about who committed a crime. Brown has analyzed many dozens of seemingly hopeless cases and brought new investigative avenues to light. In The Profiler, Brown opens her case files to take readers behind the scenes of bizarre sex crimes, domestic murders, and mysterious deaths, going face-to-face with killers, rapists, and brutalized victims. It's a rare, up-close, first-person look at the real world of police and profilers as they investigate crimes -- the good and bad, the cover-ups and the successes.

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309

Publisher

Hachette Books

Published Date

ISBN 10

1401396127

ISBN 13

9781401396121

Mean Business

How I Save Bad Companies and Make Good Companies Great

By: Albert J. Dunlap,Bob Andelman

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Mean Business

How I Save Bad Companies and Make Good Companies Great

By: Albert J. Dunlap,Bob Andelman

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb--"to dunlap"--when describing a fast company turnaround.

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364

Publisher

Mr. Media Books

Published Date

ISBN 10

1500498831

ISBN 13

9781500498832

The Corporate Athlete

How to Achieve Maximal Performance in Business and Life

By: Jack L. Groppel,Jim Loehr

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The Corporate Athlete

How to Achieve Maximal Performance in Business and Life

By: Jack L. Groppel,Jim Loehr

As Jack Groppel so aptly explains, the rigor of corporate athletics is often even more demanding than that of professional athletes. In my world, one does not have the luxury of an off-season. . . . This book is a must read for all those striving for the gold."-Arthur M. Blank, CEO and President, The Home Depot "Wow! This is an incredible book. Every person in business should read The Corporate Athlete from cover to cover and apply it every day."-Brian Tracy, author of Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed Today's corporate world is much like the world of professional sports-it is fiercely competitive and mentally and physically demanding, and it requires constant, vigilant training. More than ever, to maintain health, happiness, and career success, executives and employees must become Corporate Athletes. In this book, top business consultant, trainer, and lecturer Jack Groppel shows you how to use the training mentality of elite professional athletes. Based on the latest scientific research, The Corporate Athlete shows corporate competitors how to achieve maximum performance levels-both inside and outside the corporate world. Drawing on the parallels between sports and business, Jack Groppel reveals the integral roles that nutrition, fitness, and self-improvement-mental, physical, and emotional-play in giving Corporate Athletes their winning edge. It's an edge that's crucial if you need to come to a meeting fresh off the plane, pull out all the stops on a big presentation, cut the major deals-and still have the energy to enjoy time with family and friends. This practical and beneficial 21-day program will give you, no matter how overworked you are, the stamina and commitment to develop a world-class career. Learn to: * Have as much energy for your family at 8 p.m. as you have at the office at 8 a.m. * Be on when you need to be on * Respond to change, adversity, and crisis more constructively * Display more positivity and confidence * Eat properly on the road, in the air, and before and during business meetings * Slow down the aging process Take advantage of the same secrets that Dr. Groppel has used to help high-stress professionals-from Olympic athletes and NHL stars to fast-lane executives at major companies like Morgan Stanley Dean Witter, Estée Lauder, and Bristol-Myers Squibb-get themselves in fighting shape. Here is the program that will train you to perform at the highest possible levels in both your professional and your family life-because taking optimum care of yourself, mentally and physically, is the best way to take care of business. "Outstanding . . . The Corporate Athlete is a truly comprehensive program to help you achieve both your personal and your professional goals. It will help you take control of your life and effect positive physical, mental, and spiritual change."-Darlene Hamrock, Regional Vice President, Clinique Why do so many top performers call themselves Corporate Athletes? "Today's challenging business climate requires every top executive to be perfectly fit both mentally and physically. The Corporate Athlete is must reading for everyone who wants to manage his or her business, career, or profession effectively while living a balanced life. Buy it-it's a great investment."-Leonard Lauder, Chairman and Chief Executive Officer of the Estée Lauder Companies, Inc. "This is the book to teach you how to perform your job at the highest level possible while maintaining maximal health and happiness."-Jim Courier, French Open champion and former world No. 1 tennis player

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