Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: Create a magnetic personal brand that attracts prospective customers Engage customers earlier in the buying process Develop an evergreen lead machine using strategies of world-class organizations Write articles, emails, and social media posts that trigger customer action Find and create new opportunities through outbound prospecting Turn customer conversations into sales opportunities and revenue Finding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers
Adam Granger self-published the first edition of Granger’s Fiddle Tunes for Guitar in 1979. A second edition was published in 1994. Now, in 2022, Mel Bay Publications presents the third edition of the book now in standard notation. This 248-page book is the most extensive and best-documented collection of fiddle tunes in existence, and includes reels, hoedowns, hornpipes, rags, breakdowns, jigs and slip-jigs, presented in Southern, Northern, Irish, Canadian, Texas and Old-time styles. There are 508 fiddle tunes referenced under 2500 titles and alternate titles. The titles are fully indexed, making the book doubly valuable as a reference book and a source book. The book comes with a link which gives access to MP3 recordings by Adam of all 508 tunes, each played once at a moderate tempo, with rhythm on one channel and lead on the other. Also included in The Granger’s Collection are descriptions of tune types presented in the book, and primers on traditional flatpicking and rhythm guitar. Additionally, there are sections on timing, ornamentation, technique, and fingering, as well as information on tune sources and a history of the collection.
Explore the rich history of the legendary railroad that spanned the American Midwest in this beautifully illustrated volume. Beginning operations in the mid-nineteenth century, the Rock Island Line served farms and small-town America for more than 140 years. One of the earliest railroads to build westward from Chicago, it was the first to span the Mississippi, advancing the frontier, bringing settlers into the West, and hauling their crops to market. Rock Island’s celebrated Rocket passenger trains also set a standard for speed and service, with suburban runs as familiar to Windy City commuters as the Loop. For most of its existence, the Rock battled competitors much larger and richer than itself. When it finally succumbed, the result was one of the largest business bankruptcies ever. Today, as its engines and stock travel the busy main lines operated by other carriers, the Rock Island Line lives on in the hearts of those whom it employed and served.
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming irrelevant. They need to rethink their entire sales approach—and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: Create a magnetic personal brand that attracts prospective customers Engage customers earlier in the buying process Develop an evergreen lead machine using strategies of world-class organizations Write articles, emails, and social media posts that trigger customer action Find and create new opportunities through outbound prospecting Turn customer conversations into sales opportunities and revenue Finding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers
Picking up where Michael Lewis left off in Moneyball, he addresses the central questions of risk, reward, and value---on the field and off---and reveals what it takes to win." ---John Thorn, editor of Total Baseball Die-hard fanatics will enjoy this comprehensive collection of groundbreaking baseball strategies, analyses, statistics, and studies This unique approach to understanding the "tried and true" methodologies of the game of baseball examines conventional elements like the steal, hit and run, and line-up construction. The Book on The Book offers an exciting critique of baseball by placing an actual dollar value on player performance and rating managers based on their on-field moves to determine who are the smartest tacticians. No corner of the ballpark is left unturned as author Bill Felber explores the various methods of team-building, on-field values of players, the role and influence of the general manager in team success, and the importance of park effects. In the vein of the late Leonard Koppett and Bill James, Felber uses mathematical and statistical principles to evaluate the wisdom of standard baseball strategies. Illustrations and a refreshingly engaging style make The Book on The Book the new textbook of baseball analysis. "Full-blown fanatics will probably read the book straight through, but casual fans will find plenty of reward simply browsing through selected chapters, such as 'The Decline and Fall of the Starting Pitcher, ' 'Highly Paid Irrelevance, ' and 'Rating the General Managers.' " ---BookPage "Well thought out and soundly based, this book could be used as a text for most current teams, who should be trying to keep up with those few enlightened ones that are using logic rather than guesswork and hope." ---Pete Palmer, coeditor of The ESPN Baseball Encyclopedia and coauthor of The Hidden Game of Baseball "Baseball's 'Book'---the ever-expanding cloud of common wisdom about how the game should be played---has resisted challenge in part because it is unwritten. Ever since baseball began, experts have not been reading from the same page, let alone the same book. But now Bill Felber comes along to poke holes in the clouds and let some sunshine in." ---John Thorn, editor of Total Baseball
This annual baseball reference guide includes pitcher projections, base running analysis, hitter projections, team efficiency summaries, player win-shares, manager's records, and more.
Images of America: Van Alstyne relates the story of a Texas town born in an era when small-town life was deeply ingrained in America. Founded by 1873, Van Alstyne is a close-knit, patriotic, religious, hardworking, and progressive-minded community. Surrounded by prime farmland, Van Alstyne thrived as a center for cotton ginning. In addition to railroad service, a far-ranging interurban line enhanced Van Alstyne's transportation system for 40 years. The Van Alstyne Grays, a semiprofessional team that placed its stars into baseball's big leagues, represented the national pastime. The town's former opera house still stands, and so do other Victorian commercial buildings and homes--tangible reminders of a classic American town that continues to offer the amenities of a comfortable community.
One of the most complete annual baseball references available, this updated guidebook includes informative introductions to its different sections and an extensive glossary that features explanations and a multitude of statistics.
What do Mark Koenig, Red Rolfe, Frank Crosetti, Sandy Alomar, Bobby Murcer, Wayne Tolleson, and Derek Jeter all have in common? They all wore #2 for the New York Yankees, even though nearly eight decades have passed between the first time Koenig buttoned up a Yankee uniform with that number and the last time Jeter performed the same routine. Since 1929, the Yankees have issued 73 different numbers to more than 1,500 players. That’s a lot of overlap. That also makes for a lot of good stories. Yankees by the Numbers tells those stories for every Yankee since ’29—from Earle Combs (the original #1) to Charlie Keller (the only Yankee to ever wear #99)—providing insightful and humorous commentary about the more memorable players, from a fan’s perspective. Complete with more than 100 baseball cards (courtesy of the Topps Company), each chapter also features a fascinating sidebar that reveals which players were the most obscure to wear a certain number, and also which numbers produced the most wins, home runs and stolen bases in club history. For data seekers, the Yankees Alphabetical Roster is a complete listing of every single Yankee since 1929, the numbers they wore, and their years of service at the House that Ruth Built.
Our 78th issue features another lineup sure to please. We have an original mystery by Tom Milani (thanks to Acquiring Editor Michael Bracken). Acquiring Editor Barb Goffman has selected a great mystery by Brian Cox. Our other two Acquiring Editors, Cynthia Ward and Darrell Schweitzer, are still on break, but we hope they will be back soon. I’ve balanced out the mystery side of this issue with a Sexton Blake story and a Hulbert Footner novel. For the fantasy side, we have three tales: a Frostflower & Thorn short story from Phyllis Ann Karr, a Jules de Grandin occult detective story from Seabury Quinn, and a ghostly tale by Grant Allen. On the third side, we have three science fiction stories—tales by Joe Bigson, Bill Venable, and Lester del Rey. Fun stuff. I hope you enjoy it. Here’s this issue’s lineup: Mysteries / Suspense / Adventure: “Night of the Laundry Cart,” by Tom Milani [Michael Bracken Presents short story] “A Valentine by the Numbers,” by Hal Charles [Solve-It-Yourself Mystery] “The Frozen Fiske.” by Brian Cox [Barb Goffman Presents short story] “The White Mouse,” by Hal Meredith [Sexton Blake novelet] Cap’n Sue, by Hulbert Footner [novel] Fantasy & Science Fiction: “A Night at Two Inns.” by Phyllis Ann Karr [Frostflower & Thorn short story] “Pallinghurst Barrow,” by Grant Allen [novelet] “The Man Who Cast No Shadow,” by Seabury Quinn [Jules de Grandin novelet] “I Like You, Too—” by Joe Gibson [short story] “If At First,” by Bill Venable [short story] “Moon-Blind,” by Lester del Rey [short story]
Celebrating its tenth edition, "STATS Major League Handbook" is the dictionary for the action happening on the field. The book contains player career statistics, 1998 team statistics, manager tendencies, 1999 projections, and more.
The most respected statistical book on the major leagues available today, this handbook offers everything true baseball fans want and need, including complete career pitching and hitting stats for every 1996 player, 1997 hitter and pitcher projections, managerial performances, and more.
Although Bill Nye (1850-1896) was America's best known humorist in the late 1880's and early 1890's, his work is little known today--his books long out of print and his columns yellowing in newspaper files. Now T. A. Larson, a dyed-in-the-wool Nye fan for more than thirty years, has assembled the best of Bill Nye's work, most of it dating from the seven Wyoming years when Nye made his name. The selections are chosen from Laramie, Cheyenne, and Denver newspapers and from six books published in the 1890's. The resulting collection is both good fun and a valuable picture of a lively period.
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