Bill Nissim's Books

Brand Triad

Toolbox for Strategic Brand Assessment and Repositioning

By: Bill Nissim

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Brand Triad

Toolbox for Strategic Brand Assessment and Repositioning

By: Bill Nissim

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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Page Count

134

Publisher

iUniverse

Published Date

ISBN 10

0595525849

ISBN 13

9780595525843

The Brand Advocate

A Strategy-Driven Workbook

By: Bill Nissim

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The Brand Advocate

A Strategy-Driven Workbook

By: Bill Nissim

What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include: The basics of branding Branding essentials Market analysis Traps and pitfalls ROI and other brand metrics And much more! In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.

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iUniverse

Published Date

ISBN 10

0595376193

ISBN 13

9780595376193

Caliban's Voice

The Transformation of English in Post-Colonial Literatures

By: Bill Ashcroft

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Caliban's Voice

The Transformation of English in Post-Colonial Literatures

By: Bill Ashcroft

In Shakespeare’s Tempest, Caliban says to Miranda and Prospero: "...you taught me language, and my profit on’t Is, I know how to curse. " With this statement, he gives voice to an issue that lies at the centre of post-colonial studies. Can Caliban own Prospero’s language? Can he use it to do more than curse? Caliban’s Voice examines the ways in which post-colonial literatures have transformed English to redefine what we understand to be ‘English Literature’. It investigates the importance of language learning in the imperial mission, the function of language in ideas of race and place, the link between language and identity, the move from orature to literature and the significance of translation. By demonstrating the dialogue that occurs between writers and readers in literature, Bill Ashcroft argues that cultural identity is not locked up in language, but that language, even a dominant colonial language, can be transformed to convey the realities of many different cultures. Using the figure of Caliban, Ashcroft weaves a consistent and resonant thread through his discussion of the post-colonial experience of life in the English language, and the power of its transformation into new and creative forms.

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Page Count

206

Publisher

Routledge

Published Date

ISBN 10

113403007X

ISBN 13

9781134030071

The Empire Writes Back

Theory and Practice in Post-Colonial Literatures

By: Bill Ashcroft,Gareth Griffiths,Helen Tiffin

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The Empire Writes Back

Theory and Practice in Post-Colonial Literatures

By: Bill Ashcroft,Gareth Griffiths,Helen Tiffin

The experience of colonization and the challenges of a post-colonial world have produced an explosion of new writing in English. This diverse and powerful body of literature has established a specific practice of post-colonial writing in cultures as various as India, Australia, the West Indies and Canada, and has challenged both the traditional canon and dominant ideas of literature and culture. The Empire Writes Back was the first major theoretical account of a wide range of post-colonial texts and their relation to the larger issues of post-colonial culture, and remains one of the most significant works published in this field. The authors, three leading figures in post-colonial studies, open up debates about the interrelationships of post-colonial literatures, investigate the powerful forces acting on language in the post-colonial text, and show how these texts constitute a radical critique of Eurocentric notions of literature and language. This book is brilliant not only for its incisive analysis, but for its accessibility for readers new to the field. Now with an additional chapter and an updated bibliography, The Empire Writes Back is essential for contemporary post-colonial studies.

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Page Count

296

Publisher

Routledge

Published Date

ISBN 10

113446505X

ISBN 13

9781134465057

Graphic Design with PageMaker

Windows Version 5.0

By: Bill Parsons

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Graphic Design with PageMaker

Windows Version 5.0

By: Bill Parsons

Designers will seek out this essential guide to learning and using Aldus PageMaker 5.0 for Windows. They will benefit from lucid, step-by-step explanations that facilitate self-study; comprehensive hands-on exercises; an introduction to real-world situations and the state-of-the-art technology in today's graphic design; plus, numerous tips, shortcuts, and hints.

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Page Count

356

Publisher

Cengage Learning

Published Date

ISBN 10

0827364512

ISBN 13

9780827364516

The Brand Advocate

A Strategy-Driven Workbook

By: Bill Nissim

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The Brand Advocate

A Strategy-Driven Workbook

By: Bill Nissim

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Publisher

iUniverse

Published Date

ISBN 10

0595376193

ISBN 13

9780595376193

Book's by Bill Nissim

Brand Triad

Brand Triad

The Brand Advocate

The Brand Advocate

Caliban's Voice

Caliban's Voice

The Empire Writes Back

The Empire Writes Back

Graphic Design with PageMaker

Graphic Design with PageMaker

The Brand Advocate

The Brand Advocate

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