Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
With the help of this book and companion CD, anyone can learn to play the ukulele overnight. No prior musical experience is assumed! Includes CD with practice exercises.
Receiving a diagnosis of multiple sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, or some other brain-related illness is devastating. It feels like life, as you know it, is over, and you are powerless to do anything about it. Your future may seem like nothing but a long black tunnel of decreasing cognitive function, declining mobility, depression, and premature death. Even your physician may share this gloomy view. The good news is, you have more control over your brain health than you think! With the exception of cancer, many brain illnesses can be reversed through a combination of diet, exercise, supplements, proper sleep, avoiding and removing toxins from the body, and taking an epigenetic (turning good genes on and not-so-good genes off) approach to your healing. Several “jump start” techniques, including oxygen therapy, microbiota therapy (Gut Flora Transplant or GFT), photobiomodulation therapy (PMT), venous angioplasty, and even cannabis can enhance your recovery in as little as a few weeks. Never before have we had so many safe approaches with little or no side effects. Best of all, these treatments are now available on almost every continent, including Europe, Asia, Australia, and North America. It is time we let go of our paternalistic concept that “doctor knows best.” This book describes all the above treatments and more, providing a roadmap to enhance your brain recovery. You may not feel like it right now, but you can win the brain game, and this book can show you how!
THE NINTH BOOK IN THE LOGOLOUNGE SERIES once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge.com website showcases the latest international logo creations. LOGOLOUNGE vol. 9 PRESENTS THE 2,000 BEST LOGO DESIGNS as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Within each section, case studies allow a closer look at designs from diverse firms such as Hornall Anderson, Lippincott, Tether, Von Glitschka Studios, OCD and more. Each story details the logo design journey, from concept to finish. LOGOLOUNGE vol. 9 is the definitive logo resource for graphic designers, brand managers and start-ups looking for ideas and inspiration.
This IBM® Redbooks® publication describes the new member of the IBM Z® family, IBM z14TM Model ZR1 (Machine Type 3907). It includes information about the Z environment and how it helps integrate data and transactions more securely, and can infuse insight for faster and more accurate business decisions. The z14 ZR1 is a state-of-the-art data and transaction system that delivers advanced capabilities, which are vital to any digital transformation. The z14 ZR1 is designed for enhanced modularity, in an industry standard footprint. A data-centric infrastructure must always be available with a 99.999% or better availability, have flawless data integrity, and be secured from misuse. It also must be an integrated infrastructure that can support new applications. Finally, it must have integrated capabilities that can provide new mobile capabilities with real-time analytics that are delivered by a secure cloud infrastructure. IBM z14 ZR1 servers are designed with improved scalability, performance, security, resiliency, availability, and virtualization. The superscalar design allows z14 ZR1 servers to deliver a record level of capacity over the previous IBM Z platforms. In its maximum configuration, z14 ZR1 is powered by up to 30 client characterizable microprocessors (cores) running at 4.5 GHz. This configuration can run more than 29,000 million instructions per second and up to 8 TB of client memory. The IBM z14 Model ZR1 is estimated to provide up to 54% more total system capacity than the IBM z13s® Model N20. This Redbooks publication provides information about IBM z14 ZR1 and its functions, features, and associated software support. More information is offered in areas that are relevant to technical planning. It is intended for systems engineers, consultants, planners, and anyone who wants to understand the IBM Z servers functions and plan for their usage. It is intended as an introduction to mainframes. Readers are expected to be generally familiar with IBM Z technology and terminology.
EMBARK Psychedelic Therapy for Depression: A New Approach for the Whole Person is a clinical guide that explores the innovative use of psychedelic therapy in treating depression. The book presents the EMBARK psychedelic therapy model, a comprehensive and participant-centric approach that focuses on the whole person, not just their symptoms. It delves into the preparation, medicine, and integration phases of therapy, providing practical guidelines for practitioners.
I would give myself an A+" —Donald Trump, on his first 100 days in office. Americans increasingly agree on one thing: Every day that Trump stays in office, he diminishes the United States and its people. In Trump Must Go, TV and radio host Bill Press offers 100 reasons why Trump needs to be removed from office, whether by impeachment, the 25th Amendment, or the ballot box. Beginning with the man himself and moving through Trump’s executive action damage, Press covers Trump's debasement of the United States political system and degrading of the American presidency. Ranging from banning federal employees’ use of the phrase “climate change,” to putting down Haiti, El Salvador, and African nations as “shithole” countries, we have to wonder what he’ll do next. He has a bromance with Putin that enables several meetings between Trump staffers and Russian officials, and he has a wrecking crew administration: Attorney General Jeff Sessions, Education Secretary Betsy DeVos, and Housing Secretary Ben Carson, to name a few. Extensive “executive time” marks Trump’s calendar so he can golf, watch TV, and eat fast food. Trump has done it all...badly. But, in a political climate where the world has learned to expect the unexpected, Press offers readers a twist: one reason not to ditch Donald Trump.
Anthony deMello, an Indian Jesuit who died in 1987, was along the most popular and influential spiritual teachers of our time. Through his books and retreats he achieved a world-wide following that has only continued to grow in recent years. But who was Anthony deMello? What were the sources that nourished his spiritual development? In this biography, Bill deMello, Tony's younger brother, provides an honest and intimate portrait.
This Element explores the roles of explicit and implicit learning in second language acquisition. The authors lay out some key issues that they take to underlie the debate on the extent to which second language acquisition involves explicit learning, implicit learning, or both. They also discuss what they take to be an oversight in the field: namely, the lack of clear definitions of key constructs. Taking a generative perspective on the nature of language, while addressing alternative approaches at key points, they refocus the discussion of explicit and implicit learning by first asking what must be learned (i.e., what is this mental representation we call “language” that all functioning humans possess?) The discussion and research reviewed leads to the conclusion that second language acquisition is largely if not exclusively implicit in nature and that explicit learning plays a secondary role in how learners grapple with meaning.
This hugely popular A-Z guide provides a comprehensive overview of the issues which characterize post-colonialism: explaining what it is, where it is encountered and the crucial part it plays in debates about race, gender, politics, language and identity. For this third edition over thirty new entries have been added including: Cosmopolitanism Development Fundamentalism Nostalgia Post-colonial cinema Sustainability Trafficking World Englishes. Post-Colonial Studies: The Key Concepts remains an essential guide for anyone studying this vibrant field.
• Presents evidence-based design examples from a real-world demonstration house • Illustrated with colour images and graphics • Focus on residential housing whereas most other books focus on products or care homes
Designing new nuclear facilities is an extraordinarily complex exercise, often requiring teams of specialists several hundred strong. Nuclear Facilities: A Designer's Guide provides an insight into each of the main contributors and shows how the whole design process is drawn together. Essential reading for all nuclear professionals: those already involved in the industry will gain knowledge that enables them to interact more effectively with colleagues in other disciplines. Its wealth of information will assist students and graduates in progressing more rapidly into fully rounded contributors to the nuclear facility design process. Whilst those joining nuclear from other industries will find a structured introduction to the nuclear world and discover what differentiates it from other spheres of engineering. - A single, comprehensive text on nuclear facility design which covers all major aspects of the process - Packed full of essential information, its complex subject matter is explained in a logical and comprehensible style - Valuable to those involved in both new build and decommissioning projects - Written by a highly respected expert in the nuclear industry
Taking an international perspective to corporate finance, the latest edition of Corporate Finance and Investment is a highly-regarded and established text for students who want to understand the principles of corporate finance and develop the key tools to apply it. The ninth edition has been revised to include topical issues in valuation, working capital, capital structure, the dividend decision, Islamic finance, risk and risk management, and behavioural finance. With its focus on strategic issues of finance in a business setting, this text uses the latest financial and accounting data, articles and research papers to effectively demonstrate how, and to what extent, the theory can be applied to practical issues in corporate finance.
Drawing on over a hundred years of research into innovation and an in depth research study, the book brings to life the reality of managing established firms to secure advantage through vigilant innovation approaches in disrupting digital era markets. Exploring how organizations manage new offering development focused innovation across a portfolio of core, adjacent and breakthrough environments, the focus is on the search and select phases of the innovation process, and how established firms identify and validate a range of opportunities. Companies face the paradox of how to establish search and select processes for focal markets, while also setting up routines to sense and respond to disruptive innovation signals from adjacent and more peripheral markets. The book builds on research into peripheral vision, and considers how organizations manage the crucial early stages of a vigilant innovation process. The research project at the heart of the book focused on 10 case companies in the publishing sector. The new frameworks developed by the author were informed by over 60 interviews, the innovation literature and the author’s experience as a researcher, consultant and practitioner.
The global economy threatens the uniqueness of places, people, and experiences. In Here and There, Bill Conlogue tests the assumption that literature and local places matter less and less in a world that economists describe as “flat,” politicians believe has “globalized,” and social scientists imagine as a “global village.” Each chapter begins at home, journeys elsewhere, and returns to the author’s native and chosen region, northeastern Pennsylvania. Through the prisms of literature and history, the book explores tensions and conflicts within the region created by national and global demand for its resources: fertile farmland, forest products, anthracite coal, and college-educated young people. Making connections between local and global environmental issues, Here and There uses the Pennsylvania watersheds of urban Lackawanna and rural Lackawaxen to highlight the importance of understanding and protecting the places we call home.
Discover how the United States can beat China, Russia, Iran, and ISIS in the coming information-technology wars from the New York Times bestselling author and veteran Washington Times columnist Bill Gertz. America is at war, but most of its citizens don’t realize it. Covert information warfare is being waged by world powers, rogue states—such as Russia, China, Iran, and North Korea—and even terrorist groups like ISIS. This conflict has been designed to defeat and ultimately destroy the United States. This new type of warfare is part of the Information Age that has come to dominate our lives. In iWar, Bill Gertz describes how technology has completely revolutionized modern warfare, how the Obama administration failed to meet this challenge, and what we can and must do to catch up and triumph over this timely and important struggle.
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