Bjerke, B.'s Books

Methodology for Creating Business Knowledge

By: Ingeman Arbnor,Bjorn Bjerke

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Methodology for Creating Business Knowledge

By: Ingeman Arbnor,Bjorn Bjerke

This book presents and compares three different methodologies for gaining business knowledge: analytic, systems and actors. The consequences of using each approach in various practical and theoretical situations are examined

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Page Count

580

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SAGE

Published Date

ISBN 10

0761904506

ISBN 13

9780761904502

Understanding Entrepreneurship

By: Bjerke, B.

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Understanding Entrepreneurship

By: Bjerke, B.

The importance of the entrepreneur as a human being is strongly expressed, as is the idea that entrepreneurship is closer to art and aesthetics than science and mathematics. Language, argues the author, plays a decisive role and philosophy provides a s

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Page Count

278

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1847205240

ISBN 13

9781847205247

Alternative Marketing Approaches for Entrepreneurs

By: Björn Bjerke

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Alternative Marketing Approaches for Entrepreneurs

By: Björn Bjerke

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.

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Page Count

416

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

178643895X

ISBN 13

9781786438959

Entrepreneurial Imagination

Time, Timing, Space and Place in Business Action

By: Bjorn Bjerke,Hans Ramo

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Entrepreneurial Imagination

Time, Timing, Space and Place in Business Action

By: Bjorn Bjerke,Hans Ramo

Entrepreneurial Imagination innovatively focuses on entrepreneurial and economic action in time, timing, space and place. Schedules and places of production, working times and working places, are no longer fixed due to the effects of the contemporary economy. The authors expertly bring together a focused and themed book that deals wholly with the subjects of time and space in a phenomenological understanding of entrepreneurial ventures and related business action. They discuss theories and thinking of human action, space, place, timing and time in various entrepreneurial and business arenas, including social entrepreneuring, environmental and corporate social responsibility, network forms of entrepreneuring, urban governance and regional development. Taking a phenomenological approach to enable readers to understand entrepreneurship and related economic action clearly will prove to be inspiring for students, academics and practitioners interested in all areas of entrepreneurship and similar issues.

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Page Count

241

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

0857932314

ISBN 13

9780857932310

Branding Governance

A Participatory Approach to the Brand Building Process

By: Nicholas Ind,Rune Bjerke

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Branding Governance

A Participatory Approach to the Brand Building Process

By: Nicholas Ind,Rune Bjerke

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470511699

ISBN 13

9780470511695

Social Entrepreneurship

To Act as If and Make a Difference

By: Björn Bjerke,Mathias Karlsson

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Social Entrepreneurship

To Act as If and Make a Difference

By: Björn Bjerke,Mathias Karlsson

A timely contribution to social entrepreneurship research from a Scandinavian view. Taking entrepreneurship as creative action in society as a whole, the authors counter widely held perceptions of (social) entrepreneurship: it is not an elite phenomenon but a form of action that we all engage in from time to time; it is not about system-changing disruptions but generally about small but real improvements in everyday life; it is not about autonomous action but about realizing freedom potential in societies where knowledge and learning have become essential for civic action.' – Rafael Ziegler, University of Greifswald, Germany 'This book offers an innovative, theory-driven account of social entrepreneurship that is located in new thinking around the constructs of community and "public" entrepreneurship. Bjerke and Karlsson draw on a wide range of sources to offer useful new insights and analyses of this emerging sector and contribute a variety of useful and challenging new models of the relationship between society, innovation, and politics. All in all, this represents a valuable addition to the growing theoretical literature on social innovation and entrepreneurship.' – Alex Nicholls, University of Oxford, UK This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. The authors call them citizen entrepreneurs. Such people are not only becoming more common but also more necessary in the world of today. Entrepreneurs are seen as people who aim 'to act as if and make a difference', that is, who act out of the ordinary and come up with noticeable solutions to various problems without being restricted by existing resources or possibilities. This book applies these criteria to citizen entrepreneurs, focusing on public entrepreneurs operating in public places. The authors conduct in-depth case studies to examine these public entrepreneurs thoroughly and offer some theoretical reflections on social entrepreneurship. Students and researchers studying social entrepreneurship will find this book of great interest. Social entrepreneurs and practitioners would also benefit considerably from this enriching resource.

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Page Count

203

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781006989

ISBN 13

9781781006986

About Entrepreneurship

By: Bjorn Bjerke

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About Entrepreneurship

By: Bjorn Bjerke

This engaging textbook is a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on entrepreneurship upper-level courses. Bjšrn Bjerke covers all kinds of aspects of entrepreneurship including the history of the subject, our modern entrepreneurial society, local community development, entrepreneurship in different national cultures and women as entrepreneurs. He addresses some theoretical developments, and considers a narrow and a broad view of entrepreneurship, rational and natural entrepreneurial start-ups and entrepreneurship in space and place. At the end of every chapter, there are numerous ÔThinkÕ questions and a practice case, which may be useful when studying the subject alone or when teaching it. There are online resources for teacherÕs to support the text.

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Page Count

292

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1782545409

ISBN 13

9781782545408

Entrepreneurial Marketing

The Growth of Small Firms in the New Economic Era

By: Bjö Bjerke,Claes Hultman

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Entrepreneurial Marketing

The Growth of Small Firms in the New Economic Era

By: Bjö Bjerke,Claes Hultman

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

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288

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1843766957

ISBN 13

9781843766957

Methodology for Creating Business Knowledge

By: Ingeman Arbnor,Bjorn Bjerke

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Methodology for Creating Business Knowledge

By: Ingeman Arbnor,Bjorn Bjerke

`Arbnor and Bjerke′s deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology′ - Morgan Miles, Professor of Marketing, Georgia Southern University `These are two authors on top of their game, using their vast experience and depth of knowledge to present a complex topic in a framework which is understandable and usable by anyone doing academic research. This third edition will ensure that this book remains the essential read for social science researchers′ - David Carson, Professor of Marketing, University of Ulster Arbnor and Bjerke′s best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The authors make an in-depth examination into the circularity of knowledge and its foundations and analyze the repercussions for business, research and consulting. Where knowledge is a competitive necessity understanding its foundations is a necessity. The Third Edition has been updated to be even more relevant to the contemporary interests of business knowledge. Additional extras include: - Several more examples are included, plus previous examples have been updated - Improved illustrations and diagrams - Revised presentation makes the book easier to use - Useful summaries of the key points and concepts to aide accessibility - Points of reflection allow the reader to further their thinking on the topics - A glossary of terms - A teacher′s manual which can be requested from the book′s website

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Page Count

466

Publisher

SAGE Publications Ltd

Published Date

ISBN 10

1446244075

ISBN 13

9781446244074

Understanding Entrepreneurship

By: Bjerke, B.

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Understanding Entrepreneurship

By: Bjerke, B.

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Page Count

278

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1847205240

ISBN 13

9781847205247

Social Entrepreneurship

To Act as If and Make a Difference

By: Björn Bjerke,Mathias Karlsson

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Social Entrepreneurship

To Act as If and Make a Difference

By: Björn Bjerke,Mathias Karlsson

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Solve jigsaw puzzle

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Page Count

203

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781006989

ISBN 13

9781781006986

Book's by Bjerke, B.

Methodology for Creating Business Knowledge

Methodology for Creating Business Knowledge

Understanding Entrepreneurship

Understanding Entrepreneurship

Alternative Marketing Approaches for Entrepreneurs

Alternative Marketing Approaches for Entrepreneurs

Entrepreneurial Imagination

Entrepreneurial Imagination

Branding Governance

Branding Governance

Social Entrepreneurship

Social Entrepreneurship

About Entrepreneurship

About Entrepreneurship

Entrepreneurial Marketing

Entrepreneurial Marketing

Methodology for Creating Business Knowledge

Methodology for Creating Business Knowledge

Understanding Entrepreneurship

Understanding Entrepreneurship

Social Entrepreneurship

Social Entrepreneurship

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