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New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

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New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory) Communication is an old phenomenon which dates back ancient times. With the emergence of civilizations, communication and communication mediums started to evolve. Thanks to the industrial age and technology, communication has prevailed our whole lives. However, most likely one of the most challenging problems that human kind encounter today is lack of communication although communication technologies came far beyond what it was fifty years ago. There have been so many studies on communication in literature so far. These studies were carried out to understand the nature and characteristics of communication. On the other hand, the studies carried out today focus on communication technologies considerably. Thanks to technological advances, we have so many devices to communicate. Once we used to use face to face communication but today we use heavily mediated communication. Capitalism has led great media corporations to emerge and they got stronger and prevalent in a short time. Mass communication is provided through advanced technological devices by these corporations. This book, a product of hard and meticulous work is a compilation of different subject fields related to communication. All the authors who wrote a chapter in this book aimed to broaden the readers’ horizons. That is why the name of this book is “New Horizons in Communication Age”. In an era dominated by the media corporations and communication technologies, all we need to do are open our minds and see the world from different perspectives. We believe in change and the change is possible with this work of devoted authors.

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Page Count

366

Publisher

IKSAD Publishing House

Published Date

ISBN 10

605769595X

ISBN 13

9786057695956

New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

Write a review Read reviews Take a Quiz Solve Book Puzzle

New Horizons in Communication Age

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory)

By: Naim Cetinturk,Birgul Alici,Omer Aydinlioglu

Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory) Communication is an old phenomenon which dates back ancient times. With the emergence of civilizations, communication and communication mediums started to evolve. Thanks to the industrial age and technology, communication has prevailed our whole lives. However, most likely one of the most challenging problems that human kind encounter today is lack of communication although communication technologies came far beyond what it was fifty years ago. There have been so many studies on communication in literature so far. These studies were carried out to understand the nature and characteristics of communication. On the other hand, the studies carried out today focus on communication technologies considerably. Thanks to technological advances, we have so many devices to communicate. Once we used to use face to face communication but today we use heavily mediated communication. Capitalism has led great media corporations to emerge and they got stronger and prevalent in a short time. Mass communication is provided through advanced technological devices by these corporations. This book, a product of hard and meticulous work is a compilation of different subject fields related to communication. All the authors who wrote a chapter in this book aimed to broaden the readers’ horizons. That is why the name of this book is “New Horizons in Communication Age”. In an era dominated by the media corporations and communication technologies, all we need to do are open our minds and see the world from different perspectives. We believe in change and the change is possible with this work of devoted authors.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

366

Publisher

IKSAD Publishing House

Published Date

ISBN 10

605769595X

ISBN 13

9786057695956