Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
The incredible true story of a WWII veteran’s renegade operation to help Israel defend itself during the First Arab-Israeli War. Shortly after Israel was created in 1948, it faced the threat of invasion by five well-equipped neighboring armies. Though the United States opposed supplying arms to either side of the conflict, American World War II veteran Al Schwimmer was determined to do whatever it takes to help Israel defend herself. Schwimmer created factitious airlines, bought decommissioned airplanes from the government, and sent his pilots to pick up rifles, bullets, and fighter planes from the only country willing to break the international arms embargo: communist Czechoslovakia. Schwimmer and his team risked their lives, freedom, and US citizenship to prevent what they viewed as an imminent genocide. They evaded the FBI and State Department, gained the support of the mafia, smuggled weapons—mostly Nazi surplus—across hostile territories, and went into combat in the Middle East. This book vividly tells the story of this little-known yet historically significant mission.
Most scholars of Judaism take the term "Jewish mysticism" for granted, and do not engage in a critical discussion of the essentialist perceptions that underlie it. Mystifying Kabbalah studies the evolution of the concept of Jewish mysticism. It examines the major developments in the academic study of Jewish mysticism and its impact on modern Kabbalistic movements in the contexts of Jewish nationalism and New Age spirituality. Boaz Huss argues that Jewish mysticism is a modern discursive construct and that the identification of Kabbalah and Hasidism as forms of mysticism, which appeared for the first time in the nineteenth century and has become prevalent since the early twentieth, shaped the way in which Kabbalah and Hasidism are perceived and studied today. The notion of Jewish mysticism was established when western scholars accepted the modern idea that mysticism is a universal religious phenomenon of a direct experience of a divine or transcendent reality and applied it to Kabbalah and Hasidism. "Jewish mysticism" gradually became the defining category in the modern academic research of these topics. This book clarifies the historical, cultural, and political contexts that led to the identification of Kabbalah and Hasidism as Jewish mysticism, exposing the underlying ideological and theological presuppositions and revealing the impact of this "mystification" on contemporary forms of Kabbalah and Hasidism.
National Jewish Book Awards Finalist for the Nahum N. Sarna Memorial Award for Scholarship, 2016. From its first appearance, the Zohar has been one of the most sacred, authoritative, and influential books in Jewish culture. Many scholarly works have been dedicated to its mystical content, its literary style, and the question of its authorship. This book focuses on different issues: it examines the various ways in which the Zohar has been received by its readers and the impact it has had on Jewish culture, including the fluctuations in its status and value and the various cultural practices linked to these changes. This dynamic and multi-layered history throws important new light on many aspects of Jewish cultural history over the last seven centuries. Boaz Huss has broken new ground with this study, which examines of the reception and canonization of the Zohar as well as its criticism and rejection from its inception to the present day. His underlying assumption is that the different values attributed to the Zohar are not inherent qualities of the zoharic texts, but rather represent the way it has been perceived by its readers in different cultural contexts. He therefore considers not only the attribution of different qualities to the Zohar through time but also the people who were engaged in attributing such qualities and the social and cultural functions associated with their creation, re-creation, and rejection. For each historical period from the beginning of Zohar scholarship to the present, Huss considers the social conditions that stimulated the veneration of the Zohar as well as the factors that contributed to its rejection, alongside the cultural functions and consequences of each approach. Because the multiple modes of the reception of the Zohar have had a decisive influence on the history of Jewish culture, this highly innovative and wide-ranging approach to Zohar scholarship will have important repercussions for many areas of Jewish studies.
This book traces the development of Holocaust research in Israel from the late 1940s, its consolidation as an academic subject, and the establishment and development of Yad Vashem. It contextualises this evolution in terms of developments in Europe and the US as well as public discourse on the Holocaust.
The Yom Kippur War was a watershed moment in Israeli society and a national trauma whose wounds have yet to heal some four decades later. In the years following the war many studies addressed the internal and international political background prior to the war, attempting to determine causes and steps by political players and parties in Israel, Egypt and the United States. But to date there has been no comprehensive study based on archival materials and other primary sources. Classified documents from that period have recently become available and it is now possible to examine in depth a crucial period in Middle East history generally and Israeli history in particular. The authors provide a penetrating and insightful viewpoint on the question that lies at the heart of the Israeli polity and military: Was an opportunity missed to prevent the outbreak of the Yom Kippur War? The book provides surprising answers to long-standing issues: How did National Security Adviser, Henry Kissinger, succeed in torpedoing the efforts of the State Department to bring about an interim agreement between Israel and Egypt in 1971?; Would that agreement have allowed Israel to hold on to most of the Sinai Peninsula for many years and at the same time avert the outbreak of the war; Did Golda Meir reject any diplomatic initiative that came up for discussion in the years preceding the war?; Was the White House's Middle East policy throughout 1973 a catalyst for war breaking out?
A revised, updated, and retitled edition of David Boaz’s classic book Libertarianism: A Primer, which was praised as uniting “history, philosophy, economics and law—spiced with just the right anecdotes—to bring alive a vital tradition of American political thought that deserves to be honored today” (Richard A. Epstein, University of Chicago). Libertarianism—the philosophy of personal and economic freedom—has deep roots in Western civilization and in American history, and it’s growing stronger. Two long wars, chronic deficits, the financial crisis, the costly drug war, the campaigns of Ron Paul and Rand Paul, the growth of executive power under Presidents Bush and Obama, and the revelations about NSA abuses have pushed millions more Americans in a libertarian direction. Libertarianism: A Primer, by David Boaz, the longtime executive vice president of the Cato Institute, continues to be the best available guide to the history, ideas, and growth of this increasingly important political movement—and now it has been updated throughout and with a new title: The Libertarian Mind. Boaz has updated the book with new information on the threat of government surveillance; the policies that led up to and stemmed from the 2008 financial crisis; corruption in Washington; and the unsustainable welfare state. The Libertarian Mind is the ultimate resource for the current, burgeoning libertarian movement.
New and classical results in computational complexity, including interactive proofs, PCP, derandomization, and quantum computation. Ideal for graduate students.
Since declaring independence in 1948, Israel has been involved in an intractable conflict with the Palestinians and its neighbors. While violence has ebbed and flowed over the years, the threat of terrorism has remained a constant factor, shaping Israeli security policy in a unique way. Boaz Ganor provides an authoritative analysis of Israel’s approach to counterterrorism throughout its existence. Drawing on unprecedented access to Israeli leaders, he offers a comprehensive insider’s account of the decision-making processes, challenges, and dilemmas at the core of counterterror activities. Beginning with infiltration attacks from neighboring states immediately after independence and proceeding through the formation of organized Palestinian terror organizations up to the present day, this book details distinct eras of terrorism and how the Israeli state has counteracted them. Ganor also highlights the dynamic nature of both terrorism and counterterrorism: Just as waves of terror rise, fall, and evolve, so too do the measures employed to respond to them. He distills the lessons of Israel’s experience into key tenets for other countries facing the challenge of terrorism. The book features revelatory personal testimony from senior Israeli decision makers who have played pivotal roles in counterterrorism strategy, including prime ministers, defense ministers, Israeli Defense Forces chiefs of staff, and directors of Mossad and Shin Bet. Israel’s Counterterrorism Strategy is indispensable reading for students, scholars, and practitioners alike.
Banning Black Gods is a global examination of the legal challenges faced by adherents of the most widely practiced African-derived religions in the twenty-first century, including Santeria/Lucumi, Haitian Vodou, Candomblé, Palo Mayombe, Umbanda, Islam, Rastafari, Obeah, and Voodoo. Examining court cases, laws, human rights reports, and related materials, Danielle N. Boaz argues that restrictions on African diaspora religious freedom constitute a unique and pervasive form of anti-Black discrimination. Emphasizing that these twenty-first-century cases and controversies are not a new phenomenon but rather a reemergence of colonial-era ideologies and patterns of racially motivated persecution, Boaz focuses each chapter on a particular challenge to Black religious freedom. She examines issues such as violence against devotees, restrictions on the ritual slaughter of animals, limitations on the custodial rights of parents, and judicial refusals to recognize these faiths as protected religions. Boaz introduces new issues that have never been considered as a question of religious freedom before—such as the right of Palo Mayombe devotees to possess remains of the dead—and she brings together controversies that have not been previously regarded as analogous, such as the right to wear headscarves and the right to wear dreadlocks in schools. Framing these issues in comparative perspective and focusing on transnational and transregional issues, Boaz advances our understanding of the larger human rights disputes that country-specific studies can overlook. Original and compelling, this important new book will be welcomed by students and scholars of African diaspora religions and discerning readers interested in learning more about the history of racial discrimination
In the post–Cold War era, states increasingly find themselves in conflicts with nonstate actors. Finding it difficult to fight these opponents directly, many governments instead target states that harbor or aid nonstate actors, using threats and punishment to coerce host states into stopping those groups. Wendy Pearlman and Boaz Atzili investigate this strategy, which they term triadic coercion. They explain why states pursue triadic coercion, evaluate the conditions under which it succeeds, and demonstrate their arguments across seventy years of Israeli history. This rich analysis of the Arab-Israeli conflict, supplemented with insights from India and Turkey, yields surprising findings. Traditional discussions of interstate conflict assume that the greater a state’s power compared to its opponent, the more successful its coercion. Turning that logic on its head, Pearlman and Atzili show that this strategy can be more effective against a strong host state than a weak one because host regimes need internal cohesion and institutional capacity to move against nonstate actors. If triadic coercion is thus likely to fail against weak regimes, why do states nevertheless employ it against them? Pearlman and Atzili’s investigation of Israeli decision-making points to the role of strategic culture. A state’s system of beliefs, values, and institutionalized practices can encourage coercion as a necessary response, even when that policy is prone to backfire. A significant contribution to scholarship on deterrence, asymmetric conflict, and strategic culture, Triadic Coercion illuminates an evolving feature of the international security landscape and interrogates assumptions that distort strategic thinking.
Coined in the middle of the nineteenth century, the term "voodoo" has been deployed largely by people in the U.S. to refer to spiritual practices--real or imagined--among people of African descent. "Voodoo" is one way that white people have invoked their anxieties and stereotypes about Black people--to call them uncivilized, superstitious, hypersexual, violent, and cannibalistic. In this book, Danielle Boaz explores public perceptions of "voodoo" as they have varied over time, with an emphasis on the intricate connection between stereotypes of "voodoo" and debates about race and human rights. The term has its roots in the U.S. Civil War in the 1860s, especially following the Union takeover of New Orleans, when it was used to propagate the idea that Black Americans held certain "superstitions" that allegedly proved that they were unprepared for freedom, the right to vote, and the ability to hold public office. Similar stereotypes were later extended to Cuba and Haiti in the late nineteenth and early twentieth centuries. In the 1930s, Black religious movements like the Moorish Science Temple and the Nation of Islam were derided as "voodoo cults." More recently, ideas about "voodoo" have shaped U.S. policies toward Haitian immigrants in the 1980s, and international responses to rituals to bind Nigerian women to human traffickers in the twenty-first century. Drawing on newspapers, travelogues, magazines, legal documents, and books, Boaz shows that the term "voodoo" has often been a tool of racism, colonialism, and oppression.
The escalation of global terrorism has left populations across the world and decision-makers unprepared. This book attempts to create a manual of counter-terrorism measures on all relevant operational levels.
Learn to master a highly specialized form of animal surgery. Oral and Maxillofacial Surgery in Dogs and Cats, 2nd Edition offers a unique, detailed, comprehensive and highly illustrated account of surgical procedures that will improve outcomes for all surgical and dental specialists. The second edition of this text is a collaborative effort from both human and veterinary oral surgeons – each considered an expert in their field. With in-depth clinical photos, and illustrations, this indispensable resource is perfect for both general practitioners and students alike. - An authoritative collaboration between human and animal surgeons includes over 30 international contributors whorepresent the peak of professional expertise in the field. - UNIQUE! Only book on the market devoted to a surgical specialty of growing relevance provides you with a look at a highly specialized practice. - High-quality illustrations combined with step-by-step textual guidance give you a clear understanding of the material. - In-depth descriptions of surgical conditions provide you with detailed explanations of surgical procedures. - NEW! Expert Consult site provides you with digital access to the full textbook. - NEW! Additional chapters on the latest discoveries and techniques cover Diagnostic imaging in oral and maxillofacial surgery, Piezosurgery, Temporomandibular ankyloses and pseudoankylosis, and Regenerative techniques in maxillofacial surgery.
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Classical rabbinic law grew up in the shadow of the Roman empire, and must be understood in relationship to its legal legacy. Yet few, especially in the anglophone world, have mastered both corpuses--the remarkable Boaz Cohen was one; an undisputed pioneer, he built bridges between the legal cultures of these great civilizations. The essays collected here are a treasure of insight and erudition for all students of rabbinics, provincial Roman history, and comparative law. For the classicist seeking to understand rabbinic writings or the scholar of Jewish law searching the Roman legal traditions, the barriers to access are high--disciplinary, linguistic, and cultural. The studies that make up Jewish and Roman Law, here reissued, offer an accessible gateway to the complex labyrinth of legal sources for a new generation of classicists and rabbinicists, a rigorous if humbling training ground, and vital conceptual foundation from which to assess cultural contact, sympathy, and divergence. This two-volume set of essays by Boaz Cohen, late professor of law at the Jewish Theological Seminary and one of the leading talmudic scholars of his generation, was first published in 1966. The essays are accompanied here by a new introduction by Natalie B. Dohrmann of the Herbert D. Katz Center for Advanced Judaic Studies at the University of Pennsylvania.
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