Biswas, Rakesh's Books

RELATIONSHIP MARKETING

Concepts, Theories and Cases

By: SUPRIYA BISWAS

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RELATIONSHIP MARKETING

Concepts, Theories and Cases

By: SUPRIYA BISWAS

The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.

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Page Count

481

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120348753

ISBN 13

9788120348752

Advanced Extension & Communication Strategies For Sustainable Livelihood Through Animal Husbandry And Allied Farming System

By: Arunasis Goswami,Sukanta Biswas

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Advanced Extension & Communication Strategies For Sustainable Livelihood Through Animal Husbandry And Allied Farming System

By: Arunasis Goswami,Sukanta Biswas

The book is divided into two advanced thematic area, where in first part, 22 numbers of nationally acclaimed eminent author's contributed in various aspects of 'Advanced Extension and Communication Strategies' and in second part, 21 numbers of eminent resource persons explained different concepts of 'Applied Extension & Communication Strategies for Sustainable Livelihood Through Animal Husbandry & Allied Farming System'. In these two thematic area, several nationally acclaimed eminent authors contributed on various topics of basic & advanced communication-management skills , problem solving, Negotiation, project management skills, social networking, conflict & stress management, emotional intelligence, ICT in knowledge management, technology socialization, supply chain management and research prioritization techniques have well been accommodated and supported by advanced research methodology and empirical studies. Considering the need and importance of sustainable and holistic societal development and developing competency and efficiency of the extension performers, this multi-authorship compilation will be immense helpful and educative for the faculty, scholars, researchers and field functionaries of Extension education in pan India.

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Publisher

New India Publishing Agency

Published Date

ISBN 10

9394490825

ISBN 13

9789394490826

K.N.I.F.E.P.O.I.N.T The First Mission

By: Mitrajit Biswas

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K.N.I.F.E.P.O.I.N.T The First Mission

By: Mitrajit Biswas

This is the first part of an initially planned 4-part fictional thriller series that is planned which centres around the spying team that is there for the protection and the safety of the country known as K.N.I.F.E.P.O.I.N.T. “Knowledge gathering unit for National Intelligence and Forensic Expertise for Prevention of Organized Internal and National Threats. The four parts of the book would take you through a universe of the contemporary yet non-conventional challenges. It is an endeavour to build up on the way how the world of the spy craft works and functions to deal with so many challenges. The four-part story would take you on a journey of understanding the dynamics of the security challenges It would be covering four different adventures of the central protagonist spanning across the world and keeping a challenge on India and how they are overcome. This is the first part of the series that builds up on how Indian spy agencies need to take on a mission that seems to end abruptly but would be leading to the darker stages of the challenges coming up for the Indian security and defence. Therefore, taking all these challenges ahead it is time to delve into the life of the protagonist as he takes on his mission that makes him go around the world. So come and be prepared for the journey that would take you on a fun, thrilling ride of this fictional spy world where the stakes are high to safeguard our great motherland, India.

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Publisher

Ukiyoto Publishing

Published Date

ISBN 10

9360497355

ISBN 13

9789360497354

Recent Advances in Forensic Medicine & Toxicology

Volume 3

By: Gautam Biswas

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Recent Advances in Forensic Medicine & Toxicology

Volume 3

By: Gautam Biswas

This book is the third volume in the Recent Advances in Forensic Medicine and Toxicology series. Volume Two (9789352701247) published in 2018. Divided into five sections, the text provides specialists and trainees with the latest advances and technologies in their field. Section One introduces medical jurisprudence and ethical issues, followed by an extensive section on forensic pathology explaining different causes of death and appropriate approaches to autopsy. Section Three covers forensic radiology and immunology and Section 4 discusses forensic psychiatry examining issues such as sexual crimes, and marriage and divorce. The book concludes with a section on forensic science explaining the role of forensics experts in crime scene analysis and recent advances in examination and investigation techniques. Each chapter has been extensively researched and referenced. Topics are highly illustrated with photographs, diagrams, text boxes emphasising key points, tables and flowcharts. Key points Third volume in Recent Advances in Forensic Medicine & Toxicology series Provides clinicians and trainees with latest advances and technologies in the field Covers specialist topics such as legal obligations and ethical responsibilities Highly illustrated with photographs, diagrams, tables, flowcharts and key points boxes

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485

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9390595320

ISBN 13

9789390595327

Being Hindu In Bangladesh

The Untold Story

By: Deep Halder,Avishek Biswas

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Being Hindu In Bangladesh

The Untold Story

By: Deep Halder,Avishek Biswas

For those who carry the scars of Partition, more than seven decades after arbitrary lines scarred the subcontinent, home is still on the other side of the Padma river. They pine for those who were left behind as a great mass of humanity moved from the east to the west of Bengal to settle in Hindu-majority India. Where are they today in the land that was then east Bengal, which became East Pakistan in 1947, and then Bangladesh in 1971? According to an estimate from the Bangladesh Bureau of Statistics, there were 17 million Hindus in Bangladesh in 2015, though the population is steadily dwindling. Hindus in Bangladesh in the late 2000s were almost evenly distributed in all regions of the country, with large concentrations in Gopalganj, Dinajpur, Sylhet, Sunamganj, Mymensingh, Khulna, Jessore, Chittagong and parts of Chittagong's Hill Tracts. Since the rise of Islamist political formations in the country during the 1990s, many Hindus have been threatened or attacked, and substantial numbers are leaving the country for India still. Despite their dwindling numbers, Hindus wield considerable influence because of their geographical concentration in certain regions of the country. They form a majority of the electorate in at least two parliamentary constituencies and account for more than 25% in at least another thirty. For this reason, they are often the deciding factor in parliamentary elections where victory margins can be extremely narrow. It is also alleged that this is a prime reason for many Hindus being prevented from voting in elections, either through intimidating voters, or through exclusion in voter list revisions. In Being Hindu in Bangladesh, journalist Deep Halder and academic Avishek Biswas explore the ground realities behind the statistics. Through extensive research in Bangladesh and using archival material and records, they attempt to sift out the truth behind the numbers. Their aim is to find out the lived experience of those who stayed on in the country, and ask important questions about the nature of identity, its connection with religion, and ultimately, the very idea of 'home'.

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156

Publisher

Harper Collins

Published Date

ISBN 10

9356995818

ISBN 13

9789356995819

The Dark Hour - India Under Lockdowns

By: Amir Peerzada,Anoo Bhuyan,Kalpish Ratna,M.G. Radhakrishnan,Namita Bhandare,Omkar Goswami,Pooja Dhingra,Saba Naqvi,Soutik Biswas

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The Dark Hour - India Under Lockdowns

By: Amir Peerzada,Anoo Bhuyan,Kalpish Ratna,M.G. Radhakrishnan,Namita Bhandare,Omkar Goswami,Pooja Dhingra,Saba Naqvi,Soutik Biswas

At a mere four hours’ notice, at 8.00 p.m., on March 24th 2020, the Indian Prime Minister Modi announced a lockdown to contain the spread of virus in order to jumpstart an already-crumbling healthcare system for one of the most devastating pandemics soon to envelop India. People stormed out to panic-buy ration stocks; India’s migrant working classes started walking back to the villages, left hungry and desolate without homes, work and wages - a scene not very short of an apocalypse. Over two summers, India woke up to similar headlines: a shortage of hospital beds, oxygen, medicines; a languishing economy; cases rising and falling; governments greenlighting Hindu religious, superspreader that compounded the second wave; misled unlocking schools, business and the social sphere, and reversed lockdowns when cases went up; underreporting of cases and deaths; lakhs dead to the virus and crores of people infected, and still counting. While the pandemic continues to rage on, notwithstanding its ebbs and flows, its real impact on society may start to be visible only much later. Over a year of tracking how the pandemic ravaged India’s society, economy, politics and culture, nine of finest India’s writers try and make sense of this difficult reality. The Dark Hour is a publisher’s anthology of specially commissioned long-form essays that unpack two dreadful summers of the pandemic that wreaked havoc on the many Indias within India.

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157

Publisher

Roli Books Private Limited

Published Date

ISBN 10

8195256678

ISBN 13

9788195256679

Police And Prison

By: Mukul Biswas

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Police And Prison

By: Mukul Biswas

The Book Police and Prison mentions about the different stages of investigation carried out by Police Officers in India. It starts from the time the First Information Report is lodged in local Police Station and till the charge sheet is filed. It is a long process. The Book also deals with prisons or correctional homes. There are 3 groups of detained persons who stay in the judicial custody. One group of prisoners are those prisoners who are yet to be proved as guilty and are kept during the period when police is already investigating. There is another group who had been sentenced with imprisonment after being proved guilty by criminal courts in India. There is another group of prisoners who have faced sentence for not abiding by court orders. There are many release processes. The Book contains process relating to Parole, Furlough, Probation and other release processes. At the same time there are discussion about Juveniles in conflict with Law whose detention process in Observation Homes and Special Homes are different than the ordinary correctional homes. There is role played by Probation officers in giving Social Investigation Report before JJB. The Book also speaks about the hurdles faced by the Investigating Officers in collecting evidence. In Criminal Cases burden of proof is always on the shoulders of the Prosecution and wherever there is lacuna the doubt goes in favour of Defense and case ends in acquittal. There is strong discussion about reforms relating to Forensic Science Laboratories in India, Police system in India and Correctional Homes or Prisons in India.

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222

Publisher

BFC Publications

Published Date

ISBN 10

9359922803

ISBN 13

9789359922805

Self-Injurious Behavior in Individuals with Neurodevelopmental Conditions

By: Frederick Furniss,Asit B. Biswas

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Self-Injurious Behavior in Individuals with Neurodevelopmental Conditions

By: Frederick Furniss,Asit B. Biswas

This book addresses self-injurious behavior (SIB) in individuals with various neurodevelopmental conditions (NDCs). It takes a cross-NDC perspective that synthesizes recent research on variability in incidence and presentation across NDCs and the natural history and neurobiology of SIB. Chapters examine implications for biobehavioral definitions of subtypes of SIB and provide a detailed guide to assessment and intervention using an integrated research-based model for individualized treatment. In addition, chapters present a practice-focused structure using case studies to illustrate clinical implications of research findings. The book concludes with a discussion of current directions in research and their potential to guide innovation in prevention and treatment of SIB. Topics featured in this handbook include: · Self-restraint among individuals who self-injure. · Self-injurious behavior in individuals with autism spectrum conditions. · Assessing and managing short-term effects of SIB. · Reducing risk of, and responding to, relapse following successful intervention with SIB. · Ethical issues associated with working with people who engage in self-injurious behaviors. Self-Injurious Behavior in Individuals with Neurodevelopmental Conditions is a must-have resource for researchers, clinicians and practitioners as well as graduate students in the fields of clinical child and school psychology, applied behavior analysis, pediatrics, social work, developmental psychology, behavioral therapy/rehabilitation, child and adolescent psychiatry, clinical psychology and psychiatry of adult intellectual disability, and special education.

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349

Publisher

Springer Nature

Published Date

ISBN 10

3030360164

ISBN 13

9783030360160

Advances in Modern and Applied Sciences

By: Sujay Pal,Tushar Kanti Biswas

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Advances in Modern and Applied Sciences

By: Sujay Pal,Tushar Kanti Biswas

This book Advances in Modern and Applied Science materializes our long-cherished dream of publishing a series of volumes consisting of review papers on contemporary research fields from a broad spectrum of basic sciences. The present volume, which is our first baby-step towards that fulfilment, includes a collection of twenty-five review articles contributed by about fifty researchers and scientists whose vocations are in diverse fields of science including astrophysics, astronomy, high energy physics, space science, atmospheric sciences, computer sciences to material sciences.

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269

Publisher

Scientific Research Publishing, Inc. USA

Published Date

ISBN 10

164997437X

ISBN 13

9781649974372

User-Driven Healthcare and Narrative Medicine: Utilizing Collaborative Social Networks and Technologies

Utilizing Collaborative Social Networks and Technologies

By: Biswas, Rakesh,Martin, Carmel Mary

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User-Driven Healthcare and Narrative Medicine: Utilizing Collaborative Social Networks and Technologies

Utilizing Collaborative Social Networks and Technologies

By: Biswas, Rakesh,Martin, Carmel Mary

This book explores various individual user-driven strategies that assist in solving multiple clinical system problems in healthcare, using social networking to improve their healthcare outcomes"--Provided by publisher.

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Page Count

642

Publisher

IGI Global

Published Date

ISBN 10

1609600991

ISBN 13

9781609600990

Clinical Solutions and Medical Progress Through User-Driven Healthcare

By: Rakesh Biswas

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Clinical Solutions and Medical Progress Through User-Driven Healthcare

By: Rakesh Biswas

This book provides comprehensive coverage and understanding of clinical problem solving in healthcare, especially user-driven healthcare, using concerted experiential learning in conversations between multiple users and stakeholders, primarily patients, health professionals, and other actors in a care giving collaborative network across a web interface"--

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Page Count

196

Published Date

ISBN 10

1466618787

ISBN 13

9781466618787

Book's by Biswas, Rakesh

RELATIONSHIP MARKETING

RELATIONSHIP MARKETING

Advanced Extension & Communication Strategies For Sustainable Livelihood Through Animal Husbandry And Allied Farming System

Advanced Extension & Communication Strategies For Sustainable Livelihood Through Animal Husbandry And Allied Farming System

K.N.I.F.E.P.O.I.N.T The First Mission

K.N.I.F.E.P.O.I.N.T The First Mission

Recent Advances in Forensic Medicine & Toxicology

Recent Advances in Forensic Medicine & Toxicology

Being Hindu In Bangladesh

Being Hindu In Bangladesh

The Dark Hour - India Under Lockdowns

The Dark Hour - India Under Lockdowns

Police And Prison

Police And Prison

Self-Injurious Behavior in Individuals with Neurodevelopmental Conditions

Self-Injurious Behavior in Individuals with Neurodevelopmental Conditions

Advances in Modern and Applied Sciences

Advances in Modern and Applied Sciences

User-Driven Healthcare and Narrative Medicine: Utilizing Collaborative Social Networks and Technologies

User-Driven Healthcare and Narrative Medicine: Utilizing Collaborative Social Networks and Technologies

Clinical Solutions and Medical Progress Through User-Driven Healthcare

Clinical Solutions and Medical Progress Through User-Driven Healthcare

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