From Bitcoin to Apple Pay, big changes seem to be afoot in the world of money. Yet the use of coins and paper bills has persisted for 3,000 years. In How Would You Like to Pay?, leading anthropologist Bill Maurer narrates money's history, considers its role in everyday life, and discusses the implications of how new technologies are changing how we pay. These changes are especially important in the developing world, where people who lack access to banks are using cell phones in creative ways to send and save money. To truly understand money, Maurer explains, is to understand and appreciate the complex infrastructures and social relationships it relies on. Engaging and straightforward, How Would You Like to Pay? rethinks something so familiar and fundamental in new and exciting ways. Ultimately, considering how we would like to pay gives insights into determining how we would like to live.
Why are people continually surprised to discover that money is "just" meaning? Mutual Life, Limited spends time among those who, in acknowledging the fictions of finance, are making money anew. It documents ongoing efforts to remake money and finance by Islamic bankers who seek to avoid interest and local currency proponents who would stand outside of national economies. It asks how alternative moneys both escape and reenact dominant forms of money and finance, and reflects critically on their broader implications for scholarship. Based on fieldwork among participants in a local currency system in Ithaca, New York, and among Islamic banking practitioners in the United States, Indonesia, and elsewhere, this book exploits the convergence between the reflexivity of monetary alternatives and social inquiry by questioning the equivalence between money and ethnography. Can money ever be adequate to the value backing it? Can social description ever be adequate to messy and contingent realities? Bill Maurer's ethnographic discovery is that ethnography as such--the holistic description of a way of life--cannot be sustained when faced with a set of practices that anticipates and incorporates it in advance. His fluently written book represents an unprecedented critique of social scientific approaches to money through an ethnographic description of specific monetary alternatives, while also speaking broadly to the very problem of anthropological knowledge in the twenty-first century.
Joe Kubert's extraordinary career spans the history of the comic book in America: he began drawing comics in 1938, just as Superman made his debut in Action Comics #1, and continues to be one of the most vital cartoonists working today, writing and drawing both mainstream comic book characters as well as, more recently, graphic novels of his own conception. Kubert made his name working for DC Comics on acclaimed series starring Sgt. Rock of Easy Co., Hawkman, Tarzan, and has worked on many of DC's most commercially successful properties (Superman, Batman, Flash, et al.). Kubert has created comics for virtually every major publisher over an incredible 70 years in the business, including Marvel and EC. He started the Joe Kubert School of Cartoon and Graphic Art in the 1980s. In the 1990s, he wrote and drew his own graphic novels, including Fax from Sarajevo, which won the Will Eisner Comics Industry Award for Best Graphic Novel. He was subsequently inducted into both the Harvey Awards' Jack Kirby Hall of Fame and the Will Eisner Comic Book Hall of Fame.
Seasons in the Sun is the memoir of a college student/athlete in the mid-1970's. Bill Hauser played quarterback at Ohio's Wittenberg University, one of the top small-college football teams in America, and for one of the most successful coaches in the game. This book takes the reader through the ups and downs of competition and the life-lessons learned from that experience. But it is not all about football. The author's enjoyment of music of the period is woven throughout the book with popular songs of the time serving as chapter titles. If you remember the 1970's the music, the events of the time and the college experience you should enjoy this book. If you are a fan of college football, particularly small-college football, you likely will enjoy the intimate look at what the game was like in the 70s. Younger readers might also find the contrast in student life today and back in the 70s interesting and amusing. And the lessons learned and training received on the gridiron are as relevant in the present as they were back then.
General Henry Harley “Hap” Arnold is widely considered the father of the United States Air Force. But his long list of accomplishments doesn’t begin or end there. He was also the first and only five-star general of the US Air Force; one of the first US military aviators; the first American to carry air mail; and the architect of the war-winning air strategy of World War II.
Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.
Until this volume was compiled, the results of the 1920 Olympics held in Antwerp, Belgium, have been far from complete. The Antwerp organizing committee typed up a report of the results almost as an afterthought because it was so financially strapped after the games. For some events only the medalists are listed, with little, if any, additional information. Very few copies were ever produced, and those few copies were in French. The seventh in a series on the early Olympics, this work fills a gap in the recording of early Olympics history by providing complete results for all competitors and all events (except for shooting, which has only partial information available). In virtually all cases, a 1920 source has been used in preference to a more modern source of information, and all details have been fully researched in contemporary newspapers, journals, and magazines and checked for accuracy by experts on various sports from all over the world.
Joe Kubert is one of the great comic book artists. His career literally traverses the history of comics, beginning in 1938 when he became a professional at age 12, to today as one of the greatest draftsmen working in the field. Kubert is known and respected as much for his sinewy, passionate drawing as he is for his consummate storytelling skills. Over his 70-year career in comics, he has worked as an artist, an editor, a publisher, an entrepreneur, and a cartooning auteur. The Art of Joe Kubert is a deluxe, full-color book that honors this legendary creator with beautifully reproduced artwork from every phase of his career as well as critical commentary by the book’s editor, comics historian and Kubert biographer Bill Schelly.
In the mid-twentieth century, Plainsboro was a quiet farm village with more cows than people. Today, it is a community of more than twenty thousand residents, beautiful homes, and thriving businesses. With nearly two hundred vintage photographs, Plainsboro takes the reader back to a simpler time and provides an opportunity to see life as it once was in this quaint agricultural town. With this volume, spanning a period from the late 1800s to the early 1970s, readers will meet the town's founding fathers, explore old dirt pathways that are today's tree-lined streets, and view the original structures of the village. Included are exciting and unexpected photographs of local research and experiments, such as hovercraft, a fusion plant, and a nuclear reactor; the famous Walker-Gordon Dairy; and the Rotolactor, a giant merry-go-round that could milk fifty cows at a time. Also featured is Plainsboro's most famous citizen, the very first Elsie the Cow, who lived at the Walker-Gordon farm. Plainsboro captures the town's history from its early, unassuming potato farms to the astounding government research conducted here just decades ago.
Bill Warren's Keep Watching the Skies! was originally published in two volumes, in 1982 and 1986. It was then greatly expanded in what we called the 21st Century Edition, with new entries on several films and revisions and expansions of the commentary on every film. In addition to a detailed plot synopsis, full cast and credit listings, and an overview of the critical reception of each film, Warren delivers richly informative assessments of the films and a wealth of insights and anecdotes about their making. The book contains 273 photographs (many rare, 35 in color), has seven useful appendices, and concludes with an enormous index. This book is also available in hardcover format (ISBN 978-0-7864-4230-0).
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Few industrial phenomena have been as dramatic as the United States’ mid-20th-century shift from peacetime to wartime production. The American Aircraft Factory in World War II documents the production of legendary warbirds by companies like Boeing, North American, Curtiss, Consolidated, Douglas, Grumman, and Lockheed. It was a production unmatched by any other country and a crucial part of why the allies won the war. Author Bill Yenne considers the prewar governmental acts that got the plants rolling, as well as the gender shift that occurred as women entered the work force like never before. He also describes the construction of megafactories like Willow Run, factory design considerations, and the postwar conversion back to peacetime production. Illustrated with 175 period photographs—including 50 rare color photos never before seen in print.
A remarkable collection of accounts of intrepid American aircrew shot down over enemy lines during World War II and how they got away. To be an airman in the Eighth Air Force flying over the war-torn skies of Europe required skill, tenacity, and luck. Those who were shot down and evaded capture needed all of that and more if they were to make it back to friendly lines. These are their stories. Each is compiled from the original intelligence debrief written by the pilots or aircrew themselves. Bill Yenne details how a spider web of escape routes sprang up, created by the local Résistance. Downed airmen were clothed, given false papers, and hidden so they could be smuggled back to England. These efforts were then supplemented by Allied intelligence agents. But the risks remained the same. Capture could mean death. Their accounts are sometimes funny, often heartbreaking. P-47 pilot Joel McPherson feigned appendicitis and was able to escape from the local German military hospital – after he had his appendix removed. He spent weeks operating as a getaway driver for a Maquis bank robber gang before making it into neutral Spain. Bomber crewmen Fred Hartung and Norman Therrien found refuge at a French château, but later nearly froze to death crossing the icy Pyrenees with the Gestapo on their trail. The accounts of these men and others from the Mighty Eighth make this a story of defiance, foolhardiness, and bravery against the odds.
This biography reveals the true story of Mad creator Harvey Kurtzman―the man who revolutionized humor in America; it features new interviews with his colleagues Hugh Hefner, Robert Crumb, and others. Harvey Kurtzman created Mad, and Mad revolutionized humor in America. Kurtzman was the original editor, artist, and sole writer of Mad, one of the greatest publishing successes of the 20th century. But how did Kurtzman invent Mad, and why did he leave it shortly after it burst, nova-like, onto the American scene? For this heavily researched biography, Bill Schelly conducted new interviews with Kurtzman’s colleagues, friends and family, including Hugh Hefner, R. Crumb, Jack Davis, and many others, and examined Kurtzman’s personal archives. The result is the true story of one the 20th century’s greatest humorists: Kurtzman's family life, the details of the FBI's investigation during the McCarthy Era, his legal battles with William M. Gaines (publisher of Mad), are all revealed for the first time. Rich with anecdotes, this book traces Kurtzman’s life from his Brooklyn beginnings to his post-Mad years, when his ceaseless creativity produced more innovations: new magazines, a graphic novel, and Little Annie Fanny inPlayboy.
I wrote this book as a autobiography (Memoirs) for which I am giving tribute to my biological mother and two stepmothers who assisted in raising me from infant to adulthood. My father gained custody of me at the age of two (2) and raised me with the help of my two stepmothers. Growing up as a child was a journey for me and my mother(s) gave me specific gifts to prevail and succeed. I thank them for their loving, caring, and sharing attitudes toward me. I forgive my dad for his abusiveness during my childhood as he did not know what he was doing. However, he had the insight to choose women who were remarkable human beings. Children from dysfunctional family backgrounds will hopefully enjoy reading this book; and adults who have similar backgrounds will appreciate from whence I have come. I hope that this book will be an inspiration to all affected persons to succeed.
General Douglas MacArthur is one of the towering figures of World War II, and indeed of the twentieth century, but his leadership of the second largest air force in the USAAF is often overlooked. When World War II ended, the three numbered air forces (the Fifth, Thirteenth and Seventh) under his command possessed 4004 combat aircraft, 433 reconnaissance aircraft and 922 transports. After being humbled by the Japanese in the Philippines in 1942, MacArthur and his air chief General George Kenney rebuilt the US aerial presence in the Pacific, helping Allied naval and ground forces to push back the Japanese Air Force, re-take the Philippines, and carry the war north towards the Home Islands. Following the end of World War II, MacArthur was the highest military and political authority in Japan and at the outbreak of the Korean War in June 1950 he was named as Commander-in-Chief, United Nations Command. In the ten months of his command, his Far East Air Forces increased dramatically and saw the first aerial combat between jet fighters. Written by award-winning aviation historian Bill Yenne, this engrossing and widely acclaimed book traces the journey of American air forces in the Pacific under General MacArthur's command, from their lowly beginnings to their eventual triumph over Imperial Japan, followed by their entry into the jet age in the skies over Korea.
From the acclaimed author of Hit the Target and Big Week, an in-depth account of the legendary World War II combat group, the Flying Tigers. In 1940, Pearl Harbor had not yet happened, and America was not yet at war with Japan. But China had been trying to stave off Japanese aggression for three years—and was desperate for aircraft and trained combat pilots. General Chiang Kai-shek sent military aviation advisor Claire Chennault to Washington, where President Roosevelt was sympathetic, but knew he could not intervene overtly. Instead, he quietly helped Chennault put together a group of American volunteer pilots. This was how the 1st American Volunteer Group—more commonly known as the Flying Tigers—was born. With the trademark smiling shark jaws on their P-40 fighters, these Army, Navy and Marine pilots became a sensation as they fought for the Chinese. Those who initially doubted them were eventually in awe as they persevered over Rangoon despite being outnumbered 14-1 by Japanese aircraft; as they were described by Madame Chiang Kai-shek as her “little angels” and by a Chinese foreign minister as “the soundest investment China ever made”; and as they ultimately destroyed hundreds of Japanese planes while losing only a dozen of their own in combat. Two of their veterans would later earn the Medal of Honor—and as a group, the Flying Tigers managed to rack up a better record than any other air wing in the Pacific theater. When Tigers Ruled the Sky is a thrilling and triumphant account of their courage and their legacy.
During Justice Sonya Sotomayor's 2009 confirmation hearings, the idea of "biography" played a high-profile role in the debate. How much does a person's experience affect his or her judicial opinions? Should personal history be a key consideration when determining qualifications to sit on the highest court in the land? In this impeccably researched book, journalist Bill Barnhart and retired lawyer and former legislator Gene Schlickman paint a detailed portrait of Justice John Paul Stevens' remarkable life and tenure on the Court. Through vivid family history and a careful look at his work on the bench, Barnhart and Schlickman offer the first biography of the second longest-serving Supreme Court justice of the modern era—one who has proudly earned the title of the Court's most prolific dissenter. To provide a nuanced and multifaceted look at the justice, Barnhart and Schlickman interviewed Stevens and an extraordinary number of Stevens' friends and family members, former clerks, current colleagues, politicians, and court watchers. They spoke with such public figures as former President Gerald Ford, former Ford chief of staff Donald Rumsfeld, and Justice Ruth Bader Ginsburg. Interviews with Stevens' children and one of his brothers provide personal insights into the man behind the robe. Tales of his childhood, of growing up in an affluent family in Chicago's Hyde Park neighborhood, and of the family business, including The Stevens Hotel (now the Chicago Hilton and Towers), create a rich portrait of the independent man and judge. Intimate anecdotes from Stevens' former law clerks reveal the lighter side of some of the most serious work in the country. Barnhart and Schlickman also give careful consideration to Stevens' career. They trace his early years as a Chicago lawyer, his appointment to the federal appeals bench in Chicago, and his ultimate nomination to the Supreme Court by Republican President Ford. They examine his best-known opinions, including his emotional dissents in Texas v. Johnson and Bush v. Gore. They trace his growth as a molder of Court decisions. In an era of an increasingly politicized judiciary, the story of Stevens' life, as a lawyer who joined the bench with no political or ideological baggage, is an urgent reminder of the importance of judicial impartiality and the need to cultivate it. This vibrant biography will be of interest to those fascinated by the inner workings of the Supreme Court as well as those who simply want to learn more about one of Chicago's favorite sons.
In just six days, the United States Strategic Air Forces changed the course of military offense in World War II. During those six days, they launched the largest bombing campaign of the war, dropping roughly ten thousand tons of bombs in a rain of destruction that would take the skies back from the Nazis . . . The Allies knew that if they were to invade Hitler’s Fortress Europe, they would have to wrest air superiority from the mighty Luftwaffe. The plan of the Unites States Strategic Air Forces was extremely risky. During the week of February 20, 1944—and joined by the RAF Bomber Command—the USAAF Eighth and Fifteenth Air Force bombers took on this vital mission. They ran the gauntlet of the most heavily defended air space in the world to deal a death blow to Germany’s aircraft industry and made them pay with the planes already in the air. In the coming months, this Big Week would prove a deciding factor in the war. Both sides were dealt losses, but whereas the Allies could recover, damage to the Luftwaffe was irreparable. Thus, Big Week became one of the most important episodes of World War II and, coincidentally, one of the most overlooked—until now.
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques. - The first guide for conducting large-scale user experience research using the internet - Presents how-to conduct online tests with 1000s of participants – from start to finish - Outlines essential tips for online studies to ensure cost-efficient and reliable results
If you have ever been curious as to why there is a the in the Bronx or how the borough came to be named, look no further. Bill Twomey reveals the ins and outs of Bronx history as no one else can, and he does it in over 200 stories so you can read as much or as little as you like whether you have a few moments or a few hours. Find out the origins of the various communities of the borough and the stories of the many celebrities and interesting people who call the Bronx home. Whether you came from West Farms, Hunts Point, Glason Point, Throggs Neck, or Riverdale, there are stories here to entertain and educate you. Freedomland, Parkchester, Fort Schuyler, the Concourse, Yankee Stadium, the Bronx Zoo, and tales of old Baychester will remind you of a bygone era. No community is left out of the fascinating book that will make you the guru of all things Bronx.
Why are people continually surprised to discover that money is "just" meaning? Mutual Life, Limited spends time among those who, in acknowledging the fictions of finance, are making money anew. It documents ongoing efforts to remake money and finance by Islamic bankers who seek to avoid interest and local currency proponents who would stand outside of national economies. It asks how alternative moneys both escape and reenact dominant forms of money and finance, and reflects critically on their broader implications for scholarship. Based on fieldwork among participants in a local currency system in Ithaca, New York, and among Islamic banking practitioners in the United States, Indonesia, and elsewhere, this book exploits the convergence between the reflexivity of monetary alternatives and social inquiry by questioning the equivalence between money and ethnography. Can money ever be adequate to the value backing it? Can social description ever be adequate to messy and contingent realities? Bill Maurer's ethnographic discovery is that ethnography as such--the holistic description of a way of life--cannot be sustained when faced with a set of practices that anticipates and incorporates it in advance. His fluently written book represents an unprecedented critique of social scientific approaches to money through an ethnographic description of specific monetary alternatives, while also speaking broadly to the very problem of anthropological knowledge in the twenty-first century.
An official publication of the International Nurses Society on Addictions (IntNSA), the Core Curriculum of Addictions Nursing provides a foundation for expertise in addications nursing, and helps nurses achieve success on the basic and advanced additions nursing certification examination. It serves as a valuable reference for nurses in all settings and practice areas, aiding with the development or expansion of knowledge of skills in caring for clients potentially or actually affected by addictive processes. The Core Curriculum advances evidence based addictions nursing practice, while supporting the mission of the IntNSA.
The 1904 Olympic Games in St. Louis were both unusual and controversial. One of the major problems for Olympic scholars has been to determine which of the events at these Games were truly of Olympic caliber. The Games were included as part of the World's Fair, and every athletic contest that took place under the Fair's auspices was deemed "Olympic." These activities included croquet and water polo, high school and college championships in football and basketball, as well as the "Anthropology Days" events in which members of "primitive" "tribes" competed against one another. The author demonstrates, after great deliberation, that 16 events of the 21 overall were truly Olympic sports and gives descriptions, scores, and analyses for each (as well as for the five non-Olympic events). Appendices include literature relating to these games, lists of noncompeting foreign entrants, and a guide to all competitors.
The outbreak of World War II is imminent. The Nazi have given Anastasia, the monarch of the small nation of Lichtenstein an ultimatum. They are demanding that Lichtenstein act as a repository for their confiscated loot but Anastasia refuses. Fearful for her daughter's safety, she concocts a scheme to assure Lizzie's safety. Determined not to be deterred, the Nazis set into motion a series of events resulting in murder, mayhem, and subterfuge, but Lizzie has vanished. Forty years later, the threat to Lizzie resurfaces. Lizzie is discovered murdered in a parking lot in Baltimore. Lizzie's oldest daughter must sift through the clues to discover her heritage and unravel the plot that has followed her family for decades. As she tries to unravel the decades old mystery, Kathleen on her fast paced search for answers about who is behind the plot that started it all.
Bill James and the Baseball Info Solutions team of analysts continue to pack in new content, including a fresh look at the continued rise and effectiveness of The Shift and a new breakdown of home runs and long flyouts. And, as always, the book forecasts fresh hitter and pitcher projections for those looking to get an early jump on the next season.
Traces the history of the border radio from the 1930s to the 1960s and describes how broadcasters pioneered direct sales advertising, used the radio as a political tool, popularized country music and rock, and introduced the electronic church.
Ski mountaineering guidebook to the Western Alps including the classic Haute Route, Chamonix to Zermatt, tours in the Ecrins, Vanoise, Haute Maurienne, Gran Paradiso, Mont Blanc, Valais and Urner Alps. The European Alps offer some of the finest and most accessible ski mountaineering in the world. A combination of magnificent and varied terrain, an enviable snow record, excellent public transport, unrivalled hut system and long ski season make them a focus for mountaineers and skiers throughout the world. Volume 2 of this Alpine Ski Mountaineering series covers the Central and Eastern Alps. The routes described will provide a lifetime's ski mountaineering for the average skier, with rewards and challenges for all levels of ability.
Here is the first-to-market, most comprehensive, and most fun annual reference guide to the complete lifetime stats on every player in the majors in 2015. New sections include “On the Black” analysis of how often specific pitchers hit the corners of the plate and “Times to First Base” on how fast specific batters get to first on balls in play. And, of course, there will be first projections on what players can be expected to do next season in every facet of the game.
The nearly 150-year-old sport of cycling had its first competition in France in 1868. Soon afterward, the need arose for purpose-built cycling tracks because of poor road conditions at the time. Racing on blocked off pieces of street or grass soon evolved into racing on special tracks called velodromes. This development marked the split into what are still the two main forms of cycling competition: road racing and track racing. Initially, track cycling was more popular in terms of public attention and money to be earned by racers, but this gradually changed in favor of road racing, which has been the most popular form of cycling since at least the end of World War II. The Historical Dictionary of Cycling takes a closer look at the sport, as well as discussing the use of bicycles as a means of fitness, touring, and commuting. This is done through a chronology, an introductory essay, appendixes, photos, a bibliography, and over 500 cross-referenced dictionary entries on cycling's two main disciplines—road and track—as well as brief overviews of the other forms of cycling. This book is an excellent access point for students, researchers, and anyone wanting to know more about cycling.
For the last two decades, IS researchers have conducted empirical studies leading to better understanding of the impact of Systems Analysis and Design methods in business, managerial, and cultural contexts. SA & D research has established a balanced focus not only on technical issues, but also on organizational and social issues in the information society.This volume presents the very latest, state-of-the-art research by well-known figures in the field. The chapters are grouped into three categories: techniques, methodologies, and approaches.
The third in the seven-volume LogoLounge Master Library series, Shapes & Symbols is a collection of 3,000 shape- and symbol-based designs gathered from LogoLounge.com, the largest online collection of logos in the world. In addition, top designers, including Steff Geissbuhler, Jerry Kuyper, and Hans Hulsbosch, share their insights on the values, traditions, and future of shape- and symbol-based logo designs. —Shapes are generally logos that are more concept-oriented. It is a category that is rich with history, culture, and present-day opportunity. —Symbols are logos that are based on pictorial representations of concept: a heart, a star, or a cross, to name a few. In large part, their meaning is drawn from the specific base symbol. The LogoLounge Master Library series forms the deepest, densest, most highly focused collection of logos organized by category ever. It is organized with the busy, motivated designer in mind. You can turn to exactly what you need, time after time—a must-have resource for any serious logo designer.
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